beauty dupes
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Lip oil has quickly become the cool sister of lip gloss with its high shine and nourishing ingredients. Out of all the options on the market, beauty lovers have quickly flocked to the Dior Addict Lip Glow Oil, but for those of us who don’t have a luxury budget, we have to rely on beauty deals.
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Instead of waiting for the next major sale, TikTokers have come to the rescue with e.l.f.’s lip oil, which looks practically indistinguishable and is only $8 compared to Dior’s $40. According to some users, both lip oil formulas share a similar scent with e.l.f.’s smelling more “pepperminty” than Dior’s.
If you’re still looking for gifts for everyone on your list, e.l.f.’s version makes a wallet-friendly stocking stuffer as well as a thoughtful last-minute gift for the makeup guru in your life.
Rather than just take their word for it, TikTok user @itsalexissimone tested out the Mahogany Dior shade next to e.l.f.’s Jam Session to show off whether there are any major differences.
“If anything, the e.l.f. side has more color,” they said in the video. “I’m telling you, it feels the exact same on both sides.”
https://www.tiktok.com/@itsalexissimone/video/7308170981233724714?_r=1&_t=8i8G0GMwXs2
Dior’s lip oil is on sale at Saks Off Fifth for 15% off, but as one commenter noted, they could “buy every color of the e.l.f. lip oil for less than two of the Dior.” And with seven shades of the alternative lip oil to choose from, that’s enough to wear a different one every day of the week.
For anyone looking to save $32 and enjoy a luxury look for less, you can shop the dupe below — or scroll to the bottom to snag the Dior lip oil for 15% off.
Ulta Beauty
e.l.f. Cosmetics Glow Reviver Lip Oil
Snag this lip oil if you’d like to achieve a glossy shine without a sticky residue that lip gloss normally leaves behind. Each shade was created to enhance your lip’s natural shade while hydrating them.
Ulta Beauty
Dior Addict Lip Glow Oil
$34
$40
15% off
Dior’s lip oil looks to provide a unique shade to you using Color Reviver technology that reacts to your unique moisture level, resulting in a custom color. The formula also uses a natural cherry oil that’ll help nourish and hydrate your lips.
For more product recommendations, check out our roundups of the best TikTok beauty dupes, refillable lipsticks and press-on nails.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
TikTok is beloved for its ability to introduce us to new and awe-worthy products in under a minute — especially when it comes to new beauty releases or makeup tools for beginners. Whether it’s eco-friendly refillable lipsticks, lengthening mascaras, blow dryers that won’t damage your hair or hydrating lip balms, you can practically rebuild your entire skincare, haircare and makeup routine in just one scroll.
Unfortunately, once these TikTok beauty products go viral, it’s common for them to fly off the shelves — or the product comes with jaw-dropping results paired with a hefty price tag that you might not be able to afford. Thankfully, there are TikTok beauty alternatives that can step in and provide results that are just as hydrating, blurring and plumping as higher-priced products, without blowing your budget.
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If you’re over waiting for those viral beauty finds to be restocked, we’ve found TikTok beauty alternatives to replace those popular, always sold-out products. Below, see our list of 10 affordable beauty dupes that you can shop online from retailers like Amazon, Sephora and Ulta Beauty.
For additional shopping recommendations, check out our roundups of celeb-loved beauty products, music artist-created beauty brands and where to buy Dyson’s Airstrait.
Amazon
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer
$9.99
Made with a gel-like consistency that’s clear and aims to grip makeup for all-day wear, e.l.f.’s Power Grip Primer is a worthy opponent to the beloved Milk Makeup Hydro Grip Primer that’s triple the cost. Plus, this formula is non-comedogenic so it won’t clog pores!
Ulta Beauty
NYX HD Photogenic Concealer
$6
Concealer is a classic staple item offering coverage over black circles, acne and more. The NYX HD Photogenic Concealer provides a vegan and cruelty-free formula in a range of shades that glides over the skin while offering an under-$10 option that can easily replace the viral NARS Radiant Creamy Concealer.
Revolution Beauty
Makeup Revolution Fast Base Contour Stick
$8
With three shades to choose from, you can contour your face and highlight at the same time. The Makeup Revolution Fast Base Contour Stick delivers creamy and snatch-worthy results that are easy to blend in and will have you ditching the TikTok-loved Fenty Beauty Match Stix Contour Skinstick.
Ulta Beauty
Social media has been obsessed with Drunk Elephant’s Bronzing Drops since the moment they were released, making them almost impossible to snag. Thankfully, Fenty Beauty’s Eaze Drop’Lit All-Over Glow Enhancer is the perfect alternative for providing a sheer yet natural looking glow that’s also lightweight, hydrating and reduces the look of pores. Rihanna wouldn’t steer you wrong!
