Building Touring’s Sustainable Future With Maggie Baird | Billboard Live Music Summit 2025

Dating back to the earliest days of their music careers, Maggie Baird has helped her children, Billie Eilish and Finneas, take an eco-conscious approach; in 2020, she founded Support + Feed, which aims to mitigate climate change and increase food security by increasing accessibility to plant-based foods, including at large-scale events like concerts. Eilish, Finneas and Baird have been supported in their efforts by industry partners like REVERB, the nonprofit committed to creating a more sustainable music industry, and the merchandising company Bravado, which has helped develop forward-thinking and influential sustainability solutions for merch. Here, Baird, REVERB co-founder/co-director Adam Gardner, and Bravado president Matt Young reflect on their work in the green touring space – and look ahead at the work that remains. Moderated by: Katie Bain.