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Billboard, Amazon Pharmacy and Amazon One Medical teamed up with comedian/musical improviser Reggie Watts to hit the roads of Palm Springs with the sickest show seen in the desert, “MuSick: Live from Reggie Watts’ Couch.” Explore Explore See latest videos, charts and news See latest videos, charts and news On Saturday afternoon, April 12, amid […]
Billboard, Amazon Pharmacy and Amazon One Medical teamed up with comedian/musical improviser Reggie Watts to hit the streets of Palm Springs with the sickest show seen in the desert, “MuSick: Live from Reggie Watts’ Couch.”
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Amazon Pharmacy made the opening weekend of Coachella Valley Music and Arts Festival “less painful” for festival-goers with a free live show on Saturday afternoon, April 12 with Reggie Watts — in the name of the brand’s mission to “make healthcare less painful.” When Watts woke up feeling “sick” on a festival day, he turned to Amazon One Medical and Amazon Pharmacy to get rolling again. And roll he did, without getting off the couch, through the streets of Palm Springs. He surprised festival goers by riding on a motorized, four-wheeled sofa — with an incredible sound system one might add — to invite music lovers to “MuSick” at the Ace Hotel.
During the event, Watts, who is known for his beatboxing music, crafted “sick” beats out of sick sounds. Imagine an audience dancing to a chorus of coughs, bobbing to syncopated sneezes, and throwing their hands up to a throw-up reflex. The whole performance took place atop a larger-than-life 12ft-tall couch (complete with giant throw pillows). A way to let the audience know that with Amazon Pharmacy and Amazon One Medical you can get medical care without getting off the couch. Or even, hypothetically, without leaving the dance floor. Special guest NEIL FRANCES and Rhythm Luna opened the show before Watts’ headline performance.
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The event also treated fans to specialty cocktails and mocktails, including some health-inspired beverages like Sinus Spritz, MuSick Margarita, Cougha-colada, Thirst Aid, and Placebo Effect, as well as cold pressed juices from a wellness bar and branded misters and fans to fight off the heat.
“The event was sick fun—in the best way,” Watts said. “It made perfect sense to be out there making ‘MuSick’ about getting prescriptions delivered. Playing live for people on the street, then climbing up on this massive couch to perform? Easily the softest stage I’ve ever been on. Hopefully when folks are curled up sick at home, they’ll think of Amazon Pharmacy and get what they need fast.”
Scroll on below to see more of the action from the “MuSick: Live from Reggie Watts’ Couch” event!
Reggie Watts at the Billboard and Amazon Health’s Pop-up Party held at Ace Hotel & Swim Club Palm Springs on April 12, 2025 in Palm Springs, California.
Guests at the Billboard and Amazon Health’s Pop-up Party held at Ace Hotel & Swim Club Palm Springs on April 12, 2025 in Palm Springs, California.
NEIL FRANCES at the Billboard and Amazon Health’s Pop-up Party held at Ace Hotel & Swim Club Palm Springs on April 12, 2025 in Palm Springs, California.
Amazon decor at the Billboard and Amazon Health’s Pop-up Party held at Ace Hotel & Swim Club Palm Springs on April 12, 2025 in Palm Springs, California.
Amazon decor at the Billboard and Amazon Health’s Pop-up Party held at Ace Hotel & Swim Club Palm Springs on April 12, 2025 in Palm Springs, California.
Staff at the Billboard and Amazon Health’s Pop-up Party held at Ace Hotel & Swim Club Palm Springs on April 12, 2025 in Palm Springs, California.
Billboard, Amazon Pharmacy and Amazon One Medical are partnering with comedian/musical improviser Reggie Watts to put on the sickest show in Palm Springs, literally, with “MuSick: Live from Reggie Watts’ Couch.”
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Watts has joined with Amazon Pharmacy and Amazon One Medical to let concertgoers know where to turn if their “festival fever” turns into an actual fever. Watts will perform atop an enormous couch — yes, a couch — poolside at the Ace Hotel in Palm Springs, as part of Amazon One Medical and Amazon Pharmacy’s message that “Healthcare just got less painful.” With Amazon One Medical and Amazon Pharmacy, you can get 24/7 telehealth care and your prescriptions without so much as getting off the couch — thank ah-choo very much!
Watts, who is known for his trippy beatboxing soundscapes, will wow the audience in his signature style, only this time he’s bound to incorporate some sick sounds — a sneeze or a cough or two — into his “sick” beats. Stay on the lookout before his performance to see Reggie cruising around Palm Springs on a motorized couch recruiting festival-goers to join him for the show. His live performance will be kicked off with a DJ set by special guest NEIL FRANCES. The event, which is open to the public, will take place from 12:00pm – 4:00pm at the venue and offer giveaways, cocktails, mocktails, and more. Click here to RSVP to the event!
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Watts shared, “When Amazon explained what they were doing to make healthcare less painful, and what they wanted to create, I was in. I was inspired by this idea and started to play with the sounds of being sick and turn them into music. I turned the usually unpleasant experiences of getting sick and dealing with healthcare into something relatable and entertaining. The results put a smile on all our faces.”
Dana Droppo, Chief Brand Officer, Billboard, echoed that sentiment, saying, “We are thrilled to join forces with Amazon and Reggie for this exciting activation. These festivals are a vibrant celebration of music and culture, and this partnership elevates that experience in a truly engaging way. We’re confident that fans will not only love what we’re creating but will walk away feeling connected and deeply immersed in the spirit of the music.”
Stay tuned for more updates on the “MuSick: Live from Reggie Watts’ Couch” event!
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