State Champ Radio Ai music
Trending on Billboard
Suno and Warner Music Group (WMG) have signed a licensing agreement to forge “a new chapter in music creation,” as Suno CEO Mikey Shulman put it in a company blog post. The deal effectively settles WMG’s part of the $500 million copyright infringement lawsuit against Suno, which it filed alongside UMG and Sony Music last summer. (UMG and Sony Music’s part of the lawsuit is still ongoing).
The deal also includes Suno’s acquisition of the WMG-owned live music discovery platform Songkick, which will continue to run as-is. “The combination of Suno and Songkick will create new potential to deepen the artist-fan connection,” says a press release about the deal.
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As Suno’s blog post puts it, the licensing agreement with WMG “introduces new opportunities for artists and songwriters to get paid,” but it does not describe exactly how. It does, however, note that participating is optional for WMG artists and songwriters, who can “opt-in” for the use of their names, images, likenesses, voices and compositions to be used in AI-generated music as they wish. A press release about the deal also notes that it will “compensat[e] and protect artists, songwriters and the wider creative community.”
The blog post also states that the WMG partnership “unlocks a bigger richer Suno experience for you,” including “new, more robust features for creation, opportunities to collaborate and interact with some of the most talented musicians in the world.” It adds that the deal “preserves the magic of Suno and the way you’ve come to love creating with it.”
News of the agreement comes just weeks after Universal Music Group (UMG) forged a licensing deal with Udio, which was also sued by the majors in a near identical lawsuit. That deal resulted in Udio pivoting its service significantly, becoming more of a fan-engagement platform where users could play with UMG copyrights whose rights holders opted into the platform’s “walled garden” environment, rather than one where users can create and download AI-generated songs at the click of a button. WMG followed suit with a similar agreement on Nov. 19.
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The press release states that in 2026, Suno will make several changes to the platform, including launching new and improved licensed music-making models, but it is not pivoting away from its core offerings. When that new model rolls out, the release says that the current one will be “deprecated,” given that it is not licensed. “Moving forward, downloading audio will require a paid account. Suno will introduce download restrictions in certain scenarios: specifically in the future, songs made on the free tier will not be downloadable and will instead be playable and shareable,” the release adds. Paid users of Suno will also be limited in the number of downloads they can make each month; to unlock additional downloads, they will have to pay extra fees.
“This landmark pact with Suno is a victory for the creative community that benefits everyone,” said WMG CEO Robert Kyncl in a statement. “With Suno rapidly scaling, both in users and monetization, we’ve seized this opportunity to shape models that expand revenue and deliver new fan experiences. AI becomes pro-artist when it adheres to our principles: committing to licensed models, reflecting the value of music on and off platform, and providing artists and songwriters with an opt-in for the use of their name, image, likeness, voice and compositions in new AI songs.”
Suno CEO Shulman added: “Our partnership with Warner Music unlocks a bigger, richer Suno experience for music lovers, and accelerates our mission to change the place of music in the world by making it more valuable to billions of people. Together, we can enhance how music is made, consumed, experienced and shared. This means we’ll be rolling out new, more robust features for creation, opportunities to collaborate and interact with some of the most talented musicians in the world, all while continuing to build the biggest music ecosystem possible.”
Trending on Billboard
iHeartRadio’s chief programming officer and president, Tom Poleman, sent a letter to staff on Friday (Nov. 21), obtained by Billboard, pledging that the company doesn’t and won’t “use AI-generated personalities” or “play AI music that features synthetic vocalists pretending to be human,” among other promises.
The pledge marks the beginning of iHeart’s new “Guaranteed Human” program, which will also see the company publish only “Guaranteed Human” podcasts, according to Poleman’s letter.
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Starting Monday (Nov. 24), “‘Guaranteed Human’ is a core part of our brand,” Poleman wrote. “You’ll hear it in our imaging, and we want listeners to feel it every time they tune in.” iHeartRadio DJs must now add a line to their hourly legal IDs about being “Guaranteed Human.”
“Remember, this isn’t a tagline — it’s a promise,” Poleman added. “And it’s part of every station’s personality.”
News of the pro-human content initiative comes after recent headlines about the growth — and increasing indistinguishability — of AI-generated voices, songs and podcasts. According to French streaming service Deezer, 97% of participants in a recent study could not tell the difference between AI and human-made songs; the platform also estimates that 50,000 full AI-generated songs are added to their service every day. Billboard also recently revealed that AI music company Suno is generating 7 million tracks a day.
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While most of these AI songs aren’t receiving many streams or sales, there have been several breakthroughs in recent weeks. This includes Xania Monet, an artist whose work was recorded using Suno and paired with AI images. Her song “How Was I Supposed to Know?” recently debuted on the Adult R&B Airplay chart and has been put in rotation by a handful of radio stations across the U.S.
In terms of radio DJs, an AI radio personality called DJ Tori has taken over the undesirable overnight and weekend shifts at a hard-rock radio station in Hiawatha, Iowa, called KFMW Rock 108, according to a Rolling Stone report. Her voice and image — that of a fashionable tattooed rocker — are both AI-generated. Meanwhile, will.i.am launched RAiDiO.FYI, an interactive AI radio app featuring synthetic voices that tell you about the songs that are playing. Spotify also continues to push its AI DJ feature, programmed based on the voice and persona of one of its employees.
