State Champ Radio Billboard Arabia
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Hiba Tawaji has been turning heads since she debuted her stage career in 2008 as the protagonist in the musical The Return of the Phoenix. Written by the late Mansour Rahbani and composed and directed by his sons, Oussama and Marwan, the musical was the latest addition to the Rahbani Brothers’ established legacy in musical theater. Hiba cemented her position as a pillar of this legacy, starring in the last four musicals made by the Rahbanis.
In parallel with her theatrical debut, she launched her solo career in 2011 with the release of her first album La Bidayi Wala Nihayi (Neither the Beginning Nor the End), which was followed over the years by three other albums: Ya Habibi (My Darling) in 2014, Hiba Tawaji 30 in 2017, and her most recent Levanting pop album Bad Sneen (After Years) in 2023. Armed with a fierce passion for her work throughout this journey, Hiba Tawaji found herself celebrating one milestone after another, not least of which was her impressive participation in the French version of The Voice in 2015. Meanwhile in 2017, she made history as the first female singer to perform on a public stage in Saudi Arabia, after the announcement of the Kingdom’s 2030 Vision in 2016. Another milestone was achieved in 2019, when Hiba was selected by Disney to dub Princess Jasmine’s speaking and singing voice in the French version of the blockbuster Aladdin. The film’s success in topping the French box office for several weeks propelled Hiba beyond her established roots in the Lebanese music scene, helping her make a significant mark on the global market.
Billboard Arabia caught up with Hiba Tawaji after her first concert at Paris’ legendary L’Olympia theater in May, and she told us about the profound and memorable moments that she experienced during the concert, revisiting the milestones of her career that eventually brought her to this world-renowned stage. One such moment during her concert at L’Olympia was sharing the stage with her husband, trumpeter Ibrahim Maalouf, who has been a great support for her throughout her musical career, as well as knowing that her son was in the audience. This strong connection to her family and their continuous support made that night one of the most meaningful and impactful of her career, which Hiba believes was paved with the support of her partners and her personal vision of art, experience and passion.
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In her interview, Hiba speaks at length about her long professional partnership with Oussama Rahbani and its significant role in the development of her musical and theatrical career, providing her with a strong foundation that allowed her to unleash her creativity and excellence over the past 17 years. Rahbani, who directed the L’Olympia concert, played an instrumental role in bringing Hiba to where she is today.
Hiba recounts how their special partnership began, saying: “I met Oussama in my first year of university studies in acting and directing in Beirut. A friend of mine was a dancer in the Arabesque troupe, which performs the choreography in most of the musicals that Oussama Rahbani produced and wrote, and she knew that I have a passion for music and a lifelong dream to sing. She also knew how much I admired Oussama and everything he does, so she arranged for me to audition for him. That’s how it all started, and to this day our partnership continues. We are hand in hand on this journey, sharing the same vision, dreams and ambitions. We share our commitment to what we do, our loyalty, and of course we have great communication, because that’s the key to a long-running professional relationship like ours, where good communication and the space to express yourself are crucial. Throughout all these years – 16 or 17 years now – Oussama has been a huge support, and he keeps pushing me to challenge myself and go further.”
With all these years comes great experience, but Hiba never lost her passion. Despite her numerous achievements, her focused mindset and motivation are always pushing her toward bigger and better things on the horizon. “Of course, with experience, you are more capable to act better in certain circumstances and to know yourself better – where you stand, who you are,” she says. “You truly understand your capabilities, you become more mature in your choices and decisions, in the way you express a feeling or speak your mind without fear, in the way you express yourself, really. Experience is definitely key in our field of work, but the one thing we must not lose sight of is the spontaneity, the passion that drives us. I still have this passion, and if anything, it keeps growing. I’ve never felt that because of my experience, my art or work has become routine. On the contrary, I believe an artist’s passion grows with experience, dreams go further, and the efforts and responsibilities increase because you start asking yourself: after all I’ve done, what better things can I do now? I always challenge myself so I can reach further.”
Yet the road to success needs more than a focused and positive mindset. Hiba believes a positive and supportive entourage is key to an artist’s success. “I think artists alone cannot do everything. It is very important to be surrounded by the right people who support you and care about you and your image, people who give you good advice and know when to give advice. Not everything is always perfect or good.” She added: “I always try to be surrounded by people who truly love me and whom I love, whom I’ve known for years, because I like to maintain relationships on the long term. I like to form connections that last. This is how you attract positive energy; when you are spontaneous and natural and your relationship with art and people isn’t just for personal gain.”
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–This story was written for Billboard Arabia by Omar Bakbouk
Billboard Arabia caught Nassif Zeytoun at a pivotal moment in his life. The singer has been in the spotlight across the Arab world since announcing his marriage to acclaimed actress Daniella Rahme on July 1. Alongside this significant personal milestone, Zeytoun is also experiencing a major professional shift with the tremendous success of his hit duet with Rahma Riad and a slew of upcoming projects, all of which he shared in this exclusive interview with Billboard Arabia.
We met Nassif in the brief window between his wedding and honeymoon. He and Daniella had kept their love story a secret for five years, away from the inquiring eyes of the press and fans. The news of their wedding only began to spread in the days leading up to their intimate ceremony in Jbeil, Lebanon, attended only by close family. Eventually, Nassif and Daniella shared their wedding pictures on social media, much to the delight of their fans across the Arab world. But for Nassif, his private life has always remained his own, while his work life is open to the public. “My personal opinion, and I don’t impose this on others, matters of the home are personal, whereas work matters are up for discussion,” says Nassif. Many of Nassif’s fans over the years were eager to learn more about his romantic relationship, particularly as a result of his penchant for love songs, including “Bel Ahlam” (In Dreams), which has found an eight-week placement on Billboard Arabia’s Hot 100.
