Awards

Belinda took center stage on Thursday night (April 24) at the 2025 Billboard Latin Women in Music event, where she showcased her artistic evolution with a stunning performance.

The singer appeared in a dress made entirely of flowers to perform “Cursi de Más,” framed by a floral backdrop onstage. She then transitioned into “300 Noches” with a stunning outfit featuring fringe pants, a tank top that highlighted her toned physique, and a cowboy hat. The stage design was equally mesmerizing, adorned with red roses, bubbles and a heart-shaped centerpiece that enveloped the performance in magic and symbolism.

A very pregnant Lele Pons took the stage to present Belinda with her Evolution Award. “This recognition not only celebrates my career but also my ability to reinvent myself. Ever since I launched my album, everything has led me to this moment of deep inspiration,” Belinda said as she accepted her prize.

The Latin pop princess has proven her ability to reinvent herself by exploring genres such as corridos, cumbia and electronic music, while evolving both artistically and personally.

“Life has been a journey full of learning, growth, and constant evolution — both personally and artistically,” she told Billboard earlier this week. “This recognition not only celebrates my career, but also the power of reinvention and continuing to explore new chapters. I feel more inspired than ever and excited to share this new musical era. Being honored on a night that celebrates such powerful and talented women makes this moment even more special.” 

The third annual edition of Billboard Latin Women in Music, hosted by 2024 honoree Ana Bárbara, is broadcast live exclusively on Telemundo, Universo, Peacock and the Telemundo app, and throughout Latin America and the Caribbean via Telemundo Internacional.

The 2025 honorees also include Selena Gomez as Woman of the Year, as well as Natti Natasha (Unstoppable Artist Award), Anitta (Trailblazer Award), Chiquis (Impact Award), Ha*Ash (Resilience Award), and Celia Cruz, who is posthumously recognized with the Legend Award and featured in a new Billboard Español cover story in celebration of the centenary of her birth.

Check out the list of 2025 Latin Women in Music Executives and Entrepreneurs here.

Watch Belinda on the pink carpet during Billboard‘s livestream here.

Selena Gomez sings and dances to the beat of her own drum in the award-winning musical thriller Emilia Pérez, starring as Jessi Del Monte, a rebellious woman on a journey of radical transformation. Her compelling performance, both raw and refreshing, unlocked a new side of the 32-year-old star on the big screen. And that’s just one of her latest career milestones. In an industry that often aims to box you into categories, Gomez is a shapeshifter, constantly redefining what it means to be a global powerhouse today. In the last 12 months, Gomez, who has meticulously crafted a blueprint for her multi-hyphenate standing, garnered a Golden Globe best supporting actress nomination for Emilia Pérez; won a Screen Actors Guild Award for her role in Only Murders in the Building; the LP I Said I Love You First, which she released in March with fiancé Benny Blanco, debuted at No. 1 on Billboard’s Top Album Sales chart, becoming Gomez’s fourth leader on the chart; and through her Rare Impact Fund, Gomez continues to work to increase access to mental health for young people.  

Now, on April 24, she will be honored at Billboard and Telemundo’s annual Latin Women in Music gala with the Woman of the Year award. 

“I think anytime as women we show up and support each other, it truly is so beautiful and important,” Gomez tells Billboard. “I will say being honored at Latin Women in Music is incredibly special to me though. My Mexican heritage is something that has influenced me my entire life and it’s not lost on me how representation matters. Throughout the years I’ve been doing this, some of the most supportive women in the entertainment business I have met have been other Latin women. I love the bond we all have.”  

Named after fellow Texan, the legendary Selena Quintanilla, Gomez — whose paternal grandparents are Mexican — catapulted to fame as a child actor in Barney & Friends at 10 years old and subsequently starred on the Disney Channel show Wizards of Waverly Place as the ultra-cool and spunky teenage wizard Alex Russo. But it’s perhaps her career as a recording artist that solidified her pop icon status boasting of 42 entries on the all-genre Billboard Hot 100, and seven top 10 LPs on the Billboard 200, including three leaders on that tally. While she has mainly recorded in English, Gomez has always stayed close to her roots, and recording in Spanish felt almost inevitable.  

