The Women Leading the Booking Space | Billboard Live Music Summit 2025

It increasingly feels like women have broken the agency space’s glass ceiling, yet women agents continue to face gender-specific challenges. In this panel, sponsored by Allegiant Stadium, four women whose careers are testaments to greater inclusivity in this sector – Jenna Adler (CAA), Marsha Vlasic (Independent Artist Group), Sara Williams (WME) and Elisa Vazzana (UTA) – discuss navigating the live business, their clients’ touring strategies and the status of that glass ceiling. Moderated by: Hannah Karp