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Music industry professionals are not, by definition, first responders, but they do have the ability to rescue people.
That fact alone may be a buoy for many music-affiliated workers who are suffering their own form of burnout, despondency or depression.
Reminding music professionals of their product’s impact is one of the finer points delivered during 24/7: A Mental Health in Entertainment Conference, presented Aug. 7 by Belmont University in Nashville.
“I’ll have individuals in the industry come to me and say, ‘Well, it’s not like we’re doing brain surgery. I know our place in the music industry isn’t that important,’ ” Entertainment Health Services president Elizabeth Porter said during the conference’s “Work/Life Unbalanced” workshop. “I say it’s more important … I say there’s two big influencers in the world: the entertainment industry and politics.”
Politics is all too often divisive. Music, at its best, can rally a group — or, at least, an individual. Porter’s Call founder Al Andrews remembered a “very dark and suicidal time” decades ago when he discovered Jennifer Warnes‘ “Song of Bernadette,” and he played it repeatedly, reveling in its healing message as he bounced back. During his work as a therapist, Andrews has encountered numerous stories about songs that led his patients back from the brink.
“We all have moments when we are rescued, moments where we were sinking and someone threw a rope to us and pulled us in,” he said during the day’s closing session. “Often music is involved. Hope is accompanied by a soundtrack. It almost always is.”
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The power of music is what pulls many into the industry’s labor force. But the experience of working daily with emotions — particularly when companies are understaffed and the job never seems to stop — makes music’s employees particularly vulnerable to burnout and depression. The allure of a vocation connected to fame and entertainment compounds the issue.
“We have a really unique industry because I think it’s one of the only ones that ties so closely to our personal identities,” C3 Presents festival director Brad Parker said. “The pandemic showed that to a lot of us. I kind of felt like part of me was stripped away whenever live music went away during the pandemic, and I did a lot of soul searching to really reinforce that people enjoy Brad Parker outside of the identity of ‘He’s the Bonnaroo guy.’ “
Parker recalled how he was more than willing, during the first five to seven years of his career, to take work-related after-hours calls, fearing that if he didn’t, others were standing in line to replace him. It’s that kind of fear that keeps many of the industry’s worker bees buzzing on the job into the evening.
“The industry is 24/7,” Shading the Limelight founder Cristi Williams said, “hence the title of this conference.”
Williams, in the event’s first presentation, explored the mindset of celebrities, whose emotions and behaviors influence their staffs and ripple outward across the rest of the industry. Fame, she said, is accompanied by two driving forces: a sense of unworthiness that creates self-imposed shame and a competing sense of entitlement that leads to unrealistic expectations. The celebrity’s outlook rides a pendulum, Williams said, that swings back and forth between those points. If that phenomenon goes uncontrolled, the pendulum can become a wrecking ball.
“Success is a lot harder to manage than failure,” she said, “and when the pendulum is oscillating further and faster, it tends to derail us.”
That pendulum — and others — are unavoidable. Mental health, Williams maintained, comes from controlling the swing and the emotional reaction to it.
In recognition of the industry’s fragility, Belmont’s Curb College of Entertainment & Music Business dean Brittany Schaffer announced plans to create a Center for Mental Health in Entertainment. She cited four leaders for a steering committee — Andrews, Onsite Workshops vp of entertainment and specialized services Debbie Carroll, Prescription Songs A&R manager Rachel Wein and Music Health Alliance founder/CEO Tatum Hauck Allsep — charged with shaping the program, which will eventually be housed in Belmont’s Music Row building, projected to open in 2028.
“Until then,” Schaffer said, “we are going to work on building out the team to support the center so that it can exist long before the building does.”
Warner Music Nashville co-head/co-CEO Cris Lacy laid out four issues that trip up the emotional well-being of artists and the industry around them: the tendency to compare their careers to their peers, negative criticism from social media, executives who prioritize self-promotion over their support role and a “texture of scarcity” that, presumably, leads to fear and depression.
