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Africa

Warner Music Group announced the launch of Warner Music Africa Francophone (WMAFR) on Thursday (Oct. 24). 
The new venture will “spotlight incredible talent from Francophone Africa,” co-director Yoann Chapalain said in a statement. “It aims to connect diverse sounds and regions, elevate releases for maximum success, and expand the music’s reach globally.” 

The launch comes at a time when demand for French-language music is growing. “Since 2019, French-language music streams have surged by 94%” on Spotify, the streaming service noted in a blog post in September.

“All regions of the world are embracing the richness and diversity of the French-language music scene,” according to Jeremy Erlich, head of music content at Spotify. “There’s been a sharp rise in the number of French-language music listeners on Spotify.”

Warner Music Africa Francophone will be a collaboration between Warner Music Africa, Warner Music France, and Africori, a distribution company. WMG previously announced that it acquired a majority stake in Africori in 2022.

Trending on Billboard

The company was working with around 7,000 artists at the time. “African music is booming all around the world and some of our artists are right at the heart of the explosion,” Yoel Kenan, CEO of Africori, said in 2022. “Through our partnership, Warner Music has proven that it is the perfect home for Africori and our artists going forward. I’m looking forward to continuing to work with them as we break more artists on a global scale.”

WMAFR will be led by Chapalain along with Marc-André Niang. Chapalain also serves as A&R Manager at Africori, and Niang continues on as A&R director, French-speaking African repertoire at WM France.

“It’s important for us to be able to create new synergies for the development and structure of the Francophone market in Africa,” Niang said in a statement. “While the region is steeped in both culture and talent, the ecosystem faces challenges.  Our team will connect creatives and help shape the environment to drive cross-cultural success.”

Simon Robson, WMG’s president of recorded music for Europe, Middle East, and Africa, likened WMAFR to 91 North, a joint venture between Warner Music Canada and Warner Music India that launched in 2023. 

“There’s a strong cultural trade route between France and West Africa,” Robson added. “WM Africa Francophone will help us support the artists in that space.”

Gamma has established strategic partnerships with The Music Arena, The Temple Company and Sol Generation Publishing and Distribution in Africa as well as LPME Records in the Middle East.
Gamma’s latest partnerships bolster the company’s commitment to supporting artists and labels in these regions, which its founder Larry Jackson outlined last year to Billboard when his media and entertainment company first expanded its operations there. Last May, Sipho Dlamini and Naomi Campbell joined gamma as president and special advisor for Africa and the Middle East, respectively; Larry Gaaga was named vp/GM for Africa and Dany Neville was named vp of A&R for the Middle East last August.

“It’s incredibly gratifying to see the enthusiasm shown by our new strategic partners, their artists and stakeholders in aligning with gamma. We’re well under way, engaged in bolstering the creative momentum for artists from these key markets,” Dlamini said in a press statement. “An indication of our ambition is that in conjunction with our new partners we’re generating writing camps in Nigeria, South Africa, Kenya and the [United Arab Emirates]. I don’t know of another company that is navigating the continent and region in this manner with this reach. The creative collaborations we’re establishing will further travel local music to global adoption.”

Trending on Billboard

In June, the company officially launched gamma South Africa in Sandton, one of the country’s biggest financial hubs within Johannesburg. Gamma hosted a launch party on June 6, with Dlamini, Gaaga, Thabo Keith Ngweya, gamma’s strategic partnerships & culture marketing lead for Africa, Sikhulile Nzuza, gamma’s strategic partnerships, culture & operations lead for Africa, and more in attendance. The company has been providing dynamic opportunities for South African acts since last year, such as tapping DJ/producer MöRDA to remix “Mysterious Ways” on The Color Purple (Music From And Inspired By) that the company distributed alongside WaterTower Music last December (with Jackson as one of the producers, alongside Quincy Jones and Scott Sanders). Gamma recruited MöRDA again as well as Major League Djz, Junior Taurus and Soa Mattrix to create amapiano and Afro House-inspired remixes of Usher and Nigerian singer-songwriter and producer Pheelz’s “Ruin” from the former’s latest album COMING HOME that was distributed via Usher and L.A. Reid‘s mega and gamma in February.

Gamma’s partnership with the Johannesburg-based conglomerate The Music Arena aims to continue bridging the gap between South African artists and international markets by providing artists with unprecedented opportunities to collaborate with an international label, leveraging gamma’s expertise in the global market (especially in the U.S.), with a special focus on artist collaborations and joint ventures.

The Music Arena is comprised of three different music entities: Gallo Music, South Africa’s largest and oldest independent record label; Gallo Music Publishers, Gallo’s publishing arm that’s home to iconic composers and a rich repository of cultural works; and Content Connect Africa, the continent’s leading independent media and content business that represents over 2,000 African artists and labels. The Music Arena’s global footprint spans South Africa, Uganda, Nigeria, Ghana and the U.S.

“The Music Arena is delighted to be partnering with gamma in a multi-faceted deal, which will grow our artists’ presence internationally as well as represent gamma’s artists on the network operators’ platforms in Africa,” said Antos Stella, CEO of The Music Arena, in a statement. “Our focus remains on developing and growing our artists and composers globally.”

Gamma’s new alliances aim to cover the entire African continent. The company’s partnership with The Temple Company, a leading record label, TV/film production company and talent management agency based in Lagos, aims to connect Nigerian artists to global audiences by developing and promoting Nigerian talent, with a special focus on cross-cultural collaborations to maximize international exposure. One of the first projects from this partnership is Nigerian superstar D’Banj‘s new album Entertainer–The Sequel, the follow-up to his 2008 album The Entertainer, which will be released on Aug. 16.

