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In an age of elusive algorithms and viral fame, Rob49 has had an uncharacteristically steady rise for a young rapper. After an uneventful stint in the National Guard and two semesters at Southern University, Rob49 picked up the mic for fun during the COVID-19 pandemic. Almost immediately, he garnered co-signs from industry vets like French Montana, and inked a record deal before the year was out. From there, Rob’s uptick in popularity hasn’t ceased — much to the surprise of everyone, even him.
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“I ain’t never wanna be no rapper. I used to really be looking at rappers like they were lying,” Rob told Billboard of his early days. “Like, ‘Ain’t no way you doin’ what I’m doin and made it out this s—t.’ Now, I feel like all rappers gotta be doing what they’re talking about — because ain’t no way your hood let you [fake] that, let you say what you say and get away with it.”
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Rob49’s latest album, Let Me Fly, is a testament to that relentless hustle, and to the acceptance that clearly he was built to be a rap star. The lighthearted nature behind his inescapable hit “WTHelly” shows that making hit songs, even if the origin of it is rather silly, comes as easily to Rob as breathing.
“I don’t be looking for a catchy record,” Rob says. “I really just be doing what I want.”
Below, Billboard talks with Rob49 about “WTHelly,” linking with Justin Bieber, and the key to making good music.
Let’s set the record straight: Who was the first person to say “what the helly?”
I don’t know who the first person was, but a lot of people are trying to take credit for it in my city. It’s New Orleans slang right now.
How are you feeling about the reception to “WTHelly” so far? Were you expecting it to be a hit from the jump?
I knew it was gonna be good, but I was kinda scared. A lot of the other releases I had, I was kinda thinkin’, ‘Oh this is gonna be it!’ and it was not what it was supposed to be. I was scared [“WTHelly”] was gonna be one of them ones. I’m grateful for it [catching on].
It must be nice to see it starting to get the traction the song is getting.
Did you see it?
Did I see what?
Did you see “WTHelly” on your socials?
I had to search it, it didn’t just pop up for me.
Ah, see that’s why I asked you that. We ain’t go hard enough then.
What’s your favorite “WTHelly” flip?
What the helly-Bron James. I came up with that one, and my friends came up with the rest.
How are you feeling about the reception to the remix? Justin Bieber’s verse seemed to really divide people, and I can’t help but notice you haven’t dropped it.
I was gonna drop the [remix] with [G Herbo] first and add it to the album, but we wound up doing it too late. So it might come out the next day on the album, then we’re just gonna go from there with it.
Do you plan to drop the Justin Bieber remix as well?
I talked to Justin a couple of days ago and he was telling me he wanted to do some more songs. So I don’t know.
How is he feeling about the reception to his verse? It was pretty divisive when it dropped.
It’s funny — when he first did it, he was like, “What you think? You think I can go harder?” I told him like, “Man I love it, bro — if you feel comfortable about it, if you like it, then I love it.” You know?
Were you surprised by people’s negative reaction to Bieber’s verse?
No, not really. I knew it was a possibility, because — it was the same way when he asked me, “Do you think I can go harder?”
What do you think people misunderstood about it?
Probably the singing part. You just never know what it’s gonna be — and fans don’t understand that all the time, that you don’t know what a hit is. Like, it just kinda happens. Some people might’ve been, like, “Oh my god he sung!” and if it would have been a hit it would have been a crazy banger. That be the difference between songs.
Tell me about the work you did with Birdman on this album. What did you learn from working and talking with him?
Just go hard, cause you get a lot of motivation from him like that and I just be accepting it. We don’t really be talking about too much. Don’t let up, don’t take it for granted, stuff like that.
You mentioned New Orleans — what’s your relationship like with your hometown right now?
I love my city, but when I go back there now it just feels like dry energy. There’s nothing really there, in terms of anything. I saw so much stuff traveling the world, it just doesn’t feel like enough for me — and that’s scary. I ain’t never wanted it to be like that because I like going home.
I noticed Skilla Baby’s not on Let Me Fly — is that collab album still coming?
