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From Usher’s Super Bowl showcase to the most musically talented Met, appearances related to major sporting events helped artists across genres — and at different career points — earn sizable streaming gains in 2024. (All data according to Luminate.)
And the trend has continued so far in 2025: Kendrick Lamar’s Super Bowl Halftime Show on Feb. 9 was a major boost for the rapper.
UsherSuper Bowl LVIII (Feb. 11)
The combination of Usher’s career-spanning medley during his spectacular Super Bowl halftime show and the release of his album Coming Home two days earlier helped his streaming catalog skyrocket 299% compared with the previous week, with his 2004 smash “Yeah!” among the biggest gainers.
Jennifer HudsonNBA All-Star Game (Feb. 18)
The R&B veteran’s halftime show medley of her songs “Remission” and “I Got This” at Indianapolis’ Gainbridge Fieldhouse helped give her catalog a 4% boost in weekly streams.
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Candelita“OMG” On-Field Performance (June 28)
New Yorks Mets infielder Jose Iglesias moonlights as the recording artist Candelita, and his live debut of his single “OMG” following a Mets game at Citi Field helped the song move over 1,000 weekly downloads and top the Latin Digital Song Sales chart.
Gojira2024 Summer Olympics Opening Ceremony (July 26)
Lady Gaga and Céline Dion were among the stars helping ring in the Summer Games in Paris, but French rockers Gojira grabbed headlines by becoming the first metal band to perform at the Olympics. Its catalog earned a 283% streaming bump over the next four days in the process.
Kavinsky2024 Summer Olympics Closing Ceremony (Aug. 11)
As athletes said au revoir to Paris by joining Phoenix, Air and Vampire Weekend’s Ezra Koenig onstage, French producer Kavinsky dropped his 2010 synthwave single “Nightcall,” causing a Shazam sensation and boosting the track’s streams by 74%.
BeyoncéNFL Christmas Day Halftime Show (Dec. 25)
During Netflix’s first NFL Christmas showcase, Queen Bey presented songs from her Cowboy Carter album live for the first time at NRG Stadium in her hometown of Houston — and the album shot from 7.4 million weekly streams to 17.6 million during the following week, up 137%.
Kendrick LamarSuper Bowl LIX
Kendrick Lamar was already one of the world’s most-streamed artists, but his riveting halftime show at Super Bowl LIX on Sunday (Feb. 9) helped his biggest hits — and his entire discography — climb even higher. On Feb. 10, the day after his performance at New Orleans’ Caesars Superdome, Lamar’s streaming catalog earned 70.9 million official U.S. on-demand streams — a 153% increase from the previous Monday’s total (27.5 million on Feb. 3), according to Luminate. Similar spikes occurred for halftime highlights “Squabble Up” (up 159% in daily streams) and “TV Off” (up 139%), while “Not Like Us” earned an even greater uptick (up 222%); meanwhile, Lamar’s costar SZA, who joined him on two songs during the showcase, saw her own streaming catalog soar, up 58% to 30.3 million streams on the day after the big game.
This story appears in the Feb. 8, 2025, issue of Billboard.
The Academy Award-winning Summer of Soul was jam-packed with awesome performances from Stevie Wonder to Nina Simone. But one performance in the documentary about 1969’s Harlem Cultural Festival was singularly captivating: that of multiracial band Sly and the Family Stone in all its glorious, psychedelic soul-funk splendor. Explore See latest videos, charts and news See […]
Pusha T showed love to Kendrick Lamar for his record-breaking Super Bowl Halftime Show performance in New Orleans. King Push took to his Instagram Story on Tuesday (Feb. 11) saluting K. Dot for a job well done with his Feb. 9 rap-heavy set at the Caesars Superdome. “Mission accomplished… Congrats,” he wrote. Kendrick and Pusha […]
The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard Hot 100 dated Feb. 22, we look at the multiple Kendrick Lamar songs that could have a shot at capturing the No. 1 spot following the rapper’s Super Bowl halftime performance.
