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How Friendship & Love of Music Brought Black Thought and El Michels Affair Together

Believe it or not, the onset of the COVID-19 pandemic wasn’t all that long ago. It’s been less than three years since the country went on lockdown, leaving U.S. residents stuck at home in quarantine as they worried about when they’d ever be able to safely walk outside. A lack of live concerts was one of many worries that were impacting the real world.

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Black Thought and Leon Michels were locked inside too — but they began to tap into their artistry to lock into some of the most prolific moments of their respective careers. Each of them was already accomplished. Black Thought is the lead MC of the revered hip-hop band The Roots, known as an unimpeachable lyricist who crafted thoughtful albums such as Things Fall Apart, wrecking the mic on viral moments like a Funk Flex freestyle that clocks in at over 10 minutes, and joining his bandmates every week on The Tonight Show with Jimmy Fallon. Michels is a founding member of Sharon Jones and the Dap-Kings and the founder/bandleader of El Michels Affair, a self-described “cinematic soul group” that has produced for or been sampled by A-list artists like Jay-Z and Beyoncé, Lizzo, Eminem and Lana Del Rey.

Along the way, the two began sending music back and forth to create Glorious Game, an album that finds Thought dropping gems over a dynamic mix of production by Michels. Some songs are live instrumentation all the way through, while others came from Michels crafting original compositions and then sampling his own work. But Black Thought is focused regardless of his partner’s approach: He unloads with in-the-pocket flows, colorful storytelling, and poetic sheen.

The duo’s new album is only the latest in a busy, nonstop stream of productivity from them over the past three years. Black Thought released 2022’s Cheat Codes album with producer Danger Mouse, recorded original programming with the audiobook company Audible, and has the next installment of his Streams of Thought EP series in the can already. El Michels Affair released the album 2021’s Yeti Season, Ekundayo Inversions with Liam Bailey, and also worked on Lady Wray’s Piece of Me, as well as songs with Norah Jones and Mary J. Blige.

Dropping next Friday (April 14), Glorious Game is brilliant in its own right, and neither artist seems to have any intention of slowing down. “I got a chance to experience what it felt like to be almost ahead of time, ahead of myself, in that I’ve had such a full clip of unreleased material,” Michels tells Billboard. “I’ve just been creative in such a high capacity that I don’t want to go back to the way it feels to have to do a deal, sit down with someone to figure out what you’re going to do and then go to take marching orders and fulfill the assignment. This is the way for me.”

In a Zoom call from their respective spaces, Black Thought and Leon Michels speak about sparking their creativity and maintaining their sanity during the pandemic — as well as the honor of helping LL Cool J revisit his ‘80s greatness, and why the Roots frontman sees himself as the greatest rapper of all time. 

How did you two first meet?

Leon Michels: I met Dave Guy when I was like 17, and he used to play trumpet with the Dap-Kings. He got a call to join The Roots on the Fallon show, and then Tariq and Dave became friends. Dave would bring Thought by the studio and we would just jam, making music impromptu with no real project in mind. And we used to do these annual concerts for the Baxter Street Art Foundation, these 40-minute sets of music. 

Black Thought: I got my hands on a Kenny Dope mixtape back in the day, one of his Soul Trippin series where he would mix up a lot of contemporary and older music. A lot of the stuff that I gravitated towards on this particular tape, come to find out, was stuff that was under the Daptone umbrella. So it was ensembles that were closely related to Leon, many of which he played some instrumentation in some way, shape, or form on. I just remember being amazed at how authentically they were able to capture the way music used to sound. I would come to find out it was probably attributable to them using a lot of the same equipment, and the whole analog-ness of it all in their recording process. 

We had a Roots Picnic in New York City, and it happened to have been my birthday weekend. I got my favorite DJs to spin — Stretch Armstrong and Rich Medina — and I got one of the bands that Leon was playing in at that time. I think it was under the Menahan Street Band configuration, but I would come to find out that it’s all the same dudes; they may switch instruments, or call the same group a different name on a different day. 

When we were going through our transition from Late Night to The Tonight Show, we were doing one of our last runs through Southeast Asia and Australia during a hiatus. [Television producer] Lorne Michaels suggested, “I think I think we need more horns,” so we had to expand The Roots’ band. We all knew who my favorite guys were, and our manager at the time, Rich Nichols, who his favorites were. We wound up reaching out to Dave Guy, and to Ian [Hendrickson-Smith], who plays saxophone with us now, and they began to transition into our band. 

At that point, I started just rolling with Dave to the studio. I was a fan, I just wanted to come and be a fly on the wall to see how what’s made is made. James Poyser started to come through, Questlove — a lot of us sort of started making our way out to the Diamond Mine to soak up the energy and inspiration. I think at that point, we decided that it would make sense to do a thing at some time together.

You guys started to work on this album during the top of the pandemic, in 2020. The album has tones of despair at times that feel specific to that, but these songs also would make sense no matter when they dropped. Where were you two creatively and emotionally during that time? 

Black Thought: Emotionally, I was dealing with a lot of the same fears and anxiety as everyone else. But from a creative aspect, I hit a stride and became more productive than I probably had in recent years. The Tonight Show continued, but it had become remote. “Two birds with one stone” doesn’t even begin to cover the amount like the number of items that I had in the fire.

The Roots, we signed our first deal when I was 18 or 19. I was always in a recording studio — so that was like my church, just the whole brick-and-mortar of it all. So it took a long time for me to wrap my head around working from my garage. But once it became a necessity and I had no choice, I dove all the way into it. I would record some of the Danger Mouse stuff, then I would record some Leon stuff, then I would work on my Audible Original. I had full days of work; I would leave the house and go across the driveway into my garage at 8 or 9 in the morning, and be busy until 8 or 9 at night doing back-to-back stuff.

Everything just took on a different level of importance — it almost became, “this might be some of the shit they dig up if we don’t make it to the other side of this. I want them to know that we were writing and recording some beautiful stuff.” It became representative of not only me in this particular moment, but of a generation. 

The idea is always to create a thing that’s going to be timeless, because you never know when those planets and stars are going to align [on the business side]. You never want to write anything that’s going to eventually feel dated. So the idea was not to follow any trends — which was perfect, because that’s right on brand with what Leon already does. This is the guy who, I couldn’t tell if this s–t was recorded in the ‘60s or the early 2000s when I first discovered him.

And it brought out a different sort of storytelling. I think my writing came to transcend time on this project. There’s some stuff that creates a visual in the context of imagery from the past, but there’s also Afrofuturism, and there’s also being present in this moment. It’s dope that we were able to bring that out of one another, and at a distance for a good chunk of it. Once we did start having in-person sessions, it was to put the icing on the proverbial cake.