“Our partnership with gamma marks a pivotal moment for The Temple Company and the Nigerian music industry at large. This collaboration will open up new opportunities for our artists to showcase their talents on a global stage,” said Idris Olorunnimbe, The Temple Company’s group chief executive. “We’re particularly thrilled about D’Banj’s upcoming album, Entertainer–The Sequel, which we believe will be a gamechanger in demonstrating the universal appeal of African music. Together with gamma, we’re committed to nurturing and promoting the incredible talent that Nigeria has to offer, and we’re confident that this partnership will play a crucial role in shaping the future of African music on the world stage.”

Gamma will also celebrate East Africa’s rich musical heritage through its partnership with Nairobi, Kenya-based Sol Generation Publishing and Distribution, the music publishing and distribution arm of award-winning Afropop group Sauti Sol.

LPME Records is committed to producing music that inspires unity and celebrates cultural diversity and establishing Dubai, UAE, as a musical creative hub. The labels currently represents three dynamic artists: the label’s first signee Dawda, a Gambian-Estonian star who blends Afrobeats, hip-hop, R&B and pop and has written and produced for Britney Spears, Akon, Oxlade and Snoh Aalegra; Yasmina, a Tajikistani artst who’s known for her unique fusion of Arabic and pop music; and Alya, an Emirati-British singer/songwriter/dancer/actress who draws inspiration from soul, jazz, R&B, hip-hop, amapiano and Afrobeats. Additional signings will be announced later this summer.

The state-of-the-art LPME Studios is reputable for having top-class sound quality and being a creative hub fostering musical innovation. The facility includes six production rooms, two Dolby Atmos rooms, a main stereo room, live band and vocal rooms and more. Artists like J Balvin and Jason Derulo as well as Grammy-winning engineer Tony Maserati have previously worked there.

“We are incredibly excited to enter into this partnership with gamma. This collaboration represents a significant step forward in our mission to share the rich and diverse sounds of our artists with a global audience,” added Moh Denebi, LPME Records’ label manager and producer. “Together with gamma, we are confident in our ability to elevate our artists’ reach and impact, bringing fresh, innovative music to listeners around the world.”

Seven people were killed and many others were injured during a stampede at a music concert in Congo’s capital Saturday (July 27), authorities said. The stampede occurred at the 80,000-capacity Stade des Martyrs stadium in the heart of Kinshasa where Mike Kalambayi, a popular Congolese gospel singer, was performing, Kinshasa Gov. Daniel Bumba said. Explore […]

Ticketmaster announced Wednesday (July 24) that the company is expanding its presence in Africa with the acquisition of Quicket, described in a press release as “a major player in Africa’s general admission event and festival ticketing.”    Quicket, which was founded in South Africa in 2011, is known for its self-service platform and event organizer […]

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Source: Christopher Polk / Getty
Kendrick Lamar and the Global Citizen organization will partner to create a concert tour circuit for the African continent.
According to reports, the Global Citizen philanthropic organization is teaming up with Kendrick Lamar and his pgLang company to establish a major circuit for concert tours across the African continent. The initiative will begin with the “Move Afrika: Rwanda” concert which will feature Kendrick Lamar as the headliner on a bill with other local artists at the BK Arena in Rwanda’s capital city of Kigali on December 6.

“Our goal with Move Afrika is to inspire local youth and artists to unlock their creativity. We hope to curate an immersive experience that empowers various communities and cultures across Africa and around the world for a lifetime,” said pgLang in a press statement on the Global Citizen website announcing the event. An expansion of “Move Afrika” shows to neighboring nations is set to be held in 2025, and pgLang will oversee the curation of those shows for the next five years in coordination with Global Citizen and the Rwanda Development Board.

Much like its other concert events, fans who wish to see Kendrick Lamar live can purchase priority tickets when they’re available, or enter to win tickets through the Global Citizen app or the Global Citizen website. One difference is that while people would be able to watch Global Citizen concert events online if they’re not able to attend in person, the “Move Afrika: Rwanda” concert will not be streaming globally. “We want people across East Africa to be able to stream this and watch it on television live,” said Global Citizen CEO Hugh Evans, citing also a wish to spotlight the local artists who will also be on the bill.
“The most exciting thing, honestly, is the hunger I see from the artist community to achieve this dream. I don’t think this is Global Citizen’s dream per se; I think this is the world’s dream,” Evans continued. “I think everyone has dreamed of doing this, and we’re just working to modestly try to create some scaffolding around it. In fact, probably not a week goes by when I don’t speak to an artist about their dream to do more across Africa.”
For more information, head over to the Global Citizen website.

Global Citizen and pgLang have teamed up to create a new touring circuit throughout Africa titled Move Afrika: A Global Citizen Experience. To kick off the initiative, Kendrick Lamar will headline Move Afrika: Rwanda at the BK Arena in Kigali, Rwanda, on Dec. 6. Lamar’s pgLang company will serve as the Curator of Move Afrika […]

Rema and Davido were the top winners at the 2023 Trace Awards, which were held in Kigali, Nigeria, on Saturday (Oct. 21). The Trace Awards are a new awards franchise created by Trace, a global TV and multimedia platform. The purpose of the awards is to recognize African and Afro-influenced musicians from Africa and around the African diasporas.
Rema won two awards — song of the year for his global smash “Calm Down” and best global African artist (in a tie with Nomcebo). A remix of “Calm Down” with Selena Gomez reached No. 3 on the Billboard Hot 100.