One obvious solution for artists and the business as a whole lies in the industry’s own product. There is, Andrews suggested, a “noble purpose” in music, and every person in the business contributes to its influence.
“If you’re in the industry, every one of you is a part of getting the songs out there,” he said. “Everybody in this room has a song that saved their life, and you’re a part of the songs that get out there into people’s hearts. Some of those people, like you and me, are lingering on the edge or not in a good place, or maybe they’re just fighting a great battle, and you’ve brewed [hope]. I want you to believe that. I want you to embrace that. Be encouraged today for what you do.”
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The anniversaries are piling up on Curb | Word Entertainment chairman Mike Curb.
This year is the 60th anniversary of Curb Records’ founding. April 29 marked 30 years since Belmont University announced its highest-profile program was being renamed the Mike Curb College of Entertainment & Music Business. And the school just wrapped the 50th-anniversary campaign that celebrated the department’s founding. All those milestones come as Curb approaches his 80th birthday on Christmas Eve.
“I like everything except the last statistic,” he deadpans near the start of a three-hour interview.
The conversation acknowledges the landmarks, but it comes, more importantly, as Curb’s latest investment wraps some of his deepest passions — education, music preservation and legacy — in a structure likely to enhance the relationship between Belmont and Music Row. Belmont announced April 9 that the Curb Foundation made a $58 million donation that will seed a multipurpose Curb College building on Music Circle South, wedged between the BMG offices and the historic Columbia Studios.
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Neither Curb nor Belmont president Greg Jones could specify the breakdown of the $58 million — both called it “complicated” — but the figure encompasses the value of the land, which Curb donated; future rent; and cash. It also includes an expansion of the Buddy Lee Attractions building that’s adjacent to Columbia, while the school attempts to raise an additional $40 million for the project, which will encourage interplay between Belmont students and working music professionals. A 150-capacity performance space will provide an ideal concert-audio learning facility and offer label showcase options. Songwriting rooms will serve the college and, perhaps, some independent writers. And a coffee shop is expected to lure lunchtime visits from nearby businesses, setting up the possibility for students that a springboard for their careers could be just a handshake away.
The building is in the works at a time when large chunks of Music Row have been overtaken by non-music developers. Curb owns 12 properties on the Row — including RCA Studio B, Ocean Way and the former Masterfonics building — and he’s doggedly determined to maintain the character of the neighborhood, where he has control. That’s particularly true on Music Circle South, a block with numerous studios that have yielded hits by Johnny Cash, Bob Dylan, George Strait, Tom T. Hall and Dan + Shay — just for starters — through the decades.
“We made it impossible for the developers to get to it,” Curb says. “Even the WNAH radio building is just the way it is. Even the buildings that we’re using for Curb Records or for Word Records. Those are staying exactly the way they are. So we’ve got it pretty locked.”
Curb established his label as an 18-year-old college student at Cal State Northridge who was too young to sign the startup papers without a co-signer. He made a deal with Capitol, wrote a Honda commercial and landed a bundle of songs on movie soundtracks, including the 1968 Clint Eastwood picture Kelly’s Heroes. Curb became the president of MGM in his 20s, working with The Osmonds, Lou Rawls, Sammy Davis Jr. and Hank Williams Jr., and by the end of the ’70s, he was California lieutenant governor, serving alongside Ronald Reagan.
Post-government, he extended the Curb label’s independent run by partnering with the majors in the careers of Williams, The Judds, T.G. Sheppard, Lyle Lovett and Debby Boone, among others.
“Back then, you could walk up and down Hollywood Boulevard or Sunset Boulevard, there were hundreds of independents,” he remembers. “Now they’re all owned by the three majors. That’s one of the big issues now, you know: The deep catalog of our industry is owned and controlled by three majors.”
