Alcoholic Beverages
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George Strait is raising a glass to his upcoming 31st studio album, Cowboys & Dreamers, and to celebrate the new music, the King of Country has teamed up with his favorite tequila brand, Código 1530. The collaboration only makes sense as the 72-year-old is a co-owner of the alcohol brand, adding to the list of musician-backed tequila brands on the market. You can expect the limited-edition tequila to drop alongside his new album on Friday (September 6).
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“If it’s not your favorite, you haven’t tried it,” the 72-year-old told Billboard. His love for the beverage goes beyond tasting it too, Strait even dedicated a song to the brand with his 2019 single “Codigo.” And how does he prefer to take the tequila? The “Write This Down” singer’s favorite way to drink the beverage is on the rocks, claiming he “rarely mixes it with anything.”
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The Cowboys & Dreamers tequila will join the expanding collection of George Strait tequilas from Código 1530, which you can shop below.
Codigo 1530 George Strait Rosa Reposado Tequila
This Rosa tequila is considered one of the first pink tequilas for a more fruity note to your drink. The tequila was aged in Spanish Sherry wine barrels and comes with notes of cooked agave, cherry and citrus.
Codigo 1530 Anejo George Strait Edition Tequila
This special-edition tequila is also a part of George Strait’s collection and has been aged 18 years for a smooth finish. You can expect flavors of fruit in addition to hints of oak, vanilla and spice.
As the King of Country, it only makes sense that Strait knows what true Western fashion is and as cowboy hats and boots continue to dominate style trends, he spoke on what he considers to be timeless pieces.
“I’ve been with Wrangler for around 40 years,” he says. “My thing is still starched Wrangler jeans, Justin Boots and my black Resistol hat.”
Shop some of his favorites below.
George Strait Cowboy Cut Original Jeans
$39.99
$59
32% off
$59.99
Wrangler’s collection of George Strait-approved pieces include these heavy duty cotton jeans that feature a straight-leg cut and five pocket style. Right now, the brand is also offering a BOGO offer that’ll get you half off another pair of jeans (but only when you purchase through Wrangler.com).
Justin Men’s Fireman Western Boot
These Western boots will carry you through your days with a cowboy twist. The material is waterproof allowing you to wear them even on rainy days while the rugged sole has traction to keep you sturdy on different terrains.
Resistol Men’s Sonora 4X Fur Felt Cowboy Hat Black
Complete you’re look with a black cowboy hat from Strait’s favorite brand. The design comes with a simple construction that includes a thin black belt around the perimeter and is constructed with high-quality felt. You’ll want to measure your head beforehand to make sure you grab the right size.
Besides an upcoming tequila partnership, Strait celebrated a successful tour, which included breaking an audience record and performing his hit duet with Chris Stapleton (that fans can look forward to on the new album).
“I cut a song that Chris wrote on the new record,” he says. “It is a duet and such a cool song. We’ve been doing it live and I love it, it’s a good old Honkytonker.”
For more artist product recommendations, check out ShopBillboard‘s roundups of Kelsea Ballerini’s favorite personalized gifts, Nelly Furtado’s style picks and Kane Brown’s must-have items on the road.
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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
A$AP Rocky has adventured outside of rap by starring in the first ever campaign for Mercer + Prince whiskey. This marks the rapper’s first step in venturing into the world of musician-owned alcohol brands as the founder and owner of the alcohol brand.
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The whiskey was originally introduced in 2022, but is now growing with the introduction of the campaign, “Carefully Crafted,” which looks to showcase the “D.M.B” rapper’s style, taste and inspiration with each bottle. Throughout the campaign video, you get a peek inside the process of sculpting the spirit into a finely made whiskey to be enjoyed with friends.
To celebrate it’s one-year anniversary, Rocky took to Instagram Thursday (Aug. 3) to commemorate the moment with a video of the campaign alongside stills of the whiskey.
It was a desire to mix culture and art paired with Rocky’s fascination and appreciation with distillery that lead him to start create his own whiskey, according to the brand’s website. Since then, the whiskey brand has since expanded where you can snag a bottle including to online retailers ReserveBar, Total Wine and Drizly.
This isn’t the first campaign the star has been in either as the rapper can also be seen showing off the latest Beats Studio Pros.
Want to test the whiskey out for yourself? Keep reading to shop the rapper’s whiskey.
ReserveBar
Mercer + Prince by A$AP Rocky – Blended Canadian Whisky $29.99
Each sip of the Mercer + Prince whiskey comes from a twice distilled and aged for at least four years recipe, which all takes place in American white oak (ex-bourbon) barrels. The Canadian whiskey has influences from Japanese Mizunara Oak to help achieve a smooth texture paired with a rich taste.
The bottle is also one to put on display as it features a statue-like structure and two rock glasses that’ll make pouring a drink for you and your friend simple and quick.
For more product recommendations, check out our roundups of the best musician-owned wines, tequila brands and the best porthole drink infuser.
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