In the world of podcasting, a company called Inception Point AI, founded by a former Wondery executive, has more than 5,000 podcasts and is generating 3,000 episodes a week at a cost of $1 or less per episode.
To underscore his point to iHeart employees, Poleman added some stats, including that “70% of consumers say they use AI as a tool, yet 90% want their media to be from real humans,” and that “92% say nothing can replace human connection — up from 76% in 2016.”
Read the full letter below.
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Team,
A few weeks ago, I shared that iHeart is one of the last truly human entertainment sources and our listeners come to us for companionship, connection, and authenticity — something AI can’t replicate. We’re Guaranteed Human. We don’t use AI-generated personalities. We don’t play AI music that features synthetic vocalists pretending to be human. And the podcasts we publish are also Guaranteed Human.
Thank you for leaning into our commitment to keep everything we do real and authentic. That’s what makes us special. And now we’re taking it a step further.
Starting Monday, 11/24, we’re making “Guaranteed Human” a core part of our brand. You’ll hear it in our imaging, and we want listeners to feel it every time they tune in. Here’s how:
Hourly Legal IDs:
We’re changing hourly legal IDs beginning Monday to say:
“(Station call letters/name), (city of license) an iHeartRadio station… Guaranteed Human” (with the iHeartRadio audio signature heartbeat).
These will run every hour on our stations.
Sweepers
To augment our legal IDs, we also want you to create fun, nonchalant sweepers that fit your station’s vibe and reinforce that we’re Guaranteed Human. Sweepers should end with the words “Guaranteed Human.” Drop them in every hour, between songs or talk content where it feels natural. Many stations will also start these on Monday, with others ramping up in the following weeks.
Attached are examples of the hourly legal ID and sweepers.
Remember, this isn’t a tagline — it’s a promise. And it’s part of every station’s personality. When listeners interact with us, they know they’re connecting with real voices, real stories, and real emotion. That’s our superpower.
A little about why this matters so much; research says:
70% of consumers say they use AI as a tool, yet 90% want their media to be from real humans.
92% use social media, but 2/3 say it makes them feel worse and more disconnected.
92% say nothing can replace human connection — up from 76% in 2016.
9 in 10 say human trust can’t be replicated with AI.
To be clear, we do encourage the use of AI powered productivity and distribution tools that help scale our business operations – such as scheduling, audience insights, data analysis, workflow automation, show prep, editing and organization. Those tools help us reach more people efficiently, while preserving the human creativity and authenticity that define our brand.
We talk to our listeners constantly, and they tell us they are also using AI as a tool, but they tell us there’s a limit:
3/4 expect AI will complicate their lives in the next year and beyond.
82% are worried about the impact AI will have on society.
2/3 are worried about losing their jobs to AI.
And, funny enough, 2/3 even fear that AI could someday go to war with humans.
The bottom line is our research tells us that 96% of consumers think “Guaranteed Human” content is appealing. So, we’re leaning in.
Thank you for keeping it real and making “Guaranteed Human” something that our audience hears and feels every day.
Sometimes you have to pick a side — we’re on the side of humans.
Tom
Trending on Billboard
KLAY has signed AI licensing deals with the three major music companies — Universal Music Group (UMG), Sony Music and Warner Music Group (WMG) — on both the recorded music and publishing sides of their businesses.
Little is known about KLAY, which is set to launch “in the coming months,” according to a press release, but one source close to the deal tells Billboard the company will be a subscription-based interactive streaming service where users can manipulate music. In 2024, the company made its first licensing announcement with UMG, but back then, the service was described as a “Large Music Model,” dubbed “KLayMM,” which would “help humans create new music with the help of AI.”
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Since its inception, KLAY has stressed its interest in being a partner to the music industry, providing ethical solutions in the AI age, rather than an adversary. As its press release states, “KLAY is not a prompt-based meme generation engine designed to supplant human artists. Rather, it is an entirely new subscription product that will uplift great artists and celebrate their craft. Within KLAY’s system, fans can mold their musical journeys in new ways while ensuring participating artists and songwriters are properly recognized and rewarded.”
The company was founded by Ary Attie (a musician and now CEO), and Thomas Hesse (former president of global digital business and U.S. sales and distribution at Sony Music and now KLAY’s chief content and commercial officer). The company’s top ranks also include Björn Winckler (chief AI officer; former leader of Google DeepMind’s music initiatives), and Brian Whitman (chief technology officer; former principal scientist at Spotify and founder of The Echo Nest).
“Technology is shaped by the people behind it and the people who use it. At KLAY, from the beginning, we set out to earn the trust of the artists and songwriters whose work makes all of this possible,” said Attie in a statement. “We will continue to operate with those values, bringing together a growing community to reimagine how music can be shared, enjoyed, and valued. Our goal is simple: to help people experience more of the music they love, in ways that were never possible before — while helping create new value for artists and songwriters. Music is human at its core. Its future must be too.”