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Kendrick Lamar, “Not Like Us,” “Luther” (with SZA) & “TV Off” (feat. TV Gunplay) (pgLang/Interscope/ICLG): Kendrick Lamar just electrified the music-listening world with one of the most-anticipated Super Bowl halftime shows of all time — coming not just one week after a Grammy sweep on Feb. 2 that saw Lamar win all five of his nominations (including record and song of the year), but a year-long run of one W after another that saw him earn our editorial staff’s Greatest Pop Star of 2024 title. The performance was the most-watched in the show’s history, according to presenter Apple Music and the NFL, with over 133.5 million people tuning in to see K Dot take the ultimate victory lap.
And of course, the song they were most interested in seeing him play was his 2024 Billboard Hot 100-topper “Not Like Us.” The already-legendary diss track, our editorial staff’s No. 1 song of last year, had been tied up in litigation in recent months, thanks to lawsuits levied by its target, fellow rap superstar Drake, who seemed intent on making it difficult for his opponent to play the incendiary cut on the world’s biggest stage. But Lamar indeed delivered the song as his performance’s centerpiece, even offering a conspicuous (and already much-memed) smile to the camera upon his first “Say Drake…” mention.
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Though “Not Like Us” has been out for eight months already at this point, and enjoyed two separate trips to No. 1 on the Hot 100 (the second coming after the release of its similarly headline-capturing music video in July), it should have a good chance of capturing the top spot again this week. The song, which has continued to linger on the Hot 100 (already rebounding to No. 15 this week, in anticipation of Lamar’s set and following his big Grammy night), shot back to the top of the Spotify Daily Top Songs USA chart, the Apple Music real-time chart and the iTunes chart following Lamar’s performance, as its performance on Sunday night remains at the center of all pop- and hip-hop-related discussion this week.
But it’s not Lamar’s only track threatening the No. 1 spot this week. Lamar has also seen big gains this week for his GNX single “Luther,” which he and collaborator SZA also gave a centerpiece spot during his halftime set, and which currently ranks just below “Not Like Us” at No. 2 on each of the aforementioned rankings. And right underneath them is the Lefty Gunplay-featuring “TV Off,” which Lamar offered immediately following “Not Like Us” as the closing part of his performance – with producer Mustard coming out to dance and silently rap along to the anthem. “Luther” and “TV Off” are also in prime position on the Hot 100 currently, ranking at No. 3 and No. 10 on this week’s chart, respectively.
Radio play will also be a major factor in which of the Super Bowl-boosted Kendrick tracks plays the biggest threat to the Hot 100’s top spot next week. “Luther” is currently leading there, as it bounds from No. 14 to 11 on the Radio Songs chart this week, and has already been up another 9% in audience impressions over the first four days of this tracking week (Feb. 7-10), according to Luminate. But “TV Off” is also gaining, and “Not Like Us” is now rebounding as well, up a whopping 35% over that same four-day period.
If “Not Like Us” can sustain across streaming, sales and radio throughout the week, it might have the best chance of jumping to No. 1 next week – which would make it the extremely rare non-holiday single with three different runs at No. 1, each separated by multiple months. And regardless, we should see a whole lot of Kendrick Lamar in the top 10 next week.
Lady Gaga & Bruno Mars, “Die With a Smile” (Streamline/Interscope/Atlantic/ICLG) & Lady Gaga, “Abracadabra” (Interscope/ICLG): “Die With a Smile” is officially the song to beat this early 2025, with the superstar duet returning for a fifth frame at No. 1 this week, after briefly being interrupted by Travis Scott’s pole position-debuting “4×4.” The song has even finally captured the crown on Radio Songs, after Shaboozey’s historic 27-week run atop that chart with “A Bar Song (Tipsy),” and should also reign for a second week on that listing – though it will likely soon face serious competition from another starry Bruno Mars teamup, with ROSÉ on “APT.”
Speaking of Bruno and Gaga providing their own competition – the latter now has a breakout smash entirely of her own. Her “Abracadabra” bows at No. 29 on the Hot 100 this week with just over four days of tracking, after debuting with its music video as part of a Mastercard commercial during the Grammys. The song got off to a white-hot start on streaming, and continued growing in the days after, even briefly capturing the top spot on the Spotify Daily Top Songs USA chart — though it has since gotten buried under an avalanche of Kendrick Lamar and SZA. Regardless, the song should make a big jump in its first full week on the Hot 100 – perhaps to the top 10, if it doesn’t get boxed out by Kendrick – and is already aiming to debut on Pop Airplay, as well.
