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Drake has remained at odds with Sacramento Kings star DeMar DeRozan ever since the former Toronto Raptor seemingly sided with Kendrick Lamar during the 6 God’s feud with the Compton rapper last year.
Footage went viral earlier this week when a DeRozan jersey was thrown on stage during Drake’s Sydney concert, and once he realized who was on the back of the No. 10, Drizzy discarded the jersey in disgust as “Rich Flex” rang off.

Like many DeRozan fans, the Sacramento Kings’ social media team came to the defense of the team’s superstar wing with a clip clapping back at Drake.

Trending on Billboard

The video uses Drake launching the DeRozan jersey, but is edited to a Kings fan happily catching it. “the 916 loves Deebo,” the Kings captioned the video.

Kings fans chimed in defending the Compton native in the Instagram comment section: “DeMar did more for Toronto and Canada than Drake could ever dream of.”

Another added: “SOCIAL TEAM NEEDS A RAISE!”

DeRozan spent the first nine years of his NBA career in Toronto, where he grew a close friendship with Drake, before being shipped off to San Antonio.

“No matter what, when it comes to him, he’ll forever have a friend in me and loyalty out of me because he cared,” DeRozan said of Drake in 2021 after leaving the Raptors. “He was there for me when everything was kind of going crazy.”

However, the relationship looks to have soured when DeRozan appeared in Kendrick Lamar’s “Not Like Us” video after K. Dot shouted out the hooper on the track. DeRozan also showed up to support Lamar’s Pop Out concert on Juneteenth, where Kendrick performed “Not Like Us” for the first time live.

DeRozan attempted to play it down the middle even after showing his support for Lamar. “We love Drake, we always can play him,” he said during an interview last summer. “Kendrick been a friend of mine, family. Damn near family, for a long time, for a while.”

Drake wasn’t having it, and he proceeded to blast DeRozan and the idea of the Raptors retiring DD’s No. 10 during an appearance on the Raptors broadcast in a game against the Sacramento Kings in November, threatening to “pull it down myself” if his number ever went up on a banner.

Watch the Sacramento Kings’ reaction to Drake spiking DeRozan’s jersey below:

Earlier this month, Warner Bros. Discovery and Cutting Edge Group announced they were teaming up to launch a joint venture to generate more money from one of the original Hollywood studios’ catalog of 400,000 movie and television songs.
The blockbuster deal — reportedly worth $1 billion — includes the Harry Potter and Lord of the Rings franchises, Friends, Game of Thrones, and Succession, to name a few.

This novel arrangment was inspired by WBD’s need to get more out of its most valuable assets as the rise of streaming shakes the fundamental economics underlying modern media businesses. Cutting Edge Group is a nearly 15-year-old company founded by Philip Moross, a former real estate developer who saw an opportunity to acquire, manage and develop music rights from films and TV shows.

Trending on Billboard

Now a three-prong company that also includes studios where partnering artists like Timbaland produce music specifically for Cutting Edge projects in the film, TV or wellness space, Cutting Edge is embarking on its biggest project yet.

Billboard spoke with CEG’s Moross about how the joint venture with Warner Bros. Discovery will work, including what Cutting Edge brings to the table and if they other joint ventures between music companies and studios to follow.

What are you aiming to accomplish with this joint venture, and what role will Cutting Edge play do day-to-day?

I put the idea [to WBD] that as we are solely focused on music, we could help make it a larger profit center for them. We are working closely with Warners’s music department … and hope to build a music business within the framework of Warner Bros. Discovery the way that Warner Chappel was in the past. We are a music business. They are a film and television business that incorporates music into their creative process. Our job is to effectively maximize the monetary end of it. But how it’s going to work on a day-to-day basis we are still working out. I will say We have no interest in changing the relationships [Warner Bros. Discovery] has with UMPG and Sony. We’re an independent and we don’t compete with any of them.

This is a massive catalog. How will you manage maximizing its value?

