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Romeo Santos makes his first top 10 debut since 2017 on Billboard’s Hot Latin Songs chart with “X Si Volvemos,” the king of bachata’s first collaboration with Karol G (which translates to “in case we go back”), as the song opens at No. 5 on the Feb. 18-dated list. The also serves as Santos’ 21st hit on Hot Latin Songs.
“X Si Volvemos” bows in the top 10 on the multi-metric ranking mainly on the strength of streaming activity. It logged 8.9 million after its first full tracking week ending on Feb. 9, according to Luminate. Its opening count yields a No. 42 on the all-genre Streaming Songs chart and a No. 2 arrival on Latin Streaming Songs.
The upbeat rhythmic track was released Feb. 10 via Universal Music Latino and it’s the fourth single from Karol G’s fourth studio album Mañana Será Bonito, slated for a Feb. 26 release. The set was preceded by the Hot Latin Songs No. 1 hit “Provenza” (May 14, 2022) and the No. 4-peaking “Gatúbela” (Sept. 2022).
“X Si Volvemos” also traces its top five start to sales and airplay. On the sales front, the collab increased by 132% with 1,300 downloads sold during the same period. It moves 4-2 on Latin Digital Song Sales in its second week.
Airplay contributes minimally to its Hot Latin Songs debut. It registered 1,000 in audience impressions during its first tracking week, not enough to debut on the all-genre Latin Airplay chart this week.
As “Volvemos” arrives at No. 5 on the airplay-streaming- and digital sales-blended Hot Latin Songs ranking, Santos secures his first top 10 debut since “Imitadora,” featuring Nicky Jam and Daddy Yankee, opened at No. 7 in July 2017. Santos’s previous top 10 arrived through “Sus Huellas” (No. 10 high in March 2022). Santos has claimed six top 10s between “Imitadora” and “Volvemos,” with songs that debuted outside the top 10.
Meanwhile, Karol G ups her top 10 career count to 17, the fourth-most among women behind Shakira’s 33 top 10s, Gloria Estefan’s 23, and Ana Gabriel’s 20 (among all acts, Bad Bunny leads with a robust 59 top 10s.)
Elsewhere, “Volvemos” concurrently makes its way into the all-genre Billboard Hot 100 chart, at No. 56: a 13th career entry for Karol G and a 12th for Santos. Further, it joins both Global charts, with a No. 30 start on the Billboard Global 200 and No. 32 on the Global Excl. U.S. tally.
From career milestones and new music releases to major announcements and more, Billboard editors highlight the latest news buzz in Latin music every week. Here’s what happened in the Latin music world this week.
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Residente is writing his first film
Puerto Rican artist Residente is teaming up with Academy Award-winning screenwriter Alexander Dinelaris (Birdman & The Revenant) to co-write his new film Porto Rico. The film, a historical drama set in the 19th century, will be based on the life of Puerto Rican revolutionary, José Maldonado Román, known as Águila Blanca (White Eagle). Maldonado Román fought against colonialism by leading a gang of 17 ex-convicts to vindicate Puerto Rico as it sought its identity as a country.
Porto Rico will become the first film released by 1868 Studios, a joint venture between Residente and Sony Music Entertainment’s premium content division.
NEON16 teams up with University of Michigan
Music company NEON16 has collaborated with The Stephen M. Ross School of Business at the University of Michigan, for a marketing course. According to a press release, the partnership will give students the opportunity to “experience marketing in a real work setting.” They’ve been assigned to develop a full marketing plan for the upcoming release of Tainy’s debut album, DATA. The plans will be reviewed by both professor Dr. Michael Metzger and NEON16 creatives and one strategy/plan will be chosen to execute the actual album release marketing strategy.
“It’s a privilege to be able to share our views on business, culture and creativity at such a prestigious university like MICHIGAN / ROSS. This course allows students to expand their views on the importance of culture in business allowing them to develop marketing plans that are relevant and effective in today’s consumer market,” Lex Borrero, founder and CEO of NEON16, said.