Chappell Roan, “Pink Pony Club” (Amusement/Island): Don’t forget about the Grammys’ best new artist, who has been surging on the Hot 100 following her big win and show-stopping performance of what now appears to be the signature song of Roan’s early career, “Pink Pony Club.” Despite being originally released in 2020, the song is only now really catching on both streaming and radio, as it re-enters Streaming Songs at No. 24 and hits a new high of No. 32 on Radio Songs this week. It should continue climbing on both listings next week, and may also rise on the Hot 100, after hitting a new peak of No. 18 this week.
The NBA All-Star Game — where the greats from the league’s two conferences face off every February — has been a staple of every professional basketball season since 1951 (outside of 1999, due to the lockout-shortened season). But as Carlton Myers, the NBA’s senior vp/head of live production and entertainment points out, “The NBA is […]
It was a good news/bad news day for Grimes on Tuesday (Feb. 11) when the “Delete Forever” singer learned that her ex Elon Musk had taken the couple’s first-born son to a White House briefing. In response to a commenter who noted that four-year-old “Lil X” (born X Æ A-Xii) “was very polite today! You raised him well. He was so cute when he told DJT [Donald Trump] ‘please forgive me, I need to pee,’” Grimes criticized Musk for including their child in the photo-op.
Grimes did not find the seemingly uncleared appearance by her son quite so charming, responding, “He should not be in public like this. I did not see this, thank u for alerting me.” The preschooler spent some of his time in the Oval Office on his father’s shoulders as Trump signed an executive order giving the Tesla boss’ controversial Department of Government Efficiency (DOGE) more power to continue its legally suspect slash-and-burn march through the federal beuracracy.
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“But I’m glad he was polite. Sigh,” Grimes added of the little one who at one point was seen picking his nose just inches away from a seemingly irritated Trump. X, dressed in a suit and tie, also pulled faces and seemed to imitate his father’s gestures, at one point mussing Musk’s hair and grabbing his ears in boredom during the daytime White House appearance.
Grimes has three children with Musk — who has a total of 12 children from three different women — and has often been at odds with the world’s richest man over the rearing of their children and his often-controversial public statements. Last month, when Musk made what was widely interpreted as a pair of vigorous Nazi salutes during an inauguration event for Trump, Grimes quickly distanced herself from the billionaire who in late January told a crowd of supporters of the far-right Alternative For Germany party that, “children should not be guilty of the sins of their parents, let alone their great-grandparents,” in an apparent reference to Nazi Germany just two days before Holocaust Remembrance Day.
“There is too much focus on past guilt, and we need to move beyond that,” Musk added, praising the anti-immigration, anti-cultural integration party as the “best hope for Germany.”
At the time of the salutes, Grimes wrote, “it is unhealthy that people are this upset when I have not even been online yet today and am only just learning about this controversy now. I don’t know what happened and I will not make a rash statement – I am not a citizen of this country.” She later made it clear that she did not approve of the seemingly fascist gesture many took as a version of the “Sieg Heil” gesture associated with Holocaust mastermind Adolf Hitler and the Nazi party.
“I am not him. I will not make a statement every time he does something. I can only send love back into a world that is hurting,” Grimes said. “To be clear i could go talk s–t and be on a bunch of magazine covers and be a feminist hero and get clout – but it would serve no purpose. I choose my children’s wellbeing. I promise you it doesn’t feel good to be hated all the time for things I don’t even know about, cannot predict and cannot control. But I also chose this path, I accept it. I make the best of it, and I simply wish happiness and health to all.”
Check out Grimes’ post below.
He should not be in public like this. I did not see this, thank u for alerting me. But I’m glad he was polite. Sigh— 𝖦𝗋𝗂𝗆𝖾𝗌 ⏳ (@Grimezsz) February 12, 2025
The Rock & Roll Hall of Fame has unveiled its 2025 nominees, and while every person and band on the list is more than deserving to be welcomed into the institution’s esteemed ranks, only a few can be.