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Michael Nash, executive vp and chief digital officer at UMG, said: “We are very pleased to have concluded a commercial license with KLAYVision, following up on our industry-first strategic collaboration framework agreement announced one year ago. The supportive role we played with the capable and diversified management team of Ary, Thomas, Björn and Brian in the development of their product and business model extends our long-standing commitment to entrepreneurial innovation in the digital music ecosystem. We’re excited about their transformational vision and applaud their commitment to ethicality in Generative AI music, which has been a key foundation of our partnership with them from the very start of their journey.”
Dennis Kooker, president of global digital business at Sony Music, said: “We are pleased to partner with KLAY Vision to collaborate on new generative AI products. While this is a beginning, we want to work with companies that understand that proper licenses are needed from rightsholders to build next-generation AI music experiences.”
Carletta Higginson, executive vp and chief digital officer at WMG, said: “Our goal is always to support and elevate the creativity of our artists and songwriters, while fiercely protecting their rights and works. From day one, KLAY has taken the right approach to the rapidly-evolving AI universe by creating a holistic platform that both expands artistic possibilities and preserves the value of music. We appreciate the KLAY team’s work in advancing this technology and guiding these important agreements.”
Trending on Billboard
Warner Music Group CEO Robert Kyncl has detailed the company’s approach to generative AI in a new blog post published Wednesday (Nov. 19). The missive arrived just hours after WMG announceda settlement and licensing deal with Udio, effectively ending its part in a blockbuster copyright infringement lawsuit against the AI music company, which it brought alongside the other two majors.
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In Kyncl’s address, he stressed that while it’s “early days” for AI, “this is the moment to shape the business models, set the guardrails and pioneer the future for the benefit of artists and songwriters.” The CEO also revealed his thought process when going into meetings with AI companies, saying that his three non-negotiables include “partners who commit to licensed models”; economic terms that benefit and “reflect the value of music”; and giving the company’s signees a choice to “opt-in” to any use of their names, images, likenesses or voices in new AI-generated songs.
Kyncl also stated his belief that AI tools will further democratize music creation, adding that to stand out “in a sea of AI-generated content, real artistry identity and vision” is needed. He additionally stressed that the music industry should focus on engaging fans and getting them to lean in, saying, “the more interactivity users have with the music they love, the more value is created.”
Read the full blog post below.
AI is still in its early days. Investment is surging, talent is pouring in, and a crop of new, ambitious startups are working with music again for the first time in more than a decade. This is the moment to shape the business models, set the guardrails, and pioneer the future for the benefit of our artists and songwriters.
We’re approaching this new era with one priority above all else: protecting and empowering the artists and songwriters who are our reason for being. Every decision we make, every partnership we forge, every principle we establish is designed to ensure that they benefit from AI’s possibilities.
Every AI deal we make is guided by three non-negotiable principles:
1. We will only make agreements with partners who commit to licensed models;2. The economic terms must properly reflect the value of music;3. And, most importantly, artists and songwriters will have a choice to opt-in to any use of their name, image, likeness, or voice in new AI-generated songs.
WHY THIS MOMENT MATTERS
Over the last 25 years, we’ve experienced the democratization of music distribution. Many predicted it would lead to the demise of our industry, but the skeptics were proven wrong.
The barriers to entry have fallen, the world has gotten smaller, and artists are global from day one. Fans love having unlimited personalized access, streaming is driving unprecedented growth, and music is more valuable than ever.
Now, we are entering the next phase of innovation. The democratization of music creation.
We believe Generative AI will lead to a new explosion in creative and commercial opportunities, and that authentic talent will be even more in demand for two reasons
In a sea of AI-generated content, real artistry, identity, and vision will define stronger artistic brands.
The ability for fans to utilize AI will unlock even greater value. As history shows, the more interactivity users have with the music they love, the more value is created.
OUR APPROACH
Our approach is clear: legislate, litigate, license. We lobby for legislation that sets clear guidelines. We deploy litigation to halt bad actors. And we use licensing as the most powerful way to shape the future. Licensing is how we can safeguard our artists and songwriters, while collaborating with tech partners, to propel new fan experiences that drive additional revenue.
The partnerships we forge will offer a variety of specific use cases. Each of them adheres to our principles, winning important protections for artists and songwriters, while ensuring that they share in every dollar that’s earned. And as the services grow their revenue, so will the pay outs.
This space is moving lightning fast. Past lessons teach us that delaying only lets others define our future. The music business learned that during the file-sharing era. And the film & TV industries are still regretting not embracing streaming sooner. So for artists and songwriters to win, the music industry needs to be a leading force in the formative stages of AI, not a passive participant. We will steer the course in this new era to deliver greater value for our artists, songwriters, and their music.
This is only the beginning.
Robert Kyncl
Trending on Billboard
Warner Music Group (WMG) has reached a “landmark” licensing deal with Udio as part of a settlement to resolve the label’s lawsuit against the artificial intelligence music company.
The deal comes weeks after Universal Music Group signed a similar agreement with Udio, under which the AI firm said it would relaunch its platform next year as a more limited subscription service that pays for music rights and gives artists the right to opt out.
