Argentina
Karol G’s “Si Antes Te Hubiera Conocido” orders an eighth round at No.1 on the Billboard Argentina Hot 100 chart. The song, which became the singer’s fourth leader on the tally in September, extends the third-longest command in 2024, and moves to within three weeks of tying the second-longest domination this year. Only two other […]
As the last rays of sunlight illuminated the facade of CasaSur Palermo Hotel on Wednesday night, the first fans began to arrive. News spread like wildfire on social media: Liam Payne, former member of the boy band One Direction, had died after falling from a third-floor hotel room. The shock was immediate, and within hours, dozens of followers gathered at the makeshift shrine in front of the place where the 31-year-old British singer met his tragic end. Buenos Aires, the city that embraced him in life, was now bidding him farewell in death.
Payne, one of the voices that defined a generation of pop music, had arrived in Argentina to attend former bandmate Niall Horan‘s concert at the Movistar Arena, amid a resurgence of fame following his recent solo musical projects. However, no one could have imagined that this trip would become his final goodbye. The fateful fall from his hotel room left his followers engulfed in collective grief, which most are trying to process from the sidewalk on Costa Rica Street, where candles, flowers and letters have filled the scene.
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A vigil that never ends
“I can’t process it; I’m still in shock. He was a fundamental part of my childhood, he meant everything to me,” says 22-year-old Martina, one of the first fans to arrive at the makeshift shrine. With a trembling voice, she recalls the moment she first heard the British band: “I was in the car with my dad when I heard ‘What Makes You Beautiful’ for the first time, and from that day, I never let them go. From that moment on, their music became an essential part of my life. Every song accompanied me through different stages, from happy moments to the hardest times. It was as if they always had the exact words for what I was experiencing,” she continued. “One Direction was much more than a band for me; they were my refuge.”
The area in front of the hotel transformed into a space of catharsis for Payne’s followers. The pain is palpable, but so is the sense of camaraderie. Twenty-five-year-old Felicitas, wearing a Harry Styles shirt, arrived with flowers to pay tribute: “When I found out, I couldn’t process it. I felt like the world stopped for a moment. Everything he had meant to me crumbled in seconds. The idea that someone so present in my life was no longer here was devastating,” she says, tears streaming down her face. Like her, dozens of young fans gathered to remember the singer’s life, singing his songs and sharing anecdotes that connect them to the British artist.
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The Impact of His Death
Payne’s sudden death shook the entertainment world, especially among One Direction fans who had grown up listening to their songs. The group, formed on The X Factor in the U.K. in 2010, quickly became a global phenomenon. Their music became the soundtrack to the adolescence of millions of young people worldwide. According to Spotify, One Direction has more than 40 million monthly listeners on the platform, even years after their breakup. Songs like “What Makes You Beautiful” and “Story of My Life” continue to be anthems defining a generation.
Twenty-three-year-old Ludmilla explains it succinctly: “Every song was part of our story, a reflection of what we were living. They helped us feel understood, find comfort, and above all, connect with each other. They were not just a band; they were the thread that united us and accompanied us as we grew and discovered the world.”
The latest police report revealed disturbing details about the state of the room where Payne died. According to sources, pills, a nearly empty whiskey bottle, and other substances suggesting possible drug abuse were found. Investigations are ongoing, but these details have added another layer of tragedy to an already painful loss. The exact circumstances of his fall remain a subject of debate, but for the fans gathered at the shrine, the details matter less than the void he left behind.
The vigil on Costa Rica Street continues. Television channels broadcast live, but for the young women who remain there, the focus is on remembering the good times and bidding farewell to their idol with the music that united them. “I don’t know how I’m going to get through this,” says 25-year-old Candela, a Chilean fan living in Buenos Aires. With a notebook in hand, she wrote a letter now resting at the makeshift altar alongside flowers and photos. As the candles burn low and the noise of the city begins to envelop the scene once again, the words of one fan resonate in the air: “With his absence, he took a part of our existence.”
Billboard Argentina
While Karol G, Bad Bunny and Peso Pluma dominate the charts — and elevate Colombia, Puerto Rico and Mexico’s music scenes, respectively, to the world stage — a new wave of artists across other Latin American countries is also seeking, and earning, the spotlight.
Earlier this year, Chilean artists scored their first No. 1 Billboard hit since 1991 when newcomers FloyyMenor and Cris MJ’s viral reggaetón hit, “Gata Only,” spent 14 consecutive weeks atop the Hot Latin Songs chart — a feat that would have seemed impossible for the country’s thriving local urban movement just five years ago.