Curb arrived in Nashville in the early 1990s, earning multiplatinum sales from Tim McGraw and LeAnn Rimes along with hits by Sawyer Brown, Hal Ketchum, Jo Dee Messina and, in the 2000s, Rodney Atkins. McGraw and Rimes had public spats involving their Curb deals, and Curb ended up in litigation with Big Machine Label Group over McGraw, who ultimately moved on. Despite that battle, Curb is on good terms with BMLG president/CEO Scott Borchetta, who has partnered with him in auto racing.
“I consider Mike a genius, I consider him a friend, I consider him misunderstood by a lot of people,” Borchetta says. “The guy’s a walking encyclopedia.”
Curb’s ability to maintain relationships, even amid sharp disagreements, is a skill he perfected during his political career. His relationship with Belmont, for example, continues despite his previous opposition to the university’s firing of a lesbian coach. (The school ultimately amended its policies.) In 1978, Curb helped defeat a California proposition that would have banned gay teachers from schools, convincing conservative icon Reagan to join the battle. Currently, he continues to speak highly of Sen. Marsha Blackburn (R-Tenn.), who agreed to a meeting with his gay employees, though they were unable to change her position on key issues. Writing people off, he reasons, is a poor long-term strategy.
“What I always tried to do was not criticize the people who disagreed with me, but tried to bring them together,” he says. “As I learned from Ronald Reagan, you just need 51%.”
Curb has certainly won over Belmont’s Jones. He suggested doing something with the Music Circle South property to benefit the music business program shortly after Jones became university president in 2021. The school already had an ideal location at the Southern edge of Music Row. With the new building, it will be in the heart of the district.
“We weren’t just thinking of the present and then making incremental changes,” says Jones. “We wanted the next 50 years of music business to be really transformational.”
It’s a goal that Curb shares. His label’s 60th anniversary will be celebrated June 6 with a CMA Fest show at Nashville’s Ascend Amphitheater featuring Atkins, Sawyer Brown, Dylan Scott, Hannah Ellis, Kelsey Hart and Lee Brice, among others. Curb is excited over the prospects of Brice’s new single — “Drinkin’ Buddies,” featuring Nate Smith and Hailey Whitters — which debuts at No. 26 on the Country Airplay chart dated May 11 (see page 4). But he’s just as enthusiastic about Brice’s collaboration with Christian band for King & Country on “Checking In,” which could — like Curb’s efforts for Belmont and for marriage equality — make a lasting mark. The anniversaries are important, but the future still beckons.
“We’re impacting the culture of Nashville, of country music — maybe pop music, the culture of the nation,” he says with youthful enthusiasm. “That’s what’s so exciting about what we do.”
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On Tuesday evening (April 9), as Belmont University’s Mike Curb College of Entertainment and Music Business celebrated a special “Belmont at the Opry” program, the program also revealed a $58 million lead gift from music industry executive and philanthropist Mike Curb and the Mike Curb Foundation, which will fuel a further expansion of the program’s presence on Nashville’s Music Row, with the renovation of existing buildings and the construction of a new state-of-the-art facility.
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The expansion comes as Belmont’s music business program celebrated its half-century milestone last year. The program launched in 1973, founded by the late Robert E. Mulloy and with support from former University president Dr. Herbert Gabhart and music industry executive Cecil Scaife (who was part of Sun Records in Memphis before relocating to Nashville), with the intent of providing formal education and real-world career experience to young adults with aspirations of entering various sectors of the music business, including record production, label operations, songwriting, music publishing. The Mike Curb College of Entertainment and Music Business was established in 2003 and is located at 34 Music Square East in Nashville (Belmont has contributed to preserving the historic Music Row recording studios Columbia Studio A and Owen Bradley’s Quonset Hut). The program is also a mainstay on Billboard’s annual Top Music Business Schools list.
The expansion project will be in two phases. The first, which is underway, includes the renovation of the historic Buddy Lee Attractions/Capitol Records building at 38 Music Square East. The renovation will add 17,000 square feet of space, including songwriting rooms, live sound classrooms, listening spaces and student lounges. The renovation will also include an updated space for Nashville’s Leadership Music office.
