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Southern California concert promoter Goldenvoice, a subsidiary of AEG Presents, announced a new round of promotions for its talent-buying group on Tuesday (Oct. 29).
Talent buyer Becky Rosen-Checa will segue from booking shows at the historic 500-capacity Roxy Theatre in West Hollywood and the 770-capacity El Rey Theatre in L.A.’s mid-city to the 2,000-capacity Fox Theater in Pomona, as well as one-off L.A.-area shows for Goldenvoice. She will also help book gigs at Goldenvoice shows at Los Angeles State Historic Park and Brookside at the Rose Bowl, as well as festival properties Palm Springs Surf Club and Desert Air.
“After two very fulfilling years at the Roxy and El Rey, I’m excited to transition into my new role booking the Fox Theater in Pomona, festivals such as Desert Air & GV Surf Club, and other fun stuff around LA,” said Rosen-Checa in a statement. “Having started out at this company as the receptionist, I am grateful to those at Goldenvoice who believed in me and helped me get where I am today. I look forward to booking many cool shows and festivals for many years to come!”
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Henry Huerta, Rosen-Checa’s booking partner, will continue to handle booking duties at the Roxy and El Rey alongside newly-promoted talent buyer Montreh Nariman-Hassanabadi, who noted in a statement, “I aim to break barriers in live music by amplifying the voices of international acts, particularly Middle Eastern artists,” with plans to “create a vibrant cultural experience that resonates with all.”
Elsewhere, Chavanté Flakes, who joined AEG Presents in 2022, has been promoted to talent buyer at The Novo, where he joins current Novo talent buyer Gaston Leone. And in San Diego, Candace Mandracia has joined the company to help book shows in the area after most recently working at AEG Presents’ Las Vegas office. At AEG, Flakes will now book shows at San Diego’s Rady Shell at Jacobs Park, Humphreys and the venues at Pechanga Casino.
Said Mandracia in a statement, “I’m so excited to be back in San Diego, promoting concerts with John Wojas again. We have years of experience in the market together, and I look forward to being a part of the local Goldenvoice team!”
“It’s really gratifying to see someone grow and develop and to be able to recognize and reward that hard work,” added Melissa Ormond, COO at Goldenvoice. “To be able to do that with four individuals at one time is truly extraordinary. Becky, Montreh, Chevanté, and Candace all are great examples of the spirit we try to foster across Goldenvoice, and I’m thrilled to see them take these next steps on their collective career paths.”
Tuesday night’s (Oct. 22) Spirit of Life annual dinner may have been the first to feature a drone light show during cocktail hour, but that was far from the only surprise at the 2024 edition that honored AEG Presents chairman and CEO Jay Marciano.
Though it had already been announced that Elton John would play to help fete Marciano, no one was expecting Celine Dion. Looking luminescent in a gorgeous black gown, the Canadian legend wowed the crowd as she introduced Marciano, whom she has known and worked with for more than 25 years.
“I know that your career has been marked by great accomplishments and has survived its share of great challenges, but it has been marked, above all, by a consistent expression of empathy, she said of Marciano. “In your leadership roles, you have shown such a generosity of spirit, a kindness and understanding of humanity that your legacy seems to be writing itself.”
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Marciano accepted his award in front of an audience of more than 1,200 attendees at Los Angeles’ Shrine Auditorium that included a number of past Spirit of Life honorees, including Irving Azoff, Lucian Grainge, Rob Light, Sylvia Rhone, Don Passman, Jon Platt, Neil Portnow and John Sykes.
From left: John Sykes, President, Entertainment Enterprises, iHeartMedia, Inc., Jon Platt, Sylvia Rhone, CEO, Epic Records, honoree Jay Marciano, Chairman & CEO, AEG Presents, Evan Lamberg, President, MFEI & President, North America, Universal Music Publishing, Alissa Pollack, EVP, Global Music Marketing, iHeartMedia and Rob Light attend MFEI Spirit Of Life honoring Jay Marciano at Shrine Auditorium and Expo Hall on Oct. 22, 2024 in Los Angeles, California.
Lester Cohen/Getty Images
Before Dion and Marciano (and John) took the stage, there was the matter of some fundraising and some fun to be had.
