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UTA has officially set up shop in Atlanta.
Along with its partner company KLUTCH Sports Group, the agency opened its new Atlanta bureau Wednesday (March 22) to extend its ability to discover and serve artists, athletes, musicians and brands in the region. Steve Cohen, Rob Gibbs and Arthur Lewis will serve as co-heads of the new office.
“Atlanta is an entertainment and cultural hub, and planting our flag here gives us the ability to support clients with investments and opportunities across the city’s growing creative ecosystem,” said Cohen and Gibbs in a joint statement.
UTA will offer representation in Atlanta across its multitude of divisions, including music, sports, film, television, digital talent, marketing, gaming, fine arts and more. This includes advising top global brands based in the Southeast on a range of growth initiatives, including ways to partner with the creative community.
“Atlanta is a vibrant city for music, sports and arts, and there is a ripe opportunity to create another center of gravity for film and television,” said UTA CEO Jeremy Zimmer in a statement. “We are excited to bring our full range of services to the community of talented artists, athletes, musicians and creators who call the Southeast their home.”
The new office is located at 1401 Peachtree Street in Midtown Atlanta and occupies nearly 20,000 square feet across three floors. It was designed by the firm Hastings Architecture, which also designed UTA’s office in Nashville.
The Atlanta bureau will additionally feature a fine art gallery called The UTA Artist Space to showcase programming from the Atlanta art community and across UTA’s global fine arts roster. The inaugural show will feature Atlanta-based artist and musician Lonnie Holley in the first exhibition of his work in the city in over 10 years. Entitled “The Eyes Were Always on Us,” the exhibition will feature sculptures constructed from found materials in the tradition of African-American sculpture. The gallery is open to the public Tuesday through Friday from 10 a.m. to 5 p.m. and Saturday from 11 a.m. to 4 p.m.
UTA also boasts offices in Beverly Hills, Nashville, New York, Chicago and London.
United Talent Agency is making significant changes to its board of directors.
The company, led by CEO Jeremy Zimmer, is adding two new independent directors, expanding the board beyond its own executives and investors for the first time.
The new directors are Paul Wachter, the founder and CEO of investment firm Main Street Advisors, and Ceci Kurzman, the founder of Nexus Management Group. Wachter will also become chairman of the board for UTA.
With Wachter becoming chairman, UTA co-founder Jim Berkus will step aside from that role, which he has held for the last 25 years, a source close to the company confirms to The Hollywood Reporter. The source added that while Berkus will no longer be on UTA’s board, he remains “very active” at UTA. Berkus co-founded UTA in 1991 with Zimmer and Peter Benedek, and became sole chairman of the firm in 1997, THR reported that year.
The changes to the board come as UTA has spent the last few years transforming its business via expansions and acquisitions. Last summer, the agency secured an investment from EQT Partners and said at the time that it would use the cash to pursue an expansion and growth strategy. EQT is now UTA’s largest minority investor.
And while its agency competitors CAA and Endeavor have pursued megadeals (with CAA acquiring ICM, and Endeavor pushing further into live sports via its acquisition of the rest of UFC and a betting data firm), UTA has made a number of smaller, more targeted acquisitions.
The company acquired the U.K. literary and talent agency Curtis Brown Group last year, and last month acquired the literary agency Fletcher & Company in a push to grow its publishing business. The company also bolstered its UTA IQ data business by buying analytics firm MediaHound, and perhaps most notably made a big expansion into marketing and consulting via the $125 million acquisition of Michael Kassan’s strategic advisory firm MediaLink.
The additions of Wachter and Kurzman are sure to raise questions about UTA’s future, as they will be the first independent directors on the company’s board. UTA has had investors on the board, but never independent directors, who are often tapped to provide more neutral guidance, particularly as a company pursues further growth.
In a statement, Zimmer said that the company and EQT “together recognized the value of adding experienced outside voices to the board to help us continue to pursue our goals.”
“The addition of Paul and Ceci, with their web of expertise in entertainment and technology, finance and corporate governance, is another powerful signal about the trajectory of our company and the work we are doing on behalf of our clients,” he added. “Both Paul and Ceci are passionate about artists and culture and recognize the importance of how UTA can continue to lead into the future.”
“I’ve watched Jeremy and UTA build one of the most dynamic businesses in entertainment, sports and media. These industries are going through a generational transformation, and UTA is uniquely positioned to be one of the companies at the center of it,” added Wachter in a statement. “I’m very honored to join as board chairman and thrilled to be a part of how UTA continues to innovate for their clients and investors.”
“Culture, entertainment and sports are universal throughout the world, creating new forms of disruption and opportunity every day. UTA touches every corner of these ecosystems and has the growing reach and capabilities to continue to drive success for the extraordinary artists, athletes and clients they represent,” Kurzman added. “I’m excited to work with the rest of the UTA board to continue to innovate and pursue their vision.”
This article was originally published by The Hollywood Reporter.