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Halsey Drops 80s Inspired Song ‘I Never Loved You’: Stream It Now

Halsey’s The Great Impersonator is almost here, and the superstar dropped a new track off the album on Thursday (Oct. 10) titled “I Never Loved You.”

Leading up to the release, Halsey continued their Instagram series in which they impersonate a different musical icon and the song they inspired. For “I Never Loved You,” the singer was inspired by Kate Bush, which is clear in the 80s-inspired melody.

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“You can take the money, you can get on a plane/ To a beautiful island, build her house in my name/ You can donate all the money to somebody in pain/ And you can rest your head down and not feel any shame/ I never loved you,” she sings on the track.

Arriving Oct. 25, The Great Impersonator will mark Halsey’s fifth studio album. It follows 2021’s If I Can’t Have Love, I Want Power, which reached No. 2 on the Billboard 200. The star has described the project as deeply personal, saying, “I made this record in the space between life and death, and it feels like I’ve waited an eternity for you to have it.” The album also features previously released singles “The End,” “Lucky” and “Lonely Is the Muse.”

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Halsey previously confirmed that the album will traverse different decades and musical styles, with the “Closer” singer revealing multiple variants of The Great Impersonator‘s cover inspired by different time periods through a fan scavenger hunt earlier this month.

Listen to Halsey’s “I Never Loved You” in full below.

Kendrick Lamar’s ‘Humble’ Music Video Surpasses One Billion Views on YouTube

After securing a record-setting 21 weeks atop Billboard‘s Hot Rap Songs chart with his 2024 hit “Not Like Us,” Kendrick Lamar continues to rack up the accolades. Now, his 2017 Billboard Hot 100 chart-topper “Humble” has reached the venerable one billion mark, becoming the rapper’s second-ever video to accomplish such a feat.

Released in 2017, “Humble” became Lamar’s second No. 1 on the Hot 100 following his feature on Taylor Swift’s 2015 “Bad Blood (Remix).” The song spent 37 weeks on the Hot 100 and also resided on Lamar’s Billboard 200 No. 1 album Damn. Aside from “Humble,” K Dot’s appearance on Travis Scott’s “Goosebumps” crossed YouTube’s billion views barrier in September.

Lamar’s 2024 campaign has been successful after a heated lyrical skirmish with Drake ensued in the spring. Lamar carved out a handful of diss records aimed at the OVO captain, including “Euphoria,” “Meet the Grahams,” “6:16 in LA” and “Not Like Us.” The latter was the deciding factor in helping Lamar clinch his win against Drake, as the song crushed Spotify records and ultimately rocketed to No. 1 on the Hot 100. Lamar’s triumphant victory also earned him a coveted spot as the NFL Super Bowl Halftime Show headliner in New Orleans next year.

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As mentioned reported earlier this week, Lamar’s “Not Like Us” has surpassed Lil Nas X’s record of 20 weeks atop the Hot Rap Songs chart. The song also notched its 20th week at No. 1 on the Rap Streaming Songs chart thanks to 17.1 million official U.S. streams in the latest tracking week (Sept. 27 – Oct. 3), according to Luminate. 

Revisit Kendrick’s “Humble” video below:

Colin Hay on Men at Work’s Rise & Fall, Starting Over as a Solo Artist

To say that Colin Hay‘s musical career has been a long and winding road would be an understatement. In just over a decade, the Scottish-born musician went from an unknown musician playing folk clubs in Melbourne, Australia, to fronting early ‘80s hitmakers Men at Work, to languishing in Los Angeles after his solo record deal fell through. 

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The “Down Under” and “Who Can It Be Now?” singer discovered that the fame from being part of a multi-platinum band didn’t easily transfer to a solo career. Men at Work broke up after — or during, depending on how you look at it — the recording of their 1985 album, Two Hearts. Hay regrouped and released solo albums for Columbia Records (1987’s Looking for Jack) and MCA Records (1990’s Wayfaring Sons). Disappointing sales caused MCA Records to drop Hay, leaving him without a record label, a manager or a booking agent. “No one was interested really in anything that I was doing,” he tells Billboard’s Behind the Setlist podcast.

