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Mick Jagger Has an Out-of-This-World Experience at NASA Headquarters

Mick Jagger certainly felt “2000 Light Years From Home” this week, when he stopped by NASA‘s headquarters.

The Rolling Stones frontman stopped by the Johnson Space Center in Houston, Texas, before the iconic rock band kicks off their Hackney Diamonds Tour in the city on Sunday (April 28). “Thanks @nasa for being so welcoming to us and great to be shown around by astronauts Josh Cassada, Bob Hines and Jessica Meir,” Jagger captioned a series of photos from his visit that he posted on Instagram.

In the snaps, the 80-year-old rocker is seen smiling in front of the mission control center, which features a sign welcoming him on the screen inside. He also is seen trying on a VR headset to explore the moon virtually, experiencing a spacecraft simulator, and posing alongside the astronauts.

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See his post here.

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Mick Jagger at NASA

Mick Jagger at NASA

Instagram/@MickJagger

The Stones’ Mick Jagger, Keith Richards and Ronnie Wood will hit 16 cities on the AARP-sponsored tour, beginning with an April 28 show at NRG Stadium in Houston, Texas. The swing will include a stop at Jazz Fest in New Orleans on May 2, as well as stadium shows in Las Vegas, Seattle, Orlando, Atlanta, Philadelphia, Cleveland, Denver, Chicago, Vancouver, and Los Angeles, wrapping up on July 17 with a gig at Levi’s Stadium in Santa Clara, CA.

The band unveiled their 26th studio albumHackney Diamonds, marking the first new Rolling Stones album of original music since the release of 2005’s A Bigger Bang, which peaked at No. 3 on the Billboard 200 chart. The album also is the first since the death of band’s drummer Charlie Watts, who passed away at age 80 in 2021.

Billboard Explains: Anitta’s Brazilian Funk Takeover

Anitta unleashed Funk Generation on Friday (April 26), which puts the Brazilian funk that has influenced the trilingual star’s career center stage. Marking her sixth studio album, the set follows 2022’s Versions of Me and is home to the previously released singles “Funk Rave” and “Joga Pra Lua.” 

It’s safe to say that all songs on the album are certified bangers. After all, Anitta is a bona fide hitmaker. She first cracked the Billboard Hot 100 in 2020 with “Me Gusta” in collaboration with Cardi B and Myke Towers. Since, she’s had two more songs on the Hot 100, including “Bellakeo” with Peso Pluma and “Envolver.” The latter became a viral hit that spent one week at No. 1 on the Billboard Global Excl. U.S. chart, just to name a few of her chart accomplishments.

Anitta is set to embark on her first North American tour in May, in support of Funk Generation. “Funk is ingrained in the culture of those who live in Brazilian favelas, where I come from, and has often been unfairly judged as lacking artistic value, even associated with organized crime,” Anitta said in a statement. “It reflects the classism and racism that haunt our society. I’m part of a generation that embraced the rhythm, emerged from the favelas, and conquered Brazil.”

“My new project is very special because it signifies my intention to create an international funk album, something I’ve always dreamed of,” she added. “It’s fulfilling to see that funk is now a source of inspiration and art in the global music scene—a genre with value, awards, and admiration.”

Above, check out Anitta’s rise on the Billboard charts.

After the video, catch up on more Billboard Explains videos and learn about Peso Pluma and the Mexican music boomthe role record labels playorigins of hip-hop, how Beyoncé arrived at Renaissance, the evolution of girl groupsBBMAsNFTsSXSW, the magic of boy bandsAmerican Music Awards, the Billboard Latin Music Awards, the Hot 100 charthow R&B/hip-hop became the biggest genre in the U.S.how festivals book their lineupsBillie Eilish’s formula for success, the history of rap battlesnonbinary awareness in musicthe Billboard Music Awardsthe Free Britney movementrise of K-pop in the U.S.why Taylor Swift is re-recording her first six albumsthe boom of hit all-female collaborationshow Grammy nominees and winners are chosenwhy songwriters are selling their publishing catalogshow the Super Bowl halftime show is booked and more.

Anitta’s Rise on the Charts | Billboard Explains

With the release of Anitta’s album, ‘Funk Generation’ we take a look at her various Billboard charts accomplishments especially with her debut on the Billboard Hot 100 with “Me Gusta” and later hits like “Bellaqueo” and “Envolver.”

Anitta:

Now I’m working on an album like in full funk, full like of my culture!