The new generation of Chilean artists has broken out in part thanks to star-studded linkups: Pablo Chill-E on Bad Bunny’s “Hablamos Mañana” (alongside Duki) in 2020; Paloma Mami on Ricky Martin’s “Que Rico Fuera” in 2021; and Cris MJ enlisting Karol G and Ryan Castro for his “Una Noche en Medellín (Remix)” in 2023. All of those tracks made major inroads on Billboard’s Latin charts.
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“We believe a lot in the Chilean market, as it’s experiencing an extraordinary exploitation of music that’s still very young,” says Emilio Morales, managing director of Rimas Publishing, which this year expanded its services to the country through a strategic agreement with Chilean-based label Wild Company, providing A&R services, artist development and more. “Our interest in signing Chilean artists is not just to sign them. We are looking for new horizons for them and for them to be consumed outside of Chile. We want to boost their music to European and international markets.”
Argentina’s music scene has also stretched beyond the country’s borders. Among the speakers during this year’s Latin Music Week, María Becerra recently recorded with Paris Hilton and Enrique Iglesias, and Luck Ra, an emerging act from Córdoba, teamed with Chayanne for a revamped version of his 2003 hit “Un Siglo Sin Ti,” which peaked at No. 15 on the Tropical Airplay chart in September, Luck Ra’s first entry ever on the chart.
“I love collaborating with artists from abroad,” the Argentine newcomer says. “I feel that everyone in their country grows up with different music, everyone has different rhythms in their blood, but the fact that people from different ages and countries listen to you is the most beautiful thing.”
As Chayanne puts it, the song is proof that collaborations across the Latin world help all the artists involved: “The song’s rhythm, so close to Caribbean beats, once again demonstrates the deep brotherhood of all Latinos, reflected in our cultural expressions, especially in music.”
During Latin Music Week, Morales will appear on the “Role of Music Publishers in Cross-Cultural Collaborations” panel, Luck Ra on Billboard Argentina’s “Entre Amigos” panel and Becerra in a conversation with Thalia on mental health.
This story appears in the Sept. 28, 2024, issue of Billboard.
It’s Valentino Merlo and The La Planta’s winning week on the Billboard Argentina Hot 100 chart as the Argentianians first team-up “Hoy” dominates for an 11th consecutive week (list dated Sept. 14).
With the new week at No. 1, “Hoy” breaks away from a tie with “Una Foto (Remix)” by the all-star team comprising Mesita, Nicki Nicole, Tiago PZK, and Emilia, for the longest-leading song in 2024. Plus, it becomes the seventh-longest run at No. 1 on the almost six-year chart.
Here’s the recap of those longest-leading songs on Billboard Argentina Hot 100 dating back to its 2018 launch:
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Peak Date, Song, Artist, Weeks at No. 1Jan. 11, 2020, “Tusa,” Karol G & Nicki Minaj, 25July 31, 2021, “Entre Nosotros,” Tiago PZK, LIT killa, Nicki Nicole & Maria Becerra, 16Sept. 10, 2022, “La Bachata,” Manuel Turizo, 15May 25, 2019, “Otro Trago,” Sech, Darell, Nicky Jam, Ozuna & Anuel AA, 13Aug. 29, 2020, “Hawai,” Maluma & The Weeknd, 12Jan. 12, 2019, “Calma (Alicia Remix),” Pedro Capo & Farruko, 12July 6, “Hoy,” Valentino Merlo & The La Planta, 10
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Luck Ra and Nicki Nicole add a new top 10 to their chart career with “Doctor,” which arrives at No. 8 as the week’s Hot Shot Debut. While Luck Ra scores his seventh top 10, Nicki Nicole banks her 11th, tying with Karol G for the fourth-most among women. With 11 top 10s each, both trail Maria Becerra, who continues to lead with 28 top 10s, and Emilia and Tini, both with 18 top 10s.
Luck Ra also crosses off a new achievement, as “Hola Perdida (Remix)” with Khea, takes home the Greatest Gainer award, as the song flies from No. 92 to No.19.
Spanish artist Ana Mena earns her first entry with the Emilia collab, “Carita Triste” at No. 26. Meanwhile, Maisak’s “Se Me Olvida,” featuring Feid, debuts at No.45.
Below the top 50, seven other songs make its first chart appearance, starting with Salastkbron and Omar Varela’s “Dímelo Mami” at No. 56.