Leon Michels: I already used music as an escape from problems in my life. That’s one of the greatest things about music: It’s like therapy. So when the pandemic hit, my knee-jerk reaction was to just immerse myself in music and work. We all went through it, so we all know how scary it was in the beginning. That was the only way I could get through the day. At the same time as I was doing this record, I was finishing up Yeti Season, and I was recording, like, Turkish fuzz guitar, and just thinking to myself, “In the scope with the world, what am I even doing right now?” But at the same time, it made me feel good.

Thought hit me up and said, “Send me music. I’m trying to stay busy.” The energy coming back was was so much: I sent him three songs, and a week later, I got all three back. Sometimes I’d get them back the next day. So I think there was just this urgency we both had. As soon as we did the first one, we already knew it was dope, so that was incentive to keep going. But also just to keep ourselves busy. I was very productive during the pandemic because it was the only thing keeping my head above water.

For both of you, the live element plays a big part in your creativity. How much did being in quarantine and unable to play for an audience impact your process?

Leon Michels: One of the things I learned that became very clear during quarantine was just the addition of [having] a person in the room — even if you’re not making music with them, but just having a cheerleader. Not having that, you have to make adjustments. You need people to say, “Yo, this is dope, let’s keep going.” So that proved tough. The way I got through that was — I would just tap out when that would happen. I would have these four-hour work days, and then just be done.

But to your other question, in terms of pulling inspiration all the time, I try to look at music as a job. You go to the studio every day from 9 to 5, some days suck and some days you catch a wave and you follow it. You only get those waves when you get them. But if you do it every day, you’re gonna get it more than if you don’t.

Black Thought: I agree. I’d say it was hit or miss, but more peaks than valleys. And not only the audience, but I began to take into account just all of the things and people and relationships that I had taken for granted, for better or worse. Some things you just assume because they’ve always been there, that they’re always going to be there. And when that shit is gone, it hits different. So I definitely missed the audience. And it doesn’t have to be 100,000 people. It could be an audience of one, 10, or 15. After a certain point, it was huge to see the rest of The Roots. We started to come together for those corporate gigs, and it’d just be us in a rehearsal studio with cameras. But still, just being around the rest of the ensemble was huge. And that’s audience enough: the brotherhood, the camaraderie.

But one thing that was spooky that we did during the pandemic was a benefit concert for the Apollo Theater. It was called Save Our Stages. We performed just for cameras, in a completely empty Apollo Theater. It was just us and the ghosts. You can feel a lot of those spirits, just ghosts and the energy, the residual energy of audiences past and so many performers past. They’re in the walls, it’s in the buildings. It was eerie to be in there and to feel that presence. That was a freaky one for me. A lot of venues that shut down during the pandemic still weren’t able to open back up, so it was about saving some of our iconic theaters and amphitheaters.

Thought, you said that your new standard is zoning in with one producer. What do you look for when deciding who that next producer is going to be? Do you try to make each producer different from the others?

Black Thought: It’s not a conscious effort to say, “I’m gonna make sure this guy is nothing like that guy.” It’s more of a like-mindedness, being able to latch onto some part of myself that I see within this other person. Once I’m able to identify that, that’s where we dial in. It’s not like you have to like everything I like, or we have to come from the same place. But any one of thousands of different variables that I’m able to see in someone makes it worthwhile to work with them.

I’ve found myself in quite a few equations where somebody hires me as a ghostwriter, or my label hooks up with this person’s label. And you find yourself in a room, sometimes with people you’ve yet to find what it is that you have in common. That’s when it’s work, work, work. And I’m not here for that s–t. I’m 50, you know what I’m saying? I do this because I love it, so it can’t be a heavy lift for me to engage in the process. That’s important, too. That just comes with, “Wow, there’s some familiarity, there’s something that I see in you that already existed in me.”

Leon Michels: In my career, I’d say 98% of the time — the music I’ve made that really works, there’s usually some sort of friendship before music. You have to like a person to make a record; even if it’s instrumental, it’s a personal thing you’re going on.

Black Thought: Yeah, it’s an exchange of energy in that way. It’s very personal, very intimate. You can’t really fake it. The closest you can come to faking it is through the advances in technology. You could do a bunch of electro shit, tweak it sonically, put thousands of layers of synthetic additives and preservatives to make it gel. But when you’re working with live instrumentation and analog equipment, recording to tape and shit like that, it’s gotta be the real deal. You can smell it.

Thought, you’ve worked with The Roots, Leon, and all of these other producers. And even on The Tonight Show and at Roots Picnic, you work with different guest performers. You’re bringing Diddy to this year’s picnic. How much does working with all of these other artists help you learn how to stretch your own creativity?

Black Thought: There are levels to it. Working with artists like LL, Rakim, Big Daddy Kane, Chuck D, and receiving their stamp of approval and having them look to me for any level of guidance. Recently, there was this bit we did on the Grammys that was inspired by a skit at the end of LL’s first album. It was on the cassette version, right before you turn the tape over. It was probably a throwaway moment for him as a young person that he probably has no recollection of some 30 or 40-odd years later. But it was super impactful for me as an emerging artist, and it’s something that I’ve maintained access to in my mental ROM of sorts. 

Some people were filming while we were rehearsing this thing; I was teaching him this little bit that I’d written, and I’d changed the words, but it was his melody, his routine from when he was like 16 years old. He was so animated and excited to learn it. Visibly, his energy is on a bean; and I’m sitting there just super focused, hands in my pockets and slightly bobbing my head. Everybody who looks at this tape is like, “Yo, you act like you’re not an LL fan. Why you frontin’?” I’m like, it’s not even that. I’m such a fan that I’m laser-focused on maintaining the integrity of this thing that he created, especially now, at a point in time where he might not even remember that s–t.

But it was so important to me. That’s collaboration at its best, for me: when I get to work with someone and indicate to them how important this thing was. It may have just been a regular Monday for them in 1985, but had it not been for this, I wouldn’t be here. I wouldn’t have been able to provide for my family in the way that I’m able to now. Those are the moments that are super important. That’s when I get to work with the OGs.

For the longest time, the conversation about you seemed to be focused on, “Black Thought is the most underrated rapper.” Now, the respect and adulation is there, based on not only your moments with The Roots, but your solo career. Talk about that evolution and if there was any tension amongst the group when you pursued solo endeavors.