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Early on in his career, Nassif captured the hearts of the Arab public by winning season 7 of Star Academy, an Arabic reality television show, with his self-contained vocal quality, performability, and a notable level of professionalism he brought to the program. Even in those early days, Nassif made a significant impact on the Arabic music scene, sharing the stage with the legendary, late Wadiah Al Safi, who praised Nassif’s talent and predicted a bright future for him.
From that point on, Nassif’s ascent in the world of Levantine pop was rapid and remarkable. He consistently delivered hit after hit, each song showcasing his unique musical identity and becoming fan favorites. His breakthrough song, “Mich Aam Tezbat Maii” (It’s Not Working), released in 2014, has gone on to receive upward of 209 million views on YouTube, laying the perfect foundation for his debut album in 2013, Ya Samt(Silence), to flourish. In 2016, Toul Al Yom (All Day), marked the release of his follow-up album, with all 13 tracks becoming a setlist of summer anthems across the Arab world, and particularly the Levant.
Nassif Zeytoun for Billboard Arabia
This success was followed by several more acclaimed albums, including Bel Ahlam, with its title song continuing to hold strong in Billboard Arabia’s Hot 100. And with his songs reverberating across the Arab world, Nassif has become a highly demanded performer from reputable festivals such as Tunis’ Carthage International Festival, to concerts in Riyadh and Dubai, while making his way to international stages in Berlin and Sweden.
Nassif’s latest hit was his duet with his close friend Rahma Riad, who was his fellow contestant in Star Academy. Their friendship flourished over the years, culminating in April with the duet “Ma Fi Leil” (There Is No Night), which landed the No. 1 slot on Billboard Arabia’s Hot 100 the week it was released. Commenting on the duet, Nassif says: “Throughout my entire music career, everything has always been planned. But frankly, the one thing that was not planned was the duet with Rahma. Rahma and I started together and evolved together. It just so happened that we were in the same place, under the same management company. The stars were aligned, to be honest. I was offered a good song, and I suggested doing it with her. She liked it, and that’s how the song was made.”
Within hours of its release, “Ma Fi Leil” became one of the most-streamed songs in the Arab world. After the song landed on Billboard Arabia’s Hot 100 chart, it remained there for 12 consecutive weeks as of the time of writing.
Building on his music career, Nassif has recently launched his own production company called T-Start, where he explains the vision for this company: “I have an aspiration, not a fully defined vision. I have a personal aspiration for this company to produce my personal songs and the songs of several individuals who deserve to be in the music scene. I assure you that all the songs the company produces will be of the highest level, whether in terms of vocals, lyrics, melody, or execution.” He adds: “I’m currently producing my own songs. We worked on my first production with Rahma outside the company with the duet ‘Ma Fi Leil,’ and recently, a young woman with a very beautiful voice joined us. Her name is Luna Karam, and hopefully, in the coming days, she will release a song produced by T-Start. I have high hopes for her.”
Regarding his upcoming releases, Nassif shares insights: “I will hopefully release several songs soon…. I am now filming a new duet at the moment. I hope people will like it, the way it’s presented and the combination between me and the other artist. It’s a new idea, a new method, and I hope people will like it.”
As Nassif Zeytoun embarks on this new chapter in both his personal and professional life, it’s clear that his journey is far from over. With his marriage to Daniella Rahme and the immense success of his recent projects, Nassif continues to capture the hearts of fans across the Arab world. His dedication to his craft, coupled with his vision for his production company T-Start, promises an exciting future filled with innovative music, new collaborations, and contributions towards building the next phase of Arabic stars.
Nassif Zeytoun for Billboard Arabia
Lara Zankoul
–Written by Dima Hijazi for Billboard Arabia
Many may know ElGrandeToto today as a star of the North African hip-hop scene, but when the young Taha Fahssi was still dreaming of becoming a breakdancer, little did he know that music was his true calling. Toto’s relationship with music began to crystallize during his teenage years in Casablanca, and his first single, “7elmet Ado,” which he released in 2016, did not go unnoticed. Soon, new horizons began to open for Toto. With his unique musical style and bold lyrics, Toto became the voice of the young generation, masterfully capturing their lives and challenges with an unforgiving writing style that brims with powerful similes and flexible rhymes.
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When “7elmet Ado” came out, it reached thousands of listeners organically — Toto’s voice smoothly found ears without any promotion or marketing. He knew how to capture listeners while also instilling in his music the messages he wanted them to hear. After several other solo releases, Toto’s 2017 track “Pablo” proved to be a turning point in his career, amassing millions of views and reaching new local audiences.
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The track began creeping into the public sphere, and soon found its way to local radio station Hit Radio. Learning that his voice was making an imprint on the Moroccan street gave Toto a huge confidence boost, and he began taking part in local festivals such as Festival L’Boulevard and others, eventually cementing his name as one of the rap scene’s best emerging artists.
In 2018, he made several notable collaborations, including “Slay” with Manal, a fusion of pop and rap with the masterful production of Soufiane AZ and the outstanding flow and performance of Toto and Manal. In early 2020, Toto launched “Hors Serie,” a track that brought together Don Bigg, a star of Morocco’s old-school rap scene, and emerging rappers like Khtek.
Toto worked with local producers like Hades in his early days, then began collaborating with the new generation of producers such as Draganov, Nouvo and Yo Asel. His collaboration with Nouvo on VitamineDZ gave us one of the most beautiful Moroccan duets and helped consolidate the “trai” genre, a blend of trap and Rai music. Toto recorded the track during his first visit to Algeria, and as an ode to the country that helped shape his musical identity, the track samples Cheb Khaled’s hit song, “Abdel Kader.”
During this period, Toto also released his first LP, Caméléon, which he had been working on since the early days of his career in 2017. With this album, Toto further established his visual identity. The artwork shows Toto’s face painted in the colors of chameleons – a metaphor for his ability to integrate and thrive in any space or circumstance, especially as his sound was increasingly overlapping with the local culture and expanding on the regional and global scales.
