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In 2009, Coachella introduced its first “Soberchella” — a sober experience at the famed music and arts festival in Indio, California. Since then, its following has grown from humble beginnings as an AA meeting into a popular movement. Organizations like the Yellow Balloon Group, which supports those living drug-free at festivals, have helped foster a more inclusive environment for sober attendees. Still, the festival’s earlier years weren’t always mindful of this community, and alcohol-free beverages were far from common. Over the years, though, non-alcoholic drinks have evolved into an art form, with brands continuously pushing the boundaries of creativity in their 0.0% offerings. This year, Coachella is selling more creative non-alcoholic options than ever before.
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The New Bar is back for its third year in a row as the official non-alcoholic partner of Coachella 2025 (both weekends one and two). Located at the Terrace opposite the main entrance and 12 Peaks VIP next to the main stage, The New Bar offers a variety of drinks, including craft cocktails, wine, beer, and ready-to-drink alternatives. Brands featured at their non-alcoholic watering holes this year are French Bloom Le Rosé, Almave Blanco Blue Agave Spirit, Recess Zero Proof Classic Cosmo, Recess Zero Proof Watermelon Mojito, Free AF Apero Spritz, and Free AF Mango Margarita. Not attending Coachella? These options are also available to buy online at TheNewBar.com.
FAN FAVORITE
Free AF Apero Spritz Nonalcoholic Cocktail (Four-Pack)
The overall atmosphere at The New Bar at Coachella 2025 is lively with a hint of sophistication. The customer age demographic ranges from roughly 18-50, and patrons are either sober, sober-curious, supporting their sober friends, or practicing the popular “zebra striping” drinking strategy, alternating between alcoholic and non-alcoholic libations to stay hydrated and present.
For example, in 2023, the brand says non-alcoholic sales at The New Bar spiked before Bad Bunny’s set as attendees paced themselves before the rapper took the main stage, demonstrating a broader cultural shift toward mindful drinking. According to the annual consumer survey by NCSolutions, 49% of Americans in 2025 are trying to reduce their alcohol intake with Gen Z accounting for 65% of this rise for reasons like better mental and physical health, a dislike of alcohol’s taste, and addiction. This marks a 44% increase since 2023.
The most popular non-alcoholic drinks customers are ordering at Coachella? According to bartenders at The New Bar, craft cocktails like the tequila-inspired Golden Hour Marg made from Lewis Hamilton’s Almave Blanco Blue Agave, and Easy Riser made from Optimist Botanicals, lime, lemon, apricot nectar, and jalapeño are in high demand. Furthermore, ready-to-drink cans like Classic Cosmo and Apero Spritz for people to drink on their way to a set are popular purchases. “A lot of festivals think if they put a non-alcoholic beer on the menu they’ve done their job in covering the category and giving their attendees ‘a choice’ but that’s not what consumers want,” says Brianda Gonzalez, founder and CEO of The New Bar. “They want the full, same, elevated experience and level of choice that alcohol consumers get.”
LEWIS HAMILTON BRAND
Almave Blanco Nonalcoholic Tequila
Patrons of these establishments seem empowered to have long-overdue non-alcoholic drink choices at these traditionally alcohol-heavy festivals. One attendee, who has been sober for three years, noted that in the past, Coachella offered few — if any — thoughtful beverage options tailored to sober people, aside from standard choices like Coca-Cola or other sodas. “The drinks are creative and flavorful, and mimic the creativity that alcoholic drinks have,” another sober festivalgoer said. While there were always a few customers at The New Bar at any one time during the day, once the sun set, crowds were lining up at the bar to quench their thirst after a day in the heat. Many expressed they were seeking a break from plain water or alcohol, craving something more inventive that could rehydrate them or help sober them up.
Best Alcohol-Free Sparkling
French Bloom Le Rosé Nonalcoholic Sparkling Wine
As well as activations at the Terrace and 12 Peaks VIP, The New Bar also works closely with the Coachella team to curate non-alcoholic drink menus for other establishments across the camp. Non-alc libations can be found at the Outstanding in the Field dinners, a limited menu at Veranda at the artist lounge, and within the Safari Campgrounds — a significant growth in inventory since previous years. “We’ve worked with the festival to grow the options offered, maintain a highly curated set of the best products in the market, and increase the access at touchpoints each year,” Gonzalez says. “Eventually, I’d like to see our non-alcoholic drink options expand across the entire camp.”
