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Employees at VICE were informed that the media group is stepping back from online news and preparing a round of heavy layoffs.
On Thursday (February 22), VICE News CEO Bruce Dixon sent out an internal memo informing employees that the media company would no longer be publishing on its flagship news site. “It is no longer cost-effective for us to distribute our digital content the way we have done previously,” Dixon wrote. “As part of this shift, we will no longer publish content on vice.com, instead putting more emphasis on our social channels as we accelerate our discussions with partners to take our content to where it will be viewed most broadly.”
There was more to the stunning development. “With this strategic shift comes the need to realign our resources and streamline our overall operations at VICE,” Dixon added. “Regrettably, this means that we will be reducing our workforce, eliminating several hundred positions. This decision was not made lightly, and I understand the significant impact it will have on those affected. Employees who will be affected will be notified about next steps early next week, consistent with local laws and practices.” The moves would not affect Refinery29, with the women’s lifestyle brand and website that Vice acquired in 2019 continuing as a standalone business.
The news reflects a stunning fall for VICE, which began as a publication covering punk rock and alternative music in Montreal in the 1990s founded by Suroosh Ali, Shane Smith, and Gavin McInnes who would go on to found the Proud Boys, the fascist organization that has aligned itself with the American far-right. At its peak, the Brooklyn-based company delivered news in a highly independent format with correspondents across the globe in addition to original programming such as Most Expensivest hosted by 2Chainz and F—- That’s Delicious by Action Bronson. The “Easy Rider” rapper took to social media on Friday, saying: “JUST WANTED TO MAKE SURE YA’LL KNOW I NEVER STOPPED MAKING F—K THATS DELICIOUS BECAUSE VICE IMPLODED.”
Representatives for VICE declined to comment when contacted by the press. The news comes amid several media groups announcing their downsizing measures such as Pitchfork and GQ, and Complex Media being sold off to the Ntwrk e-commerce platform. They joined news outlets such as The Washington Post, the Los Angeles Times, CNN, and ABC News which had initiated their cuts in recent weeks and months.
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With adidas’ popularity out in these street waning thanks to both Kanye West’s antisemitic outbursts and cutting ties with Kanye West over said outburst (can’t win for losing), New Balance is looking to come up further in the sneaker world. And they have a rap artist of their own in mind to help them get there.
Hypebeast is reporting that a new Action Bronson x New Balance collaboration is on the way. Just like the “Easy Rider” rapper, the New Balance 990v6 “Baklava” and the capsule collection that accompanies it is a very colorful affair. From bright yellow to more earth tone colors, the new collection is sure to catch eyes and even lure customers over to the New Balance side of things. (Just look at the resale prices for some NB sneakers that you never see on the block).
From Hypebeast:
Sneaking a shot of the shoe on-foot in his latest preview of the collaboration, Bronson has brought a banana yellow to the 990v6’s midsole and mudguard. Magenta laces also enter the mix while gray outfits a majority of the upper’s mixed material composition. Typical New Balance branding arrives with the “N” logo in silver and a co-branded tongue completing this first look at the arrangement.
Action Bronson was more than excited to be a part of the new collection. On his IG page, he let as much be known in the following caption. “I FLEW IN A HOT ASS MODEL FOR THE SHOOT IM SO PROUD TO WORK WITH THIS STUD. THANK YOU TO EVERYONE INVOLVED BEHIND THE SCENE FOR HELP BRINGING THIS MADNESS TO LIFE IN REALITY. IT WAS AND IS AN HONOR TO WORK WITH SUCH DEDICATED AND TALENTED MINDS. EVERYTHING DROPS THIS FRIDAY ON SPECIALIZINGINLIFE.com.”
While we don’t expect New Balance to reach Yeezy heights anytime soon, they’re definitely rising in popularity. And this new collection is poised to help them get more fans and customers when it drops later this week.
The Action Bronson x New Balance collab is set to drop March 17 via Specializinginlife.com followed by a New Balance release March 24. Will you be picking up any pieces from this collection? Let us know in the comments section below.
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