BBR Music Group hosted a brunch at the 2023 ACM Awards under sunny skies at the Briarstone Country Club in Frisco, Texas. Held the morning of the ACM Awards on May 11 for more than 200 people and sponsored by Heineken and Billboard, the event was presided over by BMG Nashville president Jon Loba, who opened the morning with a rundown of the label’s myriad accomplishments. Performers included new artists Dylan Schneider and former American Idol contestant HunterGirl, both of whom played acoustically, while Brooke Eden previewed music from her forthcoming EP.
Country superstar Jason Aldean, whom Billboard presented a plaque to for his many chart achievements including 25 No. 1s on Billboard‘s Country Airplay chart and 36 top 10s on Country Songs chart, showcased new music, including fan anthem, “Tough Crowd.” Aldean performed the song live for the first time later on the ACM Awards, for which he was nominated for entertainer of the year.
Jelly Roll also gave a sneak peak of his June 2 set, Whitsitt Chapel, playing a number of songs from the emotional album, including “Son of a Sinner,” which has been certified platinum by the RIAA and reached No. 1 on Billboard‘s Country Airplay chart.
Attendees included radio award winners, whom the ACM Awards announced the night before, as well as representatives from digital service providers, managers, agents and lawyers. Among the other BBR/BMG executives on hand were BMG Recorded Music Nashville exec vp JoJamie Hahr and Carson James, senior vp of promotion at Broken Bow Records / Stoney Creek Records, as well as BMG/BBR Music Group general manager Peter Strickland.
See photos from the BBR Music Group at the 2023 ACM Awards below.
Jon Loba, Jason Aldean & Melinda Newman
BMG Nashville president Jon Loba, left, and Billboard Executive Editor, West Coast and Nashville, right, present Jason Aldean a plaque citing his many chart achievements at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas prior to the ACM Awards.
Jelly Roll & Jon Loba
Jelly Roll and Jon Loba at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
HunterGirl
HunterGirl at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
Brooke Eden & Jon Loba
Brooke Eden and Jon Loba at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
Dylan Schneider
Dylan Schneider, left, performs accompanied by Jordan Merrigan at the BBR Music Group Brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
Jelly Roll & JoJamie Hahr
Jelly Roll and BMG Recorded Music Nashville Executive VP JoJamie Hahr at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
Dustin Lynch & JoJamie Hahr
Adrian Michaels, Stoney Creek/BBR VP of Promotion; Dustin Lynch (center) and JoJamie Hahr, Executive VP BMG Recorded Music, Nashville, at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
HunterGirl & Jason Aldean
HunterGirl and Jason Aldean at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
Brooke Eden
Songwriter Laura Veltz, left, and Brooke Eden at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
Tim Rushlow, Ritchie McDonald & Larry Stewart of The Frontmen
Tim Rushlow, Ritchie McDonald and Larry Stewart of The Frontmen at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
HunterGirl & Dylan Schneider
HunterGirl and Dylan Schneider at the BBR Music Group brunch at the 2023 ACM Awards held at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.
Martha Earls, Dylan Schneider & Jon Loba
From left, Verse 2 Music’s Kent Earls, Neon Coast’s Martha Earls, Dylan Schneider, Neon Coast’s Joey Russ and Jon Loba at the BBR Music Group brunch at the 2023 ACM Awardsheld at Stonebriar Country Club on May 11, 2023 in Frisco, Texas.