People began to take notice of his solo work — slowly. In 1992, Hay was asked to play at a new Los Angeles venue, Largo, by its owner, Mark Flannigan. Hay took to the stage with nothing more than an acoustic guitar and a body of work from three Men at Work albums and two solo albums. The shows were a hit with local audiences, and Hay became a frequent guest. “Largo was really instrumental” in building the next phase of his career, Hay says. “It’s like a home, really, where I could just be myself and play whatever I wanted to.”

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Nearly 40 years old at the time, Hay says he knew record labels weren’t interested in him despite having Billboard Hot 100 No. 1 hits in 1982 (“Who Can It be Now?”) and 1983 (“Down Under”) and an album, Business as Usual, that spent 15 weeks atop the Billboard 200 albums chart. So, Hay decided to set about finding his own audience and take the one-man show honed at Largo on the road. It was a big adjustment for a musician whose previous band dominated radio and MTV in the early ‘80s and won a best new artist Grammy in 1983. “Thirty years ago, there was hardly anyone there,” he says of those early solo shows. “There might be 30 people, 40 people. Not so very long before that I had been playing to, like, 150,000 people.”

Those early solo shows were a valuable step in creating a second career as a solo singer-songwriter. Initially facing small crowds of 30 or 40 people, Hay discovered that he had a knack for storytelling that captured the audience’s attention between songs. “I think people were a little embarrassed for me in the audience,” he says in a Scottish accent softened by his upbringing in Australia. “I could see this kind of quizzical look in their face, like, ‘Why is he doing this?’ And so I just started to talk to people because they were just there, you know? And so I just started to talk to them and tell them what had happened to me. And as I did that, I noticed that people leaned in a bit closer.”

A big break came in 2002 when Hay was featured in an episode of the television show Scrubs. Through a mutual friend, Hay met Zach Braff when the actor landed the starring role. “He said, ‘I’ll see if I can get some of your songs on the TV show,’” Hay recalls. “I didn’t think anything of it.” But Braff made good on his pledge by taking Hay’s music to show creator Bill Lawrence, who ended up writing an episode called “My Overkill” in which Hay performs the 1983 Men at Work hit “Overkill.” “That was very … that was a huge thing for me, especially playing live,” says Hay. “It had a big impact in terms of my live audiences, people who discovered me through watching that show.”

A year later, Hay was performing in Ringo Starr & His All-Starr Band, a gig he held intermittently over the years and consistently since 2018. Hay was introduced to The Beatles as a child by his father, the owner of a music store in his native Scotland. After a decade rebuilding his career as a solo artist, Hay was sharing a stage with the Beatles’ drummer. “When you turn around you think, ‘Wow, I’m playing with Ringo!” Hay exclaims. “’He was in the f–king Beatles!’”

More than three decades later, Hay continues to entertain audiences with his solo acoustic shows filled with anecdotes and wry humor. The venues have grown considerably from sparsely filled clubs to crowded small theaters and performing arts centers. He also tours under the name Men at Work, although he is the lone original member. His vast catalog of solo albums haven’t been commercial successes, Hay points out, constant touring has been the key building his shows from 30 or 40 people in the early ’90s to 1,000 or so a night today. 

“The success that I’ve really managed to achieve has just been through going out and playing live. So it’s a valuable thing for me. And also, I kind of treasure the audiences in a way because — people say that a lot — but really they kind of saved me in many ways. Because even when I first started to go out and play live in the early ’90s, people could sense my kind of slight sense of desperation about what the f–k is going on. And they would just encourage me [to] just keep going.”