NEON16’s Founder and CEO, Lex Borrero, NEON16 Co-Founder and Chief Creative Officer, Ivan Rodriguez, and NEON16 Head of Electronic Music, Jack Miller at the “Culture Change Makers” Panel at University of Michigan Ross School of Business.
Imagine It Media
The first ever Latin Women in Music is happening
Telemundo and Billboard announced the expansion of their partnership for 2023. Under the new agreement, the companies will collaborate to present the first-ever Latin Women in Music, a two-hour musical special, set to air on Telemundo in May, is a celebration of Latin female artists, executives and creatives who are proactively working for positive change, inclusion and gender parity in the music industry. Additionally, the annual Billboard Latin Music Awards, will take place Oct. 5.
Viña del Mar
The complete lineup for the 2023 Viña del Mar has been unveiled. After Maná announced they were canceling their performance due to the band’s Fher Olvera’s knee injury, the Chilean festival announced three additional artists to join the event: TINI, Emilia and Rels B. The 62nd edition of Viña will take place Feb. 19-24. Over the course of five days, the event features a mix of superstars, emerging singers and local artists competing for the Silver, Gold and Platinum “Gaviotas,” the name of its awards.
Celia Cruz’s face on a U.S. quarter
The face of the legendary Celia Cruz will be depicted on a U.S. quarter, according to the United States Mint. Widely known as the Queen of Salsa, the late Cuban singer was chosen along with four other exemplary women from history to be featured on the U.S. quarter as part of the American Women Quarters Program in 2024. She will also make history as the first Afro-Latina to appear on the coin.
The other honorees include Patsy Takemoto Mink, the first women of color to serve in Congress; Dr. Mary Edwards Walker, women’s rights advocate and Civil War era surgeon; poet, activist, and lawyer Pauli Murray; and Native American writer, composer, educator Zitkala-Ša. The four-year program “celebrates the accomplishments and contributions made by women of the United States,” states the official website.
Bizarrap and Shakira hold strong atop the Billboard Argentina Hot 100 chart as “Bzrp Music Sessions, Vol. 53” leads for a third consecutive week on the Feb. 4-dated ranking.
While Luck Ra’s “Ya No Vuelvas,” featuring La K’Onga and Ke Personajes, remains at No. 2, “Muñecas,” the partnership by TINI, La Joaqui and Steve Aoki, lifts 5-3; the closest La Joaqui and Aoki have been to the top 10 the 100 title-deep chart.
Miley Cyrus’ “Flowers” drops 3-4, while Cris Mj, Duki and Nicki Nicole’s “La Marisola,” featuring Standly, dips 4-5. Plus, Argentinian urban artist BM secures his first top 10 with “M. A. (Mejores amigos)” as the track ascends 13-7 in its ninth week.
The week’s Greatest Gainer honors goes to Lil Cake & Migrantes’ “Mercho,” featuring Nico Valdi, rallies up the chart 64 rankings: from No. 78 to No. 14; the most since Luar La L’s “Calle” also surged 64 positions (90-26) in Aug. 2022.
Elsewhere, Feid’s “Chorrito Pa Las Animas” scores the Hot Shot Debut of the week at No. 78, the Colombian’s 10th entry. Further, Rosalía’s latest single “LLYML” opens at No. 86. Plus, Callejero Fino claims his 11th career entry as “Que Te Vaya Bien” starts at No. 95.
Finally, Ovy On The Drums and Ozuna’s “Chao Bebe” debuts at No. 98.
Culled from our editors’ playlists, Billboard has put together a list of 30 personal favorite Latin love songs. The list of tracks features classics (old and new) that have soundtracked multigenerational Latin households for decades.
These romantic Spanish-language songs — such as the lovely ballad “Contigo Aprendí” (1967) by Armando Manzanero, Carla Morrison’s modern love song “Eres Tú” (2012) and Franco De Vita‘s swoon-worthy “Te Amo” (1988) — became anthems to different generations, but they all have more than one thing in common. These songs are pure poetry. They include raw lyrics about the mystery of falling in love and the roller coaster of emotions that come from that magical, yet vulnerable, moment.