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Phase two will involve developing a 75,000-square-foot building behind the program’s current Music Row-area building, with construction of the new facility beginning over the next 24 months. The building will serve both students and the greater Music Row-area community, encompassing a performance venue that can accommodate more than 150 people, as well as networking and gathering spaces for both students and industry professionals, a coffee shop, content creation rooms and underground parking. Phase two will involve a broader fundraising campaign, which launched Tuesday night.
Curb’s gift, and renderings of the spaces, were unveiled during a reception held just prior to the “Belmont at the Opry” event, which featured prominent Belmont University alumni, including artists Trisha Yearwood, Brad Paisley, Tyler Hubbard, Hailey Whitters, Ashley Cooke and Ian Munsick, as well as songwriters Ashley Gorley, Hillary Lindsey and Nicolle Galyon.
Other Belmont alumni among Nashville’s music industry community include Steven Curtis Chapman, Josh Turner, COIN, Brian Kelley, Sony Music Nashville CEO Rusty Gaston, producer/guitarist Dann Huff, UMG Nashville chair/CEO Cindy Mabe, Spirit Music Nashville CEO/Chief Creative Frank Rogers and Warner Chappell Nashville president/CEO Ben Vaughn.
“Mike Curb’s remarkable generosity and partnership with Belmont over many years has been invaluable in advancing entertainment and music business education,” Belmont University President Dr. Greg Jones said. “This latest transformational gift solidifies Belmont’s position at the forefront of developing the next generation of music industry leaders. We are profoundly grateful to Mike and Linda for their continued investment in Belmont’s mission.”
“As Nashville’s music industry has grown and evolved into an international entertainment hub, it’s crucial that our education system keeps pace to develop skilled talent,” Curb added. “Belmont has been a fantastic partner over the years in preparing aspiring artists, songwriters, engineers, and music business leaders who go on to become invaluable employees for record companies throughout Nashville and the industry at large. With this latest investment, we’ll build upon that strong foundation to push entertainment and music business education ahead to the next level, ensuring a steady stream of well-prepared professionals for the ever-growing industry.”
“For 50 years, our faculty, stage and world-class facilities have made Belmont a top destination for future music executives, engineers, artists and songwriters. Mike’s partnership over decades has allowed Belmont to continually elevate our entertainment curriculum and facilities in lockstep with industry needs,” said Brittany Schaffer, who joined the Curb College of Entertainment and Music Business as dean in May 2023. “This lead gift allows us to deepen our integration with Music Row, creating an unprecedented immersive experience that will directly connect our students with industry leaders and opportunities while driving innovation alongside our partners in Nashville’s entertainment landscape.”
When Nashville’s Belmont University — then a mere college — introduced a music business degree in 1973, a good portion of the city’s music pros scoffed at the endeavor.
“There was a bit of resentment that somebody was going to try to take somebody’s job,” remembers Doug Howard, who started as a student in January 1976 and went on to become the dean of the Mike Curb College of Entertainment & Music Business from 2015-2022. “I literally had somebody say to me, ‘You can’t teach what we do in school.’ My thing was the 10,000 hours, you know — I discovered The Beatles in 1964, and I never stopped listening. I had been a student maybe longer than [they] had. I just couldn’t say that.”
Belmont will celebrate the 50th anniversary of its music business school on Oct. 3 in a different position. Scores of students with a passion for music debunked Music Row’s skepticism, demonstrating their enthusiasm by working for free at thousands of internships, learning a specialized business and contributing their formal lessons — and their determined ingenuity — to a Nashville entertainment industry that is arguably more professional in 2023 than the ’73 version.
Belmont is a big reason for that. Its vast list of former students includes Brad Paisley, Trisha Yearwood, Warner Chappell Nashville president/CEO Ben Vaughn, songwriter Hillary Lindsey (“Burn It Down,” “Blue Ain’t Your Color”), recording engineer Chuck Ainlay, Sony Music Nashville chairman/CEO Big Yellow Dog Music partner/CEO Carla Wallace, song plugger Sherrill Blackman, producer-guitarist Dann Huff (Kane Brown, Keith Urban) and Morris Higham Management partner Clint Higham, just to name a few.