Then came the biggest turning point in Toto’s career with the track “Mghayer,” which showed the evolution of his sound, whether in terms of performance through his delivery and flow, or in terms of writing. The track pays tribute to his mother, who passed away in 2020, giving Toto a space to express his grief and sing about his pain to an entire generation. The track became one of the biggest hip-hop releases in the Maghrebi region (comprising western and central North Africa, including Algeria, Libya, Mauritania, Morocco and Tunisia) and amassed millions of views.
Between Caméléon and his latest album, 27, which he released in 2023, Toto dropped several solo tracks and collaborations, including a North African collaboration with Wegz in “Msh Khalsa,” a collaboration with CKay on a remix of his global hit song “Love Nwantiti,” and a local collaboration with Small X on “Thezz.”
In 2023, two months after dropping the single “Weld Laadoul,” Toto released his long-awaited album 27. Toto told Billboard Arabia in an interview that while Caméléon introduced people to ElGrande Toto, 27 was a much more personal album that tells the story of Taha Fahssi. To his usual poignant lyrics, Toto added a dash of the sophistication he acquired over the years, resulting in a powerful album.
The acclaimed 27 placed eight tracks on Billboard Arabia’s Hot 100, including “Blue Love,” “Dellali” ft. Hamza and “Razones” ft. Morad, which remain on the chart until the time of publishing. Toto also snatched the No. 2 position on the Billboard Arabia’s Artist 100 chart in the week of Dec. 11, 2023, remaining there for four consecutive weeks. Toto continues to chart in Billboard Arabia’s Artist 100, competing with the biggest Arab names in the world of pop, hip-hop and other genres. Following the album’s resounding success, Toto became the first rapper from the region to perform at the iconic L’Olympia in Paris, before going on a tour across Europe to promote the album.
Today, ElGrandeToto has become a hip-hop force to be reckoned with, cementing his position as one of the pillars of Maghrebi hip-hop. Thanks to his diverse releases and notable collaborations, Toto’s work resonates with a wide audience and influences the entire North African music scene. 27 served as a platform for Toto’s self-expression and artistic development, propelling him to new heights, wider audiences and bigger successes. Meanwhile, in 2023, Toto was the Middle East and North Africa’s most exported rapper, according to Spotify. Through his tours and concerts, Toto continues to share his music with an ever-growing audience and collect achievements and accolades.
ElGrandeToto
Anonym Shot/Billboard Arabia
“I realized that music alone is not a good enough reason; you must have cultural incentives to improve your sound.” Ntitled may have been the one to utter this take during his interview with Billboard Arabia, but the four other young Saudi stars gracing the cover of the May 2024 issue might as well share the sentiment. Looking at their collective huddle on the cover, one might think the five artists are close peers, but in reality, their journeys in the music industry have little in common. Each of them has taken a unique path and shaped a unique experience. From genres and musical taste to breakthroughs, plans and projects, each of the five Saudi talents has gone his or her own way.
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Perhaps the only common factor in their journey is their identity as young individuals who grew up in the same culture and witnessed the recent historical shift in Saudi Arabia. Just as the five artists launched into their careers, new horizons for arts, media and society as a whole were opening up in Saudi Arabia at an unprecedented scale. Though this change impacted the lives and experiences of the entire Saudi society, we could trace in our conversations with these young artists the specificity of this impact on the path that each one of them chose to make music that influences and is influenced by Saudi culture.
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While the spark for Abdulaziz Mane and Jori Kattan’s music careers were talent shows, their determination to prove their strong sound and unique talent is what got them to stardom. Now they stand before a different kind of challenge: using their sound and talent to deliver delightful pop music experiences. As they launched their first releases, new horizons opened up to them. Soon after Jori composed her first track a few years back, she found herself yearning to pour herself into the melodies again and compose her own music. For his part, the young Abdulaziz Mane’s experience in theater quickly made him realize the versatility of his artistic identity.
The same goes for Hams Fekri, who won the first season of Saudi Idol, where she dazzled the giants of Arabic pop music with every performance. When we delve into Hams’ journey, we understand that her path to stardom was inevitable, what with the incredible talent of her mother, Amani Al-Shafei, running in her veins. And, like her mother, Hams is a master of the Shaabi pop genre. Today, whichever genre Hams chooses to embrace, she imbues with her original voice and that refined sound of artists rooted in the melodies of their environment.
For Ntitled and Tamtam, the challenge lay not in singing tarab or following the rules of Arabic composition to reach the masses. Instead, they went for a more diverse experience, delivering local sounds wrapped in international genres. They are not afraid to pepper their tracks with a dash of English, or other languages, even, says Tamtam, who plans on mixing in some Spanish in one of her upcoming tracks, before carrying on with what she describes as her year of Arabic releases.
Besides music, Tamtam finds joy in writing. As in her debut, Gender Game, many of the singer-songwriter’s tracks revolve around similar themes (empowering women to raise their voices and conveying her own experiences), her writing style a testament to her bold and rebellious personality. Tamtam cares more about her growth as an artist than the size of her discography or the long stretches of time between her releases.
Ntitled, for his part, has successfully etched his name on the Saudi hip-hop scene, despite his young age. In a short period of time, he has established strong partnerships in the regional music scene, including “Ween Yabu” with Dafencii, “Adan” with Moayad & Kali-B, and “LkLk” with the producer Khayyat, as well as several experiments of his own as a producer. His talent caught the attention of Swizz Beatz during one of his first visits to Saudi Arabia, who discussed his collaboration with Ntitled in an interview with Billboard Arabia, which Ntitled confirmed in his interview will be released soon.