Black Thought: For me, it’s just been a natural evolution. There was a point in my career when people would always come up and say, “Yo, you’re the most underrated rapper.” But I mean, if everyone says you’re underrated, then I’m rated! [Chuckles.] I’ve got a great deal of respect for very many artists. And it’s not just OGs; I keep my ear to the street, I associate with emerging artists, I reach out to folks who have no idea that I’m their fan, I build bridges and develop relationships. There’s no one that I’ve ever had a great deal of respect for who it wasn’t mutual. All the validation that I’ve ever needed, I’ve always received from anybody whose opinion matters to me. So that’s created a level of security.

I’ve never had anything to prove. I’ve always been humbled, and I’ve always been a team player. It’s not always about getting my shine, and that’s why I’m still here. As far as artist rankings and where I fall as an MC, I think I’m probably one of the best dudes, if not the best dude. I’m not saying I’m without flaw, but I’m such a student of the culture that I’m aware of my flaws and I’m aware of everyone else’s as well. And I’m aware of everyone else’s insecurities. And I think they’re aware that I’m aware. That’s why when you go down a list of artists that rappers want to rap with, I don’t rank high on those lists. I rank high on the list of, “let’s act like this motherfucker does not exist, because it will better serve my brand.” [Laughs.]

Starting to work outside of The Roots, that happened in a natural way. I’ve had my own record deals throughout my career, but it just wasn’t time to deliver those pieces yet. I’ve been working on different albums here and there, and at whatever moment in time, we just came to the decision that it will better serve our collective and the greater good to either scrap the project, put it on hold, or break it down and say, “This isn’t a Black Thought project, we’re gonna call it The Roots.” We started this group in 1987, and I’m better today than I was yesterday, and I was better the day before that than I was in the ‘90s, the ‘80s, and so on and so forth. We continue to evolve and continue to get better. And I don’t know that if I’d done it any other way — I might have received those accolades at the moment in 1998, but I don’t know that I would still be able to receive them now. Or that I would have been able to reinvent myself in the way that I am right now.

I was driving home from work last night and picked up my daughter from school. She’s 17. She said, “Dad, you got any ops?” In order to be my op, we got to be on the same level for me to even consider anything that you say or do in a way that’s worthy of my response. So for any other rapper to be my op, you got to be able to go perform at the White House, and then go perform with Griselda, and then be on Sesame Street the next day. That’s the space that my career has afforded me to exist in, and there’s nobody else that’s on that level.

So no, I don’t got no ops, I don’t have any competition. It’s only one Roots, it’s only one Black Thought, and I wouldn’t be able to exist in this space that I do had it not been for The Roots. So I’m thankful for that association, and for being able to blend into something bigger than myself for all these years. I’ve never had to bite my tongue, I’ve never had to change what I stand for, or rap in a different way. And I’ve still been able to have entry into anywhere that I wanted to be in the world. That’s from The Roots as an ensemble, and I’m still that dude. I’m the GOAT. That’s how I look at it.

Selena Gomez, Harry Styles, Bad Bunny & More Nominated for 2023 MTV Movie & TV Awards

Selena Gomez, Harry Styles, Bad Bunny, Austin Butler and Doja Cat are among the nominees for the 2023 MTV Movie & TV Awards. The show, hosted by Drew Barrymore, will air live May 7 from Barker Hangar in Santa Monica, Calif., starting at 8 p.m. ET/PT.

Gomez is up for best performance in a show for her role in Only Murders in the Building and best kiss for her smooch with Cara Delevingne in that show. In addition, Selena Gomez: My Mind & Me is nominated for best music documentary.

The other nominees in the latter category are Love, Lizzo, The Day the Music Died: The Story of Don McLean’s American Pie, Halftime (about Jennifer Lopez) and Sheryl (about Sheryl Crow).

Styles is nominated for best villain for his role in Don’t Worry Darling and best kiss for his smooch with David Dawson in My Policeman.

Bad Bunny is nominated for two awards for Bullet Train: breakthrough performance and best fight, for a confrontation with Brad Pitt.

A few of the nominees also received Oscar or Emmy nominations. Austin Butler, an Oscar nominee for his breakthrough role in Elvis, is nominated here for best performance in a movie, but his four rivals were not Oscar-nominated. They are Florence Pugh in Don’t Worry Darling, Keke Palmer in Nope, Tom Cruise in Top Gun: Maverick and Michael B. Jordan in Creed III. (The latter film was released in 2023, so Jordan may land an Oscar nod next year.)

It’s a similar story in the nominations for best song. Lady Gaga’s “Hold My Hand” from Top Gun: Maverick and Rihanna’s “Lift Me Up” from Black Panther: Wakanda Forever, both of which were Oscar-nominated, are nominated here too, but the other four nominees here were not Oscar-nominated, for a variety of reasons. OneRepublic’s “I Ain’t Worried” (Top Gun: Maverick) and Taylor Swift’s “Carolina” (Where the Crawdads Sing) simply didn’t receive enough support. Doja Cat’s “Vegas” (Elvis) was ruled ineligible because it borrowed so heavily from the 1950s classic “Hound Dog.” Demi Lovato’s “Still Alive” is featured in a 2023 film, Scream VI.

The event, honoring work in both movies and television, across scripted and unscripted, will air on MTV internationally in more than 170 countries.

Top nominees for scripted programming are Top Gun: Maverick, Stranger Things and The Last of Us, with six nods each, followed by The White Lotus and Wednesday, with four nods each.

Top nominees for unscripted programming are Jersey Shore Family Vacation, RuPaul’s Drag Race, The Real Housewives of Beverly Hills and Vanderpump Rules, with two nods each.

There are two new categories – best reality on-screen team and best kick-ass cast.

Beginning Wednesday (April 5), fans can vote for their favorites across 26 gender-neutral categories by visiting vote.mtv.com through April 17 at 6 p.m. ET.

Executive producers for the 2023 MTV Movie & TV Awards are MTV’s Bruce Gillmer, Wendy Plaut and Vanessa Whitewolf, along with Den of Thieves’ Jesse Ignjatovic and Barb Bialkowski. Jackie Barba and Alicia Portugal are executives in charge of production and Lisa Lauricella and Mike Ostolaza serve as the music talent executives.