Davido also won two awards — best male and best collaboration. He won the latter award for “Unavailable,” a collab with Musa Keys.

Burna Boy won album of the year for Love Damini.

The Trace Awards included performances by approximately 50 Africa and Afro-inspired artists from around the world, including Davido, Yemi Alade, Mr Eazi and Diamond Platnumz.

In addition to the competitive categories listed below, awards were presented in three categories in which no nominees were announced. They were: a lifetime achievement award to 2Face, a Change Maker award to Mr Eazi (Nigeria) and the aforementioned best Global African artist award to Rema and Nomcebo.

Here’s the full list of winners and nominees from the 2023 Trace Awards:

Album of the Year

DNK – Aya Nakamura (France)

WINNER: Love Damini – Burna Boy (Nigeria)

Maverick – Kizz Daniel (Nigeria)

More Love, Less Ego – Wizkid (Nigeria)

Timeless – Davido (Nigeria)

Work of Art – Asake (Nigeria)

Song of the Year

“BKBN” – Soraia Ramos (Cape Verde)

“People” – Libianca (Cameroon)

“Suavemente” – Soolking (France)

“Encre” – Emma’a (Gabon)

“Sugarcane” – Camidoh (Ghana)

“Last Last” – Burna Boy (Nigeria)

“Rush” – Ayra Starr (Nigeria)

WINNER: “Calm Down” – Rema (Nigeria)

“Peru” – Fireboy DML (Nigeria) with Ed Sheeran (UK)

“Sete” – K.O (South Africa)

“Cough” – Kizz Daniel (Nigeria)

“MORTEL 06” – Innoss’B (DRC)

Best Music Video

“2 Sugar” – Wizkid (Nigeria) feat. Ayra Starr (Nigeria)

WINNER: “Baddie” – Yemi Alade (Nigeria)

“Kpaflotage” – Suspect 95 (Ivory Coast)

“Loaded” – Tiwa Savage(Nigeria) & Asake (Nigeria)

“Ronda” – Blxckie (South Africa)

“Tombolo” – Kalash (Martinique)

Yatapita” – Diamond Platnumz (Tanzania)

Best Male

Asake (Nigeria)

Burna Boy (Nigeria)

WINNER: Davido (Nigeria)

Diamond Platnumz (Tanzania)

Didi B (Ivory Coast)

K.O (South Africa)

Rema (Nigeria)

Best Female

Ayra Starr (Nigeria)

Josey (Ivory Coast)

Nadia Mukami (Kenya)

Soraia Ramos (Cape Verde)

Tiwa Savage (Nigeria)

WINNER: Viviane Chidid (Senegal)

Best Collaboration

“Many Ways” – BNXN (Nigeria) with Wizkid (Nigeria)

“Mine” – Show Dem Camp (Nigeria) with Oxlade (Nigeria)

“Peru” – Fireboy DML (Nigeria) with Ed Sheeran (UK)

“Second Sermon” – Black Sherif (Ghana) with Burna Boy (Nigeria)

“Sete” – K.O (South Africa) with Young Stunna (South Africa), Blxckie (South Africa)

“Stamina” – Tiwa Savage with Ayra Starr (Nigeria) & Young Jonn (Nigeria)

“Trumpet” – Olamide (Nigeria) with Ckay (Nigeria)

WINNER: “Unavailable” – Davido (Nigeria) with Musa Keys (South Africa)

Best Newcomer

Azawi (Uganda)

Krys M (Cameroon)

Libianca (Cameroon)

Nissi (Nigeria)

Odumodublvck (Nigeria)

Pabi Cooper (South Africa)

WINNER: Roseline Layo (Ivory Coast)

Best DJ

Danni Gato (Cape Verde)

DJ BDK (Ivory Coast)

DJ Illans (France)

DJ Spinall (Nigeria)

WINNER: Michael Brun (Haiti)

Uncle Waffles (Swaziland)

Best Producer

DJ Maphorisa (South Africa)

Juls (Ghana)

Kabza de Small (South Africa)

Kel-P (Nigeria)

WINNER: Tam Sir (Ivory Coast)

Best Gospel Artist

Benjamin Dube (South Africa)

Janet Otieno (Kenya)

WINNER: KS Bloom (Ivory Coast)

Levixone (Uganda)

Moses Bliss (Nigeria)

Best Live

Burna Boy (Nigeria)

WINNER: Fally Ipupa (DRC)

Musa Keys (South Africa)

The Compozers (Ghana)

Wizkid (Nigeria)

Yemi Alade (Nigeria)

Best Dancer

WINNER: Robot Boii (South Africa)

Tayc (France)

Uganda Ghetto Kids (Uganda)

Yemi Alade (Nigeria)

Zuchu (Tanzania)

Best Artist Africa – Anglophone

WINNER: Asake (Nigeria)

Ayra Starr (Nigeria)

Black Sherif (Ghana)

Davido (Nigeria)

Diamond Platnumz (Tanzania)

Fireboy DML (Nigeria)

Best Artist Africa – Francophone

WINNER: Didi B (Ivory Coast)

Emma’a (Gabon)

Fally Ipupa (DRC)

KO-C (Cameroon)

Locko (Cameroon)

Serge Beynaud (Ivory Coast)

Viviane Chidid (Senegal)

Best Artist Africa – Lusophone

Gerilson Insrael (Angola)

WINNER: Lisandro Cuxi (Cape Verde)

Perola (Angola)

Plutonio (Mozambique)

Soraia Ramos (Cape Verde)

Best Artist – Rwanda

Ariel Wayz (Rwanda)

WINNER: Bruce Melodie (Rwanda)