As announced Wednesday (Feb. 12), the names on this year’s ballot include Mariah Carey, Oasis, Bad Company, The Black Crowes, Chubby Checker, Joe Cocker, Billy Idol, Joy Division/New Order, Cyndi Lauper, Maná, Oasis, Outkast, Phish, Soundgarden and The White Stripes. Eight of those acts — Bad Company, the Black Crowes, Checker, Cocker, Idol, Maná, Outkast and Phish — are first-time nominees, while the other six have been in RRHOF consideration in years past.
Those names will now be narrowed down by an international panel of more than 1,200 artists, historians and music industry players, with a fan-voted element factored in. That group’s selected nominees will be revealed in April, as well as whether they’ll be entering in the musical influence or musical excellence categories. An induction ceremony in Los Angeles will follow in the fall, coming one year after the 2024 class comprised of Mary J. Blige, Cher, Dave Matthews Band, Foreigner, Peter Frampton, Kool & the Gang, Ozzy Osbourne and A Tribe Called Quest was inaugurated into the hallowed Rock Hall.
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But while the list of nominees chosen for immortalization in the coveted hall of fame is largely up to panelists, Billboard wants to know who you would select from this year’s shortlist. Tell us who you most want to see inducted into the RRHOF by casting your vote below.
Coincidence or not, it was a full moon Tuesday (Feb. 11) in Rio de Janeiro. The sky was clear, without stars, as the biggest star got ready to shine at the Nilton Santos Stadium, also known as Engenhão. Accompanied by her army — correction: her pack — She-Wolf Shakira marched toward the stage focused on […]
Sony Music Nashville has restructured its radio promotion team, appointing Dennis Reese as senior vp, radio marketing & promotion. Reese will oversee the development and execution of the strategic radio promotional plans for both the RCA Nashville and Columbia Nashville imprints.
Reese will report to Sony Music Nashville chair/CEO Taylor Lindsey and president/COO Ken Robold, and will start in his new role on Feb. 14.
Reese spent the past year at Neon Coast, supporting the artist roster including Kane Brown, Restless Road, Nightly, Dylan Schneider and Kat Luna. His new role marks a returning of Reese to SMN; Reese previously spent seven years leading the RCA Nashville imprint. He joined RCA Nashville after working in pop music at Epic Records, Capitol Music Group, Elektra Records and Columbia Records.
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“We are thrilled to welcome back Dennis to the company,” Lindsey said in a statement. “His experience at both the country and pop formats, excellent leadership skills and dedication to the artists he’s worked is unmatched and we are fortunate enough to have him this time at the helm of our promotion team. SMN remains committed to promoting our artists at radio and we know Dennis will continue to bring the No. 1s and advocate for our artists every day.”
Reese’s appointment follows a recent organizational restructuring at Sony Music Nashville, with several radio promotion team staffers having exited as part of the restructuring. Among those that exited were SMN senior vp, promotion Lauren “LT” Thomas, Columbia Nashville senior director, promotion Lauren Bartlett, Columbia Nashville directors of promotion Paige Elliott and Lisa Owen, as well as Sony Music Nashville manager of promotion and artist development Paul Grosser.
Regarding the exits, Sony Music Nashville said in a statement obtained by Billboard, “Our focus is always on being the best partners for our artists and the creative community, especially in this rapidly evolving marketplace. Today we made changes to our team structure to streamline our resources and be more successfully connected to our valuable radio partners across RCA Nashville and Columbia Nashville.”
In November, Lindsey was named as chair/CEO, with Robold promoted to president/COO, as Randy Goodman announced his retirement after running the label since 2015.
Sony Music Nashville’s artist roster includes Brown, Luke Combs, Megan Moroney, Old Dominion, Nate Smith and more.
Mandy Moore had a simple message for Amazon on Tuesday (Feb. 11): “Do better.” The singer/actress lashed out at the global giant in her Instagram Story after she said the company delivered a package to her in-laws’ house in Pasadena, which was totally destroyed by last month’s devastating wildfires.
“Do better, Amazon,” she wrote in the Story that has since timed out, alongside a photo of the charred home and an image of the package sitting amidst the destruction. “Can we not have better discretion than to leave a package at a residence that no longer exists? This is my mother and father in law’s home. Smh.”