Here’s the complete list of nominees for the 2023 MTV Movie & TV Awards:

Best movie

Avatar: The Way of Water
Black Panther: Wakanda Forever
Elvis
Nope
Scream VI
Smile
Top Gun: Maverick

Best show

Stranger Things
The Last of Us
The White Lotus
Wednesday
Wolf Pack
Yellowstone
Yellowjackets

Best performance in a movie

Austin Butler — Elvis
Florence Pugh — Don’t Worry Darling
Keke Palmer — Nope
Michael B. Jordan — Creed III
Tom Cruise — Top Gun: Maverick

Best performance in a show

Aubrey Plaza — The White Lotus
Christina Ricci — Yellowjackets
Jenna Ortega — Wednesday
Riley Keough — Daisy Jones & The Six
Sadie Sink — Stranger Things
Selena Gomez — Only Murders in the Building

Best hero

Diego Luna —Andor
Jenna Ortega — Wednesday
Paul Rudd — Ant-Man & The Wasp: Quantumania
Pedro Pascal — The Last of Us
Tom Cruise — Top Gun: Maverick

Best villain

Elizabeth Olsen — Doctor Strange in the Multiverse of Madness
Harry Styles – Don’t Worry Darling
Jamie Campbell Bower — Stranger Things
M3GAN – M3GAN
The Bear — Cocaine Bear

Best kiss

Anna Torv + Philip Prajoux – The Last of Us
Harry Styles + David Dawson – My Policeman
Madison Bailey + Rudy Pankow – Outer Banks
Riley Keough + Sam Claflin – Daisy Jones & The Six
Selena Gomez + Cara Delevingne – Only Murders in the Building

Best comedic performance

Adam Sandler – Murder Mystery 2
Dylan O’Brien – Not Okay
Jennifer Coolidge – Shotgun Wedding
Keke Palmer – Nope
Quinta Brunson – Abbott Elementary

Breakthrough performance

Bad Bunny – Bullet Train
Bella Ramsey – The Last of Us
Emma D’Arcy – House of the Dragon
Joseph Quinn – Stranger Things
Rachel Sennott – Bodies Bodies Bodies

Best fight

Brad Pitt (Ladybug) vs. Bad Bunny (The Wolf) – Bullet Train
Courteney Cox (Gale Weathers) vs. Ghostface – Scream VI
Jamie Campbell Bower (Vecna) vs. Millie Bobby Brown (Eleven) – Stranger Things
Keanu Reeves (John Wick) vs. Everyone – John Wick 4
Escape from Narkina 5 – Andor

Most frightened performance

Jennifer Coolidge – The White Lotus
Jesse Tyler Ferguson – Cocaine Bear
Justin Long – Barbarian
Rachel Sennott – Bodies Bodies Bodies
Sosie Bacon – Smile

Best duo

Camila Mendes + Maya Hawke – Do Revenge
Jenna Ortega + Thing – Wednesday
Pedro Pascal + Bella Ramsey – The Last of Us
Simona Tabasco + Beatrice Grannò – The White Lotus
Tom Cruise + Miles Teller – Top Gun: Maverick

Best kick-ass cast

Ant-Man & The Wasp: Quantumania
Black Panther: Wakanda Forever
Outer Banks
Stranger Things
Teen Wolf: The Movie

Best song

Demi Lovato – Still Alive (Scream VI)
Doja Cat – Vegas (Elvis)
Lady Gaga – Hold My Hand (Top Gun: Maverick)
OneRepublic – I Ain’t Worried (Top Gun: Maverick)
Rihanna – Lift Me Up (Black Panther: Wakanda Forever)
Taylor Swift – Carolina (Where the Crawdads Sing)

Best docu-reality series

Jersey Shore Family Vacation
The Real Housewives of Beverly Hills
Family Reunion: Love & Hip Hop Edition
The Kardashians
Vanderpump Rules

Best competition series

All-Star Shore
Big Brother
RuPaul’s Drag Race: All-Stars
The Challenge: USA
The Traitors

Best host

Drew Barrymore – The Drew Barrymore Show
Joel Madden – Ink Master
Nick Cannon – The Masked Singer
RuPaul – RuPaul’s Drag Race
Kelly Clarkson – The Kelly Clarkson Show

Best reality on-screen team

Mike “The Situation” Sorrentino, Vinny Guadagnino, Pauly D (MVP) – Jersey Shore Family Vacation
Tori Deal and Devin Walker – The Challenge: Ride or Dies
RuPaul Charles and Michelle Visage – RuPaul’s Drag Race
Ariana Madix, Katie Maloney, Scheana Shay, LaLa Kent – Vanderpump Rules
Garcelle Beauvais and Sutton Stracke – The Real Housewives of Beverly Hills

Best music documentary

Halftime
Love, Lizzo
Selena Gomez: My Mind & Me
Sheryl
The Day the Music Died: The Story of Don McLean’s American Pie

Christina Aguilera Reveals She Lost Her Virginity ‘Later Than You Would Think’

Christina Aguilera knows “What a Girl Wants,” so she launched her own sexual wellness brand Playground aimed at empowering women. And in a revealing Wednesday (April 5) appearance on Alex Cooper’s Call Her Daddy podcast, the 42-year-old pop legend promoted her products while diving deep into her life and career, touching on everything from the surprising age she lost her virginity to battling double standards as a young artist.

Though she didn’t reveal the exact time in life she lost her V-card, Aguilera shared that “it was later than you would think, given the girl that was doing ‘Dirrty’ and all this stuff.” “It’s so funny that I gave this persona because I probably was the last person to lose my virginity,” the vocalist said, referencing the explicitness of her earlier songs and music videos.

“[Sex] was something that was for me,” she added. “I guess that’s why my messages went the way they did, too, because I owned it first, maybe.”

Speaking of her early days, the five-time Grammy winner opened up about feeling misunderstood by the public and villainized by the media when she was promoting her album Stripped in 2002, which she said is her favorite era in her decades-long career. “I was like, ‘I have to do songs that mean something to me and are valid to who I am and being fearless and talking about anything,’” Aguilera told Cooper. “And that includes sexuality! I felt that there was a lot of shame and fear around the subject … so I just wanted to be who I was and make a safe space for everyone to feel food — and make it a conversation.”

“Growing up in this business, they’re gonna see you as a teenager, kid, they’re gonna see you as a young woman coming into your body, expressing yourself,” added the star, who as a young performer was on The All New Mickey Mouse Club in the early ’90s. “They’re gonna see you pregnant. They’re gonna see you go through the gambit of different places and stages in your life where you’re different kinds of weights. It’s so hard to just be inundated with different opinions.”

In addition to reflecting on growing up in an abusive household and giving pointers on her favorite X-rated activities, Aguilera also spoke about why she’s such a fan of her own Playground products, sharing that she prioritizes “defending or celebrating or opening conversations and doors for women to feel safe enough to talk about their sexuality and what that means for them.” “Everybody is so different and there is no shame in the game,” she added.