Bwiza (Rwanda)

Chriss Eazy (Rwanda)

Kenny Sol (Rwanda)

Best Artist – East Africa

Bruce Melodie (Rwanda)

WINNER: Diamond Platnumz (Tanzania)

Zuchu (Tanzania)

Khaligraph (Kenya)

Nadia Mukani (Kenya)

Azawi (Uganda)

Best Artist – France & Belgium

Aya Nakamura (France)

Booba (France)

Nihno (France)

Ronisia (France)

Soolking (France)

WINNER: Tayc (France)

Best Artist – UK

WINNER: Central Cee (UK)

Headie One (UK)

Ms Banks (UK)

Raye (UK)

Stormzy (UK)

Best Artist – The Caribbean

Admiral T (Guadeloupe)

Bamby (French Guiana)

Kalash (Martinique)

Maureen (Martinique)

Popcaan (Jamaica)

Princess Lover (Martinique)

WINNER: Rutshelle Guillaume (Haiti)

Shenseea (Jamaica)

Best Artist – Indian Ocean

Donovan BTS (Mauritius)

GaEi (Madagascar)

WINNER: Goulam (Comoros)

Mik’l (Reunion)

Sega el (Reunion)

Terrell Elymoor (Mayotte)

Best Artist – Brazil

Djonga (Brazil)

Iza (Brazil)

Leo Santana (Brazil)

WINNER: Ludmilla (Brazil)

Luedji Luna (Brazil)

Best Artist – North Africa

Amira Zouhair (Morocco)

Artmasta (Tunisia)

WINNER: Dystinct (Morocco)

El Grande Toto (Morocco)

Kader Japonais (Algeria)

Raja Meziane (Algeria)

Nigerian dance artist Kah-Lo released her debut album, Pain/Pleasure, on Sept. 8 via Epic Records. Here, she writes about the long journey that brought her to this achievement.
I always knew I would become a musician, before I even knew how to spell the word. I always wrote poetry and other bits, but didn’t start making music until I met a bunch of like-minded friends in secondary school in the mid-noughties. 

Prior to meeting these friends – most of them rappers and boys – a lot of my dreams of becoming a musician seemed so wildly far-fetched that at 13, my teachers and classmates once sat me down and, out of genuine concern, tried to talk me out of chasing these dreams.

Growing up in Nigeria at the time, telling most people you wanted to make music for a living was like telling them you wanted to toss your life in the trash. Telling them you wanted to make globally accepted music was even worse. To be a successful musician – one who made a lucrative living, was so beyond anyone’s imagination, you started to sound crazier the older you got.

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It was a dream that was never validated until I met those friends. We wanted to make music Nigerians had never even thought to make, and we wanted it to be so good it would be heard, respected, and measured on the same plane as the musicians we idolized. 

We started to see what could be possible when a label called Storm Records launched with a slew of rappers, musicians and producers fusing Nigerian instruments and slang with Western patterns and flow in a way we had never heard before. They had Naeto C and Ikechukwu, who came onto the rap scene fresh from New York. They also had Sasha P – a standout female MC who started out with one of the first rap collectives known as the Trybesmen. She came back on the scene with a blink-and-you’ll-miss-it lyrical maturity I’m still decoding to this day. 

It started to dawn on me that our dreams were, indeed, valid. These rappers weren’t making Afropop or Afro- anything. They were making rap. But this was 2007, and Afropop itself was barely even scratching the surface, let alone Nigerian artists making Western-adjacent music in Nigerian accents. However, I left Lagos for New York in 2009 — knowing at the very least, it was possible.

I eventually started cultivating a sound and posting my original music to SoundCloud. I started getting messages from DJs asking to use the monotone deadpan talk-rap sections of my reverb heavy alt-R&B over dance music. In that era, dance music was dubstep and Baauer’s “Harlem Shake,” so these requests confused me. How would it even work?

I eventually connected with electronic producer Riton via Twitter, and used what was then my last $20 to head to the studio in Brooklyn to record with him. We made two tracks. One of them was a carefully written alt-R&B number, and the other was “Rinse and Repeat.” 

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At his insistence, I used the talk-rap style over a minimalist dance beat he had made. I had never made dance music before – at least not intentionally. I couldn’t fathom how a genre I mostly associated with looped vocals and sample-heavy hits from the early-2000s by the likes of Daft Punk, Fatboy Slim and Groove Armada could possibly command significant attention. The climate of dance music I knew at the time didn’t accommodate such stylings. I cried on the way home and decided to move back home to Lagos since it was clear music wouldn’t work out for me. Who would listen to that?

I was wrong. The song became a global hit.

Over the next few years, I would perform in places I had yet to even dream of. All over Europe, North America opening for Sofi Tukker, touring in Australia and a brief gig in Russia. Albeit incredible, it was also a bit uncomfortable. The bulk of the shows would be lineups full of white male DJs where I’d end up being the only Black person/woman on the stage. Sometimes, it would be entire towns where I seemed to be the only Black person there at all. 

Once in a while, we’d do gigs where there would be other insanely talented Black artists in the green rooms – Raye, MNEK and Kelli-Leigh were frequent fixtures. However, I quickly started to notice, we weren’t on the lineups for our own merit. In most cases, we were there because we had collaborated on hit records with the white, male DJs who were booked for these gigs.

I dyed my wigs all sorts of bright colors to make sure I looked extra captivating on camera, because the recap videos and livestreams I asked my friends and family to watch almost always seemed to miss me. I figured perhaps I wasn’t dynamic enough on stage. 