Elsewhere, Vilma Palma makes its maiden debut thanks to “Auto Rojo,” with Marama, at No. 75. Omar Courtz, De La Rose and Haze follow with “Kyoto” at No. 77, Q’ Lokura and La K’onga’s “La Última Granada” at No. 85, Lisas’ “New Woman,” featuring Rosalia, at No. 88, Ciro’s “Me Gusta” at No. 89, FloyyMenor’s “Tu Ta Rika” at No. 90, while Lira Música and Kingto’s “El Pronóstico” at No. 94.
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The Cámara Argentina de Productores de Fonogramas y Videogramas, or CAPIF, has released its 2024 music report, which analyzes last year’s music consumption in the country.
In 2023, the market grew by 8.2% compared to 2022 with a sustained revenue growth trend in the digital space. According to the 70-page report, the data reflects the predominance and prevalence of digital consumption in today’s music industry with audio and video streaming dominating the market with 75%.
Furthermore, the public communication rights, collected by AADI-CAPIF, make up 16% of the market, while physical sales, represented by CDs and vinyl account for 8%. Synchronization, which covers the use of music in advertising, films and television, accounts for the remaining 1%.
“The music industry in Argentina has experienced a remarkable transformation in recent years,” wrote Diego Zapico, president of CAPIF, in the report. “From the explosion of urban sounds to the resurgence of traditional genres, the production of our music is leaving an indelible mark both nationally and internationally. The current state of Argentine music is vibrant and is full of challenges and opportunities, typical of this moment we are living in the country and globally … there’s a possibility of reaching the public through multiple platforms and formats.”
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While Argentine hitmakers like Maria Becerra, Bizarrap and Nicki Nicole have offered a global spotlight to the country’s burgeoning urban music scene, their music also fared well at home. According to the report, 53% of the music played in Argentina in 2023 was local repertoire.
The data also includes the top 10 songs from last year, which include Maria Becerra’s “Adiós,” “En La Intimidad” by Emilia, Callejero Fino and Big One, plus Ke Personajes’ “Pobre Corazón” ft. Onda Sabanera.
Read the full report in Spanish here.
Argentinian music sensation Paulo Londra has inked a deal with WME for worldwide representation, the company tells Billboard.
Since exploding onto the scene in 2019, the 25-year-old singer/rapper has been a dominant force in the Latin American music scene and is widely considered one of the pioneers of Argentina’s burgeoning trap movement.
Born Paulo Ezequiel Londra, he began his musical journey as a battle rapper in Buenos Aires’ El Quinto Escalón. Soon after, he released popular singles like “Relax” and “Condenado para el Millón” in 2017.
However, it was his 2019 debut album, Homerun, that catapulted Londra to international recognition. The album debuted and peaked at No. 12 on Billboard’s Top Latin Albums chart and at No. 10 on Latin Rhythm Albums, with its hit single, “Adan y Eva,” landing in Spotify’s Global Top 10. Its music video currently boasts over 1.2 billion views on YouTube.
In 2022, the Córdoba-born artist released his second album, Back to the Game, under Warner Music Latina. It debuted at No. 1 on the Billboard Argentina Hot 100 chart and boasts collaborations with artists such as Ed Sheeran, Travis Barker, Timbaland, Feid and Duki.
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Adding another feather to his cap, Londra performed the official Latin remix for “The World is Yours To Take,” a song off the 2022 FIFA World Cup soundtrack, alongside Lil Baby and Tears for Free.
Most recently, Londra signed with indie powerhouse label Dale Play Records — home to producer Bizarrap, rapper Duki and urban/pop act Nicki Nicole — and is currently working on new music.
Additionally, plans are underway for Londra to embark on a global tour. He continues to be managed by Ignacio Amato and Cruz Pereyra Lucena from Buena Productora.
After two weeks of sharing social media snippets of rehearsals, vocal coaching, training and bits of her daily life, Emilia kicked off the first of 10 sold-out dates at the Movistar Arena in Buenos Aires on Saturday (April 6) as part of her .mp3 tour.
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Dressed in pink, Emilia took the stage performing “Exclusive.mp3,” inviting fans to engage in a great night that included special guests, an elevated catwalk that allowed her to cross the entire arena to reach a secondary stage, three screens, four costume changes, 12 dancers and fireworks.
The set design followed the aesthetic line of her album .mp3, with pink and violet dominating the color scheme, and it was full of details that harked back to her teen years in the 2000s — with stuffed animals, microphones and even a desk to simulate her bedroom.
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Below are some highlights.
Women Open the Show
In a first for Argentina, an artist partnered with a platform to select all-female opening acts. In this case Emilia worked with Spotify EQUAL to choose five artists to open her concerts, strengthening her commitment to developing acts. Connie Isla was picked for the first two dates, and she will be followed by Yami Safdie, Clara Cava, Mora Navarro and Malena Villa.