Listen to Christina Aguilera’s episode of Call Her Daddy below:

How a Used Guitar Led DannyLux to Find His Love For Music & Songwriting

DannyLux would run to the door every time he’d hear his dad get home from work. As a sanitation driver in the Coachella Valley area, “he would always find things and bring them home,” the 19-year-old singer-songwriter remembers. “He would find pans for my mom, or furniture that was completely new. And he would randomly find toys. He got home one day and I just see a guitar case in his hand and I’m like, ‘no way did he just find a guitar.’ He gave it to me and I immediately wanted to learn to play.”

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That was 12 years ago. Since then, DannyLux — who is part of a new generation of rising Mexican artists — has only honed his guitar-playing skills, after “begging” his mom to put him in guitar classes. Instead, she put him in the church choir and that’s where he learned to play “the basics.” The first song he ever learned to play was “Let It Be” by The Beatles. “My mom literally has a video of me singing it as a kid — I was like seven years old, and I have a huge guitar with my hand barely going over it,” the “Te Fallé” singer says.

It wasn’t until high school that he discovered Mexican music and his knack for songwriting. “I got kicked out of the school soccer team because of my grades,” he recalls. “It happened around when the pandemic started, so I would just go on TikTok and I’d hear a lot of Mexican songs and think, ‘These songs are sick, they sound so romantic.’ I decided to stick to music. I wasn’t the best at school and I wouldn’t get the best grades, so I wanted to at least do something right.”

In 2021, he hit No. 1 on Billboard‘s Latin Songwriters chart thanks to “Jugaste Y Sufrí,” his collab with Eslabon Armado. Last year, Warner Music Latina signed DannyLux in a partnership with his indie label VPS Music. He’s set to make his Coachella debut on April 14 — a homecoming for the singer-songwriter, since he grew up in that area. Now, he’s also part of the 2023 Fender Next class, an artist development program designed to elevate rising musicians that are pushing guitar forward in music, alongside other emerging artists such as Yahritza Y Su Esencia,

“It’s crazy, because the next guitar that I got, after the first one that my dad found, was an acoustic Fender guitar one for beginners,” he says. “That’s the guitar that I mainly used to learn everything. I would take it to school and just randomly play for my friends. Honestly, it’s crazy to be part of the Fender Next program — it’s a blessing.”

According to Fender, in the last two years, 38% of 16 million new guitar players identify as Latin, “emphasizing the need for Fender and the industry at large to support and ensure players from all backgrounds have a barrier-free experience in learning guitar.” (The company also found that 58% of beginners use TikTok weekly or more frequently.)

Yahritza y Su Esencia broke out last year after they went viral on TikTok. Their debut single, “Soy El Único” debuted at No. 20 on the Billboard Hot 100, making Yahritza Martinez — the trio’s lead singer — ​​the youngest Latin performer to enter the all-genre tally at 15 years old.

The sibling trio — a best new artist nominee at the 2022 Latin Grammys — is also part of the Fender Next program. “When I play my guitar, I am able to dream out loud,” Yahritza says in a statement. “I drift into a space that is just me, my guitar and my thoughts and it is a big part of how I roll these ideas out, when writing music.”

“Playing my bass has always helped me relax and helps keep my mind busy especially in tough times,” says bass player Jairo Martinez. “It inspires me to create new music and reminds me of how blessed I am to be talented enough to play such a beautiful instrument.”

The trio’s guitarist and songwriter, Armando Martinez, adds: “My guitar just makes me feel complete when I play it, like my best friend that I carry with me almost everywhere I go, especially on this incredible new journey as artists we are on! It’s also important to me because it’s gotten me through many hard times when I didn’t have anything else in life to look forward to. Learning new things on my instrument is really magic for me.”

DannyLux

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Yahritza y Su Esencia

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Roddy Ricch & Rich Homie Quan Had Some Mild Beef, All Is Well Now

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Rich Homie Quan Concert After Party

Roddy Ricch, one of the young stars of the current generation, and Rich Homie Quan, a talented artist in his own right, got into some mild back and forth online. However, the two rappers patched up their differences but not before Twitter got some hot takes off.

Roddy Ricch, 24, exploded on the scene in 2018 with his gold-selling mixtape Feed Tha Streets II and in 2019 with his double-platinum debut studio album Please Excuse Me for Being Antisocial. Rich Homie Quan, 33, has a number of plaques on his wall for “Type Of Way,” “Flex (Ooh Ooh Ooh),” and big features with the likes of YG, Lil Dicky, and others.

As we understand it, Rich Homie Quan hopped on social media to question why Roddy Ricch removed his verse from a DJ Drama track (“FMFU”) that was due to come out and challenged his rapping peer to a VERZUZ battle to the tune of millions of dollars. This prompted an unfortunate battle of generations who forgot Quan had joints on the radio long before Roddy Ricch, who definitely isn’t a slouch himself.

As it stands, both Roddy Ricch and Rich Homie Quan settled this mock meat tussle like men and hopped on the phone with Quan posting to his Instagram Stories that the pair “settled it like men” and apologized for going at the young star.

Hopefully, this translates into new music coming from the pair as there is enough room for both of these greats to eat out there.

Check out reactions from all sides in the tweets collected below.

Photo: Getty

Talia Smith Got Eliminated From ‘The Voice,’ But Won the Night With Her Surprise Pregnancy Reveal

Talk about turning an L into a W. After Team Niall’s Jerome Goodwin III and Talia Smith dueled it out on stage during the final night of Battle Rounds on The Voice on Tuesday night (April 5), the newbie coach had to make a very hard decision about who did Sam Smith’s “Like I Can” justice, with Smith shocked the world with her breaking news.

Kelly Clarkson was impressed with Godwin’s control, as well as Smith’s range and capability. “I could not take my eyes off of you,” she said. And though it wasn’t her tough choice to make, Clarkson said she was going to be “bummed to see either one of you go.” Coach Horan admitted there were “some pitch issues across the board” before saying Godwin won the day with his “composure.”

Smith took the elimination in stride, though, because she had her own wild card to reveal. “This whole journey started with a sad story and now I’m standing here and my whole life has changed, so I’m just grateful,” she said. “Thank you for the opportunity, I’m just happy to be here.”

Then, patting her belly, she added, “I want my future baby to look onstage and be like, ‘That was my mommy!’”

Mother of two Clarkson was gobsmacked by the Beyoncé-like baby bump reveal . “Did she just say baby?” she asked Horan, who jumped up to hug Smith. “Oh my God, that’s incredible!” Speaking to camera after the elimination, Horan called Smith “such a lovely lady, and an amazing singer,” adding, “I’m sad to see her go.”

Season 23’s next episode, “Best of the Blinds, Battles and Blake,” will air on Monday (April 10).

Check out the video of the blessed moment below.

Why Can’t Music Fix Its Fake Streams Problem?