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Warner’s agreement will follow the same basic framework — with Udio paying a compensatory settlement to resolve Warner’s claims of past copyright infringement, and a licensing deal to allow the company to use the label’s music in the future.
“We’re unwaveringly committed to the protection of the rights of our artists and songwriters, and Udio has taken meaningful steps to ensure that the music on its service will be authorized and licensed,” WMG CEO Robert Kyncl said in a statement. “This collaboration aligns with our broader efforts to responsibly unlock AI’s potential — fueling new creative and commercial possibilities while continuing to deliver innovative experiences for fans.”
Andrew Sanchez, co-founder and CEO of Udio, said the Warner deal “marks a significant milestone in our mission to redefine how AI and the music industry evolve together.” The revamped Udio will let users make remixes, covers and new songs using the voices of artists that opt in, the companies said.
“This partnership is a crucial step towards realizing a future in which technology amplifies creativity and unlocks new opportunities for artists and songwriters,” Sanchez said, adding that it would “enable experiences where fans can create alongside their favorite artists” but in an environment where artists have “control.”
UMG, Sony Music and WMG teamed up last year to sue both Udio and Suno — the other leading AI music firm — for allegedly “trampling the rights of copyright owners” by exploiting vast numbers of songs to train its models. The cases are part of a trillion-dollar legal battle over whether AI firms can use copyrighted works like books, movies and songs to create platforms that spit out new ones.
Wednesday’s deal will not impact the separate case against Suno, which has pulled ahead of Udio as the market-leading AI music platform and has scored key wins like the success of AI-powered artists like Xania Monet. Suno announced on Wednesday that it had raised $250 million in a deal that values the company at $2.45 billion. A rep for Suno did not return a request for comment.
The Suno case will continue forward, as will Sony’s claims against Udio. But the deal certainly lends momentum for Udio to strike a deal with Sony, as the licensed AI music platform is not an exclusive partnership with either WMG or UMG. A rep for Sony did not immediately return a request for comment.
The planned Udio 2.0 will be substantially different than the current services offered by Udio and Suno, which allow users to generate entire songs based on a text prompt. The new service will be a “walled garden” in which users can experiment with AI and listen to the results, but they cannot download or share songs outside the service. It will also not feature the music or voice of any artists who opt out, a potentially large group of excluded songs in a world where artists are leery of AI.
In Wednesday’s announcement, Warner and Udio called those changes a “significant evolution” that was “shifting the company’s focus to a platform built in collaboration with artists and songwriters.” They said the “reimagined” service would only apply to choose to participate, and it would feature “expanded protections and other measures designed to safeguard the rights of artists and songwriters.”
Trending on Billboard
Just because an AI-generated track makes— or even tops — a Billboard chart doesn’t mean it’s very popular.
Take, for example, Breaking Rust, an AI-assisted artist that attracted global attention for reaching No. 1 on the Country Digital Song Sales chart. Breaking Rust’s track “Walk My Walk” amassed approximately 3,000 track downloads in the week ending Nov. 6, according to Luminate. “Don’t Tread on Me” by Cain Walker, another AI-assisted country artist, is currently at No. 3 after selling approximately 2,000 downloads in that same week. That’s all it takes to top a genre download chart these days.
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The digital download is a relic of an era when iTunes ruled the music industry and streaming was in its infancy. Over the years, as consumers shifted to subscription streaming platforms, downloads have all but disappeared from the landscape. In 2024, downloads accounted for $329 million, according to the RIAA, approximately 2% of U.S. recorded music revenue. That’s down 86% from 2015, when downloads generated $2.3 billion and represented 34% of the U.S. market. Revenue from subscription streaming platforms, which now play a major role in the most well-known charts, climbed 860% to $11.7 billion over the same time span.
Pop songs put up much better numbers. As Billboard noted in an article on country executives’ reactions to Breaking Rust and Walker, the top track on the all-genre Digital Song Sales chart, Taylor Swift’s “The Fate of Ophelia,” sold 29,000 copies. But even the most popular pop download doesn’t do the numbers seen just a decade ago. The No. 1 track in the same first week in November 2015, “Hello” by Adele, sold a whopping 636,000 units.
To put Breaking Rust and Walker’s popularity into a better context, it helps to know where they rank amongst their human peers. For the week ended Nov. 6, Breaking Rust was ranked No. 228 among country artists in terms of equivalent album units (EAUs, which combine streams and sales into a single metric). No. 1 country artist Morgan Wallen had 113 times more EAUs and 227 times more EAUs than Walker, who was No. 359. It would take 13 Breaking Rusts and 25 Walkers to equal the No. 18 artist, Bailey Zimmerman.
Billboard
The most successful AI artist is currently Xania Monet. Her creator, Telisha Jones, writes the lyrics and uses an AI platform to create the music. Monet has been on Billboard charts such as R&B Digital Song Sales, Hot Gospel Songs and Emerging Artists. But among artists of all genres, Monet ranked only No. 927 in terms of EAUs in the week ended Nov. 6, about equal to Cyndi Lauper and French Montana — artists who, unlike Monet, aren’t currently being promoted to terrestrial radio and attracting worldwide fascination.