One of 10 Sold-Out Dates
The concert was produced and promoted by Fenix Entertainment, and it is worth recalling that when tickets went on sale in December 2023, 10 dates sold out for the same venue, Buenos Aires’ Movistar Arena, in just 10 hours. Given the on-sale success, two more dates were added at the Vélez Sarsfield Stadium for Oct. 12 and 13. In Argentina, the tour will also go to different provinces, including Córdoba, Mendoza and Salta.
Getting Intimate With Fans
At one point during the concert, Emilia, while walking from one stage to another, took the opportunity to speak earnestly to the audience about her connection with women in the industry and her concerns over social media bullying. “I’m trying to find my own voice. I love seeing how those present identify with my music just as I identify with a lot of female artists that inspire me and that I love. But it also makes me so angry when they compare us. It’s exhausting,” she said, referring to constant social media comparisons with other female Argentine artists. “Too much is demanded of us standing here on stage. Enough comparing us. Rather, join with us,” said Emilia.
Duki and Other Guests
While Emilia performed at boyfriend Duki’s concert last year, this time he came to Emilia’s stage to perform “Como Si No Importara” together. It was an intimate moment in which she gave him a kiss and thanked him for “a healthy love.” Also present later were Tiago PZK and Nicki Nicole for “Una Foto” and Callejero Fino for “En La Intimidad.” Emilia also performed “Rápido Lento” with Tiago PZK, and ensemble track “Los Del Espacio” with FMK, Duki and Tiago PZK.
Emilia’s Parents Were in Attendance
Emotions ran high late in the show when Emilia could not hold back tears while performing “Guerrero.mp3,” a song dedicated to her father while he was sick. Fans in the crowd could see her father, visibly excited, sitting in the front row next to her mother. “I want to thank my dad for being my greatest inspiration and for being my example of courage. I love you,” the singer said.
Paulo Londra has signed a new recording deal with Argentine indie Dale Play Records, Billboard has learned. The new deal will have Londra releasing new music under Dale Play, a label that has specialized in young, urban leaning artists from Argentina and whose roster includes producer Bizarrap, rapper Duki and urban/pop act Nicki Nicole, who all have scored major global hits. As with all Dale Play signings, Londra will be distributed via Sony’s The Orchard.
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Londra, 25, was one of the core pioneers of Argentina’s burgeoning urban and trap movement when he exploded onto the scene in 2019 with his debut album, Homerun. Signed to indie Big Ligas and distributed by Warner, Londra, with a sweet, distinctive voice and look that contrasted with his freestyle rhymes, was an immediate sensation whose music was able to cross over from Argentina to the world. Homerun debuted and peaked at No. 12 on Billboard’s Top Latin Albums and at No. 10 on Latin Rhythm albums.
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After this quick success, however, Londra entered into a lengthy, multi-million dollar dispute with Big Ligas partners Cristian (Kristo) Salazar and renown producer and artist Daniel Oviedo (Ovy on the Drums). Big Ligas alleged breach of contract while Londra filed his own suit accusing Salazar and Oviedo of fraud and negligent representation.
The dispute was finally settled nearly two years later in a Miami courtroom, but until then, Londra didn’t release new music. Terms of the settlement were not disclosed, but both parties issued a statement at the time saying they had “resolved their differences.”
Londra then signed directly with Warner Music Latina in March of 2022 and released his second album, an EP titled Back to the Game, which features collaborations with Ed Sheeran, Travis Barker, Timbaland, Feid and Duki. A first single, “Plan A,” debuted at No. 1 on Billboard Argentina’s Hot 100 chart.
The rapper and singer has been working on new music and is set to release new material in 2024 under Dale Play. He continues to be managed by Buena.
Mesita, Nicki Nicole, Emilia and Tiago PZK‘s “Una Foto” adds a fourth week at No. 1 on the Billboard Argentina Hot 100 chart as the team-up rules the Feb. 10-dated list. It’s the longest reign for Nicki Nicole since “Entre Nosotros,” also with Tiago PZK, LIT Killah and Maria Becerra, ruled for 16 weeks between […]
Luck Ra and BM’s “La Morocha” rebounds to No. 1, from No. 2, on the Billboard Argentina Hot 100 chart (dated Jan. 6). The collab adds an eighth week at the apex, after it led the tally for seven weeks, a tie for the longest-leading song, along with four other titles, in 2023. As “La […]