AfterDarkSXSW
Never ones to shy away from being bold, Doritos® presented Billboard’s THE STAGE this past Thursday, which included a riveting lineup of hip-hop talents delivering stellar performances at the Moody Amphitheater at Waterloo Park. While enjoying some of the hottest sounds in music today, attendees were also able to sample their favorite food leveled up with Doritos®️ Dips, available in Cool Ranch®️ Jalapeno and Spicy Nacho, and new Doritos® Sweet & Tangy BBQ flavored chips.
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Doritos®️ Presents The Stage at SXSW held at the Moody Amphitheater at Waterloo Park on March 16, 2023 in Austin, Texas.
Izzy Nuzzo for Billboard
Later that night, in a triangle-inspired takeover, Doritos®️ gave fans and SXSW® pass holders another chance to transform late night dining with an exclusive after hours food experience; Doritos®️ After Dark™ at Billboard House. Doritos®️ After Dark™ led fans into a new world of Doritos® after-hours eats with globally inspired bites including fan favorites like Doritos®️ Spicy Sweet Chili Chicken Bites and Austin exclusives, Doritos® BBQ Pulled Pork Nachos and Doritos® Flamin’ Hot® Limon Margarita Cheesecake. With plenty of culinary options to enjoy, fans explored the world of flavor and experienced a rare all vinyl DJ set and performance from DJ Pee .Wee (aka Anderson .Paak)!
Anderson Paak. AKA DJ Pee Wee
Brandon Todd
Relive the magic and ‘Taste The Night’ again with Doritos®️ and Billboard at SXSW® 2023 with all the pictures below and don’t forget to kick it with Doritos®️ and Doritos®️ Dips all year long.
Doritos® Flamin’ Hot® Limon Margarita Cheesecake
Brandon Todd
Taking flavor to ANOTHER LEVEL®, Billboard and Doritos® are partnering to bring bold flavor to Austin, TX this upcoming SXSW®. On Thursday, March 16, Doritos® will present Billboard’s THE STAGE at SXSW® concert headlined by Lil Yachty featuring performances from Armani White and Lola Brooke at the Moody Amphitheater at Waterloo Park.
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Concert attendees will enjoy their favorite food leveled up with Doritos®️ Dips, available in Cool Ranch®️ Jalapeno and Spicy Nacho, and Doritos’ new Sweet & Tangy BBQ flavored chips. The dips, inspired by the signature Doritos®️ flavors we love, enhance your favorite meals and snacks because they go with everything and make any food extra.
Later that night, in addition to SXSW® pass holders, fans have the chance to transform their late night dining with an after hours food experience; Doritos®️ After Dark™ at Billboard House.
Featuring a custom menu, Doritos®️ After Dark™ will lead fans into a new world of Doritos after-hours eats with globally-inspired foods, including fan favorites like Doritos®️ Spicy Sweet Chili Chicken Bites and Doritos® BBQ Pulled Pork Nachos made with your favorite Doritos®️ flavors and paired perfectly with new Doritos®️ Dips.
Heading to Austin? Starting today and running through March 14, fans can sign up for the Doritos®️ After Dark™ at Billboard House Sweepstakes, earning a chance to win a pair of tickets to the exclusive event. Winners will be announced the day before the event, on March 15th.
And don’t worry if you don’t win the sweepstakes! There will be additional surprises at THE STAGE at SXSW® for concert attendees to experience Doritos®️ After Dark™.
See you in Austin!
Doritos and DJ Pee .Wee are the fun-loving combo we never knew we needed.
Doritos revealed on Thursday (Mar. 9) that it’s teaming up with Billboard to bring Doritos After Dark, its recently piloted ghost kitchen menu, to SXSW for one night only at an exclusive experience.
Set in a triangle-inspired space, Doritos After Dark at Billboard House will allow attendees to sample the brand’s previous menu, like Doritos Sweet Chili Chicken Bites, as well as two exclusive dishes inspired by the food scene in Austin, Texas, including Doritos BBQ Pulled Pork Nachos and Doritos Flamin’ Hot Limon Margarita Cheesecake.
Additionally DJ Pee .Wee (a.k.a Anderson .Paak) will spin one of his popular vinyl-only sets for attendees.
“Inspired by those exhilarating hours between sunset and sunrise, Doritos After Dark encourages fans to try another angle and embrace unexpected late-night eats,” said Stacy Taffet, senior vice president of brand marketing of Frito-Lay North America, in a press statement. “As a brand that has its finger on the pulse of pop culture, this collaboration was designed to showcase the food, music and technology that SXSW and Doritos are all about.”
Doritos will take over the Billboard House on Thursday (March 16) at 800 Congress starting at 10:30 p.m. The experience will be available to SXSW badge holders on a first-come-first-served basis.
However, there are also two ways to score tickets and skip the line. Starting on Friday (March 10) head to www.billboard.com/doritos-after-dark to enter for a chance to win two tickets to the experience. Fans can also head over to 604 Driskill Street in Austin from March 13 to 14 to experience Doritos Taste the Night Tunnel, a kaleidoscopic journey complete with visuals, scents and sounds. There, participants can enter the sweepstakes by using the exclusive Doritos Triangle Tracker AR Lens developed by Snapchat and scanning the installation.
Doritos will also sponsor Billboard Presents The Stage at SXSW, where fans can enjoy the Doritos Dip Snack Bar. See more information about Doritos at SXSW at www.DoritosAfterDark.com.
See the poster for the event below.
Courtesy Photo
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