I’m gonna call him and talk to him about that. Right now, I’m working on a collab album with me and G Herbo. I don’t know what we’re gonna name it — one of my close friends be saying, “Ghetto Poet” or something like that. I think I wanna name it that. I was gonna ask [G Herbo] how he feel about that. “Ghetto Poet” sounds great for an album, right?
Absolutely. I’m curious about how you approach dropping music. For a lot of young guys the blueprint has been too flood the streets with as much music as possible, but you’ve been very intentional with the singles you’ve dropped since 4 God II.
I just didn’t wanna drop no bulls—t. But at this point in my life I don’t care. I know if it’s hard, it’s better than yours. They got a lot of people out here dropping stuff that’s not better than mine.
Do you ever worry about losing momentum?
I definitely feel nervous about it. I was nervous this time, but I wasn’t nervous for myself, I was nervous cause everyone around me was getting nervous. I keep tellin’ em we good, but then they keep getting nervous! But you gotta be a strong-minded person, and not let people around you dictate your movements.
How did you creatively approach Let Me Fly differently than 4 God II?
I just wanted to be myself for real. 4 God II, it did good, but I felt like I was listening to the people a lot about the songs I was picking and stuff. This time, no one has say so but me.
Do you feel pressure with this record to take it to the next level?
I don’t feel no pressure, I just feel like we gotta go hard. Right now, we don’t have to come out with a fake roll out. The songs are going up for real — it’s not a game. Right now, I feel like I gotta show you [who I am], because a lot of people hold they nuts. You not gonna be able to hold your nuts this year.
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On the last day of March, Sen. Cory Booker made history by delivering the longest speech in the history of the U.S. Senate, beating out Sen. Strom Thurmond’s filibuster intended to prevent the passage of the Civil Rights Act of 1957. It was a great moment for Booker, who received widespread praise for using his time to call out President Donald Trump and his Constitution-defying, orgiarch-friendly, civil rights eroding administration.
Well, it took Booker less than two months to piss away all of that political fanfare by being the only Democrat vote to confirm ex-con Charles Kushner, father of Ivanka Trump’s husband, Jared Kushner, as ambassador to France.
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For those who aren’t familiar, in 2005, Charles Kushner was sentenced to two years in prison after pleading guilty to 16 counts of tax fraud, witness retaliation, and making false statements to the Federal Election Commission.
Since the MAGA-fied GOP had no issue pledging their undying loyalty to a 34-time felon and backing him for the presidency, it’s no surprise that 50 Republican senators voted to confirm Kushner. It’s also not surprising that 45 Democrats voted “no” on the appointment. What has surprised many people, however, is that Booker was not one of those Democrats.
Now his constituents want an explanation.
Unfortunately, there might just be an explanation, just not one that will satisfy anyone who doesn’t like to watch elected officials scratch each other’s backs for political favors. You see, before Booker became the mayor of Newark, New Jersey, in 2006, he ran for the position unsuccessfully in 2002, and, according to The New Jersey Globe, Kushner was a major donor to his campaign.
“Charles Kushner was convicted of making false statements to the FEC and pleaded guilty to tax evasion & witness tampering,” Sen. Patty Murray (D-WA) said in a statement explaining her (hell) “no” vote. “And Trump pardoned him. Of course, I voted NO to advance Kushner’s nomination as AMBASSADOR TO FRANCE. We don’t need any more Kushners in government.”
Meanwhile, Booker has been all over X blasting the forthcoming GOP tax bill, which is all well and good, but he seems to be completely ignoring the onslaught of social media users who are dragging him up and down these internet streets, either demanding that he offer up an explanation for his Kushner vote, or just condemning him for doing so.
Check out some of the reactions below.
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Target just found out that diversity matters. Their sales took a noticeable decline after dropping their DEI programming.
As spotted on Daily KOS the national retailer experienced a noticeable drop of 3.8% in sales, both in store and online, compared to the year prior. Additionally, Target also saw their average transaction value decline as well as the number of shopper visits at their brick and mortar locations. On a recent earnings call Target CEO Brian Cornell attributed the loss to “ongoing pressure in our discretionary business, plus five consecutive months of declining consumer confidence, tariff uncertainty and the reaction to the updates we shared on belonging in January.”