Hay has indeed kept going. Nearly 50 years after Hay began to play at folks clubs in Melbourne, he says he’s in his natural state as a traveling, guitar-toting troubadour. “All I’m doing is trying to make sense of the time that I’ve got left and enjoy myself as much as I can — and also to hopefully give people a good night out,” Hay says. “I think that’s kind of a useful thing to do.”

To listen to the entire interview with Colin Hay, hit play on the embedded Spotify player, or go to Spotify, Apple Podcasts, iHeart, Amazon Music, Everand, Podbean or wherever you prefer to listen to podcasts. 

Charli XCX Says Matty Healy Is Like Her ‘Brother’ Now: ‘I Sometimes Want to Strangle Him’

It doesn’t matter how siblings enter your life — they’re going to get on your nerves sometimes. Charli XCX knows this firsthand from her relationship with Matty Healy, who she says is like family to her now by way of The 1975.

Speaking to Apple Music 1’s Zane Lowe ahead of the release of her Brat remix album, the alt-pop star said that the “Somebody Else” singer is “like my brother now.” “I hope he wouldn’t mind me saying this,” she continued. “I have an endless amount of respect for him as a songwriter and him as a person.”

“But I sometimes want to strangle him,” Charli added, laughing.

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The “Von Dutch” singer is engaged to George Daniel, drummer for the Healy-fronted 1975. The band is featured on a revamped version of Brat track “I Might Say Something Stupid” arriving Friday (Oct. 11), which Lowe teased is “quite eye-opening” in terms of Healy’s lyrical contributions to the song.

“I really wanted him to do the song,” Charli said of the sometimes polarizing frontman. “Even before being with George — years and years ago — I’ve always been such a fan of [The 1975’s] work … I just really enjoy people who take a risk in terms of what they’re putting out there artistically.”

The 1975 is just one of several artists guesting on the “Apple” artist’s remix album. In addition to her previously released collaborations with Addison Rae, Lorde, Robyn, Troye Sivan and Billie Eilish, Brat and It’s Completely Different But Also Still Brat will also feature Caroline Polachek, The Japanese House, Julian Casablancas and Bon Iver.

Plus, Ariana Grande will jump on an updated “Sympathy Is a Knife,” which fans have suspected was about Taylor Swift amid the “Anti-Hero” singer’s whirlwind romance with Healy last year. “This one girl taps my insecurities,” Charli sings on the track. “Don’t wanna see her backstage at my boyfriend’s show.”

But Swift has since sung Charli’s praises and put rumors of a feud to rest. “I’ve been blown away by Charli’s melodic sensibilities since I first heard ‘Stay Away’ in 2011,” Swift told Vulture in August. “Her writing is surreal and inventive, always. She just takes a song to places you wouldn’t expect it to go, and she’s been doing it consistently for over a decade.” 

Added Charli to the publication, “That song is about me and my feelings and my anxiety and the way my brain creates narratives and stories in my head when I feel insecure and how I don’t want to be in those situations physically when I feel self-doubt.”  

Watch Charli’s Apple Music 1 interview below.

The Offspring Defeat Ex-Drummer’s Appeal Seeking Millions More From $35M Catalog Sale

A California appeals court has sided with The Offspring in a long-running court case filed by former drummer Ron Welty, rejecting his claims that he was owed millions more from the punk band’s $35 million catalog sale.

Welty’s lawsuit alleged that lead singer Bryan “Dexter” Holland had tried to “erase” his contributions to the Offspring, including by shorting him on the proceeds of the band’s 2015 catalog sale to Round Hill Music. But a Los Angeles judge rejected those accusations last year.

In a ruling Wednesday, California’s Court of Appeals upheld that ruling, saying there had been “no reversible error” in the lower judge’s decision. Welty raised numerous challenges to how the lower judge had handled the case, but the appeals court was not convinced by any of them: “The judgment and order are affirmed.

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Welty joined The Offspring in 1987 and served as the band’s drummer during its heyday, including on its 1998 album Americana that reached No. 2 on the Billboard 200, before leaving the band in 2003 on undisclosed terms.