You compartmentalize—pure instrumentals, songs, etc.—and then see what the market wants from each category … and take into account the composers. We understand the composers are the lifeblood of the business. Warner wants to take care of them from a creative point of view.You must balance the economic value of that with the creative process. A composer may not want the main theme to Harry Potter used anywhere else, but the body of the music may be available. On the other hand, the song “Shallow” is a huge song, which is relevant now, that you may be able to get some very big synchs on. We are going to have to work to make sure all parties are involved–because it is not 100% owned by one party and the master is owned by Gaga’s record label. We have the time and inclination to do that whereas Warner is on to the next movie already.

You’ve got 400,000 titles so it’s not going to be quick and easy. If I am advising I’d be saying go for the top 20% that generate 80% of the revenue, but don’t lose sight of the gems in there.

Will Cutting Edge be providing its two cents on films?

We hope to provide input on songs for films in the works. In the core business of Cutting Edge, we’ve done that. We’ve bought catalogs of film rights and suggested to composers … to use the same themes again because creatively it works.

What is so important to Warner Bros. Discovery is maintaining creative integrity. They are never going to tell a director what music to use and what music not to use. … [and] it is not our role to impose any creative ideas. What we hope to do is to suggest [through the Warner Bros. Discovery music department] to the creatives, “If you’re doing Aquaman 3, why don’t you use the same themes from Aquaman 1 and 2 for certain characters?”

Cutting Edge’s Myndstream business does a lot linking music with the wellness industry. Are there opportunities in the wellness space in this catalog?

Absolutely it’s an area of focus for us. We work on [opportunities like these] all the time. There is a Nicholas Britell track called Agape [from the score of If Beale Street Could Talk]. It’s one of the most used tracks on Peloton for their meditation programs. Everything is about the emotional connection and identifying opportunities.

Everyone knows the soundtracks of “Harry Potter” and Friends. But there are music cues in the catalog as well. Can you describe what those are and their potential?

When you are watching a film or television show and you hear the background music, every item of music that sits in that film or television show is a cue. It is the background music that you’ve got right up to the songs. For example, The Rembrandts in Friends — the opening titles can be a cue. It could be the 3 ½ minute version of the Rembrandt song — a full song — or the 1-minute portion of that. That is the cue. The cue that is registered with BMI is earning its revenue from broadcast performance. So when the TV show plays, the network that is paying the royalty will pay the PRO which then pays the publisher, which in this case is our joint venture. We track to make sure nothing is missed.

How much of your day will be devoted to this?

[Cutting Edge’s] operating team will spend the majority of its time on this. It’s certainly the biggest deal that I’ve ever done. It deserves the attention because it is such a big scale.

What kind of return is this JV expected to produce on Warner Bros. catalog?

I can’t give you a number as to how much we will increase revenue. 

Tell us about your team.

This is a family affair. My background was in real estate historically; I gave it up in 2010. All three of my kids are in the business; 12 on 12 is run by my daughter Claudia, Freddie runs the MyndStream business, and Tara [Finnegan] runs the bigger picture. Tara has done an exceptional job in this whole process, but we have really navigated together from the beginning. Tim Hegarty and the Cutting Edge M&A team, as well. The deal could not have been done without them.

Do you think more studios will do deals like the one Cutting Edge has done with Warner Bros. Discovery?

I hope so. We are having discussions with various rights owners who are interested in maximizing the value of their music rights either through a sale or a partnership with Cutting Edge. They are driven by different motivations, which include the ability to release equity from ancillary rights that are fully amortized on their balance sheets; or the opportunity to work with Cutting Edge’s team of professionals to help with supervision, exploitation, soundtrack release and marketing.

There should be no major obstacles since we have completed the deal with WBD and proved the value we can add to these types of copyrights. We operate in a very specialist area of the music business and each rights owner has their own specific needs. It takes time to create a bespoke offer to meet these needs, which Cutting Edge is uniquely placed to do.”

The Backstreet Boys are psyched that they will be the first pop group to take the stage at Las Vegas’ Sphere in July, and when Billboard asked what fans can expect from the shows, AJ McLean promised, “one incredible experience,” while Nick Carter added “sensory overload.”