LISA and ROSÉ may not have shared a stage as BLACKPINK at Coachella this year, but that doesn’t mean they weren’t together throughout the festival as the former made her solo performance debut in the desert Friday (April 11). Following LISA’s performance on the Sahara Stage opening night, the two ladies got together in what […]
Opry Entertainment Group (OEG) has named Tim Jorgensen as vp of operations on its Austin team. In the new role, Jorgensen will lead OEG’s Block 21 businesses in the city, including ACL Live, 3TEN and W Austin. In addition to leading strategic direction for the Block 21 complex, he will oversee day-to-day operations at ACL […]
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During a recent interview, Ja Rule expressed anger over 50 Cent mocking the death of Gotti, who was not only the head of Murder Inc. but also a close personal friend. Ja revealed that he was ready to respond publicly but was ultimately talked out of it by Kenneth “Supreme” McGriff, a legendary figure in Queens and someone long tied to both sides of the beef.
In true 50 fashion, the G-Unit mogul wasted no time responding. He posted a clip from the interview on Instagram with a caption mocking both Ja Rule and the interviewers: “The Breakfast Club should be ashamed of themselves asking questions that perpetuate violence. This fool has been ready to go what he calls nuclear for 22 years. LOL.” Taking things even further, 50 added a distasteful jab at the late Gotti, writing, “Ya man in my Runtz right now!”, a disrespectful reference implying Gotti is being smoked like cannabis.
Ja Rule fired back on X (formerly Twitter), writing: “@50cent you b**ch a** n*gga… I already ate your lunch shut up!!!” He continued with a shot at 50’s street cred: “Until you do something to the n*ggas that shot you you can’t troll no more… handle your business chump lmao…”
Ja also posted a 2016 HipHopDX article, where former G-Unit associate Bang ‘Em Smurf claimed 50 sought an order of protection from Murder Inc., further fueling the fire.
Kendrick Lamar and Drake go head-to-head for No. 1 on the Hot 100. Tetris Kelly:This is the Billboard Hot 100 top 10 for the week dated April 19. “Beautiful Things” is at 10. Morgan Wallen is still at nine. “Lose Control” slips to eight. Alex Warren’s “Ordinary” joins the top 10. “A Bar Song (Tipsy)” […]
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A member of the Black Americans for Trump Coalition and a Republican strategist pondered President Donald Trump’s policies on tariffs, describing the messaging around them as “chaotic.” Melik Abdul, the Black Americans for Trump Coalition member in question, spoke with CNN about the implementation of global tariffs and the effect it’s having on the nation and the economy.
Melik Abdul was a guest on CNN’s Table For Five program discussing President Donald Trump and some of the conversations he’s been having surrounding his policies, citing that people threw their support behind the longtime mogul based on the perception of his business acumen. However, Abdul appeared to be disillusioned with President Trump’s handling of the tariffs situation and didn’t meet the expectations he and others had when they voted for him.
“It is what I can only describe as a very chaotic week. Because you’re right, a lot of the things that you pointed out, Donald Trump, they were full-throated in this, and this is the thing: it was the certainty that this is going to work,” Abdul began.
He added, “And as the market got that little bump and they say, ‘See, this is what deal-making is, this is art of the deal.’ and then we see a different story. And it is the messaging where you have Donald Trump saying one thing. You may have Ka
roline Leavitt saying another thing, you may have Lutnick saying another thing, you may have [Treasury Secretary Scott] Bessent saying another thing.”
The CNN segment and Melik Abdul’s commentary can be viewed here.
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Photo: Getty
Kendrick Lamar and SZA’s “Luther” leads the Billboard Hot 100 songs chart for an eighth total and consecutive week. The single, whose title celebrates late R&B legend Luther Vandross, who is sampled on the track, became Lamar’s sixth No. 1 and SZA’s third. Lamar and SZA each extend their longest career Hot 100 reigns with the song.