Makeup Revolution Blush Bomb Creamer Blush
$9
Liquid blush is having a moment, especially once Rare Beauty’s Liquid Pinch Blush entered the scene, thanks to Selena Gomez‘s in-demand brand. If you’re not looking to dish out $23 every time you need a restock though, Makeup Revolution’s Blush Bomb is just as pigmented and features a wallet-friendly pricetag that’s lightweight and buildable.
elf
e.l.f. Halo Glow Liquid Filter
$14
Whether you’re looking to achieve the trendy glazed-doughnut look or glass-like skin, a highlighter is essential for giving off a luminescent glow. While most TikTokers would reach for the Charlotte Tilbury Flawless Filter to illuminate their skin, e.l.f.’s Halo Glow Liquid Filter gives equal results (and for a fraction of the cost). Use it alone as a highlighter or mix it into your foundation for a natural, glowy appearance.
Morphe
Morphe 2 Glassified Lip Oil
$9
Lip balms are a timeless beauty product you can take with you on the go for quick, hydrating applications. Social media has been in a frenzy over the Summer Friday Lip Butter Balm, but the Morphe Glassified Lip Oil is an alternative that should not be overlooked. The formula boasts ingredients like moringa, jojoba and coconut oil, which will moisturize your pout while providing a glossy appearance to complete looks ranging from minimalist to glam.
Sephora
Inkey List Omega Water Cream
$10.99
Clear hydrated skin starts with a quality moisturizer, which TikTok has deemed to be Laniege Water Cream. Rather than burn a hole in your wallet to obtain smooth skin, Inkey List’s Omega Water Cream comes at a sweet $11 and uses a water-based gel that’s non-oily and works to balance your skin tone and oil levels.
Walmart
e.l.f. Cosmetics Brow Lift Gel
$6
Create fluffy brows or craft the coveted soap-brow look with e.l.f.’s Brow Lift putty that’ll provide all-day hold using a clear, mess-free formula. Just use a spoolie and apply the gel to your brows and watch as the hairs stay right where you style them. After one brush and fluff, you’ll say goodbye to the TikTok-obsessed Anastasia Beverly Hills Brow Freeze.
Amazon
L’Oreal Paris Cosmetics COLOUR RICHE LES NUS NU INTENSE
$6.97 $9.99 30% OFF
The Charlotte Tilbury Pillowtalk Lipstick has developed a cult following for its rich, matte color and buildable formula that’ll add a pop of color to your look. Rather than drop $35 per tube, L’Oreal Paris has an alternative that’s just as vibrant, hydrating and smoochable. Plus, it offers just as wide of a range of shades to stock up on.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Shopping for dupes of your favorite beauty products? It’s easy to get lost in the rabbit hole of seemingly endless product recommendations and tutorial videos. To save you the time of scrolling through TikTok, Twitter, Instagram, Reddit, YouTube and other platforms, we’ve put together a budget-friendly starter pack of alternatives to luxury products from popular brands such as Olaplex, Dior, Dyson and other brands.
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Below, find a handful of the best beauty product dupes that you can buy online.
Dior Addict Lip Glow Oil: Best Alternatives
Dior Addict Lip Glow Oil is beloved among beauty fanatics and anyone who appreciates a glossy lip. Available raspberry, cherry, mahogany, coral and other shades — this luxury lip oil is designed to nourish, protect and revitalize your lips.
Dior
Dior Addict Lip Glow Oil
$38
If $38 is a bit too steep for your lip gloss budget, there are affordable substitutes floating around the web. For example, you might have seen Sea-Maid Lip Oil ($9.99) on TikTok. It’s as a cheaper alternative to Dior’s lip oil and the packaging looks somewhat similar.
Amazon
Sea-Maid Plumping Lip Oil
$9.99 $13.99 29% OFF
According to the product description, this dewy lip oil is made with cocoa butter, beeswax and essential oils, and it’s available in cherry, coral, raspberry and rosewood.
If you prefer a balm to lip oil, alternatives to Dior Addict Lip Balm include Cover Girl Clean Fresh Tinted Lip Balm ($6.99) and L’Oreal Paris Glow Hydrating Lip Balm ($6.98).
Best Dyson AirWrap Dupe
Make no mistake about it, the Dyson AirWrap is a game changer! It’s engineered for multiple hair types and comes with several attachments, but if you don’t have $600 to spend on this amazing hair tool, you can always shop for alternatives.
