Africa
Music Canada has applied to intervene in a key Canadian music policy battle.
The organization, which advocates for the major labels in Canada, is seeking leave to intervene in the legal challenge over the Canadian Radio-television and Telecommunications Commission’s (CRTC’s) 2024 decision that major streaming services must pay into Canadian content funds as part of the implementation of the Online Streaming Act.
The mandate specifies that foreign-owned services with more than $25 million in annual revenue contribute 5% of that revenue to funding bodies like FACTOR and Musicaction and an in-development Indigenous Music Fund.
That decision has become a major battle in the Canadian music industry. Organizations like the Canadian Independent Music Association (CIMA) and the Indigenous Music Office have welcomed it. Others, like the Digital Media Association (DIMA), which represents the major streamers, have been fiercely critical of what they call the “streaming tax.”
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In December, the Federal Court of Appeal paused the mandated payments until an appeal of the decision is heard this year.
Now, Music Canada is wading into the legal challenge, aiming to speak to what it calls the potential harms the regulation may cause to existing investments made by streaming companies in the country.
“Specifically, we are asking the court to consider music streaming services’ direct investments in Canada among qualifying contributions,” reads a statement from Music Canada. “We are concerned that the CRTC’s base contributions decision risks harming ongoing and direct investments in the Canadian music streaming market and Canadian and Indigenous artists.”
Music Canada points out that streaming services have dedicated teams in Canada, investing in programs and initiatives that support Canadian and Indigenous musicians.
“In setting the 5% levy, the CRTC did not take into account or recognize any of the investments made by music streaming services in Canada,” they write.
However, in a previous interview with Billboard Canada, CIMA president Andrew Cash argued that the investments streamers currently make aren’t comparable to the career development enabled by Canadian organizations like FACTOR and Musicaction.
“Over the last five years, FACTOR has supported over 6,500 artists across the country,” he said, pointing to artists like Charlotte Cardin and The Weeknd as just two musicians who received key early investment from FACTOR.
Music Canada also takes issue with the fact that a portion of the base contributions will be used for a news fund that isn’t specifically related to music. (Specifically, 1.5% of the 5% contributions are mandated for “a new temporary fund supporting local news production by commercial radio stations outside of the designated markets.”)
“While support for news is a laudable goal, it should not come at the expense of artists who are already trying to compete in a highly competitive, global music marketplace,” Music Canada’s statement reads.
Read more here. – Rosie Long Decter
More Than 150 Canadian Musicians Sign Open Letter Against Conservative Leader Pierre Poilievre Ahead of Canadian Election
Canadian musicians are making their election choices known.
More than 150 musicians have signed a new letter from Music Votes Canada that aims to stop conservative leader Pierre Poilievre from winning the federal election on Monday (April 28).
“An Open Letter to Canadians: Why We Must Stop Pierre Poilievre from Becoming Prime Minister” features major signatories like Allison Russell, Dan Mangan, Raffi, Torquil Campbell (Stars), Haley Blais, Charlotte Cornfield and Damian Abraham (F—ed Up).
Also signing on was The Weather Station, who last week, upon returning home from a tour through the U.S., published an impassioned plea for Canadians to stay engaged in the election.
“Music comes from a place of deep love, and as musicians, we want to use the power of music to help bring our country together in this time of poly crises,” the letter reads.
Canadians are at a crossroads, the letter continued, stating that the “federal election on April 28th is possibly the most important in our country’s history.” It goes on to argue that Poilievre’s platform runs counter to “Canada’s core values” such as public services, climate action and inclusive democracy.
“His agenda echoes Donald Trump’s playbook: sowing division, empowering the wealthy, and weakening institutions that unite us,” it reads.
The letter highlights several parts of the Conservative campaign that are particularly concerning for musicians: Poilievre’s threats to public broadcaster CBC; his commitments to expanding fossil fuel production amidst the climate crisis; and rhetoric that is “fostering division instead of unity” when it comes to marginalized communities.
The letter calls for leaders to ensure that every Canadian has a safe, affordable home; to tackle the climate crisis; to tax corporate profits; and to support arts and culture in Canada through a 1% commitment of the federal budget to the arts.
Outside of its anti-Poilievre position, Music Votes Canada doesn’t explicitly endorse any particular party or candidate in the letter. Instead, it concludes by calling on voters to support candidates who are best positioned to defeat the Conservative Party, endorsing resources such as Cooperate for Canada and Lead Now, which provide candidate and riding guides.
One major Canadian star has come out with a strong endorsement of a specific candidate: Neil Young, who is putting his support behind Prime Minister Mark Carney’s Liberals in a letter titled “I’m With You, Mr. Carney.”
Though Young now has dual citizenship with the U.S >, as he writes on his website, “I am a Canadian and always will be.” He goes on to reminisce about his childhood in Ontario and Manitoba and express gratitude for the platform he has built to speak truth to power.
“Canada is facing threats to its very existence, incredibly from people we thought were our friends,” Young writes. “They want our resources, they want our land, they want our fisheries, they want our water, they want our Arctic, maybe they want our souls. I know the U.S. president could use a soul.”
Addressing Carney directly, he writes, “I believe you are the person our country needs to lead us through this crazy situation and bring us out the other side as a stronger, smarter, more resilient Canada, our core values of caring and fairness and generosity intact, along with our souls.”
Read more here. – RLD
Nigerian Music Executives Ikenna Nwagboso and Camillo Doregos Launch Hi-Way 89 Entertainment in Canada
There’s a new music company bridging Canada and Africa.
