Behind the Hit
A collaboration between Bruno Mars and Lady Gaga was always going to have lofty expectations, but when the two wrote and recorded “Die With a Smile” at the latter’s Los Angeles studio earlier this year, there was no talk of topping the charts. They only wanted to follow where the song was naturally taking them, remembers hit-making songwriter-producer Andrew Watt, who previously worked with Gaga on The Rolling Stones’ 2023 Hackey Diamonds track “Sweet Sounds of Heaven.”
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“This was a pure, organic thing that both these artists who respect each other so much wanted to do together,” says Watt, who helped with the hit alongside D’Mile and James Fauntleroy. “This was about the love of making great music.”
That desire led to a sweeping, cinematic duet that has spent multiple weeks atop the Billboard Global 200 and racked up 625 million on-demand official streams worldwide since its Aug. 16 release (through Sept. 26), according to Luminate.
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“Seeing people reacting positively to it and it hitting them in their soul… it’s special,” Watt says. “This is a ballad with all-live instruments made to the human heartbeat. It’s not a formulaic song.”
He adds that Gaga and Mars were in the studio together within 24 hours of agreeing to collaborate, with Mars bringing in the initial idea for the song’s haunting vibe. Gaga fleshed it out on piano with Mars on guitar — exactly as they appear in the song’s retro Western music video (minus the costumes) — and stayed overnight until it was perfect.
And while Watt says the session was a blur, he recalls a key component to that night: finding a melodic structure that let Mars and Gaga sound like co-lead vocalists rather than one person harmonizing with the other. “When Gaga put her voice on top of Bruno’s, that’s the moment I remember… hearing their two voices together, you get lost in it.”
It had the same effect on Mars’ concert crowd at L.A.’s Intuit Dome the night the song dropped in August. As Gaga stepped onstage for the duet’s live debut, Watt recalls watching the moment unfold: “It was this wow factor of ‘Holy crap, [they’re] like the Avengers of music.’ “
This story appears in the Oct. 5, 2024, issue of Billboard.
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