To be sure, many human artists would love to have the sales and streaming numbers of these AI-assisted artists. Walker and Breaking Rust are No. 9 and No. 11, respectively, on the Emerging Artists chart, right behind country singer Alexandra Kay, who is signed to BMG-owned BBR Music Group and regularly sells out theaters around the country. In the U.S., Breaking Rust has 9.3 million streams to date, while Walker has 1 million, according to Luminate — the kind of numbers achieved by developing artists backed by record labels and artist managers.
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But the AI artists attracting headlines and creating consternation within the music industry don’t have popularity to match the attention they’re getting. They are making noise mainly by getting onto download charts, which don’t reflect how most Americans consume music. Nor are they likely to have the longevity of other artists. Walker, ranked No. 359 amongst country artists, is just a few spots below country legend Hank Williams. But nobody is saying that Walker matches the popularity of Williams, an inductee into the Country Hall of Fame, Songwriters Hall of Fame and Rock and Roll Hall of Fame.
That’s not to say AI artists aren’t having an impact. They’re quickly growing in numbers, and it’s not difficult to imagine that they could soon gobble up much more market share.
Take the 10 AI-generated or AI-assisted artists mentioned in Billboard’s Nov. 4 article about AI artists who landed on the charts. The 10 artists mentioned in that article — including Juno Skye, Enlly Blue, Unbound Music, Ruby Darkrose and ChildPets Galore — have an average EAU in 2025 of approximately 7,200 units. That’s not much. But 1,000 of these AI artists, in aggregate, could have a legitimate impact: 1,000 artists at 7,200 units is 7.2 million units — equal to a 0.7% year-to-date U.S. market share. That’s on par with large independent record labels like Big Machine Label Group (0.78%), BMG (0.77%) and Secretly Distribution (0.75%). Two thousand AI artists with an average of 3,600 AEUs would have the same collective market share. Or 4,000 AI artists with an average of 1,800 AEUs.
An invasion of AI music may feel like a dystopian future to most people, but it’s a plausible scenario. A person reading about Xania Monet or Breaking Rust could experience the same spark of inspiration felt by teenagers seeing punk rock bands in the mid to late ‘70s. Punk grew quickly because starting a band required a passion for music, not musical expertise. When millions of people read about AI artists on the charts, some of them will have the same realization that kids had in the ‘70s: “If they can do it, why can’t I?”
Billboard determines if a charting title is AI or AI-assisted through checking the artists’ official pages, some of which say they are generated with the help of AI; cross-checking the songs using Deezer’s AI detection tool, which adds a flag to all AI-generated content on the platform; and reaching out to the creators themselves, among other methods.
Trending on Billboard
French streaming service Deezer reported on Wednesday (Nov. 12) that roughly 50,000 songs delivered to the platform daily are now fully AI-generated, in what amounts to the company’s fourth report on the surge of AI-generated content on its service this year.
Along with that statistic, Deezer also released the findings of a new survey about AI’s use in the music industry, including the stat that 97% of people can’t tell the difference between human-made and fully AI-generated musical works.
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According to Deezer’s proprietary AI detection tool — which only searches for fully AI-generated songs from select popular models, including Suno and Udio — the number of fully AI-generated songs delivered daily has been rapidly increasing throughout 2025. In January, it reported that the figure was 10,000 songs a day; in April, it noted the figure was 20,000 songs daily; and in September, it reported the number had risen to 30,000 songs daily.
In an interview with Billboard about the company’s AI research in May, Aurelien Herault, Deezer’s chief innovation officer, and Manuel Moussallam, its director of research, said that part of the reason why they were finding a growing number of fully-AI generated songs was simply that their “data got better” — as well as the fact that the overall volume of fully AI-generated songs had increased as more users adopted AI tools like Suno and Udio.
Beyond flagging AI use, Deezer has taken a proactive approach to regulating this content on its platform. To create transparency, Deezer adds a tag to any fully AI-generated work it detects on the platform, while removing it from algorithmic and editorial recommendations and playlists.
To continue its research into the emerging technology and its impact on the music business, Deezer also produced a new survey on the perceptions and attitudes around AI music. The study was executed by Ipsos with a total of 9,000 participants across eight countries — the United States, Canada, Brazil, the United Kingdom, France, the Netherlands, Germany and Japan. Below, you can check out the study’s top findings.