While Cornell did not go into more specifics it is widely assumed the “updates” from January refer to Target dropping their Diversity, Equity and Inclusion initiatives. Four days after President Trump was inaugurated the company sent their employees a memo announcing they would be rolling back their DEI efforts which also included a program that highlighted products from minority owned business. “Many years of data, insights, listening and learning have been shaping this next chapter in our strategy,” Kiera Fernandez, chief community impact and equity officer at Target said in the memo. “And as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future – all in service of driving Target’s growth and winning together.”
Target faced immediate backlash after canceling their DEI with several high profile community leaders asking people of color to boycott the mass-market retain chain.
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The WNBA’s 2025 season has gotten underway, and the league’s top pick is primed to step out in style thanks to the legendary fashion designer Dapper Dan. He shared his experience designing a tracksuit for Dallas Wings guard Paige Bueckers, who the team picked first in their draft in Aprilwith her input.
Bueckers’ stylish new tracksuit was unveiled on Wednesday (May 21) through her Instagram account before the Wings took on the Minnesota Lynx at the Target Center in Minneapolis, her hometown. The zippered top bears a striking scripted “DD” logo, instantly harkening back to the visual sensibilities which made the Harlem, New York-born designer a cultural icon thanks to his previous clothing items such as his work with Gucci and his collection with The Gap. The tracksuit’s colors are rust orange and Radiant Lilac, inspired by the paint company Sherwin-Williams who created Radiant Lilac SW 0074, dubbing it its “Loneliest Color.”
“When designing Paige’s outfit, I was drawn to her confidence and elegance,” Dapper Dan said in an interview. “I knew I had to create something that captured how special she is — as a voice in a new generation of women’s sports, elevating the game and embodying the kind of self-expression I’ve always stood for. When it be menswear or womenswear, it’s all about the person behind it and the story they want to tell the world.” The designer was tabbed by Sherwin-Williams to create the color last year as a creative director, leading to the collaboration with Bueckers a.ka. “Paige Buckets” to create the tracksuit combining subtle Western influences and streetwear.“When it comes to how I choose to express myself, I always stay true to me. I love The Loneliest Color,” shared Bueckers in a statement. “Through my partnership with Sherwin-Williams, I want people to feel inspired and empowered to find what sparks that confidence for them—be it through fashion, sports, or the paint on your walls.”“Paige has already begun breaking barriers in women’s sports, and it’s important to me to celebrate the next generation of trailblazers,” Dapper Dan added. “The look we collaborated on for her debut hometown tunnel walk has so much meaning and as I always say, everyone should be proud of who they are—embrace it and express it unapologetically.”
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Life is loaded with contradictions, not the least of which is the “tough guy” veneer. Everyone has weaknesses in their personality, and showing strength is one way that people hide their insecurities.
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In reality, it takes an enormous amount of fortitude to admit a vulnerability, and the greatest artists are frequently those who are able to help listeners explore -— and even embrace — their own fragility.
New artist Preston Cooper does that right out of the gate with his debut single, “Weak,” which flips the switch on those soft spots, bringing them into the open with a fierceness that turns them into a source of power. Life experience has made him comfortable with that dichotomy; his girlfriend of six years, Liz, helped him weather a rocky stretch in the earliest parts of their relationship.
“I went through a hard time there a little bit after I met Liz and we started dating,” he remembers. “It was just a mental period where I was very lost, and she helped me through that. And Jesus obviously did, too.”
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Both Liz and Jesus show up in “Weak,” though neither was necessarily the inspiration. Instead, it came from a melody he concocted at work. Cooper delivered mail in rural Fredericktown, Ohio, and he used music so much on his route that he was known locally as “The Singing Mailman.” Near the end of 2022, he invented a musical passage built around a long note that would eventually trail off as he imagined bluesy chords underneath. He recorded that melodic idea on his smartphone with the drawn-out word “weak” and another line or two behind it.