“I love you from the first time I saw you,” sings De Vita in “Te Amo,” which peaked at No. 2 on Billboard‘s Hot Latin Songs chart in 1989. “I had been looking for you for a long time and I imagined you this way. I define what I feel with these words.”
The list also includes tracks such as Intocable‘s “Sueña,” the norteño song that spent 13 weeks atop Billboard‘s Regional Mexican Airplay chart — as well as Maná’s achingly beautiful “Eres Mi Religión, Karol G‘s emotional “Ocean” and Juanes‘ rock ballad “Es Por Ti,” which earned the Colombian singer-songwriter record of the year and song of the year at the 2003 Latin Grammys.
Below, see the 30 canciones románticas that made our list, which you should consider adding to your Valentine’s Day-themed playlist. The songs are arranged in alphabetical order.
Rapper Vico C has signed a record deal with Nain Music, a division of Rimas Entertainment, Billboard has learned.
Previously signed to EMI Latin, where he released albums such as En Honor a la Verdad and Desahogo following his release from prison in the early 2000s, Vico C is kicking off a new phase in his career with a new deal and an upcoming studio album due in May.
“During these times, when it’s a great necessity to put out content that’s pure, a new platform opens to continue to do what I’ve always done with my music: touch hearts and revolutionize a lost society,” Vico C said in a statement. “That’s why I think the most important part of my union with Nain/Rimas is the liberty they’ve given me to express what I want.”
The Puerto Rican artist, born Luis Armando Lozada Cruz, became one of the most recognized and respected Latin rap artists of the 90s with songs such as “Me Acuerdo,” “Bomba Para Afincar,” “La Recta Final” and “Viernes 13.” On the charts, Vico C has eight entries on Billboard‘s Top Latin Albums, three hit the top 10, and three entries on both Hot Latin Songs and Latin Airplay.
“It’s a privilege to work with an artist of this stature with a great trajectory like Vico, who’s legacy in Latin music and and in the new generations is still in full force,” added Fidel Hernández, CEO of Nain Music.
Vico C is managed by his wife Sonia Torres.
Premio Lo Nuestro has unveiled its first round of performers set to take the stage at the 35th annual awards ceremony on Feb. 23. Confirmed artists include Prince Royce, Christian Nodal, Tini, El Alfa, Gloria Trevi, La Adictiva and Lupita Infante. Hosts Paulina Rubio and Sebastián Yatra are also set to perform.
This year, Yatra leads the list of nominations with 10 nods. The Colombian artist’s entries include the all-genre artist of the year, song of the year and album of the year categories. He is also nominated for tour of the year and other pop categories. His PLN-nominated album Dharma (2022) peaked at No. 2 on Latin Pop Albums and No. 13 on Top Latin Albums.
He is closely followed by Bad Bunny, Camilo, Becky G and Grupo Firme, who each garnered nine nods; urbano household names Maluma, Daddy Yankee and Ozuna take eight each. Rauw Alejandro and Rosalía tie with seven, as well as Carin León, Karol G, Carlos Vives and J Balvin.
In total, 192 artists across diverse musical backgrounds are nominated within 39 categories. The nominations for Premio Lo Nuestro are based on Uforia radio airplay during the eligibility period of Oct. 1, 2021 through Sept. 30, 2022. Streaming counts and the assessment of a committee of music and entertainment experts also factor in this list.
This year’s theme is “El Mundo Es Lo Nuestro” (or The World is Ours), and the show — cohosted by Yatra, Rubio, TV personality Alejandra Espinoza, and Adrián Uribe of Univision’s late-night show De Noche Pero Sin Sueño — will broadcast live on Thursday, Feb. 23 at 7 p.m. ET. It will simulcast on Galavisión in the U.S. and Canal 5 in Mexico.
Maluma‘s The Love & Sex Tape is up for best música urbana album at the 65th annual Grammy Awards, set to take place on Sunday (Feb. 5). The Colombian star is up against fellow hitmakers Rauw Alejandro (TRAP CAKE, VOL. 2), Bad Bunny (Un Verano Sin Ti), Daddy Yankee (LEGENDADDY) and Farruko (La 167).