Hi-Way 89 Entertainment is a new Canadian music company headquartered between Toronto and Calgary, founded by two Nigerian-Canadian music executives — Ikenna Nwagboso and Camillo Doregos — who both have deep experience in breaking African artists on the international stage.
The new company will focus on providing artist development and label services, concentrating on artists from both Canada and Africa. Its first signing is Canadian pop/R&B singer Chrissy Spratt, who on Friday (April 25) released a new single on the label, “In Too Deep,” with distribution through Vydia/gamma.
“We are a Canadian company and, with the tremendous success we’ve had exporting African music globally, we want to do the same thing in Canada, working with Canadian artists and showing the world the gem that is Canada, and the amount of talent here,” Nwagboso said in a statement. “We understand what it takes to develop global superstars and we have the knowledge, access, resources, contacts, and partnerships to make that happen.”
Nwagboso and Doregos are now based in Toronto and Calgary, respectively. Nwagboso previously co-founded African music company emPawa Africa in 2018, serving as global head of label services and partnerships before stepping down in January. In that role, he oversaw the signing and development of artists including GuiltyBeatz, Joeboy, Fave, King Promise, Minz, Xenia Manasseh, Nandy, Tekno and Nezsa.
Nwagboso also led emPawa Africa’s flagship initiatives: the emPawa 100 and emPawa 30 campaigns, which developed 130 emerging artists from across the continent. Nwagboso is also a co-founder of Exodus Music Group, home to artists Geo Baddoo (U.K.), Nezsa (Canada/Nigeria) and Zubi (Nigeria).
Doregos, previously a manager for Mr Eazi, is the founder of DC Talent Agency, the management company behind Nigerian music stars Pheelz and Kah-Lo and South African amapiano duo TxC. He also operates a booking agency, DC Talent Agency, that has secured festival appearances, live shows and brand deals for artists including Rema, Wizkid, Davido and Moliy.
Hi-Way 89 aims to “cast a wide net with our signings,” the company said, but the initial focus will be on acts from Canada and Africa. In addition to Spratt, the first round of signings includes Nigerian artist Siraheem and South African DJ Chelsea Sloan.
The new label has high hopes for Spratt. The Ottawa artist has made a major splash on Instagram and TikTok, with an audience now numbering more than 5.5 million followers between the two platforms. There, she has grabbed attention with covers of songs ranging from R&B to Latin, with her versions of Afrobeats hits like Kizz Daniel’s “Cough (Odo)” and Ckay’s “Love Nwantiti” especially connecting with listeners in Nigeria and earning endorsements from top Nigerian artists.
Spratt is now concentrating on original music, and Hi-Way 89 plans to release her debut EP this summer. “In Too Deep” was produced by Grammy Award winner Daramola (Danny Ocean, Kapo), while the EP will feature such collaborators as Nonso Amadi, Tems’ “Higher” producer Tejiri, and Canadian songwriting team Coleman Hell & La+ch. – Kerry Doole
Rema, Ayra Starr and Tems are among the top nominees for the 2025 Headies Awards, a pan-African music awards event set for April 5 in Lagos, Nigeria. This will mark the show’s return to Africa after holding its last two ceremonies in Atlanta. The Headies Awards will be livestreamed on YouTube (U.S.) and Hip TV (Nigeria).
Odumodublvck is the top nominee with eight nods. Rema and Ayra Starr each received seven. Tems, Shallipopi and Kizz Daniel each have six.
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Wale, Skepta, Chris Brown, Travis Scott and Chloe Bailey are vying for international artist of the year.
“We are so excited about this year’s Headies Awards,” Ayo Animashaun, executive producer and founder of The Headies, said in a statement. “Our stellar lineup features dynamic artists from around the globe who have impacted their audience and the industry.”
To mark its return to Africa, The Headies Awards introduces The Headies Festival with a series of activities showcasing the best of Afrobeats and hip-hop music, entertainment and culture. The event schedule will commence on March 29, featuring events such as The Headies Stakeholder Brunch, Official Nominees Party, U.S. Consulate Reception and Afrobeats Conference and will climax with the Headies Awards ceremony.
The Headies Awards, originally called the Hip Hop World Awards, was established in 2006 by the Hip Hop World magazine of Nigeria to recognize outstanding achievements in the Nigerian music industry.
Only music materials released and distributed on digital streaming platforms, and physical music media within the eligibility period (April 1, 2023, to July 31, 2024) were considered for nominations.
Here’s the complete list of nominations for the 2025 Headies Awards. For more details, visit https://theheadies.com.