“The music drives you to certain words, you know; the emotion of it, the musical part alone,” he says. “It feels like it’s ‘weak,’ [but] it’s this strong relationship. When the intro to that song comes in, I feel that already.”
As fate would have it, Skotynsky Financial Group hired Cooper as an opening act for a corporate event on April 21, 2023, at the Hilton Garden Inn in Perrysburg, Ohio. Mike Severson’s Songwriter City had booked Brett and Brad Warren (“Red Solo Cup,” “Highway Don’t Care”), plus JT Harding (“Sangria,” “Beers and Sunshine”) to headline that night, and when the Warrens heard Cooper, they invited him to visit Nashville and try his hand at writing.
A few weeks later, on May 8, Cooper and Liz drove six hours to Nashville and headed straight to the Orbison Building, where songwriter Lance Miller (“I Called Mama,” “Beer With Jesus”) kept an office. Liz busied herself in another room while Miller and the Warrens worked with Cooper. Asked if he had any ideas, Cooper launched into the unfinished half-chorus of “Weak.”
“When he started belting out that chorus, we were like, ‘Oh my gosh, this is like driving a musical Maserati,’” Brad remembers.
They finished the chorus first, recognizing resilience, but crediting Liz and faith for the ability to overcome the hard times: “Just you and Jesus/Get me where I need to be.” The last line returned to that one word — “weak” —threaded through a conclusive run of descending melodic trills.
The opening verse was more conversational, exploring a handful of strong elements: an El Paso, Texas, wind; an oak tree; and bourbon. It set up the dramatic chorus, and as that stanza ended on the drawn-out, emotional “ee-e-e-e-ak,” Miller started verse two with a one-word line: “Strong.”
“Willie Nelson said simple is complex,” Miller reasons. “That song,” he adds, “came out fairly easily. I don’t remember this being a laboring process.”
Nelson and “Whiskey River” were counted among the verse-two strengths, and before it was all over, they came up with a bridge about tension and comfort — “Crazy like a train, amazing like grace” — that referenced Ozzy Osbourne and Jesus side by side. “We’re not comparing him to Jesus,” Brett notes.
Once they had finished a second song, the Warrens surprised Cooper with a same-day demo session four blocks away at Curb Studios. The A-list musicians were surprised to find they were playing a blues-inspired number and thoroughly impressed once Cooper locked in at the mic.
“The second he opened his mouth in the studio, all the session players stopped and turned around,” Brett recalls. “They were like, ‘Hey, we got a real singer in the room.’ ”
The band developed a slow, spacious groove, the sound thickened by Jeff Roach’s soulful Hammond B-3. Guitarist Justin Ostrander laid down a chill solo live on the first pass, and drummer Evan Hutchings added some shimmer with his cymbal work. “It must have been right,” Brad muses, “because Brett hates cymbals.”
Cooper continued working on his newfound career, his voice deepening and his confidence growing. After a year, Brett had him return to the studio to redo the vocals, and he nailed them on the first take. Outside of hiring Greg Barnhill to overdub background vocals, Brett didn’t change much about the production — the session that was supposed to be a demo became a master recording.
“Brett was smart enough not to put too much makeup on the mannequin,” Miller says. “Basically what we did at Curb that day was the foundation of that song.”
“Weak” recognizes that admitting emotional struggle provides an opportunity for strength to arise. While it’s written around a relationship, listeners can easily apply the concept to other life facets.
“I’m a recovering alcoholic,” Brett says. “I remember the first time I raised my hand in a meeting and said, ‘My name’s Brett and I’m an alcoholic.’ Oh, my Lord, I was so scared to say it, but the moment I admitted that I struggled with alcohol, in that weakest moment in my life — boom! — 60% of this weight just came off me. It’s really fascinating. So on the lyrical side of it, I think that that side of ‘Weak’ is really true.”
“Weak” was the first song Cooper performed in an audition for Big Machine Label Group; by the third tune, president/CEO Scott Borchetta was ready to sign him. “Weak” got a standing ovation at the label’s lunchtime showcase during Country Radio Seminar in February, and it cinched BMLG’s decision to make it his first single. Subsidiary Valory released it to country radio via PlayMPE on April 23 with a May 19 add date.
