Maren Morris on Why Being Inclusive is ‘Good For Business’

I grew up being a huge country music fan, especially of people like The Chicks. Watching their career spiral in such a ridiculous, unfair way was always in my mind — it doesn’t leave your brain once you witness these idols of yours being so unfairly criticized and their careers, at least at the time, ending just for exercising their rights. There is this pressure to stay silent in country music, I think, because of what happened to The Chicks. Artists just look at it like, “It’s good for business to shut the f–k up.” And that just never really sat well with me.

I think that’s why I’ve become a little bit of a rebellious adolescent in country. In some ways, there’s good in that; you want things to be better, you want everyone to be on the same page, you want everyone to be equally treated. There’s this passion there. But there’s also that sort of insanity and delusion of thinking you can do it all yourself. It’s ridiculous and kind of an almost white savior complex way of thinking: “I’m going to change it all from the inside — me, myself and I.” I’ve had to really take a step back and realize how to not center myself in this conversation every f–king time.

There’s always going to be this nugget of ego in all of us, but I think particularly for someone that looks like me, the education of the last few years has been to shut up and listen to those who are living these horrors every day. I’m shutting up to listen to people that are smarter than me. I am not some torch-carrying savior of country music.

I have not been pulled from the radio — at least not as a reaction to my actions. I’ve certainly lost fans along the way. But I think that’s sort of like spring cleaning. I don’t want to make three albums and go away forever; this is it for me. I don’t love anything else as much as I love performing and writing songs. So, with the effects of the “punishment phase” of speaking out, I couldn’t give a sh-t because I’m going to be doing this for the long haul. You lose some people along the way, but you solidify those that you had from the get-go.

The way the country music industry has treated LGBTQ people has been awful — there’s been almost no representation. There are people like Ty Herndon, who wasn’t able to come out until he was basically not in the industry anymore. But there is progress being made: T.J. Osborne, one of my closest friends, came out a couple years ago, and there’s such support behind him because it’s like, “Yeah, it doesn’t matter.”

In my career, I have been pretty clear with my values and putting my money where my mouth is, and over time, I’ve achieved a larger audience. So to anyone who’s a juggernaut of the industry or to new artists just trying to break right into this: I have worked bit by bit to build my business to where it is. When you speak out or you show up to a rally, you’re going to gain fans and you’re going to lose fans. Even if it’s for a piece of legislation that’s going to affect people’s bodily autonomy, or their way of making a living, or who they can marry, it is going to be political to the other side. You’re going to lose some people, but you’ll also gain some that never looked in your direction before. On a moral level, as a fan, wouldn’t it be so nice to know that you’re paying for a ticket or a T-shirt of somebody that isn’t a sh–ty person? Being inclusive is good for business because you open yourself up to the world.

When I was a guest judge on Drag Race, I did feel like I just wanted to speak from my heart and apologize [for country music’s treatment of the LGBTQ community] as an artist that comes from the genre. I felt like country music in some ways gets overlooked in that community because they rightfully assume it’s not a welcoming community. No “sorry” is going to undo the decades of harm that the country music industry has done to LGBTQ people in terms of representation. I was trying to say that there’s a lot of good people in this genre, and I hope that you don’t write it off forever because of what some artists said on their stage.

We live really close to the Covenant School [where a mass shooting took place in March], and that feeling of being swallowed by this grief, as a mother, has been really tough. My heart is just broken every day, having to pass the entrance of that school. But weirdly, I have never felt more connected to this town than in the last two months. When I went to one of the protests after the shooting, I saw mothers that I’ve had wine and disagreements with, and everyone was so emotionally raw at that moment. It’s awful that it took something so horrible to make that happen, but something in me switched, and I felt like, “I’m really lucky to live here right now.” Community like that is happening on the battlegrounds of these protests. It all comes back to the community that you’ve got to go out and build for yourself. It’s not going to come to you.

And there really is no community like here in Nashville. I’ve heard other songwriters from other places say they’ve been to L.A., they’ve been to New York, they’ve done writing trips abroad, but there’s just something different about Nashville. My heart is country music, and it’s writing songs that are stories, and it’s the collaboration of Nashville writing. It’s a lot harder to try and start over in some other way. I’ve just decided that you have to till the soil you’re on. Don’t get into the greener pastures complex.

For myself, I’m getting out of the sort of game of being the hall monitor of country music, even if I’m probably setting myself up for failure. Everything I’ve done has not been in vain; I’ve been so bowled over by the acceptance and positivity from the LGBTQ community. But I feel like I cannot look at the bad apples anymore. I’m done giving into what they want, which is attention. I think the whole “When they go low, we go high” thing is applicable here. Sometimes I fall into that trap of saying, “No, beat them at their own game. Sink to their level because they don’t operate on the high road.” There’s absolutely truth to that, and sometimes, yeah, you need to ruffle some feathers and not do this whole “Kumbaya” hand-holding thing. But clapping back on Twitter and expecting a different result doesn’t work for me anymore. I’m going to look to where the people are helping and just Mister Rogers this b-tch. —AS TOLD TO STEPHEN DAW

This story will appear in the June 10, 2023, issue of Billboard.

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