Artiste of the year
Davido
Ayra Starr
Asake
Rema
Tems
Burna
Song of the year
“Showa” – Kizz Daniel
“Commas” – Ayra Starr
“Egwu” – Chike and Mohbad
“Lonely at the Top” – Asake
“Ozeba” – Rema
“Big Baller” – Flavour
Album of the year
Born in the Wild – Tems
Heis – Rema
The Year I Turned 21 – Ayra Starr
Stubborn – Victony
Work of Art – Asake
Rookie of the year
Zerry Dl
Taves
Kaestyle
Llona
Best recording of the year
Tems – “Burning”
Seyi Vibez – “Different Pattern”
Burna Boy – “Higher”
Ayra Starr & Giveon – “Last Heartbreak Song”
Sarz featuring Lojay – “Billions”
Best vocal performance (female)
Ayra Starr – “Last Heartbreak Song”
Niniola – “Level”
Simi – “Stranger”
Liya – “I’m Done”
Tomorrow – “Yemi Alade”
Best vocal performance (male)
Lojay – “Billions”
Omah Lay – “Moving”
Anendlessocean – “Gratitude”
Johnny Drille – “For You”
Timi Dakolo – “Ke Na Ke So”
Best collaboration
“Emotions” – Tiwa Savage Feat. Asa
“Blood on the Dance Floor” Odumodublvck, Bloody Civilian and Wale
“Cast” – Shallipopi feat. Odumodublvck
“Egwu” – Chike and Mohbad
“Ole” – Qing Madi and Bnxn
“Twe Twe” Remix – Kizz Daniel and Davido
“IDK” – Wizkid feat. Zlatan
International artiste of the year
Wale – “Blood on the Dance Floor” (Odumodublvck)
Skepta – “Tony Montana” (feat. Portable)
Chris Brown – “Hmmm” (feat. Davido)
Travis Scott – “Active” (Asake)
Chloe Bailey – “Vision” remix (Qing Madi)
Music video of the year
“Charm” – Rema (Rema X Perliks X Folarin Oludare)
“Metaverse” – Olamide (Jyde Ajala)
“Like Ice Spice” – Blaqbonez (Perliks & Emeka Shine Shine)
“Ojapiano” – Kcee (Mattmax)
“Egwu” – Chike & Mohbad (Director Pink)
“Showa” – Kizz Daniel (Tg Omori)
“Na Money” – Davido feat. Cavemen, Angelique Kidjo (Dammy Twitch)
Songwriter of the year
Simisola Kosoko – “Stranger” (Simi)
Chimamanda Pearl Chukwuma – “Vision” (Qing Madi)
Michael Ajuma Attah – “Can’t Breathe” (Llona)
Emoseh Khamofu – “Family Meeting (Bloody Civilian)
Fuayefika Maxwell – Stages of Life” (Wizard Chan)
Producer of the year
Sarz – “Happiness”
London – “Ozeba”
Magicstick – “Basquiat”
Rema/Producer X/Cubeatz/Deatz/Kilmberboy – “Hehehe”
Dibs – “Different Pattern”
Best R&B single
Qing Madi – “Vision”
Johnny Drille – “For You”
Simi – “Stranger”
Tems – “Burning”
Ayra Starr – “Last Heartbreak Song” feat. Giveon
Best rap single
“Cast” feat. Odumodublvck – Shallipoppi
“Blood on the Dance Floor” feat. Bloody Civilian & Wale – Odumodublvck
“Hallelujah” – Ladipoe, Rozzz & Morrelo
“Canada” – Magnito
“Ije Nwoke” – Jeriq
Best street-hop artiste
Seyi Vibez – “Different Patterns”
Ayo Maff – “Dealer” (feat. Fireboy Dl)
Shallipopi – “Cast” (feat. Odumodublvck)
Zhus Jdo – “Johnbull”
Mohbad – “Ask About Me”
Afrobeats single of the year
“Big Big Things” – Young Jonn feat. Kizz Daniel and Seyi Vibez
“Twe Twe Remix” – Kizz Daniel
“Egwu” feat. Mohbad – Chike
“Remember” – Asake
“Ogechi” remix – Hyce, Boypee, and Brown Joel feat. Davido
“Big Baller” – Flavor
Lyricist on the roll
Mogadishu – A-Q
Chocolate City Cypher – M.I Abaga
Chocolate City Cypher – Blaqbonez
Hallelujah – Ladipoe
Efeleme – Alpha Ojini
Best inspirational single
“Gratitude” – Anendlessocean
“Worthy of My Praise” – Dunsin Oyekan feat. Lawrence Oyor
“Good God 2” – Limoblaze feat. Naomi Raine
“Particularly” – Gaise Baba feat. Tope Alabi
“You Do This One” – Mercy Chinwo
Headies’ viewers’ choice
“Big Big Things” feat. Kizz Daniel and Seyi Vibez – Young Jonn
“Ogechi” remix feat. Davido – Hyce, Boypee, And Brown Joel
“Egwu” – Chike & Mohbad
“Showa” – Kizz Daniel
“Different Pattern” – Seyi Vibez
“Ozeba” – Rema
“Love Me Jeje” – Tems
“Cast” feat. Odumodublvck – Shallipopi
“Dealer” feat. Fireboy Dml – Ayo Maff
“Big Baller” – Flavour
Best West African artiste of the year
Black Sherif (Ghana) – “January 9th”
King Promise (Ghana) – “Terminator”
Himra (Ivory Coast) – “Coulibaly & Diabaté”
Josey (Ivory Coast) – “Venez Bouger”
Toofan (Togo) – “Tone”
Best East African artiste of the year
Bien (Kenya) – “Wahala”
Diamond Platnumz (Tanzania) – “Mapoz”
Juma Jux (Tanzania) – “Enjoy”
Bruce Melodie (Rwanda) – “When She’s Around”
Azawi (Uganda) – “Masavu”
Best North African artiste of the year
Mohamed Ramadan (Egypt) – “Arabi”
Elgrande Toto (Morocco) – “Maghribi”
Soolking (Algeria) – “Tiki Taka”
Balti (Tunisia) – “Dima Mechi”
Abu (Eygpt) – “Hollela”
Best Southern African artiste of the year
Titom (South Africa) –“Tshwala Bam”
Yuppe (South Africa) – “Tshwala Bam”
Tyla (South Africa) – “Water”
Kelly Kay (Malawi) – “Bana Pwanya”
Plutonio (Mozambique) – “Acordar”
Zee Nxumalo (South Africa) – “Thula Mabota”
Best Central African artiste of the year
Innoss’b (DRC) – “Sete”
Gaz Mawete (DRC) – “Dendisa”
Emma’a (Gabon) – “Biso Mibale”
Eboloko (Gabon) – “Satanana”
Singuila. (Central African Republic) – “Sin Saison”
Kocee (Cameroun) – “Credit Alert”
Best rap album
Sideh Kai – Illbliss
Eziokwu – Odumodublvck
Alaye Toh Se Gogo Vol. 1 – Reminisce
Family Time – Erigga
Shiny Object Syndrome – Modenine
Soundtrack of the year
Eledumare – Teledalese (Anikulapo: Rise of the Spectre)
Lose to Gain – Kaline (Breath of Life)
Kill Boro – Native Filmworks & Wizard Chan (Kill Boro)
Orisa – Beriola (Orisa)
Emotions – Tiwa Savage & Asa (Water and Garri)
Tribe Called Judah soundtrack – TCJ & Abbey Wonder (A Tribe Called Judah)