Following the cocktail hour, the evening opened with a mockumentary expressing deep skepticism about presenting the Spirit of Life Award to a concert promoter for the first time given how low promoters are on the music food chain, according to many of the film’s participants. The humorous fake doc, which featured Jody Gerson, Azoff, Kelsea Ballerini, Kane Brown, and many more artists and executives, also gave Marciano’s pretend origin story as an accordion player who started in the ‘70s playing with Herbie Hancock and tried to join a pre-Tears for Fears Roland Orzabal and Curt Smith in an outfit called George & The Rockets. Both Tears for Fears members were in on the joke and played their parts in the doc to Spinal Tap perfection.
The evening was hosted by comedian/Saturday Night Life alum Fred Armisen, who moved the night quickly along. He introduced David Blaine, who explained his connection to cancer was a personal one: the illusionist’s mother was diagnosed with cancer when he was 16 and died when he was 20. As he told the story beside a set of his initials that he had set ablaze, he added that “City of Hope is about putting out fires,” and then proceeded to put out the fire by spewing voluminous amounts of water from his mouth as if he had swallowed a fire hose. He also wondered into the audience for two slight-of-hand tricks that left the audience shaking its head in disbelief.
As dinner was being served, a live auction that included such items as Super Bowl tickets and a meeting with New Orleans native son Jon Batiste, a golden pass to AEG’s tentpole festivals, Coachella, Stagecoach and Jazzfest; and a Wes Lang original work of art, raised several hundred thousand dollars, greatly aided by Universal Music Group chairman Lucian Grainge and former Hipgnosis’ chairman Merck Mercuriadis, each of whom paid $100,000 for custom Rolexes that were originally gifted to Elton John and his band by AEG. Bernie Taupin was on hand to describe the auction items and help up the ante. It was all more money in the coffers of City of Hope, which the Music, Film and Entertainment Industry (MFEI) division has raised more the $160 million for since the partnership started in 1973, said Universal Music Publishing Group North American president Evan Lamberg, who is chairman of the MFEI board. He took on the new role after five years as president of the board, a position now held by iHeart’s executive vp of global music marketing Alissa Pollack, who also spoke about the Duarte, Calif.-based center, whose mission is to cure and prevent cancer, diabetes, HIV/AIDS and other life threatening diseases.
Elton John performs onstage during MFEI Spirit Of Life honoring Jay Marciano at Shrine Auditorium and Expo Hall on Oct. 22, 2024 in Los Angeles, California.
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In his acceptance speech, Marciano joked, “I may be Elton John’s worst opening act ever. As soon as you can get me off the stage tonight, the Spirit of Life will intersect with the Circle of Life.” He then got serious about the music industry’s relationship with City of Hope, which first came to Marciano’s attention when he worked at Universal with Zach Horowitz, whose parents helped build City of Hope. “As a concert promoter, I’ve been on a lot of tours, but when I took the tour of the City of Hope campus in Duarte earlier this year to witness firsthand the comprehensive, compassionate care, it was a deeply moving and powerful experience. I’m reminded that what counts in this life: In this moment when our world is so terribly divided on too many fronts, City of Hope remains the kind of common ground we can all stand on together… Our industry is often maligned for our excesses. We’re loud, we’re narcissistic, we’re showy, but we are also very generous. When the world is facing a crisis, it’s often our industry and the people in this room that step up first to lend a helping hand.”
Marciano introduced John, who called Marciano one of the “four diamonds” in his career, and credited Marciano with his deal to for his 2004 residency at Las Vegas’ Caesars Palace, which changed the face of how Las Vegas was,” and also coordinating his farewell tour. “We went out in the sunshine; I didn’t want to go out in the twilight.”
John closed the evening with a loving version of “Your Song,” a tender take on “Tiny Dancer” and an extremely robust, extended performance of “Rocket Man,” that had the crowd on its feet long before the song ended.
SYDNEY, Australia — Playbill Group, the venue management business that operates the Hordern Pavilion, a Sydney landmark, has struck a partnership with AEG Presents and Frontier Touring, part of the Mushroom Group.
Going forward, Michael Nebenzahl continues as managing director of Playbill, in a “business as usual” arrangement, reads a joint statement.