Metro Boomin stands poised in quiet confidence, silhouetted against the backdrop of the Great Pyramids of Giza. With an aura of timeless grandeur, the three pyramids echo the iconic rhythm of his “Young Metro 3x” producer tag. Framed meticulously by his photographer, Gunner Stahl, the moment is frozen in time, capturing not just an artist, but a convergence of history, culture and creativity. As the desert sun bathes the scene in a golden light, Metro Boomin’s presence among the pyramids becomes more than a photograph – it’s a testament to the enduring legacy of artistry and innovation.
In this juxtaposition of ancient wonder and contemporary music, Metro’s presence before the pyramids speaks volumes. It demonstrates hip-hop’s enduring influence and its ability to transcend time and space, from Missouri to the Middle East. Metro Boomin’s April 30 concert at the Kundalini Grand Pyramids venue sold out in record time, whereby Live Nation, the organizer, announced a second night in his routing through the Middle East (including a show in Abu Dhabi’s BRED Festival). The majority of the audience knew the words to at least one if not several of his songs and collaborations played during his nearly two-hour set, suggesting that Metro Boomin’s music has found a home in hearts of youth culture worldwide.
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Per Billboard Explains, Metro Boomin’s Billboard Hot 100 breakthrough as a producer came with Future’s “Honest,” which hit No. 55 in 2013. Over the next three years, he produced 23 more Hot 100 hits. He earned his first No. 1 on the Hot 100 for his work on Migos and Lil Uzi Vert’s collab “Bad and Boujee,” which topped the chart for three weeks in 2017. The episode explains that Metro boasts a remarkable tally of 16 top 10 hits on the Hot 100, including noteworthy productions like The Weeknd’s “Heartless” in 2019 and his collaborative effort with Future and Kendrick Lamar, “Like That,” which clinched the No. 1 spot on the Hot 100 for three weeks this year.
His collaborations with prominent rap artists on groundbreaking albums have been stellar, with seven top 10 entries on the Billboard 200. According to Billboard Explains, notable highlights include Double or Nothing with Big Sean, which peaked at No. 6 in 2017, Savage Mode II, which ascended to No. 1 on the Billboard 200 in 2020, and his solo project Heroes and Villains, which claimed the top spot on the Billboard 200 in 2022, maintaining a record-breaking 18-week reign atop the Top Rap Albums chart. So far in 2024, Metro’s collaborative album with Future, We Don’t Trust You, and the follow up album, We Still Don’t Trust You, both debuted at No.1 on the Billboard 200.
Despite the accolades, Metro maintains a subtle balance of confidence and humility, driven by what feels like a clear sense of purpose in how he approaches making music and chart-topping hits. Throughout his two shows at the Kundalini Grand Pyramids venue, Metro praises his audience and carries with him a sense of wonderment at performing against the backdrop of some of the oldest structures in the world. “I’ve always wanted to see this [the pyramids] with my own eyes, but I could never even fathom doing a show and performing in front of something as crazy and legendary and history as this,” says Metro. “I’m grateful for everyone, for the whole country.”
Metro displays this love in his Cairo shows, wrapping himself in an Egyptian flag as the epic intro of “Superhero (Heroes & Villains)” with Future and Chris Brown plays out in one of his closing tracks in the set. He seems completely unfazed that he is performing solo. He emcees his set, engaging frequently with the audience while delivering a mixtape of his massive body of work, masterfully scripted together in a way that tells a story of what it means for a kid from St. Louis, Miss., to end up making music that captivates the entire world.
When asked about his first hip-hop memory, and what song or album compelled him to pursue the genre artistically and professionally, Metro points back to the year 2000, with the release of Nelly’s Country Grammar. Still in kindergarten at the time, there was no going back for Metro, and with the support of his mother, Leslie Joanne Wayne, he went on to become the most sought-after hip-hop producer of his generation, and a catalyst for reviving the genre’s placement on the Billboard charts.
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As reported by Billboard, with We Still Don’t Trust You arriving atop the Billboard 200 only three weeks after We Don’t Trust You debuted at No. 1, that marks the shortest gap between new No. 1s by an artist since Future replaced himself at No. 1 in 2017 in successive weeks with his self-titled album (March 11, 2017, chart) and HNDRXX (March 18, 2017), both of which debuted at No. 1.
According to Metro Boomin, this success came as a result of what he calls “really caring,” coupled with the urgent need to continue competing with oneself, in order to do better than whatever he did last. But there was a deeper force at play beyond just his individual work ethic, which propelled his consecutive albums with Future to unprecedented heights.
In June 2023, Billboard reported that “rap had yet to produce a Billboard 200-topping album or Billboard Hot 100-topping single” that year, while industry executives grew concerned over the genre’s growth and potential stagnation. So for Metro, things got personal.
“I really took it personally, in the past couple years, seeing different outlets and people sh-tting on hip-hop, saying ‘hip-hop is dying, hip-hop is this, it’s been this long since there was a hip hop No 1…’ says Metro Boomin. “Just trying to spin that whole hip-hop is dying narrative, at the same time trying to celebrate 50 years of hip-hop. I felt they were trying to wash our genre and culture away, I’m still in the game, and I take it personal. Those kind of things disturbed me, at the same time, it was the kind of fuel I needed.”
Reflecting on his roots and the impact of his work on hip-hop, Metro’s passion for the genre is radiant. This undeniable drive propels him to continuously elevate his presence on the Billboard charts and within the genre at large. With each chart-topping hit and sold-out show, Metro Boomin not only cements his own legacy but also pays homage to hip-hop while ensuring its continued relevance for generations to come. Because for Metro, hip-hop is not dead, it’s very much alive and thriving.