Next rated
Qing Madi
Shallipopi
Odumodublvck
Ayo Maff
Nasboi
Afrobeats album of the year
Stubborn – Victony
Work of Art – Asake
The Year I Turn 21 – Ayra Starr
Heis – Rema
Jiggy Forever – Young Jonn
Best performer (live)
Rema – Ravage Uprising: Rema Live From The O2, London
Omah Lay – Live at L’olympia Paris
Flavour – Celebrating You 2023
Wizard Chan – Live in Concert Port Harcourt
Burna Boy – African Giant Live From London
Femi Kuti & The Positive Force – Nuits De Fourvière (Arte Concert)
Digital artiste of the year
Ayra Starr
Rema
Shallipopi
Tems
Davido
Kizz Daniel
Asake
Special recognition
Kingsley Chinweike Okonkwo A.K.A Kcee
While Afrobeats has been hailed as Africa’s biggest cultural export, its growth on the continent is also cause for celebration.
The 2023 and 2024 IFPI Global Reports revealed Sub-Saharan Africa was the fastest-growing region in the world, with this year’s report documenting a 25% rise in music sales largely driven by increased adoption of paid subscription services (up by just under a quarter). And no other streaming service has been as innovative and effective at expanding their reach on the continent as Audiomack.
The company has been applauded for bolstering artists with user-friendly promotional and analytics tools while providing fans with a solid discovery experience, and its unparalleled work in Africa has been critical in the rise of Afrobeats and other genres on the continent. Audiomack opened its first African office in Lagos, Nigeria in 2020 and made three key hires, including Charlotte Bwana, who officially joined the company as head of media and brand partnerships and has since risen to vp of marketing, EU, Africa & MENA.
Bwana had been living in Nigeria at the time and working in Audiomack’s ambassador program, where she met with and onboarded artists onto the platform and continued expanding its Afrobeats division through social media marketing, idea generation, playlist curation and outreach to major labels, artist managers, booking agents and more. Once travel was allowed after the pandemic, Bwana “literally backpacked across Africa – Nigeria, Ghana, Tanzania, South Africa – doing Audiomack masterclasses, meeting artists and teaching them Audiomack one-on-one but also about the entertainment business,” she tells Billboard. “Somebody said to me, ‘A lot of companies are companies in the cloud, but you are a company that exists, we can actually meet you and shake your hand and call you on the phone. The difference between you and many other streaming companies is your availability.’”
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Bwana emphasizes that that “human touch” element has significantly helped scale Audiomack, which is the No. 1 music streaming app on Apple’s App Store in 22 African countries — including Ghana, Nigeria, Rwanda, Tanzania and Zimbabwe — and the No. 1 music streaming app on the Google Play Store in Gambia, Ghana, Liberia, Nigeria and Sierra Leone. According to the company, in Nigeria alone Audiomack boasts 15.3 million monthly active users and 4.9 million daily active users and has racked up 58 billion total Afrobeats streams since 2020.
While the streamer hasn’t added more offices on the continent outside of its Lagos headquarters – which now has 12 people across its social media, graphic design, curatorial, business development and content operations departments – it has deployed ambassadors in additional countries like Kenya, Rwanda and Uganda. Those ambassadors help Audiomack better navigate the African market with “ideas of which artist is popping, which sound is buzzing in this territory, what the scene is like [and] what artists should we be focusing on,” Bwana explains.
Audiomack has also had to focus on tackling two key issues that hinder the platform’s mission to democratize streaming on the continent – the first being accessibility. “In Africa, before we talk about affordability of music, we have to talk about accessibility. A lot of people couldn’t access music in the first place, and Audiomack opened that door… and reshaped the landscape of the African music industry,” Bwana says.
In 2021, the streaming service partnered with MTN Nigeria, the fastest 5G network in West and Central Africa, to introduce the Audiomack+MTN Data Bundle program. Through the program, the company offered the more than 76 million MTN subscribers tailored data bundles, allowing them to stream unlimited music and access Audiomack content without the hassle of data charges. This year, the partnership expanded with the Audiomack+ subscription program, which offers MTN subscribers seamless access to premium Audiomack content – including uninterrupted streaming and offline downloads – through three flexible subscription plans. “We have a monthly subscription, a weekly subscription and a daily subscription, because we figured that people sometimes just buy premium for the day,” says Bwana, adding that 41% of Audiomack users use MTN. “They don’t need it for a month, or they can’t afford to pay that for the month. But if a big artist drops an album today, and they just want to listen to the album, they just pay for premium for the day.”