Playbill and Frontier, both Australian, family-founded companies proving competitive on the global stage, have much in common, Frontier Touring CEO Dion Brant tells Billboard. “When we met Michael and his team it became obvious that the similarities didn’t stop there. We think very similarly, we have similar values and a similar culture. Both companies care deeply and go the extra mile for their clients, be it a theatrical production, a sporting team, or a music artist. Both go out of their way to treat fans well. And both focus on hiring and developing talented people, care about their people and trust them to deliver day in day out.”
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He adds, “with all the things the companies have in common the partnership feels natural for both.”
Formed in 1958 by Brian and Jocelyn Nebenzahl, Playbill’s interests include management of the Hordern Pavilion, which this year celebrates its 100th anniversary, and will host the ARIA Awards this November for the third-successive year.
From its grand opening in 1924 until 1983 (when the now demolished Sydney Entertainment Centre first opened its doors), the Hordern, with its 5,500-capacity, was the largest indoor venue in the country’s biggest city. Over time, the room has hosted concerts by a who’s who of global superstars, from Frank Sinatra to Coldplay, Foo Fighters, Nirvana, David Bowie, Queen and the Jackson Five.
Playbill also merchandises for theatrical productions including musicals, national theatre and music companies in 12 countries worldwide, and partners with major sporting teams and operates venue concessions across the country and in Asia.
Playbill’s merchandise division has “been a mainstay” of the theater scene in Australia for over 60 years, notes Brant, “and is now a major force” on the world stage.
“I am delighted to be partnering with AEG Presents and Frontier Touring in this next phase of the Playbill journey,” comments Nebenzahl in a statement. “We have always prided ourselves on serving our customers, whether in musical theatre, sport or as a venue through the Hordern Pavilion. In AEG, we have found a like-minded partner to continue to honor the legacy my parents created when they founded the business.”
Frontier Touring and AEG Presents, the live-entertainment division of Los Angeles-based AEG, struck a strategic joint venture in 2019, formalizing a successful 12-year arrangement on tours into these parts. With that agreement, the award-winning Australian concerts specialist stepped into a global family whose portfolio includes venues around the globe, many at the arena-and-stadium level.
AEG has a long-established presence here through its then-named AEG Ogden joint venture, the largest venue management company in Asia Pacific. In 2019, AEG Facilities, the venue management subsidiary of AEG, announced a merger with SMG to create a new management empire called ASM Global, which would collect more than 300 facilities worldwide under a single banner.
“The Hordern and Frontier have a long-standing relationship bringing the best live music to Sydney,” comments Anthony Dunsford, GM Playbill Venues. “We look forward to continuing our role to bring iconic acts to the fans.”
City of Hope will present Jay Marciano, chairman and CEO of AEG Presents, with its prestigious Spirit of Life Award at a Oct. 22 gala headlined by legendary singer and songwriter Elton John.
City of Hope is one of the largest and most advanced cancer research and treatment organizations in the U.S. and a leading research center for diabetes and other life-threatening illnesses. The Spirit of Life Gala, organized by the City of Hope’s Music, Film and Entertainment Industry (MFEI) volunteer and fundraising group’s, will take place at the historic Shrine Auditorium and Expo Hall in downtown Los Angeles. Marciano is the 51st executive to be honored during the annual affair, recognizing individuals for their longtime philanthropic and humanitarian efforts. Besides managing some of the largest tours in history — Taylor Swift’s “Eras Tour” and Elton John’s “Farewell Yellow Brick Road” — Marciano is focused on galvanizing the industry to accelerate cancer research at City of Hope so that more people around the world may benefit from its findings.
In addition to the performance by John, attendees will experience a curated menu by chef Evan Funke, a master of the old-world techniques of handmade pasta, and an unprecedented act by magician and mentalist David Blaine — both experiences promise to round out an evening of magic. Comedian, actor, musician and writer Fred Armisen will emcee the event.
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“I am honored to be receiving The Spirit of Life Award from City of Hope and to be able to contribute to raising awareness and funds to speed its important work of eradicating cancer and improving lives for so many,” Marciano said in a statement. “I am also humbled and grateful that Elton John, a true superstar in every regard, has agreed to lend his immeasurable talents to this event with a performance that’s sure to inspire support for a cause that unfortunately touches so many lives.”