General perceptions about AI:
98% have at least heard of AI
72% used AI at least a few times
55% of the respondents place curiosity as one of their first overall sentiments towards AI
19% place trust among their first feelings towards this new tool
Music discovery creation with AI:
46% think that AI can help them discover more music they like
51% think that AI will play a significant part in music creation in the next 10 years
51% think that AI will lead to the creation of more low-quality, generic-sounding music on streaming platforms
64% believe that AI could lead to a loss of creativity in music production
Recognition and consumption of AI-generated music:
97% couldn’t tell the difference between fully AI-generated music and human-made music in a blind test with two AI songs and one real song
52% felt uncomfortable with not being able to tell the difference between AI and human-made music
66% of music streaming users say they would listen to 100% AI-generated music at least once, out of curiosity
45% of music streaming users would like to filter out 100% AI-generated music from their music streaming platform
40% of music streaming users say that they would skip without listening to 100% AI-music if they came across it
Transparency:
80% agree that 100% AI-generated music should be clearly labeled to listeners
73% of music streaming users would like to know if a music streaming service is recommending 100% AI-generated music
52% of respondents feel that 100% AI-generated songs should not be included in charts alongside human-made songs on the main charts
Only 11% believe that 100% AI-generated music should be treated equally on charts
58% of music streaming users believe that their music streaming platform never recommended 100% AI-generated music to them, while 25% are uncertain
Trending on Billboard
As artificial intelligence moves further into the music space, how concerned should the country community, which has built its reputation on authenticity and a trusted connection between artists and fans, be?
One-third of the top 10 on Billboard’s Country Digital Song Sales chart dated Nov. 15 is composed of AI-assisted artists, including “Walk My Walk,” attributed to Breaking Rust, which spends its second week at No. 1; Cain Walker’s “Don’t Tread on Me” which stands at No. 3; and Walker’s “Ain’t My Problem,” which debuted at No. 9. (Walker’s “Freedom” also debuted on the 15-position chart at No. 11).
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“Walk My Walk,” which is spending its second week at No. 1, has a gospel, stomping feel, while Walker’s tunes are more dark country rock. All three share similar “stand my ground, don’t mess with me”-type lyrics with boisterous vocals.
The songs are selling relatively small numbers: Breaking Rust’s “Walk My Walk” sold more than 2,000 copies in the U.S. for the tracking week ending Nov. 6, according to Luminate, while Walker’s “Don’t Tread on Me” sold more than 1,000 copies, and his “Ain’t My Problem” sold slightly under 1,000. By comparison, the top-selling song on Billboard‘s all-genre Digital Song Sales chart for the week ending Nov. 6, Taylor Swift’s “The Fate of Ophelia,” sold 29,000 copies.
“It’s a notable wake-up call but not yet an existential threat — more like a symptom of broader disruptions in how music is created, distributed and consumed,” says FEMco founder Leslie Fram. “In country, where authenticity and storytelling are core, this could erode trust if fans feel manipulated, but it’s mostly confined to sales charts so far, not airplay or streaming staples.”
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Yet. But AI has already spread to another genre’s airplay chart: Xania Monet, who signed to Hallwood Media after bidding offers reached $3 million, became the first known AI artist to earn enough radio airplay to rank on a Billboard radio chart when she debuted at No. 30 on the Adult R&B Airplay chart dated Nov. 11. Several other AI or AI-assisted acts have also debuted on Billboard charts in recent weeks, including Childpets Galore on Christian Digital Song Sales, Unbound Music and Emily Blue on Rock Digital Song Sales, and contemporary Christian artist Juno Skye on the Emerging Artists chart.
Terrestrial country radio stations have not yet added Breaking Rust or Cain Walker to their rotations, and country radio consultant Joel Raab says that’s wise. “Listeners react negatively to the idea of AI voices on their stations,” Raab says, citing research done on the question of AI use in general. “Listeners don’t like the idea of AI voices, so by association, I don’t think they’d like the music.”
Furthermore, other than playing the songs for curiosity value, “leaning on that type of programming consistently seems very shortsighted considering radio makes money off of touring advertising and other artist-driven revenue,” says F2 Entertainment Group president/CEO Fletcher Foster, who manages MORIAH and other artists.
Fram agrees. “[Country] stations prioritize ‘real’ voices tied to tours and endorsements, so Breaking Rust might need active promo (e.g., fake ‘artist’ interviews or tie-ins) to cross over,” she says. ”It’s going to be a real conversation for gatekeepers. If [the song] hooks listeners, they may want to play it — radio’s job is curation, not purity tests.”
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For real artists and their managers, though, the AI disruption could potentially make a difficult job even harder. “The artist development process has never been easy. Over the past few years, especially since COVID and the massive switch to DSPs, it has never been more challenging,” Fletcher says. “It’s incredibly detrimental to have AI-generated songs taking up precious spots on the chart because not only do they clog up the chart, but they take positions away from a well-rounded artist that can have a career generating revenue and publishing, touring, brand partnerships, etc.”
Some labels are embracing AI. Last month, Universal Music Group (UMG) announced a deal with Udio that settled UMG’s involvement in a lawsuit it had filed last year against the AI music startup, along with Sony and Warner — and paved the way for a version of Udio that would create a new commercial consumption and streaming experience that would pay participating UMG artists for lending their work to Udio’s AI model.
Country artist Martina McBride is among the artists who have been vocal about protecting artists and their voices. Earlier this year, she testified in support of the NO FAKES Act, bipartisan legislation that gives individuals the right to protect their voices and likenesses from being replicated by AI without their consent, both in music and in a broader context. “AI technology is amazing and can be used for so many wonderful purposes. But like all great technologies, it can also be abused,” she wrote in a guest column for Billboard published in May.