I didn’t start attracting my own attention until I debuted an electric green wig in Ibiza in the summer of 2018. I visually became hard to ignore with such a bright color against my dark skin, and that bled into the music and my persona as well. Things started to change, and I started to get booked on my own accord – much to the chagrin of my collaborators.

We – the Black artists who made up the bulk of the vocal prowess that was in dance music – weren’t supposed to be in the limelight. We were supposed to live in the shrouded mystery of samples, topline vocalists or even session musicians. In dance music, the DJ was king. To draw attention to yourself in that way was to overstep, and to even be credited as a primary artist on a record was something you had to fight for, and viewed as a “favor” you were to be grateful for. 

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Meanwhile, Nigerian pop music was just starting to be recognized by mainstream media outlets as its own thing. My first few tracks had been referred to as having “Afrobeat elements” – I imagine due to my blended Nigerian accent. I had to constantly reiterate I was making house music, and not Afrohouse.

Regardless, it seemed like the very space I was taking up as an artist was defying odds, and it was wonderful, because it’s all I really ever wanted to prove. Being nominated for the Grammy for best dance recording in 2017, for “Rinse & Repeat,” was one of the best milestones of my career. One of the most respected musical bodies had recognized my art as it was, and not based it off of my cultural background.

I started getting collaboration requests on a larger scale from some of the biggest DJs in the world. Chances to release my own records were few and far between – and when I eventually did, I hardly got much support on the scale my features would. 

It wasn’t until my dear friend and DJ/producer, Michael Brun, taught me how to DJ that I fully understood the power of my vocals. The delivery and global citizen feel of it made it a perfect fit for beat-matching, and it was malleable enough to go over any beat style. It started to make sense why – since my days on SoundCloud and even to this day – my a cappellas were always in high demand. It gave me a new perspective, and I began understanding the power of “no,” for instance, when the track wasn’t one I felt was a good fit for me and my brand.

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Understanding that power, and going from a scarcity mindset to one of abundance, opened me up to new opportunities. No longer would I be minimized to support DJs when I bring just as much to the track as they do. Some collaborators were not happy about this, and it led to a lot of friction, naturally so.

I moved back to New York and signed to Epic Records in 2020 at the peak of the global pandemic, and I released my debut EP in the summer of 2021, aptly called The Arrival.

For the first time in my career, I released a body of work that I had creative control over and truly represented me in every facet. It spawned a solo single on the Dance/Mix Show Airplay chart – a feat that was deemed unrealistic for a Nigerian and a Black woman making dance music.

“Drag Me Out,” a one-off single, followed the year after to the same acclaim. It wasn’t a fluke, and I could stand on my own. Black female “vocalists” – who are usually talented singer/songwriters in their own right – can stand on their own. I’m insanely proud of proving people wrong.

My debut album, Pain/Pleasure came out this past Friday, September 8th. The first half of it was written while I was going through a lot of these trials and tribulations, so I explore themes of anger on “fund$,” pain on the title track, and hurt on “Karma.”

The last half of it is a lot more triumphant, because through all of that and against all odds, I did it. I overcame, and there’s a lot to celebrate for it. 

Rema and Burna Boy each received three awards at the 2023 Headies Awards. The show, which celebrates Pan-African and Afrobeats talent, was held on Sunday (Sept. 3) at Cobb Energy Performing Arts Center in Atlanta.
Rema won best male artist, digital artiste of the year and African artiste of the year. In addition, Selena Gomez, who teamed with Rema on the global hit “Calm Down,” won international artiste of the year, while Director K, who directed the music video for the “Calm Down” remix, won best music video.

Burna Boy took Afrobeats single of the year and song of the year, both for “Last Last” as well as best R&B single for “For My Hand,” featuring Ed Sheeran.

Three artists won two awards each — Odumodublvck, Asake, Victony & Tempoe.

The eligibility period for the awards was January 2022 to March 2023.

Actor and host Terrence J. Nigerian and actress Osas Ighodaro hosted the show, which was streamed live on YouTube (U.S.) and HipTV (Africa) Network.

Bayanni, Khaid, Guchi, Bloody Civilian, Odumodublvck and Eltee Skhillz competed for rookie of the year. The winner, Odumodublvck, will receive not only glory, but also also a solar-powered, two-bedroom, fully furnished house.

Sean “Love” Combs was previously announced as the recipient of the international artiste recognition award. He was not present at the show, but organizers say his plaque will be delivered.

The Headies Awards, originally called the Hip Hop World Awards, were established in 2006 by the Hip Hop World Magazine of Nigeria to recognize outstanding achievements in the Nigerian music industry.

This marked the show’s second year at the Cobb Energy Performing Arts Centre. It was held in Lagos or Nigeria every year from 2006 to 2021 (except 2017 and 2020, when there was no ceremony).

In the past year, three major, all-genre music awards shows have introduced Afrobeats or African music categories. The American Music Awards were the first major music awards show to add such a category. They added favorite Afrobeats artist at the show that aired Nov. 20, 2022. Wizkid was the inaugural winner, beating Burna Boy, CKay, Fireboy DML and Tems.

The MTV Video Music Awards added a new category this year — best Afrobeats. The front-runner is Rema & Gomez’s “Calm Down,” which is nominated in two other categories, best song and best collaboration.

The Grammys added a similar category, best African music performance, this year (for the awards that will be presented on Feb. 4, 2024). Grammy nominations will be announced on Nov. 10.

Here is the full list of winners for the 2023 Headies Awards. For more details, visit theheadies.com.