John’s historic, final tour saw the musical icon play 330 shows worldwide to over 6.25 million fans across the UK, Europe, North America and Australia. The U.S. leg of the tour concluded with three sell-out shows at Dodger Stadium. The concert was livestreamed on Disney+ in every territory the channel broadcasts in, a global first. He later headlined Glastonbury’s Pyramid Stage in June 2023, the final UK show before the Farewell Yellow Brick Road tour concluded in July 2023, marking the end of more than 50 years on the road. Now, the stage has been set for another very special performance at the Spirit of Life Gala.
“Jay is more than a colleague; he is a dear friend,” John said. “It is my pleasure to lend my support to him as he receives the Spirit of Life honor, especially given City of Hope’s dignity-giving supportive care for people who face cancer, along with its unmatched research for other life-threatening illnesses. Their important work has led to advancements in the field that have fortunately enabled so many people to live beautiful, long lives. Everyone should have that opportunity, and I’m honored to play a part in City of Hope’s work towards that goal.”
Founded more than a century ago to serve people who had trouble accessing high-quality, effective cancer treatment, City of Hope combines inclusive, compassionate care with big dreams realized through breakthrough scientific research.
“Our longstanding supporters in the entertainment industry are helping us deliver on our most important goal: saving lives,” said Robert Stone, CEO of City of Hope and the Helen and Morgan Chu Chief Executive Officer Distinguished Chair. “Thank you, Jay, and our partners for helping us ensure that people with cancer, regardless of race, socioeconomic status or geography, have equitable access to the most advanced cancer treatments available.”
In its 50-plus year history, MFEI raised over $150 million to benefit City of Hope research and care programs.
“The music industry has the power to unite millions of people for a cause, and when that cause is cancer research, the impact can be transformative,” said Kristin J. Bertell, chief philanthropy officer at City of Hope. “Jay’s support will amplify awareness, raise crucial funds, and inspire hope for millions of cancer patients and their families. It’s not just about entertainment; it’s about saving lives through the power of philanthropy,” Bertell continued.
“City of Hope’s MFEI Board cannot thank Jay Marciano, and his entire team, enough for all they are doing to help fight these horrible diseases,” said Evan Lamberg, president of Universal Music Publishing Group. “There is not a single person I meet that has not, in some way directly or indirectly, been affected by cancer. City of Hope continues its battle against cancer around the clock and looks to continue to make the quality of people’s lives better.”
MFEI’s Spirit of Life Gala will conclude a year-long fundraising initiative which will also include auctions and a dinner series to benefit City of Hope. Tickets and sponsorship information can be found here.
AEG Presents and independent Portland, Ore., promoter Monqui Presents are bringing a brand-new music venue to the city that will be located in the Lloyd District at the former Nordstrom building site on NE Multnomah Street.
Developed and operated by the two entities, the 68,000 sq. ft. venue will offer flexible seating for 2,000 to 4,250 attendees and feature a movable stage for dynamic event configurations. The strategic partnership will be led by AEG Presents’ president of Rocky Mountains and the Pacific Northwest Don Strasburg and Monqui Presents co-owner Mike Quinn.
“This is a project we’ve been working on with Don and the AEG Presents team for about ten years now — we have a great site, excellent design, and most importantly a shared vision in making the audience and artist experience a truly great one,” said Quinn in a press release. “We are extremely fortunate and excited about this partnership and thrilled to bring this venue to Portland.”
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The release details the new venue’s location as “prime” given its placement within the Lloyd Entertainment District boundaries with “its extensive surface and adjacent parking facilities, coupled with easy access to light rail, streetcar lines, and the recently completed north-south bike and pedestrian bridge, ensures unparalleled convenience for attendees.”
AEG Presents and Monqui Presents Partner to open new venue in Portland, Oregon.
Courtesy W.PA
“Mike and the whole Monqui team represent the fabric of Portland,” added Strasburg. “We worked together to find the perfect site and designed the perfect venue — we are excited to deliver the city of Portland the concert experience it so deserves.”
According to the release, the venue will boast state-of-the-art acoustics and sightlines optimized for every patron while accommodating a wide range of musical genres and special events, from intimate acoustic performances to extravagant EDM sets.