In short, a Belmont music business degree is as helpful on Music Row as a Harvard law degree is in Washington, D.C., politics.
“I had no idea it would be this important to who I became,” Paisley says. “I got there, and I saw a recording studio and internship programs that allowed me to go hang out at ASCAP for free and walk into music meetings.”
In one of his first assignments, Paisley was required to interview someone active in music. He didn’t settle for one person — he interviewed three: former Desert Rose Band guitarist John Jorgenson, singer-songwriter Mike Reid (“I Can’t Make You Love Me,” “Stranger in My House”) and bluegrass musician Carl Jackson. In a stroke of luck, Jorgenson returned the student’s call with an invitation to come down to a studio where he was recording. Paisley ended up sitting next to Jorgenson while he played the session.
Belmont is one of dozens of schools that now offer music business degrees, but it has some advantages. It was one of the first colleges to develop a program, and it’s literally at the end of Music Row — an intern can work for two hours between classes and easily return to work when their last class ends. The locale itself creates potential.
“My first thing ever was as a seat filler for the TNN/Music City News Awards,” remembers Vaughn. “I ended up sitting in Kix Brooks’ seat most of the night because they were winning everything. So I sat by his wife, and we had this nice conversation, and I’m like, ‘This is crazy.’ I’m 18 years old, but even stuff like that, if you’re not part of Belmont, you’re just not knowing there’s all these little opportunities and things to be involved in.”
The program’s founder, the late Bob Mulloy, literally grew up on what would become Music Row — he was raised in a house that was eventually leveled to make way for BMI — and he had a stiff task. Belmont was a Baptist school, and there was plenty of pushback from higher-ups who feared that a music-biz degree would attract undesirable students. Howard, who had a shaggy appearance in the mid-’70s, remembers being grilled mercilessly by Mulloy.
“Those early years, he wanted guys and girls to come that were really committed to be in a profession,” Howard recalls. “He had this very stern [air]. And we’re scared of it. But I got it. He was under the microscope, and he put a tone to us that, ‘Hey, guys, the whole program depends on you.’ ”
Howard ended up becoming a publishing executive and Lyric Street senior vp of A&R, building on both his studies and the contacts that Belmont afforded. Mulloy may have seemed tough in the program’s earliest years, but he was a champion for his students.
“Mr. Malloy was my survey [of a music business] teacher,” says Vaughn. “He says, ‘Look to your left, look to your right. The people that are your peers and classmates will be people you work with in the industry.’ And he was right, man. He was so right.”
Indeed, Vaughn counts one of his biggest rivals, Sony Music Publishing Nashville president/CEO Rusty Harmon, as a classmate, as well as producer Jeremy Stover (Justin Moore, Travis Denning) and songwriter Ashley Gorley (“Last Night,” “Truck Bed”). Howard formed friendships with songwriter-producer and record exec Mark Wright and songwriter Gordon Kennedy (“Change the World,” “You Move Me”). Florida Georgia Line founders Tyler Hubbard and Brian Kelley met at Belmont. And Paisley was introduced to frequent co-writers Frank Rogers and Kelley Lovelace, as well as Cindy Mabe, now Universal Music Group president/CEO.
“You get what you put into it,” says Paisley, who transferred into the program. “That was the thing. I was interning, I was going to studios, I was interviewing people, I was shaking hands with anybody that would shake my hand. Because I was like, ‘Look, I’m a junior already. I got four semesters to do this. I got to figure out how to do this for a living or go back to West Virginia and teach guitar lessons.’ ”
Belmont has helped hundreds of students figure it out over the last 50 years. And those students have in turn brought an intense desire to participate in the industry and make a difference. Many are now running Music Row.
“These are passionate people coming to town,” Howard says, “who love this business and want to make it better.”