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It marks his first nomination ever in this category. Overall, it’s his second nomination. He was previously nominated in the best Latin pop album category for his 2019 set, 11:11.
If he wins his first Grammy, “I would feel very proud to take that to Colombia, that would be so amazing.” Maluma tells Billboard ahead of the awards ceremony, that will be held at the Crypto.com Arena in Los Angeles. “That’s the biggest goal, to take the Grammy to my hometown and show it to my mom, to my dad and my friends.”
The Love & Sex Tape dropped in June and it showcased a darker, naughtier side of the “Pretty Boy.” In the eight-track album — produced by The Rude Boyz — Maluma stays true to his urbano essence singing about love, lust and heartbreak, but does so with slightly more raunchier lyrics. It peaked at No. 16 on Billboard‘s Top Latin Albums chart (dated June 25).
About his fellow nominees, Maluma shares that it’s “nice” to be part of that group of artists. “We represent our culture and being nominated with these huge stars is great.” Check out the entire one-on-one interview with Maluma above.
And below, stream his Grammy-nominated set The Love & Sex Tape.
This week, our First Stream Latin roundup — which is a compilation of the best new Latin songs, albums, and videos recommended by the Billboard Latin editors each week — is powered by new music from Jay Wheeler, Legado 7, Maluma and Marc Anthony — to name a few.
The list includes Jay Wheeler’s “S.O.S.,” a retro track that takes inspiration the 80s. About his song, Wheeler said: “This song is part of that, we don’t stop for even a second. ‘S.O.S.‘ is a track that people will enjoy because it’s part of my essence and what my fans expect. It’s romantic, but danceable. I’m maintaining my style, but also combining a retro sound with modern elements, and I love the video. I hope people enjoy it and sing along with it.”
You can also find “En La Intimidad” by Emilia alongside Argentinean rapper Callejero Fino and Argentine producer Big One. Written by all three artists and produced by Big One, the track showcases the refreshing and innovative artistry deriving from the South American country. With its notable keytar beats, “En La Intimidad” is the perfect balance between reggaeton and cumbia villera.
Additionally, corrido alterado “Las Caravanas” by Legado 7, it’s their first single of 2023 leading to an upcoming album. And, twin sister duo Vale (formed by Valentina and Valeria Pérez) deliver an enchanting pop ballad with subtle urban tones accompanied by their ever-beautiful harmonizing vocals in “Algo Me Pasa.”
Which release is your favorite? Cast your vote — or enter in your favorite selection — in the poll below.
First Stream Latin is a compilation of the best new Latin songs, albums and videos recommended by the Billboard Latin editors. Check out this week’s picks below.
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Maluma & Marc Anthony, “La Fórmula” (Sony Music Latin)
It opens up with a subtle pop-reggaetón rhythm against a glimmering melody, as Maluma yearnfully croons about love lost. Then suddenly, “La Fórmula” transforms into an ebullient salsa banger, complete with blaring horns, anchored by the passionate wail of Marc Anthony. Produced by the two singers, as well as Edgar Barrera, Rude Boyz and Sergio George, the duet chronicles how no such formula exists for securing love and devotion with a certain someone — but there’s always that hope. The music video captures the two superstars recording their single at The Hit Factory in Miami. — ISABELA RAYGOZA
JP Saxe & Camilo, “Moderación” (Arista Records)
If there’s one thing JP Saxe and Camilo have in common is that they’re not fans of people who love in moderation: If you’re going to love, you have to love all the way. That’s the message they get across in their new collaboration “Moderación,” a sweet and spiritual bilingual ballad. “Baby, please, don’t love me in moderation/ I don’t know but I feel that you haven’t given your 100%,” they sing. About the collaboration, JP Saxe says, “I am so happy I get to sing this song with Camilo for the rest of my life.” The Colombian artist adds, “I’m so grateful that we actually had the chance to sit down and write this song together, it’s something I’m really proud.” The music video, which depicts the juxtaposition of moderation and excess, was directed by Evaluna and Ricky Montaner. Check out a behind-the-scenes clip of the making of the video here. — GRISELDA FLORES
RaiNao & paopao, “dale Play” (Sonar LLC.)