According to TMZ, Amazon responded to Moore’s post, with a spokesperson saying, “We’ve reached out to Ms. Moore via Instagram to apologize for this and to ask for more information from her in-laws so we’re better able investigate what happened here.” The representative added, “For weeks, we’ve advised those who are delivering on our behalf in southern California to use discretion in areas that were impacted by wildfires – especially if it involves delivering to a damaged home – that clearly didn’t happen here.”
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Moore, who initially reported that her home was also partially destroyed by one of the half dozen fires that killed 29 and destroyed more than 16,00 homes and other structures, also posted an emotional chronicle of her own flight from the Santa Ana winds-fueled conflagrations. “We never got an evacuation notice. Sometimes in the quieter moments of processing the last month, I play the game of what would have happened if I didn’t have my phone next to me, playing my typical ‘piano for deep sleep’ mix as I nursed Lou before bed, so I could answer the call from my brother-in-law?” Moore wrote on Instagram on Tuesday along with an image of the damage caused by the fire.
“It was 6:45 p.m. and he told me he, his wife, and our niece were evacuating, grabbing my in-laws (his parents) and getting the heck out of Dodge and we should do the same,” Moore continued. “I calmly walked downstairs and relayed this to my husband and without skipping a beat, we promptly packed up the kids (in their pjs), our dog, and scrambled to find our 3 cats as the power went out. I’ll never forget Taylor trying to figure out how to manually open our two little garage doors (they’d just finished construction around Thanksgiving and we’d just started using them—) in the harrowing 60 mph winds, as the sky glowed a dark red and ash started to fall all around us.”
Moore described racing across town dodging fallen tress on the freeway on their way to the safety of a friend’s home and getting her three kids to bed before running to Target to buy a litter box and some water. She also chronicled obsessively refreshing the Watch Duty wildfire map all night as she watched the evacuation zone narrow in on the eight-block radius around her home.
“It took until 4 a.m. for it to turn red. All the while, tossing and turning with a stomach-churning anxiety I’ve never experienced before, both boys passed out between us in bed,” Moore wrote. “[Oldest child daughter] Lou slept on the floor in a travel crib, and the dog curled up protectively by the door.”
She said that they just found out this week that their house is still standing, but that because of the proximity to the fires around their home, everything inside of it was a “near total loss. Clothes, furniture, pretty much everything will have to be disposed of… maybe even the walls too. We won’t be there for a very long time as it and the neighborhood itself get sorted out and cleaned and the rebuilding starts. I say all of this because i’m struggling. Yes we are exceedingly lucky to technically still have the structure of a home. But also… do we still have a home? I think my definition is in flux. The physical space? No. It goes without saying that our sweet brood and our pets are ALL that matters and home is where we are together… but having a sanctuary and safe space to feel settled really goes a long way too.”
The singer described “stumbling” on the home in the early days of COVID, instinctively knowing it was where they wanted to raise their kids; she found out she was pregnant with youngest son Gus two weeks after they closed on the home. Moore said they painstakingly restored and remodeled the home to make it their own and were just weeks away from finally finishing the work when the fires hit.
“I’m not saying all of this because I’m asking you to feel more sorry for us than someone else. Like I said, I am grateful. We’re so lucky!,” Moore wrote of the loss of the home and its contents, as well as the destruction of Taylor’s home studio. “By the grace of god we found a place to stay in the meantime and the kids are happy and safe. We’ve even starting collecting the books and toys that they’ve lost. It’s not a competition of who lost what or more. Real human beings across this town, regardless of their jobs or socioeconomic status, lost the life they’d come to know and count on in an instant. My whole heart is with them. Every one of them. This place, our home and the town itself, was our dream and I hope in time it will feel like that again… just a slightly different one.”
Last month, Moore’s brother-in-law, Dawes drummer Griffin Goldsmith, revealed that Moore and her family were taking shelter with her friend Hilary Duff. He also noted that he’d convinced his whole family and some close friends to move to Altadena years ago, including the siblings’ parents, who lived around the corner from him. Both Griffin and the Goldsmith’s parents lost their homes, while Taylor and husband Dawes singer Taylor Goldsmith had to flee their home and former Dawes bassist Wylie Gelber and his wife and their first crew member and old friend Jake lost their homes as well.