Portland-based firm Works Progress Architecture, which also designed Mission Ballroom in Denver, has been entrusted with designing the new venue.
“We’ve had an incredible 25+ year relationship promoting shows with Mike Quinn and Monqui and look forward to many more years of putting on historical shows together,” said regional vp of AEG Presents Pacific Northwest Chad Queirolo.
AEG Presents and Tim Hinshaw’s Free Lunch have entered into a strategic partnership, Billboard can exclusively report. Under the terms of the partnership, Hinshaw will be responsible for securing and marketing hip-hop, R&B and gospel tours for AEG’s global touring division.
The alliance follows in the wake of Kendrick Lamar’s “The Pop Out — Ken & Friends.” The Juneteenth concert at the Kia Forum in Inglewood, Calif. was presented by pgLang and Free Lunch. Streamed to fans around the world on Amazon Music — Hinshaw’s current client — the event broke the record for the most minutes watched of any Amazon Music production.
In announcing the partnership, AEG Presents president of global touring Rich Schaefer said, “Tim’s connection to hip-hop and R&B — whether it’s the music, the artists or the culture — is unmatched. I’m excited to bring someone of Tim’ stature on to help our team expand in an area we’ve already had so much success in. His spirit and energy will be a great addition to the touring team, and we look forward to learning from him as we help build our business together.”
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Free Lunch founder and CEO Hinshaw added, “I am honored that this chapter started with Kendrick Lamar’s ‘The Pop Out — Ken & Friends,’ an iconic moment for L.A. and hip-hop. Partnering with AEG is a natural next step for Free Lunch. I have been very fortunate in my career to play a role in delivering some of the most unforgettable live music experiences for the culture and look forward to continuing that success with Rich and the whole AEG team moving forward.”
Formerly Amazon Music’s head of hip-hop and R&B, Hinshaw launched Free Lunch in 2023. As noted in a release announcement, the multifaceted creative shop is principally focused on “authentically bridging the gap between culture and corporate America.” During Hinshaw’s five-year tenure at Amazon, he oversaw the streaming service’s industry strategy and partnerships across both genres, inclusive of the global flagship brand Rotation. Among the various projects he brokered was 2022’s exclusive livestream of The Big Steppers Tour: Live from Paris via Amazon Music and Prime Video. The event not only spotlighted Kendrick Lamar’s second performance in Paris, it also celebrated the 10th anniversary of his second studio album, good kid, m.A.A.d city.
Hinshaw also helmed artist negotiations for Amazon Music Live, a livestreamed concert series on Twitch and Prime Video that aired following Thursday Night Football. Among artists featured on the series were Lil Baby, A$AP Rocky and 21 Savage. Additional livestream projects under Hinshaw while at Amazon Music included: Tyler, The Creator’s Call Me If You Get Lost Live concert in his hometown of Los Angeles; Kanye “Ye” West’s #FreeLarryHoover benefit concert in L.A.; J. Cole’s Dreamville Festival from Raleigh and Summer Walker’s homecoming show in Atlanta for Black History Month.
Prior to joining Amazon Music, Hinshaw established the urban music division at Fender Guitars. He also worked in music marketing for Vans. Honored as executive of the year in 2022 for Billboard’s annual R&B/Hip-Hop Power Players issue, Hinshaw began his music industry career as co-manager of his songwriter brother, Charles “Prince Charlez” Hinshaw. That endeavor led to a joint venture label deal with Island Def Jam and a global co-publishing agreement with Rondor/Universal Music.
AEG Presents, a global leader in live music and events, announced Friday (May 10) that Brent Fedrizzi, who currently serves as co-president and COO of AEG Presents’ Rocky Mountains and Pacific Northwest regions, has been named president, North American regional offices.
Fedrizzi’s promotion follows Rick Mueller’s exit from the company, which the former AEG Presents president for North America announced earlier this week.
Fedrizzi, who will continue to be based out of Denver, is set to guide the company’s 100 U.S. venues – including the 50 owned and operated clubs and theaters in the AEG Presents portfolio – in all aspects of talent buying and promotion, as well as overseeing its 12 regional offices. He will report to AEG Presents chairman and CEO Jay Marciano and will join the company’s executive committee.