Two of Puerto Rico’s most promising female voices — RaiNao and paopao — have joined forces for the first time on “dale Play” (press play). If their individual projects are any indication, this isn’t just another reggaetón song… on the contrary, it’s a soulful-meets-futuristic perreo explosion filled with cheeky lyricism such as “rewind to get you undressed, fast forward to forget you,” with their vocals effortlessly intertwining. Penned by the two Boricuas alongside toywapo, and produced by Wiso Rivera, GIOVA, and U.P. Wilson, “dale Play” depicts a conversation between two people who want to be together again despite not being compatible. Both RaiNao and paopao were spotlighted on Billboard’s On the Radar Latin in 2022. — JESSICA ROIZ
Yeison Jimínez & Jessi Uribe, “Me Tiré al Alcohol“ (Mano de Obra)
Yeison Jiménez and Jessi Uribe join forces for the first time to release their new single “Me Tiré al Alcohol.” The Colombian artists unite in this collaboration full of sentimental melodies, acoustic guitar strings and accordion notes that are true to their signature genre música popular. This track finds Uribe and Jiménez in a story of heartbreak, where they seek to drown their sorrows in alcohol, searching for other loves to seek answers and forget. “But I threw myself into alcohol/ And to give kisses to other mouths/ I’ve slept with strangers/ And it doesn’t work for me either,” sings Jiménez in one of the verses. “Me Tiré al Alcohol” drops ahead of the artists’ Titanes Tour 2023, which will run through 12 cities and towns in Colombia. — INGRID FAJARDO
Ptazeta & Lola Índigo, “Tiki Tiki” (Interscope Records)
Ptazeta and Lola Índigo team up for a Dominican dembow-fueled frenzy, where the pair contort their tongue-twisting verbiage in riveting ways, making it sound as simple as tiki, tiki. With gripping vocal prowess to complement the amped-up rhythm, the song is an irresistible hip thruster. The visual also entices, with the Las Palmas and Madrid twosome leading a night of debauchery, filled with saucy hot dogs, poppin’ and lockin’, and mischief on the roller rink. — I.R.
Jay Wheeler, “SOS” (Linked Music/EMPIRE)
Jay Wheeler is kicking off 2023 strong with a newly announced world tour, set to kick off on Valentine’s Day, and his new track “SOS.” The high-energy and hypnotizing track finds the reggaetonero experimenting with retro sounds reminiscent of the ’80s. As for the lyrics, Wheeler sings about heartbreak, as he’s unable to forget his significant other now that their relationship has ended. “I was dying to release new music and show people all the new things that are coming,” the Puerto Rican artist shares in a statement. “‘SOS’ is a track that people will enjoy because it’s part of my essence and what my fans expect. It’s romantic, but danceable.” — G.F.
Emilia, Callejero Fino & Big One, “En La Intimidad” (Fifty One)
Emilia is not only flaunting a new era with her rosewood locks, but she’s also tapping into new genres, as heard in the latest track “En La Intimidad,” alongside Argentinean rapper Callejero Fino and Argentine producer Big One. Written by all three artists and produced by Big One, the track showcases the refreshing and innovative artistry deriving from the South American country. With its notable keytar beats, “En La Intimidad” is the perfect balance between reggaetón and cumbia villera. Its lyrics are flirtatious and daring, telling the story of two people who are having a love affair. “It is a fugitive love/ We like what is forbidden/ Without witness and punishment/ For me it is a pleasure/ In private, he says that I am his weakness/ But he becomes someone else when he has to hide,” chants Emilia with her sugary vocals. — J.R.
Legado 7, “Las Caravanas” (Columbia Records/Sony)
On “Las Caravanas,” the corridos alterados storytellers Legado 7 belt out their signature lit norteñas for the plebada. Leading with whirling accordion riffs against percussive bombast, the O.C. conjunto highlight the grim realities of the outlaw lifestyle with equal parts grit and candor. It’s their first single of 2023, leading to an upcoming album. The song was written by frontman Alex Guerra along with fellow composer/artist Noel Torres. — I.R.