In his sweeping 2020 lawsuit, Welty accused Holland and the other members of numerous forms of wrongdoing: “This lawsuit seeks, among other things, redress for The Offspring’s failure to pay Mr. Welty his rightful share of the band’s proceeds and a prohibition against their ongoing efforts to harm Mr. Welty, his legacy with the band, and his ongoing career.”

Among other allegations, Welty claimed he had been entitled to a bigger cut of the Round Hill deal, in which the company paid $20 million for the rights to the band’s recorded masters — split among the band’s key performers — and another $15 million for the publishing rights, paid directly to Holland.

Welty claimed he deserved some of that publishing money, and argued in his lawsuit that he was owed at least $2.8 million more from the Round Hill transaction. But at a bench trial in 2022, Judge William F. Fahey largely rejected those accusations, calling some them “completely illogical.” During the proceedings, other members of The Offspring had testified that the structure of the deal was fair since Holland had written all of the band’s music.

In a written decision last year, Fahey ruled that the deal had been “structured in accordance with industry standards” and that Welty had failed to prove that he was entitled to a cut of Holland’s $15 million: “It is hard even to envision a reason why these two other band members would agree to such a structure unless they believed that Holland was the creator and owner of the music compositions.”

In March, the judge issued a final judgment in favor of the band, finalizing the earlier rulings and rejecting the rest of Welty’s claims. It was that ruling that was affirmed by Wednesday’s decision at the appeals court.

Following the ruling, Welty’s attorney, Jordanna G. Thigpen, said her client had “great respect” for the appellate court but was “contemplating the next step of appellate review.” Howard King, an attorney for The Offspring, declined to comment.

What’s Left of Diddy’s Assets?

As Bad Boy Records founder Sean “Diddy” Combs sits in a Brooklyn prison awaiting trial on federal sex trafficking and racketeering charges and prepares to fend off multiple civil lawsuits alleging sexual assault, those in the music industry are asking how much of his wealth could be at stake.

Sources tell Billboard that the hip-hop mogul has sold many of the assets that earned him hundreds of millions of dollars. And Forbes estimated that Combs’ net worth — once fueled by ventures in music, fashion, liquor and cable TV — has fallen from approximately $740 million in 2019 to $400 million as of this past June.

Federal prosecutors and attorneys for the alleged victims likely will go after the money Combs earned from his businesses and other assets, and his own legal defense potentially could cost him hundreds of thousands of dollars as well. That said, prosecutors will need to prove that the businesses were in some way connected to the alleged crimes, to which Combs has pled not guilty. Lawyers representing individuals suing Combs in civil court do not need to meet that barrier of proof. It is unclear when a jury trial will take place for the federal charges, and the many civil lawsuits he faces are at various stages of adjudication.

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Combs’ attorneys, representatives and federal prosecutors did not respond to requests for comment.

Here is a breakdown of Combs’ current financial picture viewed through his music, real estate and cable TV assets:

Bad Boy Records

While Combs began diversifying his investments long ago, his core music industry holdings have dissipated. He once owned his masters and publishing rights through Bad Boy Records. Currently, he may still own his publishing rights and albums recorded from 2010 onward, but he likely no longer owns the albums he recorded before 2009, which were the most successful of his career.

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B.I.G. and Diddy

That’s because of a joint venture Combs entered with Warner Music Group for the entire Bad Boy catalog in 2005. The deal ended in 2009 with WMG retaining full ownership of the vast majority, if not all, of the catalog released by Bad Boy prior to that year. Those include the catalogs of The Notorious B.I.G., Faith Evans, Mase and another dozen or so platinum albums by Bad Boy artists.

In June, Billboard estimated that Diddy’s own catalog brings in $2.4 million annually in recorded masters revenue, as well as $600,000 in publishing revenue, of which his share is $222,000. We estimated his catalog would carry a valuation of $42 million.