In May 2022, the German Music Industry Association (BVMI) set its sights on “curbing streaming manipulation and streaming fraud.” These issues are “a central concern” for the music business, the organization wrote in a confidential document reviewed by Billboard, due to their “distortion of the chart ranking and/or influencing of royalty payments.” As a result, BVMI issued a call for proposals to “establish a ‘Fraud Detection System.’ ”

Related discussions have been taking place around the music industry recently. In January, the French government published what appears to be the first-ever national analysis of streaming fraud. In the United States, the outline of a fraud-mitigation proposal is circulating among several distributors, publishers and streaming platforms, while the annual Music Biz conference in Nashville in May will feature not one but three panels on the topic.

Why all the sudden attention on this issue? The Centre National de la Musique (CNM), an organization that operates under France’s Ministry of Culture, found that 1% to 3% of streams in the country were fraudulent in 2021. If those numbers were to hold true for the worldwide music market — which IFPI valued at $17.5 billion in 2022 — that would mean approximately $175 million to $525 million of streaming royalties are being hijacked globally.

Some think that’s on the low end. The streaming service Deezer has said that 7% of streams on the platform are fraudulent — and that’s just what it identifies. BeatDapp, a Vancouver-based company that builds fraud detection software for labels, distributors and streaming services all over the world, estimates that around 10% of global streams are fraudulent; while some of this activity is caught, that could mean that over $1 billion in royalties ends up in the wrong pockets.

“Nobody’s immune” to streaming fraud, says Christine Barnum, chief revenue officer at the distributor CD Baby. “So people are finally having the realization, ‘Yeah, this is a problem.’ ”

“It’s just very common,” adds one indie-label head who has “definitely bought” streams. “People are really worried about optics — ‘I need to have at least a million streams on a song,’ whatever the bar is that they’re trying to hit to make it look a certain way. There’s so much pressure.”

“Streaming fraud” is a rangy term that can encompass a variety of behaviors. These include uploading an unauthorized remix of a viral single, boosting play counts by streaming music through a hacked Spotify account or creating a bot network to drive streams to a pop hit (for chart purposes) or a white noise recording (for royalties). (CNM’s study found that 80% of fraud was detected in streaming’s “long tail,” meaning it had little to do with the charts.)

The unifying thread across these activities: They can siphon money from the royalty pool. For most streaming services, dollars from ads and subscriptions are lumped together and then distributed to rights holders according to their share of total plays. “If the demand for certain titles is increased due to streaming manipulation,” BVMI’s document explains, “other rights holders automatically receive lower royalty payments.”

Or, as Barnum puts it, fraud is “ruining it for the genuine artists who deserve to be accurately compensated for their listens. That’s being diluted.”

Some fraud is similar to old-fashioned music piracy, like uploading an unsanctioned version of an artist’s work to Spotify — or even just a duplicate under an alternate name — and claiming royalties from the resulting streams. With both piracy and fraud, “artists and anyone that makes their living from music have the potential to suffer real economic loss,” says Morgan Hayduk, co-founder/CEO of BeatDapp.

But while piracy in the file-trading and CD-burning era of the 2000s stemmed from “consumer demand for lower costs and more choice,” streaming fraud is “primarily driven by the profit motivations of nonconsumer enterprises seeking to extract revenue from the digital music industry,” Hayduk continues. “They leverage the same tools used for other types of online fraud, like stolen account credentials and bots. This isn’t a consumer-led phenomenon — it’s a reflection of the ease with which digital platforms can be manipulated for specific commercial gain.”

Sure enough, CNM’s report lamented that “fraud seems to be getting easier and easier to commit.” “In the beginning, fraud came mostly from unknown artists trying to get visibility, increased promotion or maybe a record or distribution contract,” says Ludovic Pouilly, senior vp of institutional and music industry relations at Deezer. “Right now, streaming fraud is more sophisticated and increasingly harder to detect, and we can see activity for the music of artists on all levels.” Meaning both that bad actors are diverting streams from major artists and it’s no longer simply unknown artists using bots to get visibility.

Currently, most efforts to combat fraud take place within individual organizations — whether that’s a streaming service or a distributor — which try to detect suspicious activity before it can affect payouts. In addition, IFPI has had some success taking legal action against streaming fraud sites in Germany and Brazil.

But fraud persists, which might be why there’s a growing realization that if the music industry really wants to prevent hundreds of millions of dollars from slipping out a side door, it may need a more comprehensive, cooperative approach. That said, there’s no consensus yet on what that might look like. In a statement to Billboard, BVMI said, “We are currently working on a tool to find artificial streams,” calling it a “work in progress.”

Louis Posen, founder of Hopeless Records, is an advocate for third-party oversight. “Currently, security is on a [digital service provider] by DSP level,” he says. “I think we need a monitoring, prevention, detection, mitigation and enforcement system at the level of the financial industry — both a third-party company that can monitor all the services as well as a department at each service with full resources.”

A senior executive at a major label doesn’t agree. “I’d really like to believe it’s not necessary, because it adds cost to the ecosystem,” the executive says. “Between the DSPs, the labels and the distribution side of our business, there are ways to solve this: having strong technology and technology controls, having strong rules and policies [around fraud] and adding consequences when you violate those.”

While the major labels either declined to speak about this issue on the record or did not respond to requests for comment, the senior executive notes that “we have concern over any level of fraud that happens in any of the platforms.” In 2019, the majors were among those that signed a code of conduct condemning streaming fraud, though the document was not legally binding, so it’s hard to tell the extent of its impact.

The disagreement about the best ways to combat fraud were evident in the CNM report. The study was hamstrung by several streaming services — Apple Music, YouTube and Amazon — declining to share information about fraud on their platforms, seemingly content to handle the issue internally. Those three platforms are estimated to account for a little over 35% of global streaming subscriptions; CNM was forced to perform its analysis without a complete view of the French streaming market.

Barnum maintains that “a global problem is going to take a global solution.” For now, she’s at least heartened by the fact that more people are willing to acknowledge streaming fraud’s existence: “I’m no longer a weirdo on the corner saying, ‘I think there’s a problem.’ ”

Streaming Fraud 101: 3 Common Techniques Used By Scammers

As the music industry becomes increasingly conscious of — and vocal about — the challenges of the streaming model, fraudulent streams have become a source of growing frustration. “Every penny that goes to a fraudulent stream is a penny that doesn’t go to a legitimate stream,” says Richard Burgess, president and CEO of the American Association of Independent Music. “Fraudulently increased stream counts can affect recording budgets, licensing deals, catalog valuations and can result in the misallocation of marketing budgets.”