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Raab and Fram are betting on the human race over deep fakes, even though there may be challenging times looming. “Looking ahead, the realness of human music with heart and human soul will win every time,” Raab predicts.
“Casual streamers might shrug — ‘If it sounds good, who cares?’, but dedicated fans — especially in genres like country — crave the human ‘mistakes’ that add soul, per a study on what makes tracks memorable,” Fram says. “Bottom line: Fans will stream AI songs short-term, but loyalty? That’s earned through real stories, not algorithms…Over time, ‘fake’ acts risk fizzling like one-hit wonders; true superfans bet on humans who evolve with them. AI might open doors, but only flesh-and-blood keeps ’em coming back for encores.”
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Under a new partnership between Universal Music Group (UMG) and Udio, Taylor Swift will soon be able to flip the AI-music switch and allow users to create all the songs they want in the superstar’s style — as would every other artist signed to the world’s biggest label.
“It’s their choice,” Udio’s CEO, Andrew Sanchez, told Billboard shortly after the deal was announced. “But yeah, in the new service, you would be able to do that, and you’d be able to make extraordinary music.”
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Unsurprisingly, Swift was unavailable for comment. But would artists be open to tossing their songs into a generative AI machine to see what the robots can do with them? Maybe, some top managers say. Sia, for example, “views Sia as an avatar,” says Jonathan Daniel, who manages the “Chandelier” hitmaker as well as Miley Cyrus and UMG artist Lorde. “It’s like anyone can be a pop star. That’s why she wears the wig.”
On Oct. 29, UMG was the first major label to settle a lawsuit with Udio, one of the top AI-music services, agreeing to develop a new creation and streaming platform that’s set to launch next year. Under the deal, artists will be able to opt in to the platform in “granular” ways, according to Sanchez, allowing them to choose — by essentially selecting from a menu of options — exactly how fans are allowed to use their music and voices to create songs.
Although Daniel says many of his other clients, including Green Day and Nirvana, are unlikely to submit their catalogs to AI, he adds, “Not all artists, but certainly a lot of artists, are less worried about AI music than people that sound worried about it. Artists are in the magic business, right?”
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AI has spent 2025 creeping into the music business, as artists like Xania Monet and Unbound Music have hit the Billboard charts via streaming and track sales. As Matt Pollack — a senior manager at Monotone Inc., which represents Jack White, Vampire Weekend, LCD Soundsystem and others — puts it, artists, managers and labels must suddenly contend with a future that “wasn’t happening eight weeks ago, and now it is.”
The idea of opting into an AI-music service, even if it’s legal under the terms of the UMG-Udio deal, remains daunting for many artists. (The other two major labels, Sony Music Entertainment and Warner Music Group, have pending litigation against Udio and, along with UMG, another AI-music firm, Suno; their complaint alleges infringement on “an almost unimaginable scale.”) “Once you start to put words in an artist’s mouth, you’re in a real danger zone,” says Jeff Jampol, CEO of Jam Inc., which manages the estates of The Doors, Janis Joplin, Charlie Parker and others. “The legacy is the art and their voice. Do I want to take that and co-opt it and twist it? No, I don’t.”
Corey Smyth, owner and CEO of Blacksmith Holdings, a management company for Vince Staples, De La Soul, the Max Roach estate and others, worries about the idea of major labels managing the AI future of the business. In his view, label executives profited greatly from the streaming revolution, while many artists received pennies for their work. “They’re going to screw you on it,” he says. “The industry’s not built like that. They’re not building it for you.”
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As for whether his Universal-signed artists might agree to the AI treatment, Smyth says, “It depends on where you are, what your business model is. Are you a legacy artist, [or] are you just a flash in the pan? Most artists are driven by the idea of creating. Anyone who wants to just have the thing done isn’t trying to create art — they’re creating commerce.” Daniel, manager of Sia and Green Day, adds that AI is a “great tool” that “might replace pretty good music,” but “great artists have a point of view. Is AI going to write American Idiot? I don’t think so.”
At Monotone, the management company, AI music is a central topic at weekly staff meetings, Pollack says, including the implications of their clients “opting in” to AI systems, as Sanchez suggested after the Oct. 29 settlement with UMG. One of Montone’s artists is working on short-form video content on a low budget and uses AI to save time and money. But he also finds the concept of managing an AI artist that is “not a breathing entity” a bit too surreal, whether major labels allow the possibility or not. Says Pollack: “That’s insane.”
“The reality of it is, I don’t really know,” he adds. “Nobody ever really planned for this. This was a science-fiction notion up to a year and a half or two years ago.”
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On Oct. 29, Universal Music Group (UMG) announced a landmark deal with AI music startup Udio. As part of the agreement, Udio, which UMG was suing for widespread copyright infringement along with the two other major music companies, offered a compensatory settlement with UMG, effectively ending UMG’s part of the lawsuit and paving the way for a new version of Udio, set to release in 2026, which would be a “new commercial music creation, consumption and streaming experience” that would remunerate participating UMG artists.
To survey the industry’s reaction to the deal, Billboard spoke with professionals who have been following the development of AI music closely from various vantage points, including labels, investment firms, AI music start-ups, the songwriting community and consultancies.
