BBMAs
Tate McRae brought her first-ever award show performance of “Greedy” to the 2023 Billboard Music Awards Presented by Marriott Bonvoy, and the pop star explained just why choreography had such an important role in the number. Elsewhere in our sitdown interview, McRae teased a track called “My Hometown” off her new album, Think Later, dropping Dec. 8.
Tate McRae:It is so exciting to perform “Greedy” today — it’s my first ever award show performance of it. For years I’ve been trying to figure out how to dance and sing at the same time. It’s been like an ongoing battle of, like, my songwriter side and my dancer side. And for the first time, I wrote a song that I can, like, fully dance to dance, influence on music so much just because I’ve been surrounded by it my whole life. My mom was my dance teacher at the age of two. She was just, like, putting so much music in front of me as a dancer — you just hear music different, you feel it. And I think that’s what makes me a pretty, like, soulful writer.
Tate McRae:Got to go to some very cool places. Honestly, one of the best places to go is Australia. For me, I think one of my craziest crowds are in Australia. I’ve no idea why. But I remember going last year for the first time — it was pretty nuts, just know, like, that far away across the world, people were listening to all my lyrics is surreal.
Tate McRae:I used to be scared of singing in front of people. And then I got to be able to tour for the first time. I’m just, like, I have the coolest fans who just want to have a good time and screaming lyrics as loud as possible. And that’s why I feel like it’s so special when I bring it — to see them even in a setting like this just to be able to interact with them any way just always makes me very happy.
I have a song on my upcoming album. It’s actually called “My Hometown.” It was actually, like, I remember going home for, like, a break for, like, two weeks and ended up writing the song, like, as I was there after I, like, just gotten home from a night out. And I, like, started the song and then finished it back in L.A., but it’s very personal to me. Fans can expect a totally different side of my personality. I usually always write to talk about, like, my deepest darkest fears and, like, the worst parts of my life, and this time I wanted to explore just having fun in the studio. It’s the coolest thing ever, charting on Billboard. I think you just go your whole life, like, looking at your favorite artists and your idols charting. And so it feels very surreal when you’re seeing the name up there. Yeah, every time it shocks me.
Go behind the scenes of Tate McRae’s “Greedy” performance at the 2023 Billboard Music Awards Presented by Marriott Bonvoy. The number was filmed at the Moxy Downtown Los Angeles. Moxy Hotels is one of over 30 hotel brands in the Marriott Bonvoy portfolio. Narrator:We’re here at the Moxie Hotel in downtown Los Angeles for the […]
2023 Billboard Music Awards content garnered more than 293 million cross-platform views in its first 48 hours, dick clark productions announced Wednesday (Nov. 22). The show, making its debut in a digital format, was the No. 1 social program across all of TV and streaming on Sunday and jumped 47% in year-over-year social engagements.
Billboard Music Awards content was distributed via BBMAs and Billboard social channels, as well as via Harmony, Penske Media’s proprietary livestreaming platform, which syndicated BBMAs programming across sites including Billboard, Variety, Deadline, The Hollywood Reporter, Rolling Stone, IndieWire and WWD.
The 2023 Billboard Music Awards was the No. 1 social program across all of TV and streaming on Nov. 19, according to Social Content Ratings. It also ranked No. 1 in total interactions (Facebook, Instagram, Twitter and YouTube); No. 1 in earned interactions (Cross-platform Key Opinion Leader + Organic Twitter) and No. 1 in total video view counts (Facebook, Twitter and YouTube).
The BBMAs saw increased social engagement on show day (up 47% year over year) and throughout the duration of the campaign (up 43% year over year), according to ListenFirst.
A wide range of artists had top-performing on-demand clips.
KAROL G’s medley of “QLONA,” “Labios Mordidos” and “OJOS FERRARI” trended at No. 2 on YouTube on the day after the show and has more than 56 million views on her Instagram to date. The Colombian singer delivered a sexy, soaking-wet performance with her team of dancers on an immersive, water-filled stage, with choreography by Parris Goebel. She was surrounded by fans from Spotify’s Fans First program.
Morgan Wallen’s performance of “’98 Braves” has more than 43 million views on the BBMAs’ Instagram so far. The country superstar performed the song at the Atlanta Braves’ current MLB home field, Truist Park.
Performances by K-pop stars Stray Kids and NewJeans trended on YouTube on the day following the show at Nos. 8 and 9, respectively. Stray Kids performed “S-Class” and “LALALALA” from South Korea. Their performance on an elevated stage was augmented by pyrotechnics. NewJeans performed “Super Shy” and “OMG” as fans sang along.
Mariah Carey’s performance of “All I Want for Christmas Is You” also hit YouTube’s trending list (No. 11). After dropping into the stage via a ski lift, the Queen of Christmas transported fans into a winter wonderland that featured dancers on skates and backup singers including her children, Roc and Roe. The creative was overseen by legendary choreographer Debbie Allen. This marked the first time the holiday anthem was performed on an awards show.
According to data from Luminate, songs performed on the 2023 Billboard Music Awards saw an increase in total on-demand streams on the day following the BBMAs (when compared to BBMAs day, Nov. 19). “One in a Million” by David Guetta and Bebe Rexha increased by 47%. KAROL G’s “OJOS FERRARI” saw a 38% spike. Wallen’s “’98 Braves” increased by 25%.