“Ever since we wrote the song — like the day of — we always thought this was going to be a first single,” Cooper says. “It was so much excitement in making the song and the vibe of it. It just felt right.”
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Papoose hit IG live to respond after Remy Ma said she planned to “reveal it all” once their divorce is final.
But Pap wasn’t having it, especially after she brought up his kids.
The NY spitter speaks on his ex, “Normally I wouldn’t even entertain this, but the fact that you mentioned my children, I’m not letting that ride,” Papoose said. “Since this whole situation happened, everybody know I never said nothing. The only time I said something was the last time when she tried to clout chase with the whole fake thing she tried to put on Instagram before. But ever since this transpired, I never opened my mouth, never said nothing because that’s not my style. And also, I would never wanna disrespect her, you know what I mean, actions speak way louder than words.”
Pap then dropped a major bomb (allegedly): “Initially, when it transpired, which was 2022, when she started dealing with the lame, but that wasn’t the first time I caught her cheating. I’ve caught her cheating numerous times since she’s been home.”
He also said Remy’s been keeping him from seeing his daughter: “Since I left, she has not allowed me to see my daughter. She’s been straight miserable.” Their love started back in 2004 and survived prison time, but now it’s clear, this split is far from peaceful.
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It’s been three decades since us older heads had to endure that train wreck of a video game turned feature film, Street Fighter, and while it basically ended the short but successful career of Jean-Claude Van Damme, it seems like Hollywood will once again attempt to give the classic video game a proper live-action adaptation in the near future.
According to Deadline, a new Street Fighter film is in the works and though the good folks over at Capcom are remaining mum on the project, sources tell Deadline that some pretty big names are being floated around for casting in the upcoming project. Names like WWE superstar Roman Reigns and Hollywood action stars such as Jason Momoa, Andrew Koji, and Noah Centineo are being flown around to star in the feature film though no word on which characters each man would be cast to play as the video game has an illustrious list of fighters who’ve come and gone over the decades throughout the franchise’s numerous installment. Naturally OG characters such as Ryu, Ken, and Guile (whom Van Damme portrayed in the disastrous 1994 film) are expected to be in the film, but we’d really love to see other fan favorites such as Akuma, Vega, and Necro make their big screen debut.
Still, we know little to nothing about the upcoming film as the studio is playing everything close to the chest, but all we can do is hope that they don’t give us another lackluster adaptation as the one we got in the mid 90’s.
Per Deadline:
Reps for the studio declined comment, and the plot of the film remains under wraps. In February, Bad Trip‘s Kitao Sakurai boarded as director, inheriting the project from Talk To Me‘s Danny & Michael Philippou, who attached themselves in April of 2023, following Legendary’s acquisition of exclusive film and TV rights to the Street Fighter IP. The film adaptation is being co-developed and co-produced alongside Capcom, the developer and publisher of the video games. No word has emerged yet on who has written and who specifically will produce the actioner.
We would say it couldn’t be any worse than 1994’s Street Fighter, but truth be told, anything is possible these days.
Who would you like to see get cast in the upcoming Street Fighter film and for which character? Let us know in the comments below.
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As the original Angelica Schuyler in Hamilton, Renée Elise Goldsberry got to embrace pop diva fierceness onstage eight times a week — and won a Tony Award in the process.
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The actress, who also won a Grammy when the Hamilton original Broadway cast recording took home best musical theater album, has kept busy since — notably as the hilariously over-the-top girl group alum Wickie on Peacock/Netflix musical comedy series Girls5Eva — but she’s now stepping into the spotlight in a new way: with her independently-released debut album, Who I Really Am, out June 6. It’s mostly written by Goldsberry herself, with the notable exception of “Satisfied,” her personal eleven-o-clock number from Hamilton. “I think the song becomes a lovely bridge from how you know me as a recording artist to the rest of my music as a recording artist,” Goldsberry tells Billboard. What always felt like a “deer in the headlights” moment during the show, she says, became less scary knowing the ensemble was still around her — and placed in the new context of the album, her backup vocalists and band have taken on that role.