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In addition to performing their 1999 career-peak Millennium album in full along with some greatest hits and new single, “Hey,” McLean teased that there might be “some new adaptations of things,” requesting that attendees pack “something all white” for the 12-show run that will bring McLean, Carter, Brian Littrell, Kevin Richardson and Howie Dorough to the high-tech venue in July.

The Boys, who are now men in their mid-to-late 40s and early 50s, said they’ll be bringing their friends, and families, along for the ride, with McLean reminiscing about going from the original in-the-round configuration for the first Millennium run to the bump-up to the most state-of-the-art, “sonically overwhelming… visually outstanding” venue on the planet. (Check out the full interview in the video above.)

They’re also psyched to make history as the first pop band to touch down in the futuristic arena that to date has hosted U2, Phish, Dead & Company, the Eagles, EDM act Anyma and, later this spring, Kenny Chesney.

“Die hard fans are going to get a great experience, a great nostalgic moment,” McLean said, with Dorough revealing that they are working on the setlist at the moment. “Even just playing the whole Millennium album, there’s some deep cuts in there that we were just discussing the other day,” Dorough said. “[We were] reminiscing about some of the songs like ‘The Perfect Fan’ and ‘No One Else Comes Close to You’ [and ‘Spanish’] Eyes,’ which are songs that the fans probably haven’t heard since the Millennium tour.”

The 25th anniversary celebration of the album that topped the Billboard 200 for 10 weeks and has sold more than 24 million copies to date coincides with the July 11 release of Millennium 2.0, a two-CD collection featuring a remastered version of the original — including the hits “I Want It That Way” and “The One” — along with six demos from the sessions for the album, as well as b-sides from international releases, six live tracks and the previously unheard track “Hey.”

Richardson said “Hey” was tracked during the session for their 2019 DNA album, and while they all agreed it was a “beautiful song,” it didn’t quite fit that LP’s vibe. Not to worry, though, it will get its live debut on what McLean said will be the “massive” stage set-up that will include the men pulling off some of their most iconic choreography, and maybe some new moves.

As for who they would like to see at the Sphere once they’re done burning up the stage, Richardson said for sure Coldplay while Carter joked that he’s like to see, well, the Backstreet Boys.

The BSB will touch down at the Sphere on July 11, 12, 13, 18, 19, 20, 25, 26 and 27, as well as August 1, 2 and 3. The artist presale for the shows is open now, with the general on-sale slated to launch on Friday (Feb. 21) at 9 a.m. PT here.

While cameras were rolling on Sabrina Carpenter and Dolly Parton‘s music video set for their new remix of Billboard Hot 100-topper “Please Please Please,” the former was totally professional. But between takes, she fangirled exactly as much as anyone would having the Queen of Country on set with them.
In a behind-the-scenes video from the shoot posted to Parton’s official TikTok account Wednesday (Feb. 19), Carpenter — dressed in a checkered pinup leotard and a teased-to-the-heavens hairdo — loudly gasps with delight when she arrives on set to find her legendary collaborator already there, modeling sparkly shoulder pads and sunglasses.

“You look so cute!” Carpenter chirps ecstatically, smiling at the “Jolene” singer. “You look amazing.”

Trending on Billboard

The clip then shows footage of the pair bonding inside the rusting pickup truck used in the music video to tow a kidnapped man whose face is covered by a bag (but whose outfit just so happens to match one worn by Carpenter’s ex Barry Keoghan in the original “Please Please Please” visual). “We’re in a pickup truck,” the Girl Meets World alum tells the camera while leaning in close to Parton in the TikTok. “Big hair. The stars are all really aligning.”

After showing a few more shots of the two women filming the Thelma & Louise-esque project, the behind-the-scenes camera circles back to the duo having a love fest between takes. “We’re little, we’re blonde and we love each other,” the country icon says as Carpenter cackles.

“Two blondes are one thing, a collab with @Sabrina Carpenter is another,” reads Parton’s caption.