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“This deal is beneficial for the music industry,” one label professional tells Billboard. “My question is, though, is it beneficial for Udio? In the short term, they’re going to go through some tension as they do a reset, but this could be great. It’s early.”
To most who spoke to Billboard for this story, the timing of the deal wasn’t entirely surprising. One label executive points out that news of the agreement was cleverly released just hours before UMG’s Q3 earnings call. Still, Sean Power, CEO of Musical AI, says he “expected a deal in Q1 of 2026, not now.”
Since this summer, reports have circulated that the majors have been discussing settlements with Suno and Udio, leading many to believe the talks were getting close. But as the year wore on, some grew skeptical that settlements would be reached by the end of the year. Though the UMG-Udio deal represents the start of reconciliation, these lawsuits are far from over — Warner Music Group and Sony Music are still pursuing their claims against Udio, and all three majors are still pursuing their lawsuit against Suno.
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Vickie Nauman, founder of music-tech consultancy CrossBorder Works, says she’s been watching out for this deal since Lucian Grainge, UMG’s chairman/CEO, released a letter on Oct. 13 expressing the company’s plans to pursue AI deals. “I saw that as Lucian putting a stake in the ground about AI,” Nauman says. “When I read that, I thought, ‘He wouldn’t say this unless he’s pretty sure he will reach a deal soon.’ That letter exuded confidence.”
As part of the deal with UMG, Udio is pivoting its offerings, launching a new version of the service in 2026 that will be focused on building fandom and encouraging engagement with existing music, rather than just offering brand-new songs at the click of a button, as it does now. The new version of Udio will feature a number of tools that will allow users to remix, mash up and riff on the songs of participating UMG artists. Users will also be able to create songs in the style of participating artists and use some artists’ voices on songs.
One investor, who has not invested in Suno or Udio and spoke to Billboard on the condition of anonymity, said that he fears Udio will run into the same problems as AI film company Runway, which signed a deal with Lionsgate to adapt their intellectual property — a partnership that, one year later, has yet to produce results. “The Lionsgate catalog is too small to create a model,” a person familiar with the situation told The Wrap. “In fact, the Disney catalog is too small to create a model.”
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A label executive, who spoke under the condition of anonymity, adds: “I’d like to see Udio succeed, because I think they’re trying to get on the right side of history. Do I think this deal puts them in a little bit of a box, though? Yes.”
Songwriter/producer Oak Felder raised another point in my TikTok comment section: “The question is: how does [this deal] affect catalogs that are split between Universal and Sony or any other publisher without a deal[?] Udio can’t utilize a song in Universal’s catalog that’s split between writers on non-Universal publishers, right?” (A UMG rep declined to provide specific details on that point.)
Udio and UMG’s deal allows artists to opt in with “granular” controls, as Udio CEO Andrew Sanchez told Billboard shortly after the deal was announced, over which parts of the new Udio service they want to participate in — seen as a win for artists’ autonomy. But the investor asks: “How many of these artists are actually going to opt in?”
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Another possible challenge for Udio: there are already multiple companies offering, or planning to offer, remixing and fan-focused AI features. This includes MashApp, Hook and Spotify, which recently announced that it’s working on AI music products, including remixing features, with the consent of the majors and some large independent music companies.
“It’s a calculated risk,” says Nauman about Udio’s decision to pivot, but she notes that trying to build a business that allows everyone to create quick songs was a risk, too. “I think that just the idea of being able to prompt a few songs easily is kind of a fad, so this [new Udio service] could be interesting. But users will be the ultimate arbiter here.”
Executives interviewed for this story were mixed on how they think Udio’s deal with UMG will impact Suno. “If I were Suno, I would be feeling a lot of pressure after this deal,” says Power. “But also, I don’t imagine that its investors are scared of litigating this to the end.”
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Barclays Research recently pointed out that Suno’s fundraising better insulates it from the impact of these lawsuits with the majors than Udio: “Even a [tough] settlement…would likely only mean the disappearance of Udio, while…Suno may have the necessary financial firepower.”
The anonymous investor adds, “One thing that helps Suno here is they will capture all the Udio users that are going to unsubscribe,” given that Udio is pivoting to become a different service. As part of the UMG deal, Udio prevented its users from exporting their work from Udio, effective immediately. This led to backlash among users, who felt they should’ve been warned about the change. Soon after, Udio allowed users to export their work during a 48-hour window.
Nauman says the UMG-Udio deal “puts every single AI music company, including Suno, on notice. I’ve already seen a number of comments from people in music who are saying Udio is very impressive and friendly. That’s an important piece to this. When engaging with rights holders and licensing, it’s both incredibly transactional but also very relationship and trust-driven. Udio is in a strong position by earning that trust.”
Most interviewed for this story saw the deal as an important step forward for the music business. But does it make Warner and Sony more likely to come to the table? “What Sony and Warner do here, I’m not exactly sure,” says Power. “I’m going to be very interested to see where things land, and I’m really thinking about Universal here. They’re now the ones who can say they made the big move.”