Since determining that Combs no longer owns his best-selling albums, Billboard revised that estimate — based on a calculation that almost 60% of his catalog’s annual activity is owned by WMG — to $1.05 million. His music publishing earnings remain unchanged, which adds up to $1.25 million in take home pay.

Catalog

One asset Combs is unlikely to sell soon is his catalog because his the nature of the alleged abuses outlined in the various legal cases he is facing and the fact that recordings were not put out under a single, identifiable brand — he has released music as Puff Daddy, Puff Daddy & the Family, P. Diddy, Diddy and Diddy-Dirty Money — make it harder to market, institutional investors tell Billboard.

While private equity investors have no appetite for music issued under the Diddy names, financial sources say that music from other artists he has worked with still have value, and those artists could sell their income streams. However, some Bad Boy Records artists have asked the various majors if their albums might drop the Bad Boy logo, sources tell Billboard.

In 2023, Combs disclosed that he has been returning ownership of publishing to the artists who recorded on Bad Boy Records.  In a Q&A with Billboard, he reported that Mase, Evans, The LOX, 112 and the estate of The Notorious B.I.G. are among the creatives who have already signed agreements to regain those rights.

REVOLT

Co-founded by Combs as a music cable channel in 2013, REVOLT was initially broadcast by Comcast and Time Warner Cable to a combined roughly 34 million subscribers. Over the past decade, it has built a reputation as a prominent black-owned media company and has been profitable since 2018. Last summer it was part of a group of investors bidding for a majority stake in Paramount Global’s BET Media Group. As a private company, it has never disclosed its financials. Combs stepped down from his role as chairman of REVOLT last November, and reports circulated in March that he sold his stake to an anonymous bidder. Sources tell Billboard Combs’ stake likely netted him a sum in the low to mid-eight figures.

Real Estate

It is documented in court documents filed in connection with the federal charges against Combs that Combs owns homes in Los Angeles and Miami. The latter, which is located on Miami’s exclusive Star Island has multiple pools, an on-site spa and a guesthouse was listed as part of his collateral for his $50 million bail bond. (Judge Robyn F. Tarnofsky denied his release, and Combs’ attorneys filed an appeal this week.) Combs’ home in Beverly Hills is currently for sae for $61.5 million.

J. Cole Drops “Port Antonio” Track Addressing Kendrick Lamar Beef, X Says He Went Out Chump

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J. Cole inserted himself in the middle of Drake and Kendrick Lamar‘s feud with “7 Minute Drill” from his Might Delete Later project, a song he actually did delete later. J. Cole, who caught plenty of ire over walking back the diss, addresses Kendrick Lamar on the new “Port Antonio” track and X has thoughts as expected.

After an active 2024 with several features alongside the likes of Tee Grizzley, Tems, and A$AP Rocky, J. Cole dropped “Port Antonio” via his YouTube channel. The track, reportedly produced by DZL, Dreamville artist Omen, and Cole himself, has a sound somewhat reminiscent of Jay-Z’s ” Dead Presidents II” while also sampling Cleo Soul’s live version of “Know That You Are Loved.”

The verse is a return of the ultra-confident emcee, but with the added nuggets of wisdom that the North Carolina star often adds to his lyrics. However, the second verse is where he gets into his connection to the Drake and Kendrick Lamar feud and shouts the Canadian superstar out by name while also giving him advice.

From “Port Antonio”:

They instigate the f*ckery because it’s profitable
But singin’ “stop the violence” tunes when dudes in hospitals
I pulled the plug because I’ve seen where that was ’bout to go
They wanted blood, they wanted clicks to make they pockets grow
They see this fire in my pen and think I’m dodgin’ smoke
I wouldn’t have lost a battle, dawg, I woulda lost a bro
I woulda gained a foe, and all for what? Just to attain some mo’
Props from strangers that don’t got a clue what I been aimin’ for?
Since the age of fourteen, Jermaine is no king
If that means I gotta dig up dirt and pay the whole team
Of algorithm-bot n*ggas just to sway the whole thing
On social media, competin’ for your favorable means
To be considered best of live and rest, the weight of both things
I understand the thirst of being first that made ’em both swing
Protecting legacies, so lines got crossed, perhaps regrettably
My friends went to war, I walked away with all they blood on me

Later in the verse, J. Cole speaks directly to Drake saying, “Drake, you’ll always be my n*gga/I ain’t ashamed to say you did a lot for me, my n*gga/F*ck all the narratives, tappin’ back into your magic pen is what’s imperative.”