­Hall of Fame

WINNER: Youssou N’dour

Special Recognition

WINNER: Sound Sultan

International Artiste Recognition Award

WINNER: Sean “Love” Combs

International Artist of the Year

Drake

Future

WINNER: Selena Gomez

Don Toliver

Ed Sheeran

Album of the Year

Love, Damini – Burna Boy

WINNER: Mr Money With the Vibe – Asake

Rave And Roses – Rema

Boy Alone – Omah Lay

Outlaw – Victony

Timeless – Davido

Song of the Year

“Calm Down” – Rema

WINNER: “Last Last” – Burna Boy

“Ku Lo Sa” – Oxlade

“Buga” – Kizz Daniel & Tekno

“Finesse” – Pheelz Ft. Bnxn

“Sungba Remix” – Asake Ft. Burna Boy

Best Female Artiste

Tems

Simi

WINNER: Ayra Starr

Tiwa Savage

Best Male Artiste

Asake

WINNER: Rema

Kizz Daniel

Ruger

Omah Lay

Burna Boy

Rookie of the Year

Bayanni

Khaid

Guchi

Bloody Civilian

WINNER: Odumodublvck

Eltee Skhillz

Best Recording of the Year

“Alone” – Burna Boy

WINNER: “Soweto” – Victony & Tempoe

“I’m A Mess” – Omah Lay

“Ku Lo Sa” – Oxlade

“Stand Strong” – Davido Ft. Sunday Service Choir

“No Woman, No Cry” – Tems

Producer of the Year

Magicsticks – “Sungba Remix” (Asake)

P.Prime, Tmxo & Pheelz – “Electricty” (Pheelz Ft Davido)

Andre Vibez & London – “Calm Down” (Rema)

Tempoe – “Soweto” (Victony & Tempoe)

Kel-P – “Kpe Paso” (Wande Coal & Olamide)

WINNER: Rexxie – “Abracadabra” (Rexxie, Naira Marley, Skiibii & Wizkid)

Songwriter of the Year

WINNER: Simi Kosoko, Godsfavour Chidozie, Kosoko Adekunle, Marcel Akunwata – “Loyal” (Simi)

Stanley Didia, Adebajo Adebanjo – “I’m A Mess” (Omah Lay)

Tems, Ludwig Goransson, Robyn Rihanna Fenty, Ryan Coogler – “Lift Me Up” (Rihanna)

Damini Ebunoluwa Ogulu, Austin Jnr Iornongu Iwar, Peace Oredope, Ludwig Goransson – “Alone” (Burna Boy)

Daniel Benson “In My Mind” (Bnxn)

Fuayefika Maxwell – Earth Song (Wizard Chan)

Best R&B Single

WINNER: “For My Hand” – Burna Boy Ft. Ed Sheeran

“Mmadu” – Ckay

“Just 4 U” – Dami Oniru

“Red Wine” – Preye

“Hard To Find” – Chike – Ft. Flavour

“Loyal” – Simi Ft. Fave

Best Rap Single

“Hustle” – Reminisce

“Big Energy” – Ladipoe

“Back In Uni” – Blaqbonez

“Bando Diaries” – Psychoyp

WINNER: “Declan Rice” – Odumodublvck

“My Bro” – Jeriq Ft. Phyno

Best Alternative Song

WINNER: “Earth Song” – Wizard Chan

“Final Champion” – Cruel Santino

“The Traveller” – Basketmouth Ft The Cavemen

“In A Loop” – Boj Ft Moliy & Mellissa

“Game Changer” (Dike) – Flavour

“Tinko Tinko” – Obongjayar

Best Vocal Performance (Female)

Niniola – “Memories”

Simi –  “Loyal”

WINNER: Waje – “In Between“

Liya – “Adua Remix”

Preye – “Red Wine”

Dami Oniru – “Just 4 U”

Best Vocal Performance (Male)

Oxlade – “Ku Lo Sa”

Ric Hassani – “My Only Baby”

Magixx – “Love Don’t Cost A Dime”

Chike – “Spell Remix”

Praiz – “Reckless”

WINNER: Wande Coal – “Kpe Paso”

Best Music Video

Blaqbonez & Perliks – “Back In Uni” (Blaqbonez)

Tg Omori – “Pbuy” (Asake)

Director Pink– “Spell Remix” (Chike & Oxlade)

Tg Omori – “Bandana” (Fireboy & Asake)

Director K – “Common Person” (Burna Boy)

WINNER: Director K – “Calm Down” (Rema)

Best Collaboration

Asake Ft. Burna Boy – “Sungba Remix”

Bnxn Ft. Kizz Daniel & Seyi Vibez – “Gwagwalada”

Pheelz Ft. Bnxn – “Finesse”

WINNER: Spyro Ft. Tiwa Savage – “Who’s Your Guy Remix”

Pheelz Ft. Davido – “Electricity”

Wande Coal Ft. Olamide – “Kpe Paso”

Best Street-Hop Artiste

Rexxie Ft. Naira Marley & Skiibii – “Abracadabra”

WINNER: Seyi Vibez – “Chance (Na Ham)”

Asake – “Joha”

Zlatan Ft. Young Jonn – “Astalavista”

Poco Lee & Hotkid – “Otilo”

Mohbad – “Peace”

Afrobeats Single of the Year

WINNER: “Last Last” – Burna Boy

“Rush” – Ayra Starr

“Buga” – Kizz Daniel & Tekno

“Finesse” – Pheelz Ft Bnxn

“Who’s Your Guy?” – Spyro

“Asiwaju” – Ruger

Headies’ Viewers’ Choice

Ruger – “Asiwaju”

WINNER: Victony & Tempoe – “Soweto”