Still, Africa’s low internet penetration rate poses a problem for users without MTN coverage. According to the International Telecommunication Union’s Facts and Figures 2024 report, just 38% of the continent is able to use the internet, while only 11% have access to a 5G network. Bwana notes that offline downloads are “everybody’s favorite feature” on the app, with Audiomack reporting 1.9 billion offline downloads since 2020. “You’re able to listen to the music on the go whenever you’re not connected,” she says. “This is a premium feature for many DSPs, and for us, it’s a feature that you still can access on the ad-based tier.”
Charlotte Bwana
Courtesy of Charlotte Bwana
This gets to the second major hurdle Audiomack has been tackling: payment. While the company is making sure its different subscription models are suitable for African users’ limited internet access, it’s also ensuring the payment methods are just as convenient. “In Africa, [there are] 54 different countries, and you’re working with many currencies. As you’re scaling a business, you have to figure out how to accommodate the entire continent,” says Bwana. “Seventy percent of the population [in South Africa] is banked, so they have access to credit and credit cards, and they can pay for stuff online. Then you go to Kenya, where everybody uses mobile money. With every country that I’ve been to, not only am I talking to the artists to market them and create content, but I’m also talking to telcos and fintechs and trying to figure out payment systems so we can make it seamless for people to pay for music.”
Last year, Audiomack partnered with Flutterwave, Africa’s largest payment network, to leverage its expertise in secure and reliable payment processing so artists can “monetize their art effectively,” Audiomack CEO/co-founder David Macli said in a press statement. Audiomack can reach even more users in Africa via seamless payment options, including bank transfers, local cards and mobile money. This year, the company also partnered with Carry1st, Africa’s leading mobile games and digital content publisher, to tap into its proprietary payment solution, Pay1st, so consumers can purchase their subscriptions using local payment methods including mobile money, popular digital wallets and bank transfers. “A lot of people on Audiomack are Gen-Z, they’re in that age where they’re discovering music but they’re also gaming,” says Bwana. “We were thinking of how do we bridge the gap between music and gaming, and also, how do we make sure that the artists are earning more royalties and being discovered even by the gamers.”
Outside of accessibility and affordability, artist discovery is another one of Audiomack’s priorities. The platform has been identifying the continent’s rising stars before they gain global recognition through Keep the Beat Going, an annual campaign that focuses on amplifying artists’ profiles and introducing them to new global markets through billboards in major cities, playlists, digital ads, creator workshops and more. Since its launch in 2022, Keep the Beat Going has highlighted 72 artists from Ghana, Tanzania, Nigeria, South Africa and Kenya, including Ayra Starr, Burna Boy, Rema and Uncle Waffles.
Aside from artists, Audiomack is also keeping its fingers on the pulse of new trends coming out of the continent. Bwana believes Nigerian street pop is the “next big thing,” as evidenced by Asake and Seyi Vibez’s success on the platform. The latter is the most streamed artist in Nigeria, accumulating 1.4 billion plays on Audiomack since 2020, while the former is a close second with 1.2 billion plays. To date, Asake’s 2023 album Work of Art is the most streamed Afrobeats album on the platform with 476 million plays, while his hit “Lonely at the Top” from the album is the most streamed Afrobeats song on Audiomack with 87 million plays.
“We have a lot of people achieving their first hundred thousand or million streams on Audiomack,” says Bwana. “[We’ve] accommodated both listeners and artists, and this is what really sets us apart from a lot of the other streaming platforms.”
Warner Music Group announced the launch of Warner Music Africa Francophone (WMAFR) on Thursday (Oct. 24).
The new venture will “spotlight incredible talent from Francophone Africa,” co-director Yoann Chapalain said in a statement. “It aims to connect diverse sounds and regions, elevate releases for maximum success, and expand the music’s reach globally.”
The launch comes at a time when demand for French-language music is growing. “Since 2019, French-language music streams have surged by 94%” on Spotify, the streaming service noted in a blog post in September.
“All regions of the world are embracing the richness and diversity of the French-language music scene,” according to Jeremy Erlich, head of music content at Spotify. “There’s been a sharp rise in the number of French-language music listeners on Spotify.”
Warner Music Africa Francophone will be a collaboration between Warner Music Africa, Warner Music France, and Africori, a distribution company. WMG previously announced that it acquired a majority stake in Africori in 2022.
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The company was working with around 7,000 artists at the time. “African music is booming all around the world and some of our artists are right at the heart of the explosion,” Yoel Kenan, CEO of Africori, said in 2022. “Through our partnership, Warner Music has proven that it is the perfect home for Africori and our artists going forward. I’m looking forward to continuing to work with them as we break more artists on a global scale.”
WMAFR will be led by Chapalain along with Marc-André Niang. Chapalain also serves as A&R Manager at Africori, and Niang continues on as A&R director, French-speaking African repertoire at WM France.
“It’s important for us to be able to create new synergies for the development and structure of the Francophone market in Africa,” Niang said in a statement. “While the region is steeped in both culture and talent, the ecosystem faces challenges. Our team will connect creatives and help shape the environment to drive cross-cultural success.”
Simon Robson, WMG’s president of recorded music for Europe, Middle East, and Africa, likened WMAFR to 91 North, a joint venture between Warner Music Canada and Warner Music India that launched in 2023.