Narrator:

Anitta is bringing the funk with the release of her upcoming album ‘Funk Generation.’ To celebrate the release of her sixth studio album, we’re looking back at some of her biggest chart accomplishments. This is Billboard Explains: Anitta’s Rise On The Charts. Anitta made her Billboard Hot 100 debut with “Me Gusta” featuring Cardi B and Myke towers back in October 2020, where it peaked at number 91. Since then, she’s had two more songs on the Hot 100 “Bellaqueo” with Peso Puma that reached number 53. And “Envolver” which peaked at number 70. “Envolver” was a viral hit for Anitta that spent one week at No. 1 on the Billboard global excluding U.S. chart. Over on Hot Latin Songs, the song is one of Anitta’s four Top 10 hits alongside “Machika” with J Balvin and Jeon which reached No. 10. That collab also saw success on Latin Airplay, where it spent one week at No. 1 in 2018. Anitta also has five Top 10s on Latin Pop Airplay, and three Top 10s on Latin Rhythm Airplay, where will ‘Funk Generation land on the charts? We can’t wait to find out.

Hanni From NewJeans Shares Her Favorite UGG Looks, Including One Controversial Pairing

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

NewJean’s new music video for their single “Bubble Gum” is ready to put you in the summer mood, but in terms of what trends to hop on this season, K-pop member Hanni has some ideas to inspire your warm weather wardrobe.

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The K-pop singer has been soaring in her career having landed herself as the newest global ambassador for UGG as well as being included in Billboard’s 2024 Women in Music Awards.

“The fact that we were able to participate, let alone perform at Billboard’s Women in Music was an incredible experience,” she says in an interview with Billboard. “I was in awe the entire evening at the overflowing energy generated by the music and the inspiring artists gathered together to celebrate Women’s History Month. It was truly such an amazing opportunity that I never would have imagined, and I know that the members and I are incredibly thankful that we were able to attend and perform.”

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Now, the NewJeans singer is encouraging you to ditch the platform heels and throw on some comfortable sandals. For the shoe brand’s ongoing Spring/Summer 2024 global campaign, the “Super Shy” infused her own style including one controversial pairing that still has fashion influencers debating its trendiness: socks and sandals.

“Personally, I think layering them with the GoldenGlow Sandals just looks really cute and casual,” she says in an interview with Billboard. “Also, I’ve found they look very nice with long jeans because of the shape of the shoe!”

Hanni x UGG

Hanni x UGG

Courtesy of UGG

It’s also fitting as Hanni has herself “really feel drawn to the vibe” of another popular trend, the eclectic grandpacore fashion style. She hopes to continue experimenting with the elements, which consists of sensible footwear, oversized cardigans, sweater vests, button-down tops and any clothing with tones of brown and tans.

“I think it’s such a distinct yet fun way of dressing that really varies based on each individual’s character or personal style preference,” she says.

To help you test out the grandpacore style for yourself or find some fashionable sandals to pair with your sock drawer, you can buy the exact UGG shoes the “OMG” singer wears in the campaign below.

Women’s GoldenGlow

These GoldenGlow sandals don’t just give off everyday shoe vibes, but are built with waterproof materials including springy and supportive sugarcane EVA and 100% recycled polyester materials to support and swaddle your feet in comfort.

You can see Hanni in the Mangosteen and Bison Brown shades.

All Gender Venture Daze Slide

Slide your feet straight into these bold takes on a sandals. It comes in three shades including the NewJeans singer’s fave, which boasts a neon green sole and subtle gray upper. The sole is designed with a platform rubber material that looks to keep your feet pristine through mud and grass.

All Gender Venture Daze

Combine the look of slippers with the sturdy grip of sandals in a pair of these Venture Daze. The open back allows you to effortlessly slip your feet inside and enjoy the feel of the suede upper paired with the brand’s classic UGGbraid for extra style.

Women’s Stratus

Let your feet breathe in a pair of UGG’s Stratus sandals which come with an open-toe and backing for ultimate ventilation. The straps are adjustable and, as an added bonus, you can take the back strap off and turn the sandals into a slide.

And, if you’re looking for the perfect pair of pants to pair your UGGs and socks with, Hanni recommends denim.

“I like baggy jeans but prefer the ones that aren’t too oversized, otherwise I look kind of small and may disappear in them,” she says. “Being comfortable in my clothes is something I find really important. I also like the fit of baggy jeans and enjoy styling them more for this reason. Color-wise, I like all types of denim, regardless of color or prints.”

Below you can find some of ShopBillboard‘s favorite baggy jeans to complete your summer looks ‘fits with.