The post comes just five days after the pair’s duet version of “Please Please Please” arrived on Valentine’s Day, along with the rest of Carpenter’s Short n’ Sweet deluxe version. Announced shortly after the original LP took home best pop vocal album at the 2025 Grammys, the expanded edition also includes four new songs: “15 Minutes,” “Couldn’t Make It Any Harder,” “Busy Woman” and “Bad Reviews.”

On release day, Carpenter and Parton also posted a video of their first time meeting, which included an adorable bonding moment over their shared short statures. “I didn’t know how tall you were … you’re like my height!” the 5-foot “Espresso” artist gushed in the clip while hugging her longtime hero, later saying she “can’t wait” to look like Parton when she gets older.

Watch Carpenter fangirl over Parton on the set of “Please Please Please” below.

When the Country Radio Seminar (CRS) comes to a close on Feb. 21, five artists — Warren Zeiders, Dasha, Ashley Cooke, Drew Baldridge and Zach Top — will have 20 minutes apiece to make a lasting impression on programmers at the New Faces of Country Music show.
That 20-minute slot may not sound like much, but it’s significant. In its original incarnation, New Faces allowed artists to perform just two songs, which meant they had about seven minutes to win over a room of professional skeptics. Because of decisions made 25 years ago, this year’s class has nearly triple the amount of stage time to influence programmers from across the country. Many of those gatekeepers will be evaluating these artists’ work for the rest of their careers.

The long-tail importance can’t be discounted. In just the last week, Lee Brice had a conversation with a radio executive who recalled specifics about his New Faces appearance in 2011.

Trending on Billboard

“I knew that you got to get your face out there, and that people talk about it,” Brice says, recounting the obvious benefits of that appearance. “But they’re still talking about it [14] years later. That I didn’t realize.”

The New Faces show had make-or-break moments in its earliest years, building a reputation as a star-making platform. Alabama in 1980, Randy Travis in 1986 and Tim McGraw in 1994 all impressed the crowd with their two-song sets, solidifying support from broadcasters who inevitably helped them become significant ambassadors for the genre.

Conversely, a few artists snuffed out their possible futures with appearances that ran from amateurish to over the top. In one particular instance, an independent artist thanked the crowd for making her a “star,” though she had never reached the top 25 on Billboard’s country singles chart. The room’s influencers groaned audibly, and she only made one more chart appearance with a single that peaked in the 60s.

More stringent qualifications have since been instituted. The annual lineup was halved in 2000 from 10 artists to five. More recently, CRS instituted a vote of radio employees and other members of the music industry and media to select performers. That has changed the impact of a New Faces appearance. It previously represented an introduction to an artist; now it’s a confirmation of the industry’s embrace.

“The purpose of it is different,” Country Radio Broadcasters executive director RJ Curtis says, “but I still think it has significance and meaning for our event and for the artists’ careers.”

A Billboard study of the 413 artists who appeared at New Faces from 1970 to 2024 underscores the change. During the first 30 years, when the lineup usually featured 10 artists performing two songs apiece, more than half of them — 52% — reached the top 10 on Billboard‘s country singles chart in their careers. Since 2000, when the lineup was reduced to five acts performing for 20 minutes each, a whopping 91% have gone top 10.

The difference is significant, reflecting changes in not only the New Faces show but also the structure of the entertainment landscape. During the early days of CRS, there was no internet or even a country cable TV network. Programmers may not have seen an 8 by 10 glossy of all the artists or, in some cases, even received a 7-inch to sample. A New Faces appearance was literally a chance to make a first impression.

McGraw’s 1994 appearance is a case in point. He had had a polarizing hit with his novelty “Indian Outlaw,” but his second song that night was a still-unreleased “Don’t Take the Girl.” It effectively changed the narrative around his career.

“I’d never heard that song before,” Curtis recalls. “Tim nailed it. It was mind-blowing. The room was beside itself, and rightly so, and Tim has acknowledged that, yes, that was a big moment for him.”