Metro Boomin for Billboard Arabia
Gunner Stahl
Metro Boomin for Billboard Arabia
Gunner Stahl
Metro Boomin for Billboard Arabia
Gunner Stahl
Dystinct arrives at the shoot location, enveloped in the soft glow of the early morning light. Seated quietly and somewhat aloof, he patiently awaits the completion of preparations. Attempting to engage in light conversation to ease the anticipation, we found his responses curt and elusive, often deflecting queries by answering questions with more questions. It was as though his intrigue lay more in unraveling the stories of those around him rather than unveiling his own.
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Transitioning seamlessly to our next location for the filmed interview, Dystinct’s demeanor shifts as soon as the camera rolls, unveiling layers of his persona we had yet to glimpse. Beneath his initial reticence lay a wealth of stories yearning to be shared. With each question, Dystinct confidently embarks on a storytelling journey, tracing his roots, starting with his upbringing in Belgium, where his parents steeped him in the rich tapestry of Arabic music. From the haunting melodies of Umm Kulthum to the resonant voices of artists from Egypt and the Gulf, his childhood was a symphony of cultural immersion. He recounts his collaborations spanning the breadth of his career, from music producers to fellow artists, each partnership shaping his artistic trajectory.
Yet it was his profound connection to his Moroccan heritage that underscored his musical ethos. As he delved into his vision for his craft, Dystinct articulated a deep-seated commitment to speak to Arab audiences. His insights into the intricacies of the regional music industry, particularly the nuanced landscape of North African artists, revealed a keen understanding of the diverse influences and audience dynamics spanning Morocco, Europe and the Arab world.
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Dystinct has carved his name among the foremost Afropop artists in North Africa over the past few years, with a series of consecutive hits and collaborations, each turning into a social media trend and amassing tens of millions of streams. With the launch of the Billboard Arabia charts, the depth of Dystinct’s influence on the North African music scene becomes even more apparent. Over successive weeks, more than five of Dystinct’s hits, released at different intervals, secured prominent positions on the Hot 100 list; at the time of writing this, he held rank in the No. 5, 7, and 10 slots.
His song “La” (No) featured on his album Layali (Nights), reclaimed the top spot after the release of its music video, making it one of the few songs capable of clinching the No. 1 position on the Hot 100 list. Other releases from previous periods continue to enjoy significant popularity, such as “Tek Tek” (Tik Tok) ft. MHD, “Y Dor” with Soolking, “Ghazali” (Gazelle) ft. Bryan Mg, whose spread is linked to a unique event.
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Dystinct was taken aback after attending the match between his country’s national team and Belgium in the 2022 World Cup in Qatar, where players played his song backstage to celebrate, contributing to its exponential spread and forever associating it with the unprecedented historical achievements of the Moroccan national team in the world’s largest tournament.
Dystinct acknowledges that a significant portion of his audience became acquainted with him through “Ghazali,” but it was never his starting point. “Many new people who listen to my songs know me from the song ‘Ghazali,’” says Dystinct. “But before that, I was making Dutch music. In my mind, I always wanted to make Arabic music, but I waited for the right time. I had a song titled ‘Ya La Laa’ (Hey Ma’am) a long time ago, and it was a hit for me, but the thing is, the song was successful, but no one realized it. So, I was working on improving myself. How can I introduce myself to the world? I want to show people who Dystinct is. I said to myself that I want people to see my culture. Even if I make Arabic music, it’s not exclusive to Moroccans or Arabic speakers.”
Dystinct
@designlesss/Billboard Arabia
Born and raised in Belgium to Moroccan immigrant parents, Dystinct’s connection to his Moroccan roots remains steadfast, with his identity as a Moroccan artist paramount above all else. His mastery of Darija, the dialect of Arabic spoken in Morocco, has allowed him to channel his heritage into his music, beginning with the release of “Ya La Laa” (Hey Ma’am) in 2019, marking the inception of his artistic journey. He has collaborated with proven producers who have enveloped his musical style with refined and consistent themes, notably Unleaded, YAM, Ryder and Seno, fondly referred to by Dystinct as his brothers. While maintaining a musical style predominantly centered around Afropop, Dystinct has recently begun experimenting with blending dialects, incorporating elements of Moroccan Darija with Egyptian or Gulf dialects.
“I believe we are in a new era in the Arab world, and Arabic music will no longer be exclusively for Arabs. I have said this in another interview as well, that African music is very popular now, but it has also been witnessing a growth stage. Now we see everyone listening to African music or everyone listening to Latin music even if not everyone speaks Spanish or the like. This is what I am trying to do for Arabic music.”
Dystinct realizes this fact confidently, speaking from experience gained through his personal journey. In his early days, as he attempted to present his music to event organizers and platforms during his time in Europe, he encountered the same response: that Arabic music there was confined to Arab weddings and communities with no place in public events and among Western audiences. Today, after years of hard work, Dystinct stands with a substantial roster of hits and a sold-out music tour announced in America and Europe, confirming that the era of music being confined to a specific audience has come to an end, and that in the present age, Arabic music has emerged as a dominant force, playing a pivotal role in captivating a worldwide audience.
Dystinct
@designlesss/Billboard Arabia
Sherine Abdel-Wahab’s illustrious musical career has flourished over two decades, defined by a versatile body of work that resonates deeply with audiences. With a portfolio of hits, Sherine Abdel-Wahab’s music continues to captivate hearts, dominating playlists across diverse streaming platforms and scaling the heights of the Billboard Arabia charts. Sherine’s impressive achievements and triumphs have paved the way for her to clinch a prestigious Global Force Award at Billboard’s 2024 Women in Music ceremony.
Since the launch of Billboard Arabia Hot 100 and Artist 100 charts in late 2023, Sherine has dominated the Top 100 Artists chart for eight out of 12 weeks, holding the No. 1 spot for the majority of that time and consistently ranking within the top three positions during the remaining weeks. Additionally, her presence on the Hot 100 chart has been formidable, with six of her songs maintaining a spot for a continuous 12-week period.