Meanwhile, “Luther” ties 24kGoldn’s “Mood” (featuring iann dior), which led for eight weeks in 2020-21, for the second-longest Hot 100 command among rap hits this decade, after Roddy Ricch’s “The Box,” which dominated for 11 weeks in 2020. (Rap titles are defined as those that have hit or are eligible for Billboard’s Hot Rap Songs chart.)
Plus, Drake’s “Nokia” rises 3-2 on the Hot 100 following the first full tracking week after its official video premiered March 31, and two songs enter the top 10: BigXthaPlug’s “All the Way,” featuring Bailey Zimmerman, debuts at No. 4 and Alex Warren’s “Ordinary” bounds 14-7. BigXthaPlug and Warren each earn their first top 10s, marking the first acts to reach the tier for the first time in 2025, while Zimmerman adds his second.
Browse the full rundown of this week’s top 10 below.
The Hot 100 blends all-genre U.S. streaming (official audio and official video), radio airplay and sales data, the lattermost metric reflecting purchases of physical singles and digital tracks from full-service digital music retailers; digital singles sales from direct-to-consumer (D2C) sites are excluded from chart calculations. All charts (dated April 19, 2025) will update on Billboard.com tomorrow, April 15. For all chart news, you can follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram.
Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published.
‘Luther’ Airplay, Streams & Sales
K-pop boy band ENHYPEN announced the dates and venues for the upcoming late summer U.S. and European legs of the group’s 2025 Walk the Line world tour. The 10-city swing is slated to kick off on Aug. 6 with the first of two dates at UBS Arena in Belmont Park, NY, followed by a stop […]
Stevie Nicks has no plans to stand back idly this summer and fall, with the rock legend announcing that she’s getting back on the road with a run of solo tour dates Monday (April 14). Interspersed between Nicks’ previously announced joint performances with Billy Joel, the solo run will begin Aug. 12 with a show […]
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Ever since throwing his billion-dollar weight behind Donald Trump’s reelection campaign and “helping” the Trump administration fire tens of thousands of government and federal workers via his DOGE initiative, Elon Musk has turned himself into one of the most despised “political” figures in the world. And thanks to Phony Stark, Tesla has been bearing the brunt of the public backlash.
According to Crooks And Liars, sales of the once must-have Tesla Cybertruck continue to plummet as people refuse to align themselves with what many feel is a fascist movement being born out of the Trump-Musk administration, and though there are rumors that Musk will exit his position at the White House this coming May, the damage to the Tesla brand has been done. With the lack of sales of Tesla automobiles going global (the world recognizes what’s going on in America), Tesla stock has steadily dropped in the first quarter of 2025, and it doesn’t seem like it’s going to rebound anytime soon, if ever.
Per Crooks And Liars:
The Austin-based company delivered just 6,406 Cybertrucks this year through March, according to Cox Automotive. That’s more than double its volume in the year-earlier period, when it was slowly starting to make the hard-to-build model. But the quarterly figure was less than half of what it sold in either the third or fourth quarter of 2024–14,416 and 12,991 units, respectively–as its production ramped up.
Musk had previously forecast that annual sales of the electric pickup might average 250,000 a year, though it delivered only about 39,000 last year. A combination of multiple recalls–including one last month to fix stainless steel body panels that fell off due to faulty glue–and the likelihood of sharply higher costs for steel, aluminum and imported auto parts due to Trump’s tariffs, suggest Tesla will struggle to boost sales of a model that can sell for about $100,000. Weak demand has also led to an inventory of about 2,400 unsold new Cybertrucks, according to auto news site Jalopnik.
It doesn’t help that anti-fascist people around the world have taken to vandalizing Cybertrucks on the streets by spray painting swastikas on them and writing messages directed at Elon Musk for his now infamous Nazi salute at Donald Trump’s inauguration in January. Who would want to put down a grip on an automobile that might get vandalized on the street due to it’s connection to one of the most hated men in the world? We know we wouldn’t.
While vandalizing a Tesla Cybertruck is now considered a “hate crime” by this administration’s Department Of Justice and can land you in prison for 20 years (no, seriously), people will still refuse to support anything associated with Elon Musk as he continues to publicly support the Nazification of the United States.
What do y’all think about the the lack of sales of the once popular Tesla Cybertruck? Let us know in the comments section below.