Under current conditions, most attendees have likely met some of the New Faces artists and even had them sing in their conference rooms on radio promotion tours or had them perform for an acoustic, station-sponsored benefit. And with 20 minutes to play, the artists are better able to shape — if they’re so inspired — a set list that represents a musical journey. Curtis points to Eric Church in 2007 as an example.

“It was like an introduction or an autobiography, a statement about who he was as an artist, what he believed in and what his shows were going to look like if you hadn’t seen him live,” Curtis remembers. “To a lot of people who were the big Eric Church fans, it was about the live show. That was an experience — it wasn’t just a concert, it was like a shared experience — and Eric Church came out in 2007 and did a really clever [show], all tied in together. Very strategic.”

The decision to cut the lineup from 10 artists to five was likewise a strategic move by CRS. The late Charlie Monk, one of the seminar’s founders, told Curtis that in the show’s early years, performance slots were based less on the artists’ accomplishments than on their teams’ ability to pull strings.

“I hate to say this, but back in the day, it was kind of a smoke-filled room,” Curtis admits. “There were deals, there were ‘I scratch your back, you scratch mine’ [agreements] — that’s the way the business was back then.”

That meant there were acts appearing on the show who didn’t necessarily warrant the opportunity. The board decided to shrink the field from 10 performers to five in 2000 and institute criteria for the first time, including benchmarks related to airplay charts. (Beginning with the 2026 show, Billboard‘s multimetric Hot Country Songs will figure into eligibility.)

Naturally, requiring a specific level of success led to stronger lineups, and with only five slots, there have been plenty of instances where a worthwhile performer missed one year, but was eligible again the next year and made it. Zeiders, who will perform this year, is a prime example. That also strengthens New Faces, though it also means the showcase experience is different from its original concept. There’s less suspense about the artists, and a surprise breakout is far less likely. Instead, it’s more a celebration of the developing acts that the industry has already generally embraced.

“It was a predictor,” Curtis says, “and now it’s a validation.”

Myke Towers secures his 13th No. 1 on Billboard’s Latin Airplay chart as “Otra Noche,” featuring Darell, surges 13-1 for its first week atop on the chart dated Feb. 22. It’s the biggest jump of 2025 so far, out of the four songs that have ruled the tally.

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“Otra Noche” rallies to the top after a 36% surge in audience impressions, to 7.8 million, earned in the U.S. in the Feb. 7-13 tracking week, according to Luminate.

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The recent airplay boost for “Otra Noche” is perhaps due in part to Towers’ upcoming participation at SBS’ Calibash festival on March 7, with SBS’ WSKQ (New York) among the biggest supporters of the song, with the most plays for the tracking week, while Univision’s WXNY (New York), KAMA (Houston) and KDXX (Dallas), and SBS’ WMEG (Puerto Rico) round up the top five stations by spin count.

As “Otra Noche” takes the lead, it ejects Bad Bunny’s “El Clúb” from No. 1 after two weeks in charge. The latter drops 4-1 with a 17% dip in impressions.

“Otra Noche” gives Towers his 13th No. 1 on Latin Airplay in 2025. He previously reigned with “La Capi” in May 2024. Darell, meanwhile, returns to the summit after five years; “Otra Trago,” with Sech, Nicky Jam, Ozuna and Anuel AA, ruled for one week in 2019.

As “Noche” surges 13-1, it becomes the largest jump out of the four songs that have ruled Latin Airplay, and the only one to jump more than one slot to the top. Shakira’s “Soltera,” Bad Bunny’s “El Clúb” and Karol G’s “Si Antes Te Hubiera Conocido” all rose 2-1. The last song to have a larger jump to No. 1 came on the July 20, 2024, chart, when “Perdonarte Para Qué?” by Los Angeles Azules y Emilia climbed 15-1.

“Otra Noche” was the fourth single from Towers’ fifth studio album, La Pantera Negra, released August 2024 on Warner Latina. The album debuted at Nos. 7 and 2 on Top Latin Albums and Latin Rhythm Albums, respectively, last September.

