atlantic

BRISBANE, Australia — Three-piece Australian pop outfit Blusher is the latest signing to Atlantic Records, Billboard can exclusively reveal.
Hailing from Melbourne and formed in 2021, Blusher made all the right noises with their debut, the independently-released “Softly Spoken.”

The 2022 tune, a slice of euphoric pop, got support from national youth network Triple J and its Unearthed sister station, and it’s edging towards one million plays on Spotify, where it landed on several playlists, including New Pop Picks and Fresh Finds.

Carrie West, Atlantic senior director of A&R, admits she was “blown away” when she caught the band live. “Blusher embodies the next generation of empowered female artists – a self-contained force of nature who write and produce all of their music,” she comments, lauding their “riveting” stagecraft.

“I look forward to standing alongside them as we continue to channel that irresistible creativity and energy into great records for a global audience.”

Atlantic Records chairman & CEO Craig Kallman welcomes the group into the “Atlantic family.”

They’re among “those rare artists that you know from day one are destined for the world stage, and we’re proud to give this amazing trio the platform to amplify their unique voices and bring their personal visions to life on a global scale,” Kallman notes in a statement.

“From their voracious appetite for creation to their fastidious work ethic, they’re everything we look for in an Atlantic artist.”

Blusher’s career is guided by Powerhouse Management’s Jamie-Rose Fowler (George Alice, Japanese Wallpaper, INXS, ex-YUNGBLUD) and Charlotte Ried (Polish Club, Gretta Ray, Matt Corby, ex-Vera Blue).

The new Atlantic signing is comprised of Miranda Ward, Lauren Coutts and Jade Ingvarson-Favretto, all solo artists before forming the act during the pandemic.

They produce and write together, share vocals on many of their songs and swap instruments during live outings, which have included showcases at the Bigsound conference in Brisbane.

“We’re happy to partner with (Warner Music Australasian president) Dan Rosen and the entire Warner Australia crew to give Blusher the launching pad for what we have no doubt will be a long and successful career,” adds Atlantic’s Kallman.

To celebrate their introduction to major label-world, the trio today (Feb. 24) releases “Dead End,” just their second single — and first with Atlantic.

It’s a crystal-clear pop experience with a chewy bassline and dreamy melodies.

Stream “Dead End” and watch the official music video below.