Universal Thread Mid-Rise 90’s Baggy Jeans

These budget-friendly jeans are bringing all the trendiness without the high price tag. You can choose from five washes or pick up one of each color. It has a high waist design and and a baggy yet straight leg fit.

Abercrombie Low Rise Baggy Jean

Abercrombie has gone viral on TikTok for their jeans and this pair of low-rise baggy jeans are no exception. The front comes with two rips along the knees with shoppers rating them a 4.6 for their “super soft” material and their ability to be worn with heels or sneakers.

Madewell Low-Slung Straight Jeans

Madewell is bringing low-rise back with these baggy straight jeans. You can choose from three lengths: petite, regular and long as well as three washes ranging from dark to light, so you can wear a pair year round.

HDLTE High Waist Baggy Jeans

$44.43

$79.99

44% off

For less than $50, you can grab these baggy jeans from Amazon. The design has a high-waisted fit with a cotton-mix material for extra comfort that won’t have you itching to change out of them. The jeans have also gathered more than 1,500 verified five-star reviews with shoppers raving over their look and feel.

Check below to watch behind-the-scenes footage from the campaign.



The Chicago Bears Pick USC’s Caleb Williams No. 1 In NFL Draft

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Chicago Bears Introduce Quarterback Caleb Williams and Wide Receiver Rome Odunze

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The Chicago Bears are looking to rebuild their franchise with the help of a new quarterback. They have drafted Caleb Williams with their pick.

As per the organization’s official news site the house that Mike Ditka built will be welcoming one of the hottest college prospects of the decade. On Thursday, April 25 the Chicago Bears chose the University of South California junior to be the face of the franchise. The choice came to the football industry as no surprise as the Washington D.C. native had a stellar year with 3,333 yards, 30 passing touchdowns throughout the season. He also took home the very prestigious Heisman Award back in 2022.

Caleb Williams showed up to the 2024 NFL Draft wearing a custom one of one Chrome Hearts suit with nails to match. Bears General Manager Ryan Poles made it clear that he impressed the team on and off the field during recruitment process. “When you talk to his teammates, they don’t like him, they love him,” Poles explained. “His leadership, how he brings people together, he’s intentional with his leadership. Same goes with the staff. I’m having a hard time finding a person that doesn’t like him or even love him and thinks that he can reach the highest limits. The feedback’s been good.”

Last week Caleb Williams was a guest on the Pivot Podcast. When asked his thoughts on potentially being drafted by Chicago. “I want to play in one place for 20 years, and chase one guy, No. 12 (Tom Brady),” Williams said. “I want a place that loves ball. That’s all I’ve heard about Chicago so far, which is exciting for me.” The Chicago Bears finished with a record of 7-10.

Queer Jams of the Week: New Music From St. Vincent, Anitta, Rina Sawayama & More

With summer fast-approaching, why not fill up your warm-weather playlists with new songs from your favorite queer artists? Billboard Pride is proud to present the latest edition of Queer Jams of the Week, our roundup of some of the best new music releases from LGBTQ artists.

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From St. Vincent’s raucous new album to Anitta’s exhilarating funk-flavored new LP, check out just a few of our favorite releases from this week below:

St. Vincent, All Born Screaming



To distill All Born Screaming down to one particular concept is to misinterpret it as a work of art. Throughout St. Vincent’s stunning, self-produced seventh studio album, Annie Clark flits in and out of genres, themes and ideas with ease, instead opting to create an album that is at all times changing its shape while maintaining the artistry it took to make it. Whether she’s waxing romantic via art-rock banger “Flea” or giving nihilism a disco-funk makeover on “Big Time Nothing,” St. Vincent has never been more immediately herself than on this thrilling new project.

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Anitta, Funk Generation



After proving her dominance as the premiere Brazilian pop sensation, Anitta is ready to help introduce you to her culture. Funk Generation, the latest LP from the Grammy-nominated artist, is a love letter to Brazilian funk music, as she showcases a formative genre of her home for an international audience. The entire album plays as a well-crafted ode to the sounds of favelas, but “Ahi” in particular stands out, as Anitta and guest Sam Smith give audiences a crash course in how to get down.