Rizzle Kicks has learned not to question a bolt from the blue. While working on the lyrics for its mighty new LP, Competition is for Losers, the duo – comprised of rappers Jordan Stephens and Harley Alexander-Sule – was struck by moments of synergy. The two members had entered the studio with the intention to make “an album talking about exactly where we’re at in our lives,” says Alexander-Sule, 14 tracks of fluorescent-hued pop-rap that celebrate a journey to embracing stillness over momentum, peace over chaos.

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The pair’s freewheeling spirit shines on the record because of how easily its bars dip and traverse through different moods. Tracks like “Everything’s Aligned” and “Javelin” hone in on the realization that something truly powerful can still exist and thrive after years of fear have been pushed aside: for Stephens and Alexander-Sule, it’s a friendship that has withstood everything it has been through. 

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Rizzle Kicks formed in Brighton as teenagers in 2008, having attended music workshops together, and then south London’s BRIT School, which also helped to launch the careers of Adele, Lola Young and Olivia Dean. Within three years, it became one of the biggest acts in the U.K. For a moment in time, 2011 debut album Stereo Typical felt omnipresent; it blasted from car windows, it shot over TV montages, it echoed through shopping centres.

The 2011 hits “Down With the Trumpets” and “Mama Do the Hump” both went platinum. A breezy approach to music-making conjured images of giddy misadventures, cider-soaked conversations among friends that would roll until dawn, in-jokes formed from the simple, shared pursuit of a laugh. Rizzle Kicks defined a specific, more innocent time in youth culture, so much so that TikTok has turned to labelling any glimpse of sunshine in the U.K. as “Rizzle Kicks weather”.

Shortly after they released its second LP Roaring 20s in 2013, which landed at No. 3 in the Official U.K. Album Charts, the pair say they had lost a sense of purpose. They started to drip-feed a number of singles and EPs, and diversified into acting, but many of these one-off releases felt like “treading water,” Alexander-Sule notes.

Rizzle Kicks attempted to create another album, which never came out, while a U.K. tour booked for late 2016 was called off before the pair even hit the road. Though Stephens and Alexander-Sule remained close during this period, for a number of years, the question of working together again was scrupulously avoided.

They soon shifted towards solitary creative work, including respective solo material. There was broadcasting and some literary projects (2024 memoir Avoidance, Drugs, Heartbreak and Dogs and children’s book The Missing Piece) for Stephens, and for Sylvester, writing with the likes of ascendant British acts Rachel Chinouriri and Tom Grennan. 

Rekindling their creative partnership as Rizzle Kicks after more than a decade necessitated an open mind for Stephens and Alexander-Sule, and a willingness to let go. Speaking over Zoom, the pair discuss new beginnings, last November’s comeback gig at KOKO in London, and the greater purpose of their comeback.

Jordan, on Miquita Oliver and Lily Allen’s Miss Me? podcast, you spoke about witnessing “rebellious joy” at your comeback gig. What does that phrase mean to you?

Jordan: I guess I’d be careful about [the energy] being seen as rebellion, but it was incredible. If I’m feeling pumped, I’m thinking of [Irish rap trio] Kneecap – they’re actively doing guerrilla marketing, picking court cases against the government – that’s so serious! But my understanding of the gig at KOKO versus my understanding of the gigs we did 10 years ago is that the joy we’re providing feels a little bit different in these tough times.

It’s hard right now. I really, really hate saying that everything seems like it’s the end of the world. I don’t like being apocalyptic. But we’re seeing the worst of everything in the world right now; the news and social media is just more shocking than ever. The lane in which we exist might be more necessary, as we value community and live music. Being in a place with people who have a mutual interest is hugely important nowadays.

Are there any of your older songs that feel more potent or relevant now when playing them live?

Jordan: I loved playing the older songs [at KOKO]! In my mid 20s, after we put Rizzle Kicks on ice, I spent a lot of time dealing with stuff to do with being in the pop industry; how I felt about my own self-worth and understanding of achievement. In that time, through the work I’ve done on myself, I’ve turned around and realised that [Rizzle Kicks] did so well at such a young age. 