“There’s a strong cultural trade route between France and West Africa,” Robson added. “WM Africa Francophone will help us support the artists in that space.”
Gamma has established strategic partnerships with The Music Arena, The Temple Company and Sol Generation Publishing and Distribution in Africa as well as LPME Records in the Middle East.
Gamma’s latest partnerships bolster the company’s commitment to supporting artists and labels in these regions, which its founder Larry Jackson outlined last year to Billboard when his media and entertainment company first expanded its operations there. Last May, Sipho Dlamini and Naomi Campbell joined gamma as president and special advisor for Africa and the Middle East, respectively; Larry Gaaga was named vp/GM for Africa and Dany Neville was named vp of A&R for the Middle East last August.
“It’s incredibly gratifying to see the enthusiasm shown by our new strategic partners, their artists and stakeholders in aligning with gamma. We’re well under way, engaged in bolstering the creative momentum for artists from these key markets,” Dlamini said in a press statement. “An indication of our ambition is that in conjunction with our new partners we’re generating writing camps in Nigeria, South Africa, Kenya and the [United Arab Emirates]. I don’t know of another company that is navigating the continent and region in this manner with this reach. The creative collaborations we’re establishing will further travel local music to global adoption.”
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In June, the company officially launched gamma South Africa in Sandton, one of the country’s biggest financial hubs within Johannesburg. Gamma hosted a launch party on June 6, with Dlamini, Gaaga, Thabo Keith Ngweya, gamma’s strategic partnerships & culture marketing lead for Africa, Sikhulile Nzuza, gamma’s strategic partnerships, culture & operations lead for Africa, and more in attendance. The company has been providing dynamic opportunities for South African acts since last year, such as tapping DJ/producer MöRDA to remix “Mysterious Ways” on The Color Purple (Music From And Inspired By) that the company distributed alongside WaterTower Music last December (with Jackson as one of the producers, alongside Quincy Jones and Scott Sanders). Gamma recruited MöRDA again as well as Major League Djz, Junior Taurus and Soa Mattrix to create amapiano and Afro House-inspired remixes of Usher and Nigerian singer-songwriter and producer Pheelz’s “Ruin” from the former’s latest album COMING HOME that was distributed via Usher and L.A. Reid‘s mega and gamma in February.
Gamma’s partnership with the Johannesburg-based conglomerate The Music Arena aims to continue bridging the gap between South African artists and international markets by providing artists with unprecedented opportunities to collaborate with an international label, leveraging gamma’s expertise in the global market (especially in the U.S.), with a special focus on artist collaborations and joint ventures.
The Music Arena is comprised of three different music entities: Gallo Music, South Africa’s largest and oldest independent record label; Gallo Music Publishers, Gallo’s publishing arm that’s home to iconic composers and a rich repository of cultural works; and Content Connect Africa, the continent’s leading independent media and content business that represents over 2,000 African artists and labels. The Music Arena’s global footprint spans South Africa, Uganda, Nigeria, Ghana and the U.S.
“The Music Arena is delighted to be partnering with gamma in a multi-faceted deal, which will grow our artists’ presence internationally as well as represent gamma’s artists on the network operators’ platforms in Africa,” said Antos Stella, CEO of The Music Arena, in a statement. “Our focus remains on developing and growing our artists and composers globally.”
Gamma’s new alliances aim to cover the entire African continent. The company’s partnership with The Temple Company, a leading record label, TV/film production company and talent management agency based in Lagos, aims to connect Nigerian artists to global audiences by developing and promoting Nigerian talent, with a special focus on cross-cultural collaborations to maximize international exposure. One of the first projects from this partnership is Nigerian superstar D’Banj‘s new album Entertainer–The Sequel, the follow-up to his 2008 album The Entertainer, which will be released on Aug. 16.
“Our partnership with gamma marks a pivotal moment for The Temple Company and the Nigerian music industry at large. This collaboration will open up new opportunities for our artists to showcase their talents on a global stage,” said Idris Olorunnimbe, The Temple Company’s group chief executive. “We’re particularly thrilled about D’Banj’s upcoming album, Entertainer–The Sequel, which we believe will be a gamechanger in demonstrating the universal appeal of African music. Together with gamma, we’re committed to nurturing and promoting the incredible talent that Nigeria has to offer, and we’re confident that this partnership will play a crucial role in shaping the future of African music on the world stage.”
Gamma will also celebrate East Africa’s rich musical heritage through its partnership with Nairobi, Kenya-based Sol Generation Publishing and Distribution, the music publishing and distribution arm of award-winning Afropop group Sauti Sol.
LPME Records is committed to producing music that inspires unity and celebrates cultural diversity and establishing Dubai, UAE, as a musical creative hub. The labels currently represents three dynamic artists: the label’s first signee Dawda, a Gambian-Estonian star who blends Afrobeats, hip-hop, R&B and pop and has written and produced for Britney Spears, Akon, Oxlade and Snoh Aalegra; Yasmina, a Tajikistani artst who’s known for her unique fusion of Arabic and pop music; and Alya, an Emirati-British singer/songwriter/dancer/actress who draws inspiration from soul, jazz, R&B, hip-hop, amapiano and Afrobeats. Additional signings will be announced later this summer.
The state-of-the-art LPME Studios is reputable for having top-class sound quality and being a creative hub fostering musical innovation. The facility includes six production rooms, two Dolby Atmos rooms, a main stereo room, live band and vocal rooms and more. Artists like J Balvin and Jason Derulo as well as Grammy-winning engineer Tony Maserati have previously worked there.
