Ben & Jerry’s
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Source: Mike Kemp / Getty
We’re only one week into Donald Trump’s second presidential term and already the man has taken a hatchet to all kinds of programs and initiatives meant to help, protect and advance the lives of Black and Brown communities.
Luckily for us, some companies like Costco and Ben & Jerry’s are pushing back, and MAGA country isn’t too happy about it as they refuse to fall in line with the demands of their orange king. Over the weekend, Ben & Jerry’s took things a step further in their continuous pursuit of equality for all and released a video on social media defending their stance on progressive activism and are now facing a potential boycott from MAGA country, as Trumpers want everyone to scale society back to the good ol’ 1930s.
According to Newsweek, Ben & Jerry’s TikTok video explaining how they’ll continue to support DEI and “never gonna stop trying to dismantle white supremacy, end the climate crisis or fight for our democracy” has gotten under the thin white skin of MAGA supporters who are now vowing to never eat any libertarian ice cream from the company again.
After the video hit social media it spread like wildfire, as it’s since received over 10 million views with much support from Americans who aren’t fans of the fascist regime that is currently residing at 1600 Pennsylvania Avenue in Washington, D.C. Needless to say, backers of the current administration didn’t take kindly to Ben & Jerry’s video and immediately began to call for a boycott over their “insubordination.”
Newsweek reports:
On X, formerly Twitter, user @TexasRepublic71, who described himself as a “political patriot,” shared the video and told his more than 200,000 followers—including conservative commentator Megyn Kelly—”If you’re not boycotting Ben And Jerry’s ice cream, you will be after you watch this video.”
In the video, two Ben & Jerry’s employees can be seen walking around an office as they deliver the following message together: “‘Stick to ice cream.’ Not gonna lie, we get this one a lot. Yeah, we’re in the ice cream business, but we’ve always been about much more than just ice cream. We use our power, our privilege, our platform and our relationship with our fans to advocate for progressive social change.
“So no, we’re not just gonna stick to ice cream. And we’re never gonna stop trying to dismantle white supremacy, end the climate crisis or fight for our democracy. And no, we’re not gonna stop fighting laws that restrict trans rights and books and roll back abortion protections.
While we’re sure there are hardcore MAGA supporters who’ll never eat Ben & Jerry’s again (mainly because they won’t be able to afford it at some point with the way things are going thanks to their orange overlord), we doubt it’ll be enough to put the delicious and democratic ice cream brand out of business. Just sayin’.
Check out Ben & Jerry’s PSA on DEI and democracy, and let us know your thoughts about the situation in the comments section below.
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Source: Rob Kim / Getty
After making all kinds of moves in support of racial equality and social-political progress, Ben & Jerry’s is now facing calls for boycott after once again rubbing far-right Republicans, white supremacists and Trumpian MAGAs the wrong way with some cold hard facts.
According to Newsweek, early yesterday (July 4), Ben & Jerry’s official Twitter account sent out a “controversial” tweet in which they factually stated that America exists as a result of the genocide of its Indigenous Native Americans and that we “commit to returning it” to its rightful heirs. Naturally, the descendants of the colonizers who came to this land from a half-a-world away took issue with the statement and were quick to spew their hateful rhetoric online and demand that everyone stop buying the many delicious flavors of ice cream that Ben & Jerry’s has been blessing us with for the past 45 years.
Newsweek reports:
Ben & Jerry’s message generated a flood of negative responses on social media, with some calling it the company’s “Bud Light moment,” referring to controversy and subsequent boycott after the beer brand partnered with a transgender activist in April.
Other Twitter users called on the company to be the first to give up its profits and properties, including factories, buildings and stores. Others said that the company should be returning its factory land to the Abenaki people.
“Ok you start. Relinquish your headquarters,” one Twitter user wrote. “This should be easy then,” wrote another. “Shut down and donate all of your land, facilities, and assets to indigenous people.”
You first, MAGA.
Unfortunately, we’ve reached a point in time when if companies include or even speak up for people of color, LGBTQ, or any other minority group, they are bombarded with backlash and threats for daring to be so “liberal.” To make matters worse, the reactions seem to work as the far-right have resorted to real-world violence and intimidation to get their way.
After Target unveiled its LGBTQ apparel for this year’s Pride Month, stores all around the country were harassed with bomb threats while openly gay workers began to experience more hostility and aggression from anti-gay customers. Target decided to pull its LGBTQ merchandise to keep its stores and workers safe.
While we don’t know if violent Trumpians will begin to harass supermarket workers for carrying Ben & Jerry’s ice cream in the frozen section, we wouldn’t be surprised if many voicemails at the company office contain death threats and “pro-America” messages as that’s just how the right gets down these days.
What do y’all think of the backlash that Ben & Jerry’s is facing for their message? Let us know in the comments section below.
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