Salute feat. Rina Sawayama, “Saving Flowers”



Salute wants you to immediately fall into the sounds of summertime with their thrilling new song “Saving Flower.” An ecstatic electronic anthem featuring vocals from British pop star Rina Sawayama, “Saving Flowers” is a song that refuses to take its foot off the gas, maintaining its fervent pop sound for a blissful three and a half minutes. Pairing nicely with Sawayama’s airy voice, Salute’s new song comes just in time to become your new favorite song of the summer. c

Trixie Mattel, “Shadow” (Ashlee Simpson cover)

Drag superstar Trixie Mattel delivering a stirring acoustic rendition of a 20-year-old pop-rock track may not have been on your bingo card for 2024, but that only makes her new Spotify Single that much more interesting. Taking Ashlee Simpson’s “Shadow” and transforming it into a heartfelt ballad, Mattel flexes her crystal-clear baritone voice, adding in just enough folk-flavored twang to make the song definitively her own.

Christine and the Queens, “Rentrer Chez Moi”



After experimenting with his sound, his look and his persona for the last few years, Christine and the Queens would like to come back home. On his moving new song “Rentrer Chez Moi,” Chris returns to the quiet, echoing music that defined much of his early career, singing entirely in his native French about a relationship that’s run its course. The simple-yet-elegant production (the artist produced the song himself) matches Chris’ vocal fragility on this stunning new single.

Isaac Dunbar, Beep Beep Repeat



Step into Isaac Dunbar’s time machine and allow him to transport you back to the musical universe of 1970’s New York City. That’s the world Dunbar thrives in throughout his new EP Beep Beep Repeat — one populated by transient bass, four-on-the-floor drums and theatrical vocals. For six songs, Beep Beep Repeat invites you to disengage from our stark reality and simply revel in some good old-fashioned house parties (“Apartment A”), hangovers (“American High”) and heartpounding rhythms (“Photoshoot Tonight”).

Durand Bernarr, “Unknown”



Durand Bernarr doesn’t have time to wait around for you to make up your mind. On “Unknown,” the latest slice of smooth R&B from the fast-rising artist, follows Bernarr as he narrates the story of a frustrating, lovesick missed connection, where two people who could have been together missed their moment. The slick, pared down production certainly gives the track a boost, but as with every other Durand Bernarr song, the true star is the singer’s unmatched vocals; Bernarr dives into his soulful baritone just as effortlessly as he flips into a sonorous falsetto, making “Unknown” the best kind of sensual vocal rollercoaster ride that you could ask for.

Trinity the Tuck feat. Jujubee, “‘Til Death Becomes Us”



In the immortal (literally) words of Meryl Streep, “these are the moments that make life worth living.” With her new song “‘Til Death Becomes Us,” Drag Race star Trinity the Tuck aims for revenge in a thrilling homage to 1992’s Death Becomes Her. With fellow Drag Race alum Jujubee, the pair deliver a slick, early-2000’s dance-pop banger based solely on that deep, petty loathing you feel for that one person who just won’t get out of your life. Add in their hilarious, campy music video, and you’ve got the recipe for a winning new song from a pair of drag superstars.

Check out all of our picks on Billboard’s Queer Jams of the Week playlist below:

Bunnie XO Takes Part in Viral TikTok Trend to Taylor Swift’s ‘Who’s Afraid of Little Old Me?’

Bunnie XO has always been an open book, and her latest TikTok shares insight to her traumatic upbringing.

The Dumb Blonde podcast host took part in a recent trend on the platform to the tune of Taylor Swift’s The Tortured Poets Department hit, “Who’s Afraid of Little Old Me?,” in which she sings, “You wouldn’t last an hour in the asylum where they raised me.” Participants of the trend share the various “asylums” they grew up experiencing.

In Bunnie’s version, she shows a photo of her teenage self before showing a picture of a church as the “asylum” that hurt her. “Pentacostals & Mental Hospitals,” she captioned the photos set, adding, “That pic was taken shortly after I left home at 14. Wait ’til y’all read my book.”

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Watch the TikTok here.

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Last week, Bunnie got vulnerable on her podcast and discussed how online bullying and harsh comments have affected her husband, country superstar Jelly Roll. “My husband got off the internet because he is so tired of being bullied about his f–king weight,” she said on the podcast. “And that makes me want to cry, because he is the sweetest angel baby. My husband doesn’t show it to you guys, but I’m going to have a very vulnerable moment here. It hurts him.

“The internet can say whatever they f–king want about you and they say, ‘You’re a celebrity. You’re supposed to be able to handle it.’ No the f–k we’re not … Enough is enough,” she continued. “Don’t bully people, because you never know where they are mentally. There are a lot of people who are not as strong as me, that are on the internet and they don’t deserve to f–kin’ be bullied.”