“We are incredibly excited to enter into this partnership with gamma. This collaboration represents a significant step forward in our mission to share the rich and diverse sounds of our artists with a global audience,” added Moh Denebi, LPME Records’ label manager and producer. “Together with gamma, we are confident in our ability to elevate our artists’ reach and impact, bringing fresh, innovative music to listeners around the world.”
Seven people were killed and many others were injured during a stampede at a music concert in Congo’s capital Saturday (July 27), authorities said. The stampede occurred at the 80,000-capacity Stade des Martyrs stadium in the heart of Kinshasa where Mike Kalambayi, a popular Congolese gospel singer, was performing, Kinshasa Gov. Daniel Bumba said. Explore […]
Ticketmaster announced Wednesday (July 24) that the company is expanding its presence in Africa with the acquisition of Quicket, described in a press release as “a major player in Africa’s general admission event and festival ticketing.” Quicket, which was founded in South Africa in 2011, is known for its self-service platform and event organizer […]
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Kendrick Lamar and the Global Citizen organization will partner to create a concert tour circuit for the African continent.
According to reports, the Global Citizen philanthropic organization is teaming up with Kendrick Lamar and his pgLang company to establish a major circuit for concert tours across the African continent. The initiative will begin with the “Move Afrika: Rwanda” concert which will feature Kendrick Lamar as the headliner on a bill with other local artists at the BK Arena in Rwanda’s capital city of Kigali on December 6.
“Our goal with Move Afrika is to inspire local youth and artists to unlock their creativity. We hope to curate an immersive experience that empowers various communities and cultures across Africa and around the world for a lifetime,” said pgLang in a press statement on the Global Citizen website announcing the event. An expansion of “Move Afrika” shows to neighboring nations is set to be held in 2025, and pgLang will oversee the curation of those shows for the next five years in coordination with Global Citizen and the Rwanda Development Board.
Much like its other concert events, fans who wish to see Kendrick Lamar live can purchase priority tickets when they’re available, or enter to win tickets through the Global Citizen app or the Global Citizen website. One difference is that while people would be able to watch Global Citizen concert events online if they’re not able to attend in person, the “Move Afrika: Rwanda” concert will not be streaming globally. “We want people across East Africa to be able to stream this and watch it on television live,” said Global Citizen CEO Hugh Evans, citing also a wish to spotlight the local artists who will also be on the bill.
“The most exciting thing, honestly, is the hunger I see from the artist community to achieve this dream. I don’t think this is Global Citizen’s dream per se; I think this is the world’s dream,” Evans continued. “I think everyone has dreamed of doing this, and we’re just working to modestly try to create some scaffolding around it. In fact, probably not a week goes by when I don’t speak to an artist about their dream to do more across Africa.”
For more information, head over to the Global Citizen website.
Global Citizen and pgLang have teamed up to create a new touring circuit throughout Africa titled Move Afrika: A Global Citizen Experience. To kick off the initiative, Kendrick Lamar will headline Move Afrika: Rwanda at the BK Arena in Kigali, Rwanda, on Dec. 6. Lamar’s pgLang company will serve as the Curator of Move Afrika […]
Rema and Davido were the top winners at the 2023 Trace Awards, which were held in Kigali, Nigeria, on Saturday (Oct. 21). The Trace Awards are a new awards franchise created by Trace, a global TV and multimedia platform. The purpose of the awards is to recognize African and Afro-influenced musicians from Africa and around the African diasporas.
Rema won two awards — song of the year for his global smash “Calm Down” and best global African artist (in a tie with Nomcebo). A remix of “Calm Down” with Selena Gomez reached No. 3 on the Billboard Hot 100.
Davido also won two awards — best male and best collaboration. He won the latter award for “Unavailable,” a collab with Musa Keys.
Burna Boy won album of the year for Love Damini.
The Trace Awards included performances by approximately 50 Africa and Afro-inspired artists from around the world, including Davido, Yemi Alade, Mr Eazi and Diamond Platnumz.
In addition to the competitive categories listed below, awards were presented in three categories in which no nominees were announced. They were: a lifetime achievement award to 2Face, a Change Maker award to Mr Eazi (Nigeria) and the aforementioned best Global African artist award to Rema and Nomcebo.
