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Carlos Rivera chose the Day of the Dead celebration to launch VIDA, a six-song EP filled with nostalgia, delving into mariachi, sierreño and even tumbado music. The Mexican pop star, born in Huamantla, a small town in the state of Tlaxcala, recently presented this material there, proudly showcasing his roots.

“I want the world to know more about my country’s traditions,” Rivera tells Billboard Español. “We Mexicans celebrate the lives of those who have passed away in a very unique way, with flavors, colors, and music.”

“Mexico is mariachi, Día de Muertos,” adds the singer of “Recuérdame,” a song that was part of the Disney-Pixar animated film Coco (2017), famous for celebrating the way Mexicans deal with the subject of death. “I always thought that if I was going to do a project like this, it had to be looking at life from a different angle. This EP is inspired by loss and grief.”

Released by Sony Music Mexico on Oct. 30, VIDA opens with “Larga Vida,” a song about enjoying every moment with our loved ones. It includes a collaboration with Ana Bárbara accompanied by traditional mariachi, “Cuento de Nunca Acabar,” about trying to forget someone without success. And songs like “Calavera,” a huapango about denying death, and “Alguien,” which talks about being used to replace someone.

The singer says that after his father passed away three years ago, he began composing and searching for songs as a form of catharsis to ease the pain a little and help others who have been through the same situation.

“There are a couple of songs I wrote for my dad when he died,” he says. “One of them is ‘No Es Para Menos,’ in which I talk about the pain coming all at once so that whatever needs to hurt hurts and the suffering ends. In ‘Almas,’ the guitars practically cry from the beginning; the lyrics are about the absence of a person when they leave and places like an armchair are left empty.”

With “Larga Vida,” the focus track, “rather than honoring those who died, I wanted to talk about the importance of enjoying those who are alive and whom we never want to see leave,” Rivera explains. “Originally it was with guitar, which was very beautiful, but I thought we could put more energy into the requinto. So it sounded very sierreño and even tumbado, but using mariachi instruments.”

Regarding the only collaboration on the EP — “Cuento de Nunca Acabar,” with regional Mexican star Ana Bárbara — he says: “From the very beginning, I thought of her to sing it together. Her style of practically crying the songs fit perfectly.”

After participating in the soundtrack for Coco, Rivera had sporadically experimented with regional Mexican music. He did so with mariachi on that occasion and in “100 años” with Maluma. Later, in 2023, he invited Carín León and Edén Muñoz to accompany him on “Alguien Me Espera en Madrid,” and in early 2025, he released “Tu Amor Es Mío” with Fato and Alfredo Olivas.

“I love the genre. It’s my roots, and I want to take it everywhere,” says Rivera. “Fortunately, my music is heard in many places in Latin America and Europe, so I want to take the whole concept of VIDA on my next tour.”

He revealed that he is putting together a band of musicians that will include mariachi, and that he will also perform in palenques. The two-year tour will begin in 2026, during which the artist with two decades of experience will bring his fans hits such as “Que Lo Nuestro Se Quede Nuestro,” “Te Esperaba,” and “Me Muero.” The dates will be announced in the coming weeks.