Nordo Covers Billboard Arabia: The Kid Who Snuck Into Carthage Festival Comes Back a Star

Before the fame, before the crowds, a young Marwan “Nordo” would sneak into Tunisia’s legendary Carthage Festival, hiding near the venue walls just to hear his idols perform. Nearly two decades later, he returned to that same stage—not as a fan, but as a headliner, selling out his debut show days in advance.
This month, as he drops his debut full-length album Cotinga, the Tunisian star lands the cover of Billboard Arabia, bringing with him a story of resilience, ambition, and pure love for music.

For Nordo, his rise to stardom wasn’t just unexpected, it was nearly impossible. Not because he lacked talent, but because of the hardships he endured growing up. The real struggle wasn’t about breaking into music—it was surviving a childhood where even the basics weren’t guaranteed.

In an exclusive Billboard Arabia interview in Dubai, the Tunisian star opens up about it all. “I struggled just to get by. Just to survive. To eat. To sleep without feeling hungry. That’s what wore me down,” he says. “Making music didn’t wear me down. Music was love. Even when we had nothing to eat, I sang.” Over time, he learned to channel that pain into the studio, turning life’s toughest moments into songs that resonate with millions.

His musical roots run deep: an aunt who taught him Tarab classics, school days spent reciting Qur’an, and a rap crew that gave him the name “Nordo” and shaped his early sound. Though rap launched his career, Nordo refused to be boxed in, absorbing influences from across genres.

Perhaps the most evident mark his hip-hop origins left on his music is his passion for collaboration, even after his solo career took off. Nordo is a people person, driven by emotion and deep bonds. Over the years, he’s teamed up with big names like Sanfara, Blingos, Stormy, Didine Canon 16 and others from across North Africa. His reach even expanded to Egypt, thanks to “Ya 3arraf”—his collaboration with Ahmed Saad and Zaeem, which introduced him to a whole new audience and climbed the Billboard Arabia charts.

But working with Nordo isn’t just about sharing a mic—it’s about real connection. “We’ve got to be friends first,” he explains. “When I collaborated with Didine or Stormy, it wasn’t business. It was brotherhood. We talked, we bonded. That’s how music becomes real. If it’s not honest, it doesn’t work.” He’s got one firm rule: “The thing I hate most? When people hit me up like: ‘Hey, Marwan, let’s make a hit.’ That’s not how it works. It never has.”

Nordo gets that the music industry has its own playbook, but his approach is different. “I need to see the soul behind the song,” he says. “If I don’t believe in the person, the music won’t speak.”

His approach to music mirrors his approach to life: authenticity first. Nordo writes and composes every track himself, determined not to be just another pop act delivering other people’s words. His voice, a smoky, distinctive blend that immediately stands out among hundreds of voices, echoes Turkish vocal tones mixed with North African raï-style soul. Best exemplifying this musical amalgam that’s unmistakably Nordo is “Ya Denya,” which achieved great commercial success and garnered over 100 million views on YouTube.

Now, with Cotinga, Nordo is leveling up. The six-track EP is a kaleidoscope of sounds—flamenco riffs, R&B grooves, Afro-trap beats, Moroccan gnawa rhythms and acoustic pop—all written and composed by Nordo.

The album’s title nods to the cotinga bird: rare, vibrant and fiercely protective of its flock. “Kind of like me,” he says with a laugh. “I care about my people. I want them close, safe.”

Throughout the interview, Nordo oscillates between raw energy and quiet reflection. He shares stories from the studio grind, and how he created Cotinga on little sleep and pure adrenaline. At one point during our conversation, his eyes shifted, gazing into the distance. He told us about the days when making music wasn’t even an option; it was a luxury. The days when he had nothing… except his drive.

Today, as a father of two, he says every lyric, every show, every late night is for his boys – to give them the life he never had. But there’s a catch: “They have to be kind,” he insists. “They have to care about people. Share. Give back. Be there for their friends.”

There’s no manufactured redemption arc here. Nordo’s story is real, and so is his music. It’s driven by real growth. The kind that shapes not only his lyrics and melodies, but also his friendships, his fatherhood, his vision. Above all, Nordo’s mission is simple: to make music that’s honest, tell stories that matter, and remind people they’re not alone.

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