“I’ve known Brent for close to 30 years and have worked with him almost as long, so it’s especially gratifying to make this announcement,” said Marciano in a release. “He has a vision, a drive, and an insight into our business that’s been forged over his many years promoting events in every type of venue across the western United States. As co-president of our Rocky Mountain region, his feel for the business is a key reason AEG Presents is the dominant promoter in the market and the Denver office is one of our top performers. Simply put, he’s the right person for the job.”
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“When Jay and I first spoke about this opportunity, I jumped at the chance to work more closely with him, the regional team, and the company as a whole,” Fedrizzi said. “I’m excited for the challenge ahead, and I can’t wait to dive in; there’s never been a more exhilarating time in live events. I’m grateful for the trust Jay has put in me to guide the business into the future; the ability to do so with the people and the company I love is icing on the cake.”
A Colorado native, Fedrizzi began his career in 1991 at the Fey Concert Company in Denver, booking artists at various venues across the Rockies and the Southwest. In 1998, he joined forces with Chuck Morris and Don Strasburg to launch Bill Graham Presents/Chuck Morris Presents in the market. Through a series of acquisitions including SFX and Clear Channel Entertainment, that company would eventually become Live Nation in 2005. Fedrizzi remained there for nine years before leaving with Morris and Strasburg to join AEG Live as COO of the Rocky Mountain region. They quickly established themselves as the dominant force in one of the most competitive and active live music markets in the country and now promote more than 1,100 events annually at a variety of venues including Mission Ballroom, Red Rocks Amphitheatre, Fiddlers Green Amphitheatre and Ball Arena, among many others.
In addition to his work at AEG Presents, Fedrizzi is a board member and four-time president of the North American Concert Promoters Association, a four-time Academy of Country Music award nominee, and a nominee for International Entertainment Buyers Association’s promoter of the year. He currently serves as chairman of the board for Visit Denver and sits on the board of the Colorado Music Hall of Fame.
AEG Presents, the second biggest live events company in the world, and powerful Latin entertainment company Cárdenas Marketing Network (CMN), have partnered in a deal that will combine both companies under one roof. The partnership, in which AEG acquired an undisclosed stake in CMN and which AEG Presents chairman and CEO Jay Marciano describes as a “full partnership,” will explosively boost AEG’s Latin music business and is AEG’s first Latin partnership of this scope.
CMN ended 2023 at No. 4 on Billboard’s Top Promoter chart, and in 2022, it was No. 3, an enormous achievement for an independent company that CMN founder and CEO Henry Cárdenas self-describes as a “boutique concert promoter.” But it’s a very powerful boutique operation, with a slate that included Bad Bunny’s stadium tour in 2022 and currently Luis Miguel, Marc Anthony and Don Omar, among many other.
On its end, AEG is of course the powerhouse company behind Taylor Swift’s global tour and culturally-defining events like Coachella. Latin, however, was not its strong suit, although it promoted Karol G’s arena tour in in 2023. Now, AEG will have the Latin clout while CMN while have the global reach, and both companies will work together to create elevated and expanded experiences for artists and fans, with each benefitting from the complementary strategic alliance.
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“We are excited to partner with AEG Presents, one of the most powerful global forces in live entertainment. Together we look forward to making an even greater impact on the explosive growth in the Latin market,” said Cárdenas in a statement.
In an exclusive interview with Billboard, Cárdenas added: “We wanted to be bigger and more global. AEG is a giant company that also has venues and I’ve known Jay Marciano for 40 years, since he was president of Radio City Music Hall and Madison Square Garden. Jay knows who I am, and I know who he is.”
Marciano added: “Henry is a true entrepreneur and visionary, and what he and his team have built is simply awe-inspiring. We have been looking to expand our presence in Latin music and concerts for quite some time, and it was important that we took the time to find the right partner; we found it in Henry and CMN.”
The partnership between AEG and CMN has been actively in the works for approximately six months, but it was in both Cárdenas’ and Marcianos’ minds long before then.
“I feel like I’ve been chasing Henry for 40 years,” laughs Marciano. “It’s like the girl I’ve been chasing forever, and she finally said yes […] Henry was in Latin music way before any of us figured out it was an industry. Timing is everything. And I think the timing for us and for him finally, after all these years, aligned perfectly.”