Fireboy Dml & Asake – “Bandana”

Ayra Star – “Rush”

Asake – “Terminator”

Mavins – “Overloading (Overdose)”

Crayon – “Ijo (Laba Laba)”

Oxlade – “Ku Lo Sa”

Kizz Daniel & Tekno – “Buga”

Pheelz & Davido – “Electricity”

Best West African Artiste of the Year

­Gyakie (Ghana)

WINNER: Black Sherif (Ghana)

The Therapist (Liberia)

Camidoh (Ghana)

Best East African Artiste of the Year

Zuchu

WINNER: Diamond Platinumz

Rayvanny

Eddy Kenzo

Hewan Gebreworld

Best North African Artiste of the Year

Marwa Loud – Morocco

Wegz – Egypt

WINNER: El Grande Toto – Morocco

Soolking – Algeria

Best Southern African Artiste of the Year

Aka (South Africa)

Nasty C – South Africa

Costa Titch – South Africa

Uncle Waffles – South Africa

WINNER: Focalistic – South Africa

Dj Tarico – Mozambique

Best Central African Artiste of the Year

Fally Ipupa – Democratic Republic of Congo

Gaz Mawete – Democratic Republic of Congo

Matias Damasio – Angola

Emma’a – Gabon

WINNER: Libianca – Cameroon

Best R&B Album

Home – Johnny Drille

WINNER: The Brother’s Keeper – Chike

Reckless – Praiz

Waje 2.0 – Waje

Matter of Time – Dami Oniru

To Be Honest (Tbh) – Simi

Best Alternative Album

Horoscopes – Basketmouth

WINNER: Gbagada Express – BOJ

Some Nights I Dream of Doors – Obongjayar

Subaru Boys: Final Heaven – Cruel Santino

Heart of the Heavenly Undeniable – Somadina

Native World – Native Sound System

Best Rap Album

Fly Talk Only – Payper Corleone

Palmwine Music Vol 3 – Show Dem Camp

WINNER: Young Preacher – Blaqbonez

Ypszn3 – Psychoyp

Teslim: The Energy Still Lives in Me – Vector

Billion Dollar Dream – Jeriq

Next Rated

Young Jonn

Seyi Vibez

WINNER: Asake

Victony

Spyro

African Artiste of the Year

WINNER: Rema (Nigeria)

Burna Boy (Nigeria)

Marwa Loud (Morocco)

Black Sherif (Ghana)

Diamond Platnumz (Tanzania)

Lyricist on the Roll

Ladipoe – “Clowns”

Vector – “Clowns”

WINNER: Payper Corleone – “Fly Talk Only”

Alpha Ojini – “Vigilante Bop”

A-Q – “Family First”

Tec (Sdc) – “Live Life”

Best Inspirational Single

“Stand Strong” – Davido Ft Sunday Service Choir

“Jireh (My Provider)” – Limoblaze, Lecrae & Happi Music

“This Year” – Victor Thompson & Ehis ‘D’ Greatest

WINNER: “Eze Ebube” – Neon Adejo

“Tobechukwu” – Nathaniel Bassey And Mercy Chinwo

“I Get Backing” – Victoria Orenze

Digital Artiste of the Year

Burna Boy

Ayra Starr

WINNER: Rema

Omah Lay

Kizz Daniel

Asake

Of his previous trips to Africa, Larry Jackson says simply, “[They have been] tattooed on my heart.” Now, with his latest venture, he’s looking to put his own stamp on the continent.

Gamma, Jackson’s recently launched media company, announced in May that it was expanding operations into Africa and the Middle East with Sipho Dlamini and Naomi Campbell onboard as president and special advisor for Africa and the Middle East, respectively. And this month, the company named Larry Gaaga vp/GM for Africa and Dany Neville as vp of A&R for the Middle East. One of Gaaga’s primary focuses will be spearheading initiatives to develop local talent, and he’s already begun discussions with Dlamini and Campbell on how they’ll discover and develop more African female artists. In his role, Neville will be identifying and nurturing Middle Eastern talent.

The move into both regions comes at an opportune time. According to the 2023 IFPI Global Music Report, Sub-Saharan Africa became the fastest-growing region in the world last year, with a 34.7% increase in revenue largely driven by South Africa’s booming market, where sales were up by 31.4%. Meanwhile, the Middle East and North Africa (MENA), 2021’s fastest-growing region, experienced a 23.8% increase in revenue driven almost entirely by streaming, which has a 95.5% share of the region’s recorded music market — the highest of any in the world.

Gamma is joining a long list of Western music companies to have set up shop in both territories over the last few years. UMG Nigeria and Sony Music Entertainment West Africa have both established offices in Lagos, Nigeria. In 2020, EMPIRE signed a distribution and publishing deal with Olamide’s independent label YBNL Nation, leading to the launch of EMPIRE Africa in Lagos two years later. Elsewhere on the continent, Warner Music Africa is based out of Johannesburg, South Africa, where Universal Music Africa also established one of two regional headquarters (the other is in Abidjan, Côte d’Ivoire). UMG has also been making inroads in the MENA region, from Republic Records partnering with Wassim “Sal” Slaiby to launch Universal Arabic Music to becoming the first major music company to open operations in Casablanca, Morocco. Universal Music MENA and Sony Music Middle East have headquarters in Dubai, United Arab Emirates, while Warner Music Middle East is based out of Beirut.