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The lasting success of Sherine’s tracks like “Kalam Einieh (Words of His Eyes),” which was the No. 1 song on Billboard Arabia’s Hot 100 when the chart released twelve weeks ago, and still holds the No. 5 slot, and the presence of several other tracks from her album Nassay (A Person Who Forgets), are a testament to Sherine’s ability to make timeless music. Meanwhile, her song, “Sabri Aleel (My Patience is Wearing Thin),” has persisted on Billboard Arabia’s charts and streaming platforms, where it continues to reign supreme even two decades after its debut. Meanwhile, the song has garnered viral attention on TikTok, finding new life by captivating a global audience, while transcending language barriers and cultural divide.
“I am thrilled that both my old and new songs are loved by listeners,” says Sherine. “They have embraced everything I’ve poured my heart into from day one. Seeing my tracks still topping the charts after twenty years is truly amazing! That was my dream and it feels great seeing it come true.”
Sherine’s musical journey is marked by a prolific discography and numerous collaborations. In 2005, she released her album Lazem Ayeesh (I Must Live) with Free Music Company, featuring hits like “Ala Bali” (On My Mind) and “Qal Saaban Alieh” (Everyone Feels Sorry for Him). Transitioning to Rotana, she dropped Batamenak (I Reassure You) in 2008, followed by Habeit (I Loved) in 2009 and Esaal Alaya (Ask About Me) in 2012, featuring standout tracks like “Beh Tehky Fe Eh?” (What Are You Talking About?) and “Wel Nabi Law Gani” (I Swear If He Comes to Me). Her sixth album, Ana Kteer (I’m a Lot), released in 2014, included memorable songs like “W Meen Ikhtar” (Who Chose?) and “Ya Layali” (Oh Nights!). Sherine also contributed to the soundtrack of the drama series Tareky (My Way), collaborating with poets and composers.
In 2016, she teamed up with Hossam Habib for the duet “Kol Ma Aghanni” (Everytime I Sing). Sherine’s 2018 album Nassay (A Person Who Forgets) garnered millions of views with diverse tracks such as “Kazbain” (The Liars) and “Al Watar Al Hassas” (The Sensitive String). Returning to Rotana, she released hit singles like “El Hob Khedaa” (Love is a Trick) in 2019, “Mish Qadd Al-Hawa” (I Can’t Afford to Love) in 2020, and “Kollaha Ghayrana” (All of Them Are Jealous) and “Khasimt Al-Num” (I Forgot About Sleep) in 2021.
Sherine attests much of her success to the ability to keep things simple, and real, saying, “It’s all about keeping it real. I’m just me, and that authenticity is what’s helped me connect with fans. Ultimately, it’s their love and support that fuels my success.”
About a decade ago, Sherine teamed up with global hip-hop star Nelly for the duet “Just a Dream.” The song became a massive hit upon its release and recently resurfaced on streaming platforms and social media. She recalls it fondly: “To be honest, Nelly and I hit it off right away. Despite my limited English, we managed to understand each other. I remember we were backstage and I really liked his mic, so I asked him if I could borrow it when we’re singing on stage, and he gladly gave it away!”
Sherine’s virality isn’t limited to the charts. In recent years her songs have found new life on social media, particularly through the remixes of several DJs, chief among them DJamil. In July 2023, DJamil mashed up Sherine’s “Eh Eh” with Drake’s “Hotline Bling,” clocking nearly 20 million views, followed by “Sabry Aleel” mixed with Busta Rhymes “I Know What You Want” in September 2023, which went on to amass upwards of 34 million views.
When revisiting some of the pivotal moments that left a lasting impact on her journey, she reminisced about her first performance on the legendary stage of Baalbek in Lebanon, and shared some insights into her special connection with the Lebanese audience, whom she considers a tough nut to crack.
“Standing on the same stage that Umm Kulthum graced 48 years earlier as the first Egyptian artist to perform in Baalbek was surreal,” says Sherine. “It felt like the Lebanese were not just welcoming me, but also paying tribute to me, and that was an incredible feeling. It’s moments like these that make all the hard work worth it.”
Last month, Sherine dropped her latest single “El Dahab,” which serves as an exciting preview of her highly anticipated new album. Fans have been eagerly awaiting this release, especially following her last album Nassay in 2018. Sherine graciously shared some details about what to expect from her upcoming album: “The new album has some great songs all set, but I’ve decided to wait a bit with Ramadan approaching. After Eid, I’ll start releasing them one by one. Times have changed, you know – it’s all about the singles now.”
As for the Global Force award she received at Billboard’s 2024 Women in Music, Sherine said she couldn’t be happier about such a global nod to the impact of her music, especially knowing that even the younger generations, including her own daughters, have taken to listening to her songs.
“My girls go to an English school and didn’t know much about my songs,” she says. “But recently, my daughter Hana began listening to my music and it’s incredible to see that I’m striking a chord with kids their age and the young generation who listens exclusively to English-language music. It’s a real thrill knowing they’re enjoying my Arabic melodies.”
She adds: “This recognition is huge for me. Seeing my daughters witness this global honor brings me immense joy, and it means a lot to me knowing they’re proud of their mom. At the end of the day, my fans and my daughters mean the world to me.”
Sherine Abdel Wahab
Hassan Hendawi
After much anticipation and careful preparation, the “Jalsat Billboard Arabia” series has finally kicked off, featuring none other than star Ahmed Saad. In the premiere episode lasting 30 minutes, Saad treated viewers to four of his chart-topping hits on Billboard Arabia’s Hot 100 that have resonated across the Arab world in recent years.
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“Jalsat,” which translates to “sessions,” is a term used in the Arabic music community and refers to the gathering of musicians and a singer to perform in a unique and intimate setting. In this exclusive series, Billboard Arabia showcases intimate performances blending the raw authenticity of studio sessions with a vibrant set design, transforming music into an audio-visual masterpiece. In each episode, an established superstar or an emerging artist will deliver a stripped-down set, capturing the essence of their music through a production concept of their own choosing.