The French government, which recently published the results of a months-long, country-wide investigation into streaming fraud, portrayed understanding the impacts of this activity as an imperative. “The stakes are high in our country as well as in the rest of the world: the development of music services, which can be free and financed by advertising, or paid through subscriptions, as individual or family plans, constitutes a tremendous opportunity for the music sector, after years of a long crisis,” the report asserted. “…Such growth whets the appetites and stimulates the creativity of those who seek to abuse the system.”

“The multiplication of fake streams, that is to say the processes allowing [bad actors] to artificially boost play counts or views to generate an income, is nothing short of theft,” the report continued.

The French study, conducted without data from YouTube, Apple Music, or Amazon Music, found that 1% to 3% of plays were fraudulent, while also noting somberly that “the reality of fake streams goes beyond what is detected.” BeatDapp, a Vancouver-based company that creates fraud detection software for labels, publishers, distributors and streaming services, believes the global level of fraud is higher. “In 2020, estimates were 3 to 10% of all streaming activity was fraud,” the company wrote in 2022. “Today, we confidently say it’s at least 10%, and more in some regions. That equals ~$2B in potentially misallocated streaming revenues this year, and will be ~$7.5B by 2030 if left unchecked.”

So what forms does streaming fraud take? According to Burgess, the practice “covers a multitude of techniques used to increase stream counts or impressions by other than legitimate means.”

Here are three of the most common:

Bots

Discussion of streaming fraud often turns quickly to bots, which Burgess defines as “automated software that can be used to generate views, streams or interactions.” To detect bot activity and prevent it from affecting royalty payouts, companies build models that trawl streaming data and look for listening patterns that appear anomalous: BeatDapp likes to discuss an example of finding tens of thousands of accounts all streaming the same 63 songs.

“If I’m trying to push numbers up, I’m going to do it across streaming services in a subtle fashion this way,” BeatDapp co-CEO Andrew Batey says. “Spread it across a lot of accounts and multiple platforms, and you can drive a significant number of plays with no one looking.”

Click Farms

Streaming services are looking for suspicious play patterns that don’t reflect human behavior. Fraudsters are aware of this, so they try to camouflage their activity in ways that appear human. One method is to get actual humans to press Play through what are known as “click farms.”

Eric Drott, a professor at the University of Texas in Austin who has written about streaming fraud, describes these as “enterprises concentrating low-paid, precarious workers who are engaged to perform the sort of rote, repetitive tasks that keep the flows of digital capitalism moving: creating social media accounts, moderating content for platforms, clicking online ads, liking or rating items and, of course, generating plays on streaming services.” Accounts that stream music 24 hours a day or stem from a smartphone that never moves or dips below 100% power could be evidence of click-farm activity.

Imposters

A third prominent form of fraud identified by Burgess involves impersonating creators by uploading a version of their song to streaming services and illegally collecting creators’ legitimate royalties. This is a common problem faced by artists who are having a moment on TikTok, for example: Imposters post a version of the TikTok hit on streaming services under a slightly different name, aiming to divert some streams (and hopefully royalties) their way.

“It happens to every single viral artist,” says one manager who shepherded a viral act to a major-label deal last year. There are many distribution companies out there, and managers say that some of them have lax oversight of what’s being uploaded to the DSPs through their platforms. This means artists and their teams have to keep close watch on streaming platforms and issue takedowns when they find imposter versions.

With His Major Label Debut, Can Daniel Caesar Reinvigorate R&B?

Daniel Caesar holds himself to a predictable and impossible standard: “perfection,” he says. 

It explains the title of his upcoming third album, NEVER ENOUGH (out April 7), which is the Toronto native’s first release since signing with Republic Records two years ago. It will also usher in a new, more alternative sonic chapter for the 27-year-old singer-songwriter. “If I was a punk artist, then I would want to be something else,” he says. “It’s really just not wanting to be boxed into anything.” 

Caesar veered close to perfection in the early days of his rise, entering the industry with his 2017 debut, Freudian, which positioned him as R&B’s burgeoning golden child from north of the border. Freudian landed two singles on the Billboard Hot 100: “Get You,” featuring Kali Uchis and “Best Part,” alongside H.E.R. The latter — one of three Adult R&B Airplay chart-toppers for Caesar — earned him a Grammy Award for best R&B performance (“I crossed that off much sooner in my life than I ever thought I would,” he says of the win). 

By year’s end, he landed two songs on former President Barack Obama’s favorite tracks of the year list. Perhaps most impressively, Caesar did it all as an independent artist working alongside a tight-knit team of fellow Canadian creatives and close friends. Together, they founded Golden Child Recordings after attending a handful of label meetings and realizing they already had all the resources to succeed. “The music was making some money, so we just kept reinvesting in ourselves,” says Caesar. “I’d never made any sort of music without them. It was everything I knew.” 

Daniel Caesar photographed March 16, 2023 in New York.

Daniel Caesar photographed March 16, 2023 in New York.

Lea Winkler

But Freudian’s follow-up, 2019’s Case Study 01, struggled to replicate its predecessor’s success after Caesar shared controversial opinions on race relations on Twitter and Instagram Live. During one particular livestream, where he said he was drunk, Caesar questioned why the Black community was being “mean” to white people, saying, “That’s not equality.” 

The subsequent backlash took him by surprise, and Caesar says he underestimated the reach and impact of his opinions. “I understand why it happened. I understood it then as well. I’m just so combative, and I didn’t think that I was wrong,” he admits today. “I was trying to move through the world [according to] how I think it should be and not how it is.” 

It’s his comfort with vulnerability that makes Caesar’s introspective take on music feel like a deep sigh of relief, each sonic exhalation breathing new life into the R&B space. It is also what made his fall from grace an even harder pill for fans to swallow.  

“I try to keep my privacy and not to speak too much to the public [out of] fear of being misunderstood,” he explains today. “My best mode of communication is music.” 

Daniel Caesar photographed March 16, 2023 in New York.

Daniel Caesar photographed March 16, 2023 in New York.

Lea Winkler

Despite the overshadowing controversy, Case Study further cemented Caesar’s avant-garde take on R&B and proved a cohesive, replay-worthy body of work that boasted a No. 1 record on the Adult R&B Airplay chart, the Brandy-assisted “Love Again.” 

Less than a year later, as the pandemic hit, Caesar took refuge at the “middle-of-nowhere” 36-acre farm he had bought his parents, located in a town two hours outside of Toronto. It was there that the Bajan-Jamaican artist began reconciling the last few years of his come-up — and contemplating how to advance his career. 