On X, folks are taking shots at the Dreamville honcho for mentioning the beef and propping up Drake, although some applauded the maturity of J. Cole. We’ve got reactions from all sides below.

Photo: Getty

J Balvin Reels In Anitta, Demi Lovato & More for New Peacock Docuseries: Watch the Trailer

J Balvin has reeled in some of his biggest and personal celebrity friends for a new docuseries called A Great Day With J Balvin, premiering on Thursday, Oct. 17, via Peacock.

The six episode series will “take audiences on a personal journey” with the Colombian artist and “his captivating quest to uncover the secrets of a truly fulfilling life,” according to a press statement. Balvin is joined by Anitta, Brooklyn Peltz Beckham, Demi Lovato, Jimmy Butler, Saweetie, and Xolo Maridueña “as they embark on a series of unexpected and transformative adventures together.”

“Whatever comes my way, I make it a great day … whether by playing sports, meditating, the zouk, cooking,” he said in the trailer that arrived Thursday (Oct. 10). “Join me on this journey. We are not what we have, we are what we are.”

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A Great Day With J Balvin sheds light on how Balvin (real name José Álvaro Osorio Balvin) — one of the first major Latin artists to publicly speak about his struggles with mental health — finds his balance.

“That’s why I said before, in the darkest moments, I didn’t lose control. But I take my pills daily,” he told Billboard in his cover story interview. “It’s perfectly normal, as if someone had an issue with high [blood] pressure. But there’s also meditation — I’ve been meditating since I was 19 years old — daily exercise, eating habits and the people you surround yourself with. The fact that I don’t do drugs or anything like that has also been part of having that mental, spiritual balance.”

Additionally, the “Mi Gente” singer is confirmed for a Superstar Q&A at the 2024 Billboard Latin Music Week, returning to Miami Beach on Oct. 14-18, with other confirmed artists including Feid, Young Miko, Gloria Estefan, Alejandro Sanz, Maria Becerra, and Peso Pluma, among many others. For tickets and more details, visit BillboardLatinMusicWeek.com.

He will also receive the Spirit of Hope Award at the 2024 Billboard Latin Music Awards, recognizing his philanthropic efforts through his Vibra En Alta Foundation, which aims to elevate young individuals by supporting their educational journeys. The awards ceremony will air Sunday, Oct. 20 via Telemundo.

Watch the trailer for A Great Day With J Balvin below:

‘Shawn Mendes: For Friends and Family Only’ Live Concert Film Hitting Select Theaters For One Night Only

Shawn Mendes fans will get a chance to hear the singer’s upcoming fifth studio album, Shawn, before its official release thanks to an upcoming live concert film. Mendes and Trafalgar Releasing announced on Thursday (Oct. 1) that Shawn Mendes: For Friends and Family Only (A Live Concert Film) will hit screens across the country for one-night-only on Nov. 14.

According to a release, the movie features a “heartfelt performance of the self-titled album in its entirety — for the very first time.” The movie was filmed at the historic 500-capacity Bearsville Theatre in Woodstock, NY and features footage of Mendes explaining the inspiration behind each song on the album as well as sharing personal stories, “giving fans an intimate look at the creative journey that shaped the music.”

A full list of participating theaters and showtimes will be announced soon, with fans encouraged to click here to request a screening in their city; tickets will go on sale on Oct. 24 at 10 a.m. ET.