Winners were determined by year-end performance metrics on the Billboard charts, the music industry’s ultimate data-driven measure of success. The eligibility dates for this year’s awards are aligned with Billboard’s year-end charts tracking period, which measures music consumption from the charts dated Nov. 19, 2022 through Oct. 21, 2023.
The 2023 Billboard Music Awards Presented by Marriott Bonvoy is produced by dick clark productions. Watch the 2023 Billboard Music Awards now at BBMAs.watch.
Peso Pluma introduces his band while backstage at his Billboard Music Awards performance at the 2023 Billboard Music Awards Presented by Marriott Bonvoy. Peso Pluma: Here is the boss, music director, and the double bass and second voice, most bad ass producer. This is Iván Leal also known as “Parka.” On this side, we have […]
Another Billboard Music Awards is officially in the books. The 2023 iteration of the ceremony streamed on Sunday (Nov. 19), and featured the biggest hitmakers and chart-toppers of the past year taking the stage for a series of unforgettable performances. Medleys were popular during the night. Karol G kicked off the program with a trio […]
The 2023 Billboard Music Awards took place Sunday (Nov. 19) and delivered a star-studded show with amazing sets from some of music’s biggest stars. This year’s event — presented by Marriott Bonvoy and produced by Dick Clark Productions — offered a reimagined show that entertained fans with exclusive behind-the-scenes content and performances tailored to each […]
Here are the biggest winners, the best performances and all the highlights from the 2023 Billboard Music Awards Presented by Marriott Bonvoy. Tetris Kelly:From Karol G’s theatrical performance in water, to Peso Pluma bringing us into the ring with a very special guest, the reimagined Billboard Music Awards took over the world Sunday night with […]
T.I. opens up about creating some of his greatest hits, leaving his DNA on tracks, working with Rihanna and Justin Timberlake and more for Hip-Hop Through the Charts at the 2023 Billboard Music Awards Presented by Marriott Bonvoy.
T.I.:This journey has taught me so much about how to respect your art and remain true to the essence of who you are, you know what I mean?
Dawton Thomas:My man, Tip, back in the building!
T.I.:What’s happening, king?
Dawton Thomas:Good to see you, family.
T.I.:Always a pleasure!
Dawton Thomas:So before we start into the tracks and everything and the accolades, how does it feel to have over 20 years of dope hip-hop success?
T.I.:Man, it feels like a lot of work. You know, what I’m saying? A lot of hard work that paid off. You know what I mean? I’m the proudest of the music that we made then, you know? It inspired so much to happen that has evolved to still be relevant now.
Dawton Thomas:That’s real, man. Three No. 1 albums, nine top 10s, four Billboard Hot 100 No. 1 hits. We’re gonna get into some of these joints now.
T.I.:OK!
Dawton Thomas:“Bring Em Out” peaked at No. 9.
T.I.:Wow. I met Swizz in the room and remember it was me, him, Craig Kallman, and at first I heard it had Jay [Jay-Z] on there, and when I first heard it the first thing I said, “Hey, do Jay-Z know you’re playing this for me, man? Did he say … did he approve this, bro? I don’t just want to put his voice on my record and not have him OK it.”Watch the full video above!
David Guetta shares the story behind making his hit song “I’m Good (Blue)” with Bebe Rexha at the 2023 Billboard Music Awards Presented by Marriott Bonvoy. David GuettaThe story of “I’m Good” is actually crazy because we’re just jamming in the studio four years ago and we didn’t want to put it out really. I […]
Ludacris breaks down his biggest hits in Hip-Hop Through the Charts at the 2023 Billboard Music Awards Presented by Mariott Bonvoy.
Ludacris:Hip-hop is everything to me. It’s how we talk, it’s how we dress, it’s how we walk. Like, everything that I do is to give back to the culture that gave me.
Datwon Thomas:My man Luda, thank you for rocking with us on Billboard Music Awards.
Ludacris:Always a pleasure, man. It’s always great. Let’s talk the hits, man.
Datwon Thomas:Got a lot of them.
Ludacris:Man, appreciate you, bro.
Datwon Thomas:We are going to run the stats real quick.
Ludacris:OK.
Datwon Thomas:You have five Billboard Hot 100 No. 1s, four No. 1 albums, 56 charted singles.
Ludacris:That’s dope.
Datwon Thomas:That’s crazy, bro.
Ludacris:It is crazy.
Datwon Thomas:That’s crazy.
Ludacris:I never knew that’s love. Wow.
Datwon Thomas:I’m gonna start with “Money Maker” featuring Pharrell. You were on there for 25 weeks.
Ludacris:I remember winning a Grammy for that single, man, and it was like a long time coming. It definitely put the stock up for them shows a little more. You could say that.
Datwon Thomas:“Stand Up.” 2003. Twenty-eight weeks on.
Ludacris:Yeah, man. My best memory of that is Irv Gotti. We were all at Def Jam. I just remember Irv coming up to us like, “That’s how you put out a first single right there.” For soon as he heard it, I was just like, yeah, man, we knew we had one man. It was like, tempo, you know, subject matter, just it was it was everything all balled in one.
Datwon Thomas:And the video?
Ludacris:Yeah, video with the big shoes. Yes. You know what I mean? So we made something that lasted.
Watch the interview above!