Remembering Gerry Wood, Billboard’s Chronicler of Country’s Corporate Makeover

“Many Nashville publishers sold their firms, then cried swampfulls of crocodile tears all the way to the bank when they suddenly became multimillionaires.” That’s a 1988 hot take on country’s corporate makeover from Gerry Wood, a former Billboard Nashville bureau chief and editor in chief who passed away on May 3 at the age of 87.

Wood had worked in radio and PR before Billboard, and he was a character and the staff knew it. A 1988 retail convention photo identifies him as “Gerry Wood (back to camera — for a change).” From 1975 to 1991 — minus 1983 to 1986, when he worked elsewhere — Wood burned up the pages of Billboard with comprehensive reporting and crisp writing about country’s mainstream moment and how it changed Nashville.

Taking Root

“Country music has been spreading like kudzu,” Wood wrote in the Oct. 16, 1977, Billboard. “That’s the Southern vine that grows so fast it is rumored to be the cause of missing cows and pigs on Southern farms. Spawned in this fertile, blood-red soil of the South, this music has vined into the cities and countries where today’s frenetic, polluted environment grasps for something fresh, yet traditional. Often, that something turns out to be country music.”

Head Games

This “was the year the music business stopped believing its own hype that it was a recession-proof industry,” Wood wrote in the Oct. 13, 1979, issue. Country seemed to fare better than other genres, though. “When CBS Records corporately cut some 300 heads, only one of those heads dropped in Nashville.” Some of that safety came from commercial crossover potential. “Lord knows,” Wood wrote, “if it keeps up, we’ll be seeing Gene Watson wearing KISS makeup with a flaming guitar.”

The Year Country Broke

“We’ve got to find some new words,” Wood wrote in the Oct. 18, 1980, issue, as Kenny Rogers and Urban Cowboy spurred a stampede toward Nashville. “All of the adjectives and adverbs have been used in past years. Best year. Exploding. Record-setting.” Not only had country “gone California and Texas and Tennessee,” Wood wrote, “it has gone Ohio and Canada and New York.”

Alphabet Soup

“Once upon a time Nashville was as easy as ABC. Now it’s as complex as SBK, BMG, TNN, CMT, WCI, and PolySomething.” So wrote Wood in the Oct. 15, 1988, issue. “The sleepy Southern village that gave America music from its soul in the ’50s and ’60s became the darling of corporate overtures in the ’70s and succumbed to the almighty dollar in the ’80s.” Even as Music City changed, Wood’s wit didn’t. “Too old to play musical chairs, Nashville has lately taken to playing musical managers,” he wrote in the same issue. “Artists have been dropping managers at the drop of a chart bullet.”

Next Big Thing

In the June 30, 1990, issue, Wood wrote a column “predicting the Roy Rogers of the ’90s.” His bets were prescient: Clint Black, Garth Brooks and Alan Jackson. One prediction, “country rap,” was decades ahead of the curve. But his crystal ball had one crack: “Willie Nelson’s Cowboy Channel will get off to a slow start, just like Willie did, but end up a winner, just like Willie did,” he wrote of Nelson’s planned cable network. It never even launched.

This story appears in the May 31, 2025, issue of Billboard.

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