Renowned for his consistent presence among the top spots on the weekly list of Billboard Arabia’s Artist 100, Ahmed Saad stands as one of the foremost Arabic pop stars across the Middle East. This accolade is a testament to his enduring artistic journey spanning two decades, reaching its pinnacle in the past two years with the widespread acclaim of his hits across various music platforms.
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The session unfolds with Ahmed Saad delivering a powerhouse rendition of “Ekhtayaraty” (My Choices), the summer 2023 hit that captivated audiences far and wide. Originally featured in the Egyptian film Mr. Ex, the song soared to fame and transcended its cinematic roots to become a popular sensation, thanks to its witty lyrics by Menna Adli El Kiey and composition by Ahmed Tarek Yehia. Saad’s performance is uniquely infused with a Latin arrangement, courtesy of Spanish guitars, offering a fresh take on the original song.
Ahmed Saad transitions into “Aleky Eyoun” (You Have These Eyes), a ballad that marked his return to releasing music more frequently in early 2022. With lyrics by Mohamed Shafei, Saad personally composed the romantic melody to complement the heartfelt lyrics. However, during the session, Saad injects newfound energy and rhythm into the track, steering it in an entirely different direction.
Continuing to captivate, Saad performs “El Youm El Helw Dah” (What a Beautiful Day), originally featured in the film Their Uncle but earning recognition in its own right. Also written by Menna Adli El Kiey and composed by Ahmed Tarek Yehia, the song’s buoyant lyrics and unconventional expressions have endeared it to audiences across the region. In this rendition, the song is invigorated with lively guitar chords and dynamic instrumentation, infusing its cheerful melodies with fresh energy.
Closing the show with flair, Saad presents “Wasa’ Wasa’” (Move Out of the Way), a track that has achieved remarkable success on streaming platforms since its release in the summer of 2022. With lyrics by Mostafa Hadouta and production by Ehab Clopex, the song showcased a different side of Saad in terms of topics and lyrical approach, leaning toward the style embraced by hip-hop and festival artists.
All these selections, along with others from Saad’s repertoire, have maintained top positions on the Billboard Arabia Hot 100 chart since its release more than 10 weeks ago. By selecting these particular songs for the session, Saad underscores their significance in shaping his career trajectory and solidifying his status as a star.
With enticing arrangements and a fresh style, “Jalsat Billboard Arabia” provides the audience with an opportunity to rediscover these beloved songs. Backed by a talented ensemble including Sharif Hassanein on guitar, Badawy Badawy on bass, Mohamed Saad on piano and Ahmed El Sayed on percussion, Saad reaffirms during this session his versatility and confidence across various musical genres. Through a fusion of eastern melodies and western hues, they transform familiar songs into a fresh audio-visual experience that lingers in the memory.
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As Elyanna steps into a warehouse in downtown Los Angles for Billboard Arabia’s February cover interview and shoot, the weight of anticipation hangs heavily in the air. Despite battling nerves a mere 24 hours before her Dallas gig, the first show in her debut North America tour, Elyanna exudes a quiet determination characteristic of her rapid ascent in the music industry. With only two EPs to her name and a handful of singles, she’s already achieved the remarkable feat of selling out nearly every venue on her tour circuit – a testament to her burgeoning fanbase, undeniable talent and her unique sonic proposition, driving a future sound of global pop music unbound by language.
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Guided by her artist management team at SALXCO and her family, Elyanna navigates the shoot with a delicate balance between preparation and preservation, immersing herself in a playlist with unreleased tracks off her forthcoming LP, shuffling alongside tracks by Ice Spice, Sherine and Doja Cat. The 22-year-old artist starts to find her groove, but she does this silently. In the hush of a prescribed, pre-tour vocal rest, moments of introspection emerge – and it is in these moments of silence we hear Elyanna’s message to the world.
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Elyanna aims to elevate Arabic pop music onto the global stage while using her art to depict her homeland and culture beyond the lens of conflict. Born in Nazareth, Palestine, and moving to L.A. with her immediate family at the age of 15, she seeks to showcase her culture’s beauty in its entirety – its layers, textures, multi-colors and history – countering the media’s portrayal, dominated by the specter of war and destruction.
This carries into every one of her songs and live performances. Whether expressed through her instrumentation, lyrics or Arab-inspired fashion and accessories, we see Palestine through Elyanna’s eyes but also through that of her family. One cannot tell the story of Elyanna without also talking about how each family member plays a pivotal role in her career. Her sister Tali is her stylist, her brother Feras is her co-producer and video director, whereas her mother Abeer contributes to her songwriting. Meanwhile, her father, Amer, is the glue that holds the operations together.
“I would say that takes people who believe in you,” says Elyanna. “So I just surround myself with people that believe in me…. Like my family, like my friends, the people that believed in me and put time in me.”
It is not an exclusively Arab thing to keep your family close by, but it is very Arab to tell a story of generations in one song. We hear this in many of Elyanna’s tracks, first with the ambitious cover of Abdel Halim Hafez’s “Ahwak” (I Love You), a song that consistently permeated every generation since it was released nearly six decades ago. Elyanna’s rendition of “Ahwak” is a mesmerizing homage that breathes new life into the classic by setting the original lyrics against an acoustic piano, as her reverent vocals feel as though they are coming from another time.
“I know it’s a cover,” she says. “But I felt I brought it into my own world. I think that was the point where I knew what I should do next.”