Here’s the full list of winners and nominees from the 2023 Trace Awards:
Album of the Year
DNK – Aya Nakamura (France)
WINNER: Love Damini – Burna Boy (Nigeria)
Maverick – Kizz Daniel (Nigeria)
More Love, Less Ego – Wizkid (Nigeria)
Timeless – Davido (Nigeria)
Work of Art – Asake (Nigeria)
Song of the Year
“BKBN” – Soraia Ramos (Cape Verde)
“People” – Libianca (Cameroon)
“Suavemente” – Soolking (France)
“Encre” – Emma’a (Gabon)
“Sugarcane” – Camidoh (Ghana)
“Last Last” – Burna Boy (Nigeria)
“Rush” – Ayra Starr (Nigeria)
WINNER: “Calm Down” – Rema (Nigeria)
“Peru” – Fireboy DML (Nigeria) with Ed Sheeran (UK)
“Sete” – K.O (South Africa)
“Cough” – Kizz Daniel (Nigeria)
“MORTEL 06” – Innoss’B (DRC)
Best Music Video
“2 Sugar” – Wizkid (Nigeria) feat. Ayra Starr (Nigeria)
WINNER: “Baddie” – Yemi Alade (Nigeria)
“Kpaflotage” – Suspect 95 (Ivory Coast)
“Loaded” – Tiwa Savage(Nigeria) & Asake (Nigeria)
“Ronda” – Blxckie (South Africa)
“Tombolo” – Kalash (Martinique)
Yatapita” – Diamond Platnumz (Tanzania)
Best Male
Asake (Nigeria)
Burna Boy (Nigeria)
WINNER: Davido (Nigeria)
Diamond Platnumz (Tanzania)
Didi B (Ivory Coast)
K.O (South Africa)
Rema (Nigeria)
Best Female
Ayra Starr (Nigeria)
Josey (Ivory Coast)
Nadia Mukami (Kenya)
Soraia Ramos (Cape Verde)
Tiwa Savage (Nigeria)
WINNER: Viviane Chidid (Senegal)
Best Collaboration
“Many Ways” – BNXN (Nigeria) with Wizkid (Nigeria)
“Mine” – Show Dem Camp (Nigeria) with Oxlade (Nigeria)
“Peru” – Fireboy DML (Nigeria) with Ed Sheeran (UK)
“Second Sermon” – Black Sherif (Ghana) with Burna Boy (Nigeria)
“Sete” – K.O (South Africa) with Young Stunna (South Africa), Blxckie (South Africa)
“Stamina” – Tiwa Savage with Ayra Starr (Nigeria) & Young Jonn (Nigeria)
“Trumpet” – Olamide (Nigeria) with Ckay (Nigeria)
WINNER: “Unavailable” – Davido (Nigeria) with Musa Keys (South Africa)
Best Newcomer
Azawi (Uganda)
Krys M (Cameroon)
Libianca (Cameroon)
Nissi (Nigeria)
Odumodublvck (Nigeria)
Pabi Cooper (South Africa)
WINNER: Roseline Layo (Ivory Coast)
Best DJ
Danni Gato (Cape Verde)
DJ BDK (Ivory Coast)
DJ Illans (France)
DJ Spinall (Nigeria)
WINNER: Michael Brun (Haiti)
Uncle Waffles (Swaziland)
Best Producer
DJ Maphorisa (South Africa)
Juls (Ghana)
Kabza de Small (South Africa)
Kel-P (Nigeria)
WINNER: Tam Sir (Ivory Coast)
Best Gospel Artist
Benjamin Dube (South Africa)
Janet Otieno (Kenya)
WINNER: KS Bloom (Ivory Coast)
Levixone (Uganda)
Moses Bliss (Nigeria)
Best Live
Burna Boy (Nigeria)
WINNER: Fally Ipupa (DRC)
Musa Keys (South Africa)
The Compozers (Ghana)
Wizkid (Nigeria)
Yemi Alade (Nigeria)
Best Dancer
WINNER: Robot Boii (South Africa)
Tayc (France)
Uganda Ghetto Kids (Uganda)
Yemi Alade (Nigeria)
Zuchu (Tanzania)
Best Artist Africa – Anglophone
WINNER: Asake (Nigeria)
Ayra Starr (Nigeria)
Black Sherif (Ghana)
Davido (Nigeria)
Diamond Platnumz (Tanzania)
Fireboy DML (Nigeria)
Best Artist Africa – Francophone
WINNER: Didi B (Ivory Coast)
Emma’a (Gabon)
Fally Ipupa (DRC)
KO-C (Cameroon)
Locko (Cameroon)
Serge Beynaud (Ivory Coast)
Viviane Chidid (Senegal)
Best Artist Africa – Lusophone
Gerilson Insrael (Angola)
WINNER: Lisandro Cuxi (Cape Verde)
Perola (Angola)
Plutonio (Mozambique)
Soraia Ramos (Cape Verde)
Best Artist – Rwanda
Ariel Wayz (Rwanda)
WINNER: Bruce Melodie (Rwanda)
Bwiza (Rwanda)
Chriss Eazy (Rwanda)
Kenny Sol (Rwanda)
Best Artist – East Africa
Bruce Melodie (Rwanda)
WINNER: Diamond Platnumz (Tanzania)
Zuchu (Tanzania)
Khaligraph (Kenya)
Nadia Mukani (Kenya)
Azawi (Uganda)
Best Artist – France & Belgium
Aya Nakamura (France)
Booba (France)
Nihno (France)
Ronisia (France)
Soolking (France)
WINNER: Tayc (France)
Best Artist – UK
WINNER: Central Cee (UK)
Headie One (UK)
Ms Banks (UK)
Raye (UK)
Stormzy (UK)
Best Artist – The Caribbean
Admiral T (Guadeloupe)
Bamby (French Guiana)
Kalash (Martinique)
Maureen (Martinique)
Popcaan (Jamaica)
Princess Lover (Martinique)
WINNER: Rutshelle Guillaume (Haiti)
Shenseea (Jamaica)
Best Artist – Indian Ocean
Donovan BTS (Mauritius)
GaEi (Madagascar)
WINNER: Goulam (Comoros)
Mik’l (Reunion)
Sega el (Reunion)
Terrell Elymoor (Mayotte)
Best Artist – Brazil
Djonga (Brazil)
Iza (Brazil)
Leo Santana (Brazil)
WINNER: Ludmilla (Brazil)
Luedji Luna (Brazil)
Best Artist – North Africa
Amira Zouhair (Morocco)
Artmasta (Tunisia)
WINNER: Dystinct (Morocco)
El Grande Toto (Morocco)
Kader Japonais (Algeria)
Raja Meziane (Algeria)