The entrepreneur also called out internet trolls and bullies who try to intimidate her and her family. “I’m going to stand up for all the f–kin’ underdogs. You’re never going to bully me. You’re never going to lie about me or my family, and I will fight to the end,” she said. “I love it when people say, ‘Bunnie is a bad human. Just wait and you’ll see.’ I’ve been on the internet 15 f–kin’ years. When are they gonna see? I’m waiting. What you see is what you get with me. I don’t f–kin’ pretend to be something I’m not … all you gotta do is leave me and my family the f–k alone, and you won’t get called out.”

Keityn on Writing for Karol G, Shakira, Maluma & More: ‘Out of 10 Songs I Write, One Becomes a Hit’

What’s behind Keityn’s extraordinary ability to pen hits?

The 27-year-old from the small city of Palmira, Colombia, was ASCAP’s Latin Music Songwriter of the Year for the second consecutive year, thanks to a string of hits that included Shakira’s “Acróstico” and Shakira and Karol G’s “TQG.”

But, he says, it’s not like everything he touches turns to gold, and definitely not immediately.

“Out of 10 songs I make, one becomes a hit,” Keityn said in a candid interview with Billboard News. “There are many more songs that never come out. You do a lot, and out of that whole, two or three become huge hits.”

In the last couple of months, Keityn (real name Kevyn Mauricio Cruz Moreno) has had plenty of huge hits. They include Karol G’s “Me Curo Del Cora,” which was inspired by the title of the album Mañana Será Bonito (Tomorrow Will Be Pretty). “If tomorrow will be pretty, it means today isn’t. That’s why we made ‘Me Curo del Cora’ (I Heal My Heart).”

As for “TQG,” the track was written with Karol G while the singer was in Los Angeles filming Griselda, the Netflix series starring Sofia Vergara. “Karol had the foresight to send the song to Shakira,” says Keityn.

And then, there’s the most meaningful song for him, Shakira’s “Acróstico.”

“The fact that such an important woman would let me make a song about something so personal … it’s something that fills me with pride,” Keityn says. “I’ve seen her as a mom, and she’s an amazing mom and sings what she feels. I said, ‘If you want to sing what you feel, let’s give some play to the kids.’”

Watch the full interview here.

Outkast’s ‘Southernplayalisticadillacmuzik’: All 17 Tracks Ranked

The Atlanta duo’s game-changing debut dropped 30 years ago today.

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Atlanta rap could be broken down into two buckets: Before Outkast and After Outkast. Before Outkast, Atlanta didn’t have a sure foot on the national music stage. When discussed, many simply lumped it in with music from other parts of the south.

And, so, to anyone above the Mason Dixon southern rap — and, by extension Atlanta — was nothing more than bass drenched ass shaking music meant to be played in strip clubs or really lit BBQs. Some other things broke though nationally, of course. Arrested Development and its positive affirmations or the Geto Boys’ bleak portrayals of hood life, come to mind. But that’s not what everyone first thought of when they thought of the South.

And then came Outkast.

Made up of two teenage friends named Antwon “Big Boi” Patton and André “Andre 3000” Benjamin, Outkast honed their skills battling in their high school cafeteria while making songs in their down time. They were eventually courted by legendary production group Organize Noize before signing to LaFace Records in 1992. You know the rest. They went on to release a succession of classic albums that would help to redefine what music coming out of Georgia’s most populated city could sound like. But it all started with their debut, Southernplayalisticadillacmuzik.

Released 30 years ago today, Southernplayalisticadillacmuzik is a heady album, one that works hard to prove that young black men all around the country are facing the same issues. And that gangstas and playas come in all shapes and sizes. It was revelatory at the time, and is still effective three decades later. All of rap owes a debt of gratitude to Outkast.

Peep how we ranked the 17 tracks of their seminal debut album below.

Welcome to the Spotify Machine: Podcasts, Audiobooks, Video, Education — And, Yes, Music

What began as a music-only streaming platform evolved into a broader audio platform that included podcasts and audiobooks. Now, Spotify is venturing into video — in both snippets and long-form content, although the latter is only in an experimental phase.   

During Tuesday’s Q2 earnings call, CEO Daniel Ek and interim CFO Ben Kung repeatedly referred to “the Spotify Machine” when explaining the company’s expansion beyond music. As Ek explained, the term means the company “isn’t just a sort of one-trick pony anymore, but it’s actually multiple verticals working together” to create more choice for consumers and drive more engagement.