Her first big splash in Latin music came in 2019, thanks to a feature on DJ Snake’s “Taki Taki,” alongside hitmakers Ozuna and Cardi B. The track debuted at No. 1 on the Hot Latin Songs chart in 2018, ruling for 13 weeks. Since then, Gomez has achieved three additional top 10 hits on the ranking, among them “Baila Conmigo,” her collaboration with Rauw Alejandro, which peaked at No. 4 on Hot Latin Songs in 2021 and topped the Latin Airplay chart for a week. That collab is part of her first-ever Spanish-language project: Revelación. It debuted at No. 1 on the Top Latin Albums chart, making history as the first album by a female artist to achieve the feat since Shakira’s El Dorado. 

“I never really focus on stats and charts, but when I hear something like that, all I can feel is pride. Shakira is an icon and someone I’ve always looked up to and I love her so much,” says Gomez. “Making a Spanish album was something I had wanted to do for a long time. Over the years, I’d release a Spanish version of one of the songs off an album but having an all-Spanish project was something that meant a lot to me. I worked hard on making sure I paid homage to my Latin roots, through the music as well as the aesthetics of all the visuals.”   

Navigating a bicultural identity, especially one that has a double standard (you should assimilate and learn English but also be fluent in Spanish), is one that even Selena Quintanilla faced in her early days. Then, Quintanilla had to learn to speak and sing in Spanish to be accepted in Mexico.  

Gomez recently faced similar scrutiny when critics questioned her Spanish-speaking skills on Emilia Pérez, even though she plays the role of an American who lives in Mexico and who is not meant to be fluent in the role. Gomez — who alongside her co-stars Zoe Saldaña, Karla Sofía Gascón and Adriana Paz won best actress award for the ensemble cast at the 2024 Cannes Film Festival — says Emilia Pérez is a film she’ll “hold dear forever.” 

“I pushed myself into uncomfortable spaces which as an actress are the most rewarding. It was a magical time and working with [director] Jacques [Audiard] was one of my best experiences,” she says. “I am taking my time to find the right role and director to work with next because I want it to be a challenge and unexpected.”

Gomez’s Latin heritage is constantly present in her work. She plays Mabel Mora in Hulu’s Only Murders in the Building. And in I Said I Love You First, she includes “Ojos Tristes” with The Marías, a reimagination of Jeanette’s 1981 classic ballad “El Muchacho De Los Ojos Tristes.” The track entered the top five of the Hot Latin Songs chart (dated April 5).  

“Benny and I went and saw The Marías in concert last summer. I was mesmerized by them and knew I wanted to have them on our album,” Gomez shares. “ ’El Muchacho De Los Ojos Tristes’ to me is one of those cross generational songs that brings people together no matter how old you are. You either knew as an adult or something your mother or abuela listened to so it conjures up nostalgic memories. I loved seeing all the posts about the song and the feeling it reminds people of. I might have teared up a few times. I am very proud of this song.”  

Gomez is equally proud of her work in activism as a leading voice in advocating for mental health and social justice for underrepresented communities. In 2019, she executive produced Living Undocumented, a Netflix docuseries that poignantly tackled the immigration crisis in the U.S. She has also transformed the youth mental health landscape by mobilizing over $20 million in funds with philanthropic partners across five continents.    

“At the end of the day I believe it matters to be vocal about issues that matter to you, whether you are famous or not. It’s not for the faint of heart, because you are putting yourself out there and trust me there will be a lot of opinions that come at you for even having the nerve to say anything at all,” Gomez says. “I remember when I decided to be open about my own personal mental health, it was scary to be that vulnerable and I didn’t ever want anyone to think I am a victim. I thought [that] by sharing my own story I could help others, and I will take any negative opinions that come with that because I see the bigger picture of how the conversations have changed around mental health.” 

Eight years after being named Billboard’s Woman of the Year, Gomez’s influence in music and beyond is even more tangible today, a testament to her impact and legacy. Her advice for the new generation of artists?  

“Blocking out the noise and being true to yourself,” she says. “The noise can be overwhelming, and I am not saying it’s easy but by doing that and not compromising who you are, it goes a long way.”  

The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.

Read Billboard’s Latin Women In Music 2025 executive list here.