Dyson
The T3 Air Brush Duo ($189) is a good substitute for the Dyson AirWrap at a more affordable price point and it works similarly.
Amazon
T3 AireBrush Duo Interchangeable Hot Air Blow Dry Brush with Two Attachments
$189.99
The hair tool features an interchangeable brush design and T3 IonFlow technology for shiny, frizz-free hair, plus it has 15 heat speed combinations. Need something even cheaper? Try Revlon’s 6-in1- Hair Brush and Volumizer ($59.99).
Best Dupes for Olaplex Shampoo, Conditioner & Hair Mask
Olaplex
Olaplex No. 4 Bond Maintenance Shampoo
$30
If you have dry, damaged hair, Olaplex might be right up your alley — but maybe not in your price range. The all-natural, ultra-hydrating shampoo and conditioner utilizes a patented system that repairs and protects hair making it shinier and easier to manage.
Olaplex products range in price from $15 for the smaller, three-ounce bottles and $30 for an eight-ounce bottle. Because Olaplex is one-of-a-kind, you might not find an exact “dupe,” but you can save money on alternatives like Elizavecca Cer-100 Collagen Protein Treatment ($7), which is one of the more popular dupes that we found online and an alternative to Olaplex No. 8 Bond Intense Moisture Mask ($30).
Amazon
Elizavecca cer-100 collagen coating hair protein treatment 100ml
$7.62
A few other alternatives for Olaplex (No. 3 and No. 4) include, OGX Restoring + Bond Treatment, Maui Moister Shine + Awapuhi Conditioner ($10.49), pH Plex 1 Protect and Repair Kit ($4.95) and L’Oreal EverPure Bonding Shampoo and Conditioner ($17.98).
Tatcha Dewy Skin Cream: Best Alternatives
Tatcha
Tatcha Limited Edition Dewy Skin Cream
$85
Tatcha’s best-selling Dewy Skin Cream moisturizes, replenishes, plumps and hydrates the skin. It’s packed with antioxidants and Japanese purple rice to give your skin that dewy glow.
A full-sized container of Tatcha Dewy Skin Cream can cost you $70-$85. Don’t have that much to spend? Try these alternatives: Bliss Ex-Glow Super Rich Face Moisturizer (from $22 and up), Innisfree Green Tea Moisturizer ($29) and Elf ultra-hydrating skin cream ($13.00).
Amazon
Bliss Ex-Glowsion Face Moisturizer
$21.93
Bliss Ex-Glowsion is described as a “velvety, skin-brightening cream” with stabilized vitamin C that transforms skin from “dry and lackluster to dewy and luminous” within seconds.
Sol de Janeiro Bum Bum Cream: Best Alternatives
All the rumors are true! Sol de Janeiro Bum Bum Cream is worth every penny. Bum Bum Cream nourishes, tightens and replenishes the skin. It offers deep hydration thanks to rich antioxidants like guaraná extract, açaí oil and brazil nut oil.
Sol de Janiero
Sol de Janiero Brazilian Bum Bum Cream
$48
Bum Bum Cream can cost anywhere from around $22 for a small, 2.5-ounce bottle and $48 for the eight-ounce bottle. Want a cheaper option? There are a good number of rich, creamy body butters out there like The Body Shop Almond Milk Body Butter ($7). This vegan, body butter is available in over a dozen flavors including almond milk, mango, shea and British rose.
Amazon
The Body Shop Almond Milk Butter
$7.00
For additional body butters that are comparable to Bum Bum Cream, try Pistaché Skincare Whipped Body Butter ($28), Burt’s Bees Hydrating Moisturizing Cream with Aloe and Rice Milk ($21.43), Soap & Glory The Righteous Body Butter Moisturizing Body Butter ($13.99) and NIVEA Soft Moisturizing Cream ($9.97).
Bacarat Rouge 540: Best Dupes
Bacarat Rouge 540 is one of the most timeless, and beloved scents in the fragrance world. The woodsy but sweet fragrance blends notes of jasmine, saffron, cedarwood and ambergris, and it can cost you up to $625.
Nordstrom
Bacarat Rouge 540 Eau de Parfum
$325-$625
Need more affordable scents? Orientica Amber Rouge and Lattafa Ana Abiyedh Rouge ($27.99) are two alternatives that you’ll find on TikTok and other social media platforms.
Amazon
Orientica Amber Rouge for Women Eau de Parfum Spray, 2.7 Ounce
$67.74
Both feature similar notes to Bacarat Rouge: jasmine, amber wood, saffron, musk, cedar and more. Ariana Grande’s Cloud Eau de Parfum ($65) has also been named as an affordable alternative to the luxury fragrance.
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