Steve Aoki feat. CNCO, “Diferente” (DJ Kid Millionaire Ltd)
Before they disband (as they announced in May), CNCO continues to gift fans new anthems. This time, the boy band teams up with Steve Aoki for the upbeat and melodic “Diferente,” a dance track where the group — Christopher Velez, Erick Brian Colon, Richard Camacho and Zabdiel de Jesus — sings about a relationship changing from one day to another. “What we were before, is no longer there. Just stay and tell me everything will be different,” they croon. The song masterfully merges euphoric synthesizers and pop beats with the group’s velvety voices. — G.F.
Vale, “Algo Me Pasa” (Rebeleon Entertainment/UMG Recordings)
On their new single “Algo Me Pasa” (something happens to me), twin sister duo Vale (formed by Valentina and Valeria Pérez) delivers an enchanting pop ballad with subtle urban tones, accompanied by the pair’s ever-beautiful harmonizing vocals. Produced by Daniel “Vago” Galindo and co-written by the Colombia-based sisters, the track focuses on that “butterfly in my stomach” feeling when you begin to like someone. “You decide if you stay/ You decide if you go/ I don’t want to waste this opportunity/ You have earned my love/ In such a short time/ You got me praying/ Let time stop,” manifests Vale, who was nominated for best new artist at the 2022 Latin Grammys. — J.R.
Karol G and Romeo Santos have come up with a clever way of saying goodbye to an ex lover. “It didn’t work out, we gave it our all, so we’re leaving but before we leave, let’s do it one last time,” they sing in the newly-released “X Si Volvemos.”
Following the announcement of her her highly anticipated fourth studio album Mañana Será Bonito, the Colombian hitmaker dropped the track on Thursday with surprise collaborator Romeo Santos. The Ovy on the Drums-produced song marks the first time the two artists work together.
The sultry reggaeton bop finds the artists lamenting a failed relationship but leaving the door open because, “our relationship didn’t work, but we understand each other in bed.”
How the collaboration came about? According to a statement, Karol had already recorded the song on her own and uploaded a teaser on TikTok. Then she thought Santos would be a good collaborator for this song and called to invite him.
Check out the lyrics translated into English “X Si Volvemos” with Romeo Santos below:
We didn’t work out (We didn’t work out)
We gave it all, but it didn’t work out for us (No)
That’s why we’re leaving (We’re leaving)
But before we go
Let’s do it for the last time, baby (Baby)
Because not in love, but in bed we understand each other (Oh)
It’s porn, I love how we do it
I won’t delete your contact and I’ll be aware in case we make up
But if not (Hey)
The little shore takes care of itself (Ey)
But call when you want me to give you in bed attended
The sex games are not forgotten (Are not forgotten)
No one trustworthy is denied a farewell sex, ey
I’m down to repeat (Repeat)
You put the bed, I put the krippy (Krippy)
Now we hit it at beach in DR, Punta Cana (Ah)
In the window looking at the city
I know that in love we are a disaster (-aster)
I’m a bandit, and you’re a gangster
I don’t know how long you wasted trying something serious
I know I’m not what you thought (Eh-eh)
But since you kissed me
You became addicted with my malice
This is not healthy but
Let’s do it one last time, baby
Because not in love, but in bed we understand each other
It’s porn, I love how we do it
I won’t delete your contact and I’ll be aware in case we make up
But not like this
Our love is f—-d
But what a feeling when the messes end in bed
Could it be that sex with you is my addiction?
Toxic loves only work for —less
We are so explicit, but it came to an end (So nasty)
Say goodbye naked, with my phone I’m recording you
I tell you goodbye inside you
I save this video for when you need it
And you’re wet thinking of me
Let’s do it for the last time, baby (Baby)
Because not in love, but in bed we understand each other (We understand)
It’s porn, I love how we do it (How we f–k, how we f–k)
I won’t delete your contact and I’ll be aware in case we make up
But not like this
Baby, give me one night
That never ends
Today is a night of sex
Are you coming?
Haha, you knew
My Romeo, The King
With La Bichota
O-O-Ovy On The Drums