On her 2019 debut original release, “Oululee Leh” (Tell Me Why), Elyanna unveiled her sonic potential to the world. Co-written by her mother Abeer Margieh, her brother Feras Margieh and songwriters Nasri Atweh, Sari Abboud and Martine Sinotte, the song delves into the profound loneliness born from loss and distance. Its poignant lyrics and haunting instrumentation evoke an intimacy that resonates with anyone who has ever felt like a stranger, offering solace in shared experience through a chorus that sings, “Ouloulee lee” (tell me why).
When I asked Abeer, her mother, whether the song was about the loss of a place or a person, she quickly responded with “a place.” But for Elyanna, it has a double meaning, one that the listener is left to decode independently. It is in this co-writing with her mother and brother that Elyanna’s songs cut across the temporal spectrum, collapsing past, present and future in a single note.
In 2020, Elyanna released her debut album, a self-titled body of work made up of six songs, including “Ouloulee Leh,” “Ahwak” and viral hit “Ana Lehale” (I’m on my Own) feat. Massari, showing an artist on the brink of finding her voice. Two years later, Elyanna dropped her follow up EP, Elyanna 2, driven by hits like “Ala Bali,” also featured in Mo Amer’s Netflix show, and “Ghareeb Alay” feat. Balti, which went on to amass over 50 million views on YouTube with its blend of Latin rhythms and relatable lyrics. With a steady flow of singles, including Elyanna’s 2023 release of “Sokkar,” an Arabic cover of the song by Zubi and Anatu, followed by “Mama Eh,” she continued to underscore her budding pop prowess.
In a short time, the artist managed to land a coveted spot in Coachella’s April 2023 lineup, where she performed the first ever complete Arabic set in the festival’s history. In another milestone moment, Elyanna’s heart-wrenching original song “Olive Branch” (co-written with her brother Feras) was performed live at the 2023 edition of the El Gouna Film Festival. It spotlighted the artist’s unique ability to use her music to drive awareness, while celebrating the richness and beauty of Palestinian culture.
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When asked about her role as an Arabic artist, Elyanna articulates a pressing imperative: to disseminate her culture worldwide. While such inquiries often provoke polarizing responses, she gracefully infuses each of her songs with glimpses of cultural richness of her heritage, but she does so in an accessible way.
Much like the intricate stitches of “tarteez” (Palestinian embroidery), Elyanna’s music weaves various influences into a harmonious whole. Each musical passage is akin to uncovering a hidden image as if each thread holds a story waiting to be explored, inviting listeners around the globe to find the patterns that speak to them while resonating with the whole. Now, on the brink of releasing her debut LP, Elyanna continues to blend her multiple cultural influences, be it the Latin textures inherited from her Chilean grandmother or the power of her Palestinian grandfather’s pen, all the while creating an entirely new pop sound.
“It’s really just taking things from life that I love, and now I want to do it in a project that I would call a piece of art,” says Elyanna. “And this project is really experimental.” Lead single “Al Sham” from her upcoming album embodies various cultural elements from the region, showcasing her spirit of experimentation. Fueled by electronic-dabke rhythms, she ingeniously interprets lyrics from Syrian singer Sabah Fakhri’s classic “Khamrat El Hob.” In Elyanna’s version, we dive into the song’s iconic line, “A life without love is like a river without water.” But it’s somewhere within the music video where we get a sense that Elyanna is not a victim of unrequited love or anything else. Instead, she is a formidable force, surrounded by her crew and imagery evoking empowerment, marking a pivotal moment in the lead-up to her debut North America tour.
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“I’m on a Billboard cover, and we have a sold-out tour, and I have an album coming,” says Elyanna. “It feels insane to me. I’m doing things I dreamt of my whole life.” She goes on to mention that the tour has the ability to gather Arabs in America together, which is something she looks forward to most.
After postponing her debut tour due to the war in Gaza, Elyanna eventually announced new dates, with 10 stops through the U.S. and Canada. Within 20 seconds of watching her perform, Elyanna’s star potential is undeniable. It’s not just her voice, message or rich influences, but the combination that shapes her artistry, its impact and the future sound of Arabic pop.
This is a translation of a cover story that originally appeared on Billboard Arabia.
Elyanna
Billboard Arabia
Sony Music Publishing, the world’s largest music publisher, is expanding its operations across the Middle East and North Africa with a new office in Dubai. The region will be led by managing director Dounia Chaaban, who will report to SMP senior vp of international Dan Nelson.
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Chaaban began her career at Anghami, the leading music streamer in the Middle East. After working there for seven years, serving as the Arabic indie community lead, Chaaban then became an artist relations manager at Believe Music. “I look forward to working hand in hand with the incredibly talented team at Sony Music Publishing to propel the MENA music industry to new heights,” says Chaaban of her new appointment. “Together, we will create an environment that nurtures creativity, fosters innovation, and unlocks the boundless potential of the region’s musical landscape.”
The news arrives just a day after Universal Music Group announced the opening of a new Capitol Studios location in the UAE as part of a collaboration with DGMC, a local music organization. The two say they will work together to build a “Music City” that will serve as a regional hub for local and global recording artists and songwriters in the MENA region.
Other music companies have also expanded more into the MENA region in the last year. In October, Warner Music announced its investment in HuManagement, a Dubai-based talent agency; In the last twelve months, Reservoir Media joined with PopArabia to acquire Lebanese music company Voice of Beirut, Egyptian label 100COPIES, and Saudi Arabian label Mashrex; In May, BMI partnered with Music Nation, a UAE music rights management organization.
Billboard also expanded into the region with the launch of Billboard Arabia in June. A partnership with media giant SRMG, Billboard Arabia is a region-specific editorial site, featuing two new global charts to track the success of music from the MENA region.
Nelson says: “We are excited to welcome Dounia to the Sony Music Publishing team. Dounia’s extensive experience working with local talent will be invaluable as we expand opportunities for new and established songwriters and artists across the region. There couldn’t be a more opportune moment to launch our business, and we look forward to growing our presence in the MENA region.”
