Carlos ‘Charly’ Pérez Named SVP Communications and PR for Warner Music Latina
Written by djfrosty on April 24, 2023
Carlos “Charly” Pérez, who for over two decades led public relations and later promotion for Universal Music Latino, has been named senior vice president for communications and public relations for Warner Music Latina, effective immediately, Billboard has learned.
Pérez will be based in Miami and report to Roberto Andrade Dirak, managing director of Warner Music Latina, with whom Pérez previously worked closely with when Andrade Dirak managed Colombian star Sebastian Yatra.
In his new role, Pérez will craft strategies to promote WM Latina’s artists and people across a wide range of different media outlets to a business and consumer audience. He will also work closely with Ruben Abraham, svp of marketing and artist strategy, as well as Hector Ruben Rivera, svp and head of A&R, Latin Music, who both also report to Andrade Dirak.
Pérez is widely recognized as a beacon of knowledge, integrity and professionalism in the Latin music world as well as for his knack for singling out promising new acts, having pushed for early coverage of future superstars like Karol G, Feid and Sebastian Yatra, to name just a few.
Pérez is also particularly valuable given his deep knowledge of the pop, urban and regional Mexican markets.
Indeed, he started out 26 years ago working as an assistant to the International department at Mexican media company Televisa, where he later became a label manager. He later joined Univision Music Mexico as a label manager, focusing largely on regional Mexican music and working with acts like Los Tigres del Norte, Ana Bárbara, Banda El Recodo and Jenni Rivera, and subsequently moved to Miami as press and television coordinator.
Pérez rose steadily through the ranks and after Univision Music was acquired by Universal Music Latin Entertainment, he worked as national publicity director. In 2020 he was promoted to international vice president of public relations and promotions, overseeing the parent label, Machete Music and Capitol Latin and working closely with regional Mexican labels Fonovisa and Disa.
“I’m very happy and grateful for this huge opportunity to become part of the Warner Music Latina team,” said Pérez. “I’ll bring my experience to bear as we continue to evolve our company, enhancing our value proposition to artists, and positioning ourselves as a leader at the intersection of music and technology.”
Roberto Andrade Dirak adds: “Charly is an amazing addition to the team here at Warner Music Latina. His knowledge and experience transcend genres and borders, and he’s helped take some of the best Latin music to every corner of the world, empowering the careers of the artists he’s collaborated with. We’re delighted to have him join us.”
Pérez leaves Universal on good terms.