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On Wednesday, Mendes announced that Shawn would be pushed back from its original Oct. 18 released date to Nov. 15. He explained, “My team and i have decided to push the album release date to November 15th. We just need a little bit more time to bring some new inspiration and ideas to life. I love you guys thank you for being so patient, I can’t wait to see you guys at the next few shows.”

The Woodstock show was the first in a limited run of intimate concerts Mendes performed in the cities where the album was recorded over a two-year stretch, a string that also included gigs in London, Brooklyn, Los Angeles and Seattle.

“Performing this album for the first time in such an intimate setting, surrounded by close friends, family, and the people who helped bring it to life, was truly special. I’m excited for fans around the world to feel that same connection through the film and get to experience the ‘Friends & Family’ shows before the album release,” Mendes said in a statement.

Trafalgar Releasing SVP of content acquisitions Kymberli Frueh added, “Shawn Mendes’ relatable lyrics and ability to connect with fans through his music are on full display in this intimate and authentic performance of his new album. This exclusive cinema event will be a special experience for fans across the globe.”

To date Mendes has released the singles “Why Why Why,” “Isn’t That Enough” and the moody “Nobody Knows,” which he debuted at last month’s 2024 VMAs. Mendes will continue his tour of Shawn live debut shows with an Oct. 14 gig at the iconic Ryman Auditorium in Nashville, followed by an Oct. 18 show at the Brooklyn Paramount in Brooklyn, NY and an Oct. 22 stop at the Ford theater in Los Angeles.

This Company Says Its Sales Grew 2,500% After Taylor Swift Wore These $16 Glitter Freckles

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Taylor Swift is giving a whole new meaning to the fake freckle trend as she switched the traditional freckle pen for a glitter patch. Paired with her classic red lip, the 34-year-old showed off glitter freckles while making an appearance at the Kansas City Chiefs game against New Orleans Saints on Monday (Oct. 7) to cheer on her boyfriend, Travis Kelce.

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The source behind the $16 glitter freckles is Fazit, a female-founded small business run by Nina LaBruna and Swiftie Aliett Buttelman, who has gone viral for her heartwarming response to the “Fortnight” singer wearing her fake freckles. In a TikTok that has gained more than 6 million views, Buttelman can be seen crying after discovering that the Billboard Hot 100 chart-topper was wearing her beauty product.

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Taylor Swift

Taylor Swift arrives prior to a game between the Kansas City Chiefs and the New Orleans Saints at GEHA Field at Arrowhead Stadium on Oct. 7, 2024 in Kansas City, Missouri.

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Coupled with the newfound viral fame, the small business’ sales have skyrocketed as fans clamor to get their hands on the exact glitter freckles worn by Swift. According to another TikTok from Buttelman, sales for Fazit’s glitter freckles grew 2,500% in 13 hours after the “I Can Do It With a Broken Heart” singer sported the makeup — and they’re still in stock (for now).

“Grateful to @Taylor Swift amplifying small female founded businesses and the @Fazit team ?✨” the caption reads.

Keep reading to shop the glitter freckles before they sell out.

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Fazit Makeup Patches

Unsurprisingly, the popularity thanks to Swift has resulted in Fazit’s Makeup Patches to become a No. 1 bestseller on Amazon for body glitters. More than 9,000 Amazon shoppers have purchased the product in the past month — and the number is only expected to continue rising. While the artist was seen wearing the gold version, there are seven shades and style to choose from, including a strawberry design.

Applying the fake freckles is similar to how you would put on a temporary tattoo: Peel the backing off the glitter freckles then place the sticky side onto your face. You’ll want to take a damp towel and apply slight pressure for at least 60 seconds, then peel off the strip and you’re done.

Once on, they’re water- and sweatproof, and can easily be taken off with makeup remover, according to the brand.

For more product recommendations, check out ShopBillboard‘s roundups of the best celebrity brands on Amazon, celebrity fragrances and Taylor Swift outfits.