Like many, Caesar maintained sanity by picking up quarantine hobbies, such as chess and studying Paulo Coelho’s The Alchemist. He also went back to work: In 2021, he scored a Hot 100 No. 1 for his feature on Justin Bieber’s smash “Peaches” (alongside Giveon), and last year, he featured on Omar Apollo’s “Invincible.” 

At the same time, he was focused on NEVER ENOUGH. Unlike the star-studded Case Study 01, Caesar returned to what he knows best: working both independently and with Toronto collaborators like badbadnotgood, Jordan Evans and Matthew Burnett and even his little brother, Zachary Simmonds, who co-wrote and co-produced “Valentina.”  

The tracklist went through three iterations, with Caesar saying he initially felt anxious ahead of the album’s release. But he found reassurance in remembering why he makes music in the first place: “For me,” he declares, “it’s literally just to get these feelings off my chest. To make myself proud.” 

Caesar’s demeanor is refreshingly self-aware. As he sits at a desk in his sunlight-soaked Manhattan loft, he weaves through the questions that kept him up at night and inspired the 15-track set. “If you dangle enough money in front of me, will I change my belief system? Can a woman make me change my world view? Or the proposition of sex? What do you fold on yourself for?” he asks rhetorically. “I’ve [folded] on myself and it’s hard. Those are the things that I beat myself up over.”  

NEVER ENOUGH centers the introspective bars, soothing blend of woozy guitar and hypnotic harmonies fans have come to expect from Caesar, with hints of cross-genre influences. Phrases like “Do I titillate your mind?” do just that while suspended chords and R&B structure on tracks like “Always” and “Cool” resonate with purist listeners.  

“When people ask me what kind of music I make, I always say R&B. Just to simplify things,” he says, adding that he senses a lack of innovation in the space. Luckily at Republic, Caesar has even more resources to continue expanding the genre space. 

“I was finding it hard at Golden Child to be a record exec and an artist at the same time,” he says. “This was something I needed to do for myself for my development. I was like, ‘If I don’t do it, it’s because I’m scared.’ And I hate living in fear.” 

Daniel Caesar photographed March 16, 2023 in New York.

Daniel Caesar photographed March 16, 2023 in New York.

Lea Winkler

Caesar met with eight or nine labels, saying he considered Columbia and Warner before signing with Republic. “Republic was actually the label where I said, ‘I would never go there,’ ” he recalls. “It’s just such a big label. They have all the biggest acts. I would be the least important person there.” But after meeting with label founder/CEO Monte Lipman and then-senior vice president of A&R Julian Swirsky, it became clear the label’s help would allow him to do exactly what he wanted: focus on his craft — and his fans. “I felt for a while, especially over [the pandemic], like I didn’t have a relationship with them, or it was severely fickle,” he says. “Like they love the songs, but they don’t care about me — which is completely reasonable. Why should they care about me?” 

To reconnect, he met fans where they were: from the favelas of Brazil during Carnival (a country where he realized he has a large listenership) to his newly launched Discord channel (“It’s some Gen Z sh-t for real,” he jokes). He’ll celebrate the album’s release by kicking off his intimate North American and European underplay tour, One Night Only: An Evening With Daniel Caesar, which will begin April 7 in Los Angeles. 

For Caesar, NEVER ENOUGH chronicles his path to becoming his own man while finding a balance between longtime trusted collaborators and welcoming well-established executives into the mix. “I always tell people, ‘I don’t believe in God. I believe in myself and the people around me that I love,’ ” he says. “I believe in our capabilities.”

A version of this story originally appeared in the April 1, 2023, issue of Billboard.

Nashville Veterans Rachel Fontenot and Katie Dean Launch Leo33 Label

Two former Universal Music Group Nashville senior executives, Rachel Fontenot and Katie Dean, are launching the Nashville-based independent label Leo33, Billboard can reveal.

Dean spent the last 18 years at UMG Nashville, most recently serving as senior vp of promotion for MCA Records Nashville. Fontenot most recently served as vp of marketing and artist development at UMG Nashville, a role she held since 2020.

Leo33’s team also includes Daniel Lee, former president of artist development company Altadena (which Lee co-founded with the late songwriter/producer busbee), as well as former Downtown Music Nashville senior creative director Natalie Osborne.

“I worked at a major for half of my adult life and I loved every minute of it,” Dean tells Billboard. “But in the digital age you have the ability for artists to go directly to the consumer. With the majors having to do the volume [of music] that they have to do, you lose a bit of the development process and at some point, it becomes more air traffic control than actual individual focus. This is an artist development-focused label.”

Leo33 will reveal artist signings in the coming months. The label’s signings will include commercial country artists, Dean says, but will also allow for a broader palette of sounds.

“Some of the artists we sign will be very radio-driven; others will not,” Dean says. “I love radio. You can’t beat the recognition that radio delivers, but that’s not necessarily every artist’s goal. I love that challenge of, in addition to radio responsibilities, finding new ways to reach artists’ goals. Our strategies will be agile.”

“The genre lines are blurred, especially when you are playing in these other musical spaces outside of commercial country radio,” Fontenot says. “It’s wonderful because it expands the format…I feel like we are in a sort of renaissance time in terms of making music that moves you without having to assign a specific genre. It’s exciting and challenging.”

Daniel Lee, Natalie Osborne, Katie Dean and Rachel Fontenot

Pictured: Daniel Lee, Natalie Osborne, Katie Dean and Rachel Fontenot

Robby Klein

Leo33 will house A&R, marketing, streaming and promotion services.

“We have many of the same resources of a major label, but the focus on agility of an independent label,” Dean adds. “We are all marketing and artist development people at our core.”

Backing for the new label comes from Firebird Music and Red Light Ventures.

“We are happy to be associated with both companies,” Fontenot says. “They have successful track records and provide the resources we need, while allowing us to be autonomous and independent.”

Leo33 takes its name from the constellation Leo.

“When you talk about being courageous, agile, and the lions forming a pride to protect, that’s what we want to do for our artists,” Fontenot tells Billboard, adding that “33” is a nod to the long-playing vinyl format, as well as company’s vision of looking at an entire body of work in terms of how the label treats artists.

“We are treating this very much as a holistic experience for the artist,” Dean says. “There’s also this nod to the nostalgic, but also to the future.”

Leo33’s offices will open later this year in Nashville’s Wedgewood-Houston neighborhood. The label plans to slowly add staff as they scale up their roster.

“We both have an entrepreneurial spirit, and I feel like that will be the face of the future, just based on how the business has evolved,” Fontenot says. “We are all going to wear a lot of hats and all work to promote our artists in various ways, with the idea that the collective work is going to be unstoppable.”

Leo33

Courtesy of Leo33