Ahead of the reimagined “Satisfied” release today, Goldsberry spoke to Billboard about her evolving relationship to the number that required her to both belt and rap, and the surprising way that tapping into her Girls5Eva character helped her take on this new version.
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Renée Elise Goldsberry in Hamilton.
Courtesy of Hamilton On Broadway
How did learning and performing “Satisfied” as much as you have help you grow as a vocalist and performer overall?
What’s most virtuosic about it is the speed of the rap – but that was always very natural for me. It’s so well-constructed, it makes so much sense. I understood immediately the way [Angelica’s] brain works, how someone that smart and passionate can make a decision that’s that complex in an instant.
What was challenging for me was singing through the emotion that holds so much sacrifice at the end of the song. Signing that live was the thing that was so frightening – Will i be able to make sound at the end of this, when I have to act on the decision I just made? The album single version of this song continues to grow – it doesn’t drop back down into vulnerability, it just keeps driving, and that’s a lovely evolution for me in it.You did so much of the writing yourself on this album; I presume it took a lot of thought to decide what to include that wasn’t by you. Why did this feel important to have in the mix?
In 2020, we were promoting Hamilton on Disney+ — and at the exact same time I was writing this album, and the last thing on my mind would have been to include a song I didn’t write, even the song I’m most famous for singing. So it’s so funny to come full circle and be so proud of having this track on the album. What Hamilton has turned into is something that belongs to everyone, and everyone I think knows it better than me now. So it’s a wonderful thing to feel it separate from the show — and when I finally had the courage to share it with Lin and he also liked it, that was the sign-off I needed. Why was it scary to present it to him? I’m not a huge believer in remaking things that are perfect. Luther Vandross can remake anybody’s song, Whitney Houston did a really good job with “I Will Always Love You” — but unless you’re comin’ like that, I think you should leave well enough alone. [Laughs.] I didn’t do it to improve upon it; I just found a way for it to live outside of a perfect show.
Renée Elise Goldsberry, “Satisfied”
Courtesy Photo
How has your relationship to performing it changed over the years? At this point it must feel a little like the hit everyone wants a pop star to perform in concert, even if they occasionally need a break from it….
In the very beginning, I said: “If for the rest of my life when I walk out, somebody plays this song, I’ll be thrilled.” And then what you’re saying is also true; we have an interesting relationship with the things we owe the most to in terms of our career. At some point, we want to prove we can do something else — so there might be a stage where we’re trying to be defined as something different, and then we full circle land on gratitude.
It’s funny that it’s only been ten years — but I’m already full circle grateful. I don’t feel like it’s in any way diminishing, like, “This is your one thing.” It’s such a gift, and also there’s so much challenge in it, so much to discover, it will never feel too small for me. As a big Girls5Eva fan, I have to ask: Do you see any ways in which playing Wickie helped you on this album? Does tapping into her energy help you diva out?
At this very moment, something just became very clear for me: the alter ego of a Sasha Fierce…even in Girls5Eva, Dawn has this Fledge Mulholland alter ego so this mom and wife can feel as powerful as she did onstage. And I just realized Wickie is mine.
There are a lot of things about her I don’t take into my life — but the unapologetic ambition is critical, especially when you’re doing something that no one asked you to do. No one asked me, “Who are you really, Renée?” I just chose to answer it, and Wickie would do that — and she’d do it bravely and with a very unique sense of style! And she’s the Energizer Bunny — she never ever stops trying to move forward, and I need a little bit of that. I have so many more stories to tell.
On Friday (May 23), 13 artists were presented with iHeartRadio Titanium Awards for reaching 1 billion spins of their songs across iHeartRadio stations in 2025 — and Billboard can exclusively reveal the new honorees. Artists that reached the milestone include: Benson Boone with “Beautiful Things”; David Guetta and Bebe Rexha with “I’m Good (Blue)”; Doja […]
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