Gamma will have staff in Johannesburg, Lagos and Dubai, with plans for a physical office in Lagos. Dlamini will be based in Lagos and Dubai while frequently traveling to South Africa, Saudi Arabia and other countries in the markets; Campbell will also be frequently present in both regions, says a company spokesperson. On the African continent, Gaaga will help guide teams in Johannesburg and Lagos (where he’ll be based). And in the Middle East, Neville will be stationed in Dubai, where he’s established himself as one of the UAE’s groundbreaking on-air radio personalities/DJs.

The company has already gained a foothold in Africa thanks to its acquisition of music distribution service Vydia in December. Vydia’s founder/gamma chief technology and product officer Roy LaManna says that since Vydia launched on the continent in 2017, it’s become the company’s second-largest territory in the world thanks to partnerships with local record labels like Mr. Eazi’s emPawa Africa and Don Jazzy’s Mavin Records — which gamma is now using to further expand there. In April, gamma exclusively distributed and marketed a re-release of Mavin artist Rema’s Rave & Roses debut album in African territories, marking the company’s first regional move. The album includes Rema’s latest smash “Calm Down” with Selena Gomez, which has amassed 7.52 billion total on-demand streams globally, including user-generated content (UGC does not count toward Billboard’s charts). Vydia says the single has garnered 482 million streams across the African continent, while Rave & Roses has amassed more than 580 million streams across all tracks.

By owning Vydia, gamma will be able to support African artists in building careers in their home countries and beyond by offering technology and data that “can identify where tracks and artists are performing and then support and elevate them into a better space,” says Dlamini, while also offering staff on the ground where they are.

Dlamini has an impressive track record. For 24 years, he has been a music industry leader in Africa, including the seven years he spent at UMG, first as MD and then as CEO, along with a four-year stint at the Southern African Music Rights Organization (SAMRO), where he was eventually promoted to CEO. Prior, Dlamini was vp of operations at CSM Sport & Entertainment in Dubai, where he oversaw the largest concerts and music festivals in the region. In his previous role as MD of Universal Music South Africa and Sub-Saharan Africa, he launched Def Jam Africa — where he hired Gaaga as vp of A&R last year — with headquarters in Lagos and Johannesburg.

Jackson says he “had always admired” Dlamini’s hustle as CEO of Universal Music South Africa and Sub-Saharan Africa. “[He] built them into the No. 1 market share of any company in music in Africa,” he says. When the two eventually met through a mutual friend, music industry veteran Marc Byers, he continues, “I knew that I wanted to work together.”

While Campbell may not be known for her music industry experience — which has been limited to music video cameos and one studio album — she has long been a champion of developing opportunities in both Africa and the Middle East. She’s founded several charitable organizations benefiting emerging markets, including Fashion for Relief, which helps develop fashion, technology, business, entertainment and arts industries around the world, as well as the Emerge Initiative, which supports the next generation of creatives and entrepreneurs through apprenticeships, after-school programs and more.

“Naomi is truly one of the most powerful and impressive dignitaries in the world,” says Jackson. “She’s really rising to the challenge of being an executive and really has foresight, energy, ambition, ideas, influence – all of it.” Before gamma, Campbell helped him sort out “some work visa issues” when he traveled to South Africa with Drake in 2016 (during his stint as global creative director at Apple Music) by tapping her contacts within the country’s government as well as with Nelson Mandela’s family. Since then, she has introduced him to some of the most notable figures in Africa and the Middle East, from Afrobeats superstars Wizkid and Burna Boy to the Saudi Arabian minister of culture, Prince Badr bin Abdullah bin Mohammed bin Farhan Al Saud.

“I’m proud that a brother, a man of color and culture, is taking the reins and starting his own company,” says Campbell. “When he offered me this gig, I said yes because it’s a challenge for me. Yes, it’s not my day job, but at the end of the day, it’s about if you care. And I care, as everyone knows, about the continent and all the emerging markets.” Campbell also signed a podcast deal with gamma, according to Jackson, with the show expected to launch later this year.

For all of their promise, the African and Middle Eastern music markets come with significant hurdles. Chief among them is the issue of low streaming service subscribers in Africa, which Jackson is currently focused on finding solutions for.

“Streaming services in one of the biggest [African] territories, if not the biggest territory, Nigeria, have very low subscriber growth and very low subscribers in general,” says Jackson, adding that he’s already been speaking with his former Apple colleague Oliver Schusser about solving what he calls the biggest issue limiting that growth: payment.

While “the value of music and people’s willingness to pay for music” on the continent “is a lot less than in other territories,” Jackson admits, part of the payment issue stems from the fact that more people in Africa are likely to own a mobile phone than a bank account — which is why streaming services have been relying on telecommunications deals to significantly grow their subscriber bases. Through partnerships with local wireless providers in key markets — Vodacam in Tanzania, Airtel in Nigeria and MTN in Nigeria, Ghana and South Africa — Africa-focused streaming service Mdundo can bypass the issue of low penetration of payment cards in Africa and reach 185 million wireless subscribers, according to the company’s June 2023 guidance report. Other streamers have developed alternative payment methods, such as M-Pesa, which transforms a user’s SIM card and phone into a virtual banking system. Spotify allowed users in Kenya to pay using M-Pesa when the company began operating in the country two years ago.

While Jackson certainly sees the value in streamers making telco deals in Africa, he believes more can be done to convert music fans into streaming subscribers by, for example, making exclusive deals with artists — a strategy he successfully implemented during his previous gig. “Nothing has more relevance than Drake’s album being exclusive on Apple,” he says. “You can debate that all day, [but] there’s no carrier deal that’s going to bring you that level of audience. Bringing the artists and the culture and the community together with the streaming services I think is a missing part that hasn’t been done.”