I actually really reveled in playing the songs that everybody loves. We made a breakthrough as being carefree, f–king joyful young men, you know? And that’s what we were talking about in the music. Don’t get me wrong, tracks like [2013’s] “Lost Generation” were politically-charged, to an extent. But we weren’t mouthy – ultimately, we just wanted to give people a good time.

Was there anything that shifted in your personal lives that made it the right time to return to music?

Harley: Making music with Jordan is my favorite thing in the world, and I just wanted that feeling back. Before, I was definitely struggling a lot with my mental health, and just over time, that got better. I spent a lot of time with people I love, and eventually, the desire to get back in the studio started to outweigh the pressure of returning to the stage. Other than the initial, overwhelming period after the news was out, I’ve dealt with everything a lot better than I could have anticipated.

Did you ever worry that the public’s reaction to the comeback wouldn’t meet your own expectations?

Harley: “I mean, if anything, when we announced that we were going to come back the response was overwhelming. I remember the day we put the KOKO tickets on sale, I said to my manager, ‘I’d be really happy if we could sell 300 tickets on the first day, that’d be great.’ And then it sold out in 15 seconds!

Jordan has remained in these media spaces over the years, but I’ve definitely been away from the world for a long time, so I found it quite overwhelming at first. There’s quite a lot of schools around where I live, and I was getting hounded for the first couple of weeks because our comeback videos were getting shared loads. I can’t believe how excited people were. 

We’re not trying to base this whole comeback on nostalgia, however. We want this to be something that can grow from here. We want to be in a space where we can continue to make albums and tour; we want this to be consistent, not just a ‘flash in the pan’-type situation. We could have easily released a song, done a tour, made a bit of cash, and then f–ked off again. The fact that this album has been in the works for four or five years is testament to how seriously we’re taking this era. We really want to push ourselves and progress.

How different does it feel to be writing from a place of acceptance in your life?

Jordan: For me, personally, I was so chaotic on the last album. This is the complex thing of mixing drugs with creativity, is that we have this whole historical notion around being a ‘tortured genius.’ I was messed up by crazy ideas, I needed grounding – but at the time, even Harley struggled to do that with me. I don’t have any real vivid memories of that time, other than I know where I recorded it, and I know I involved a bunch of my family in the process. 

In the past, I would have been eating loads of sugar, doing drugs and drinking [during recording]. Now I’m just drinking maybe one coffee. I’m thinking more logically and rationally; I’m a better rapper; I’m more relaxed and comfortable in the studio. I had great lyrics back in the day, but nowadays, I deliver bars with a little bit more confidence.

But also, I write so much slower than I used to! That’s one thing, I guess, that’s a blessing and a curse in a way. When I was younger, I used to think so fast, and sometimes I’d only be able to think in rhyme. But now, I only have one or two thoughts at a time. Sometimes they trouble me, but they’re calmer. So if I’m writing a rap, I don’t just write rap verses for no reason. I’m there for three or four hours writing a 16-bar verse, just because I’m chilling!

Warner Records has partnered with respected hip-hop and R&B executive Tim Hinshaw to launch Free Lunch Records, an extension of his creative and touring firm Free Lunch Agency, the companies announced on Wednesday.
The collaboration aims to provide Warner artists ready access to Free Lunch’s creative, touring and sync services while serving as a new platform for emerging talent. Warner Records senior vp of A&R Ericka Coulter has been named general manager of the upstart label, which also announces its first two signings in Syd and Alex Isley. Coulter will keep her continue her role at Warner, the label noted.

Hinshaw announced Free Lunch Agency in August 2023 while still head of hip-hop and R&B at Amazon Music, a role he held five years. At launch, Free Lunch said its goal was to “authentically connect brands with artists and culture through bespoke storytelling and real-life experiences.” The agency’s name is a nod to the free lunch programs provided by public schools and parks in underserved communities nationwide.

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While at Amazon, Hinshaw played a key role in securing major partnerships, including the exclusive livestream of Kendrick Lamar’s The Big Steppers Tour and Amazon Music Live performances featuring Lil Baby, A$AP Rocky, and 21 Savage. He also spearheaded deals for high-profile events, including for Tyler, The Creator, J. Cole’s Dreamville Festival and Summer Walker.