Cárdenas has been in Latin music promotion for 44 years. In 2001, he sold CFA (Cardenas, Fernandez & Associates) — which at one point was the biggest Hispanic-owned event-promotion company in the U.S. — to Clear Channel Entertainment and Grupo Televisa. In 2004, he launched CMN on his own and quickly grew it all over again, eventually becoming the top Latin promoter in the country. In all his years of operation, he says, he has never lost money, save for during the pandemic.
“I’m a boutique concert promoter. I take care of my business. My tours have to be profitable, and we take care of each tour,” he says, emphasizing that his is not a cookie cutter approach to concert promotion.
However, Cárdenas also wanted to grow and become more global and in 2019, he acquired Arena Bogotá in Colombia. At this point, merging made sense, especially with a company like AEG, which has assets and artists that Cárdenas can work with in Latin America, and likewise, offers Cárdenas’ artists an entree into other markets.
The key, however, was the relationship with Marciano.
“It’s about people in this business,” says Marciano. “If you don’t have the right people, chances are you won’t be successful. With Henry we knew he had the foundation for decades and he could teach us a lot that we were missing.”
Cárdenas and Marciano had initial conversations several years back, at which time Marciano said: “Henry, I’m not going to hound you. But come the day you feel we’re better together than apart, give me a call.”
Last year he did, and conversations began in earnest.
“I think Henry believes Latin music is not just becoming big in North America but has the potential to become big in Europe and Asia and Australia and he can use our expertise and local offices,” said Marciano. “And we can also use his help because he understands the part of Latin music we’re just getting familiar with.”
Cárdenas will now take over AEG’s Latin activity and touring roster, which includes Carin León. In the spirit of AEG’s existing partnerships, such as the Messina Group or Golden Voice, Cárdenas will run the business, and make decisions on which artists and tours to bring to the business.
“I told Jay, ‘This needs to be fun. If it’s not going to be fun, it’s not interesting.’ I want to run CMN like I’ve always done,” says Cárdenas.
The AEG-CMN merger follows the 2021 acquisition of Mexican concert promoter OCESA Entertenimiento by Live Nation for $416 million for a 51% interest in the company.
No amount or stake percentage was disclosed for AEG’s purchase of CMN. But, says Marciano, “I think I have the Latin partner That I always wanted.”
AEG Presents announced the appointment of Jay Belin as vp of international touring. A prolific talent booker with over 17 years of live music experience, Belin will be responsible for executing major concerts across Europe with the AEG Presents Global Touring division, utilizing his strong history and relationships built in his previous roles. Directly reporting […]
AEG Presents is the latest music-related company to announce a move to the Nashville mixed-use district Nashville Yards, which is being co-developed by AEG and Southwest Value Partners.
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AEG Presents will relocate its regional office to Nashville Yards in 2025. The company’s new location will be comprised of the company’s regional office, members of its global touring division and the Nashville outpost of AEG Presents partner Messina Touring Group. Combined, these three entities oversee everything from bookings at intimate clubs to stadium tour dates, having promoted tours for artists including Kelsea Ballerini, Zach Bryan, Kenny Chesney, Eric Church and more.
AEG will also book and operate the upcoming 4,500-capacity music venue that’s slated to open in Nashville Yards in 2025.
Rick Mueller, president of AEG Presents North America, said in a statement: “We’ve been hyper-focused on expanding our presence in Nashville for a few years now. It’s a big opportunity for us to be consolidating all our operations under one roof at what’s soon to be one of the most popular destinations in the city, and to be booking and operating a new, state-of-the-art music venue on-site makes it that much more exciting.”
“We have an exceptional partnership with AEG, and together we believe we are constructing one of the most uniquely attractive music, retail and creative workplace environments in the world,” added Cary Mack, managing partner of Southwest Value Partners. “Independent of that, AEG Presents is a preeminent entertainment brand and operator of world class entertainment venues, and we are very excited to have their extended presence at Nashville Yards.”
In November, booking agency CAA announced that its Nashville office will also relocate to Nashville Yards in 2025. Upon completion, the 19-acre mixed-used development will feature pedestrian pathways, open green spaces, plazas and Class A+ office, residential, hospitality, entertainment, retail and culinary offerings.