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Belmont University has appointed Brittany Schaffer, Spotify’s head of artist and label partnerships in Nashville, as the new dean of the Mike Curb College of Entertainment and Music Business, effective May 1.
“My career has focused on being a champion for people and ideas and innovations that have brought the music and broader entertainment industry together. At the same time, I have always been passionate about Nashville and its potential to be the creative center of the music business and a big player in the entertainment space at large,” Schaffer tells Billboard. “It’s an opportunity to align all the passions I have and all the work that I’ve done since starting my career into one place. It’s really exciting to be able to think about the legacy that the Curb College can leave on its students and how that influences the future of the music and entertainment space.”
Schaffer is the first female dean of the Nashville-based Mike Curb College of Entertainment and Music Business since it launched in 2003; she fills the role held for seven years by Belmont alumnus and longtime music industry executive Doug Howard, who retired last fall.
Dr. Sarita Stewart, associate professor of creative & entertainment industries, served as the interim dean for this academic year. Stewart will take on a new role as senior associate dean for Curb College, working alongside Schaffer on programming and curriculum.
Schaffer will report to the provost/executive vice president of Academic Excellence and will be responsible for the College’s academic programs and student enrichment initiatives. She will serve approximately 100 faculty and staff and more than 2,700 students in Curb College programs.Belmont’s music business program will celebrate its 50th anniversary during the 2023-24 academic year.
“I think it is a moment to celebrate the incredible work Belmont has done to get to this point,” Schaffer says of the milestone. “It is a program that is already recognized as one of the top entertainment and music business programs in the country and we need to celebrate that.”
She continues, “At the same time, I think the music industry and entertainment space are at a really exciting point of innovation. The landscape is changing faster than it probably ever has—the technology and business models that exist when students enter may look different by the time they graduate. It’s an exciting challenge to take on to think about how we prepare students to have a strong foundation in the fundamentals of the business, creativity and storytelling so they are prepared to navigate the changes that come that we can’t even anticipate. Also, right now, everyone wants to talk about Gen Z and those are our students. How do we create an environment where we are learning as much from our students as they are learning from us?”
Schaffer co-leads Spotify’s Nashville music team including overseeing the development and execution of Spotify’s global strategy to expand the country, Christian/Gospel and Americana genres. During Schaffer’s tenure, country music listening on Spotify grew by double digits annually, according to the streamer. She joined Spotify in January 2018, after serving as senior counsel for Nashville-based Loeb & Loeb, LLP.
Schaffer, who has been named to Billboard’s Country Power Players list for the past four years, is a magna cum laude graduate of both Vanderbilt University and Samford University’s Cumberland School of Law. She currently serves on the board of directors for the Country Music Association and Country Radio Broadcasters, as well as the St. Jude Country Cares Advisory Board. Schaffer is a Class of 2022 Leadership Music graduate.
Belmont president Dr. Greg Jones said via a statement, “Belmont’s Curb College has long been recognized for developing artists and executives who bring innovative leadership and creative storytelling to their roles throughout the entertainment industry. We are delighted Brittany Schaffer has accepted the role of dean, and I am confident that she will elevate our programs even further, deepening our connections within music, motion pictures and media while establishing new partnerships in Nashville, across the U.S. and around the globe.”
Belmont Provost Dr. David Gregory added, “Brittany will bring extraordinary passion, faith and experience to her new role as dean of Curb College. Her legal background and familiarity advocating for artists, writers, producers and more within the industry provide a unique perspective on the holistic education our students need to be successful in a variety of entertainment fields. Plus, though her time with Spotify, she has been on the leading edge of where these content rich fields are heading and is well prepared to ensure Curb College stays at the forefront of modern storytelling.”
Belmont alumni have risen to the highest ranks in Nashville’s music industry and include Universal Music Group Nashville president Cindy Mabe (class of 1995), Sony Music Publishing Nashville CEO Rusty Gaston (class of 1998) and Warner Chappell Music Nashville president and CEO Ben Vaughn (class of 2000).
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