As Amazon executive Steve Boom said at the time, Hinshaw put Amazon Music into the conversation among the hip-hop and R&B community “in a way, frankly speaking, we were not.” His efforts there earned him executive of the year honors in Billboard’s R&B/Hip-Hop Power Players list in 2022.

Prior to joining Amazon Music, Hinshaw built the urban music division at Fender Guitars, worked in music marketing for Vans and co-managed his brother, songwriter Prince Charlez, leading to a joint venture with Island Def Jam and a global publishing deal with Universal.

Warner Records co-chairman and CEO Aaron Bay-Schuck praised Hinshaw’s ability to create impact beyond music. 

“Tom [Corson] and I are thrilled to welcome Tim and his Free Lunch team to the label,” said Bay-Schuck. “His expertise stretches far beyond finding and nurturing talent – he knows how to make sure his artists are making an impact. Early on in our conversations, it was clear bringing Tim and Free Lunch into the Warner fold would be a perfect synergy. Tim is immersed in the vast culture of hip-hop and R&B, across music, sports, fashion, and live entertainment, and together we’ll work towards our shared goal of uplifting the best and brightest in the genre.”

Hinshaw added that “by uniting Free Lunch Agency with Warner Records, we can combine our expertise in creative, music, and brand building to elevate the first-class roster,” saying, “together we’ll expand the scope of artist narratives to connect even more deeply with fans across the globe.”

A$AP Rocky was full of emotions in the moment a jury ruled he was not guilty in his 2021 felony shooting case Tuesday (Feb. 18). So much so, he leapt straight over a courtroom barrier into the arms of the first person he wanted to celebrate with: Rihanna.   In a news clip from a […]

Source: HipHopWired.com / iOne Digital

Hip-Hop icons Ja Rule and Juvenile catch up and trade stories on the latest episode of HipHopWired’s popular digital series, I Got Questions.
In the latest episode of the I Got Questions digital series from HipHopWired, two MCs who ruled rap music in the late 1990s and early 2000s in Juvenile and Ja Rule sit down to discuss their careers and perspectives in shaping the culture. After indulging in a sip of the Murder Inc. veteran’s new honey botanical whiskey Amber and Opal, Ja Rule shares the story of how Juvenile and Cash Money Records’ rise coincided with the appearance of his first group, Cash Money Click.

The “Holla Holla” rapper also shared how while on tour with Jay-Z and listening to Juvenile’s hit “Ha” from his 400 Degreez album, he witnessed Jay-Z come up with the verse for the eventual remix in his head. “Oh I got a verse for this, I’m gonna have to reach out to them,” Ja Rule said. Juvenile confirmed how he and Jay-Z connected to do the remix, and revealed that some down in his hometown weren’t too pleased. “Boy, a lot of people in New Orleans, the Hip-Hop heads were going crazy,” he began laughing as he reminisced, “but the hood, they were like “Man, why you did that? You sellin’ out!!”  Juvenile also spoke about the Hot Boys reunion with Lil Wayne, B.G., and Turk, expressing how emotional it was for him. “If people watch it, they see me turn around a lot and I was turning around a lot because I was wiping my face,” he said. “I wondered if people realized what I went through to get my brothers on this stage together.”
Both rappers spoke about how hard it was to get the love from fans in New York, which led to Juvenile reminiscing about his legendary night at the Tunnel nightclub. Ja Rule then spoke about witnessing Ice Cube’s iconic performance at The Apollo Theatre in Harlem after his break with N.W.A. “When he took the hat off, and we saw he cut the Jheri-Curl off, we were throwing knots of money at the stage!!! Like, “Yeah, we got him! He’s with us!!”, he said.  

They also shared stories about working with two historic producers like the late Irv Gotti and Mannie Fresh, and welcoming newer artists who sample his hits. “Don’t take the record and redo what I did. Take it in another direction, and reinvent it,” Juvenile stated.
Check out the entire interview above.