“Because you may come for the music and stay for the audiobooks,” Ek said. “Some customers may come for the podcast and stay for the audiobooks.” 

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The term makes sense: Spotify is an increasingly complex product with multiple moving parts, numerous audio and video formats, and a variety of paid tiers. Each new component to the machine is meant to make the company more valuable as a whole. Similarly, concert promoter and ticketing company Live Nation uses the term “flywheel” to describe how its various products and business segments provide momentum for the larger entity. But “the machine” has a better ring to it.  

The machine is integral to becoming a sustainable, profitable company. As Spotify detailed in its 2022 investor day presentation, branching out from music will help improve its gross margins and become the profitable company it has long aspired to be. Music margins are roughly 30% of revenue — the remaining 70% goes to rights holders — and will top out at 35%, the company has said. At that 2022 presentation, Spotify said podcast margins can reach 40-50% gross margin and overall gross margin can get to 40% (gross margin rose to 27.6% in Q1 from 25.2% a year earlier).  

The machine helps increase engagement. Spotify is more valuable if people spend more time using it. When engagement increases, churn decreases, which in turn reduces the expense involved in bringing those lapsed customers back. When engagement increases, free users are more likely to become paid subscribers. The last thing a streaming service wants is an infrequent customer who doesn’t enjoy the features or delve deep into its content. Audiobooks are a good example of keeping people hooked: Ek said that in the markets where audiobooks are available, 25% of users are listening to them. What’s more, in the first two weeks a Spotify user listens to audiobooks, Spotify sees “over two and a half hours of incremental usage on the audiobook side,” he said. 

The machine gives users greater freedom of choice. Ek confirmed Spotify will have an audiobook-only subscription tier along with a music-only tier; the standard subscription tier offers both music and audiobooks. Over the years, Spotify has given consumers multiple options to choose from: an individual plan, a two-person plan called Duo, a multi-user family plan, and, in certain markets, the ability to purchase one day at a time. Spotify wants to provide “as much flexibility as possible in this next stage of Spotify” to convert more users to paid subscribers, Ek explained.  

The machine is built to maximize value. Ek and Kung frequently mentioned a particular internal metric, a value-to-price ratio, that Spotify uses as a North Star these days. By adding podcasts, audiobooks and education, as well as features such as Wrapped — Spotify’s personalized year-end recap — Spotify delivers more value than it provided when it was a simpler, music-only service. Ek singled out the videos that Spotify has added in “11 or 12” markets and built anticipation for video clips that will allow artists to tell stories about their new releases. Such videos are one way Spotify is “focused on winning discovery” to make the platform a better listening experience, Ek said. Spotify’s recent foray into educational video courses in the U.K. is another stab at adding value.  

The machine ultimately gives Spotify the ability to raise prices. When Spotify adds products and features, EK explained, it increases its value-to-price ratio. That, in turn, allows it to occasionally raise prices to capture the value it created. “The way you should think about this as investors is the better we can improve the product, the more people engage with our product, and the more value we ultimately create,” Ek said. “And the more value we create, the more ability we will have to then capture some of that value by price increases.” After more than a decade of value creation and stagnant prices, Spotify raised rates in July 2023. In April, it again hiked rates in select markets — including the United Kingdom and Australia — and is expected to expand those increases to additional markets.  

The machine also requires a feat of engineering. “It’s a fairly complex machine,” Kung said, because Spotify has both variable-cost models, such as revenue sharing and per-hour royalties, and fixed-cost models — some in-house and licensed podcast content, perhaps. Ek added that “the machine takes care of all the complexity on the back end to deal with what was historically a very difficult problem to solve, which is multiple business models in one consumer experience.” Spotify’s engineering challenge is incorporating additional verticals into a seamless user experience without getting clunky — a criticism often launched at iTunes, which started as a music store and added videos, books, apps, podcasts and iTunes U, a place for educational materials. “Simplicity is hard,” a former Apple product designer once wrote. “Very hard. But when you get it, it’s beautiful.”

The machine might take some getting used to. As Spotify branches out to non-music verticals, it has stakeholders other than the music rights holders, artists and songwriters it has served for more than a decade. Now, Spotify also supports podcasters, authors and — although in the early stages — educators. That has already created some tension between music publishers and Spotify following news that Spotify considers its music-audiobook subscription offering to be a bundle under the Phonorecords IV mechanical rate structure in the United States. Subscription bundles allow Spotify to pay a slightly lower royalty rate. But really, is anybody surprised that the machine is trying to save a little money?