Birdman Says Lil Wayne, Drake & Nicki Minaj Made Over $2 Billion For Cash Money
Written by djfrosty on April 30, 2025
In a recent appearance on Nick Cannon’s podcast, Birdman revealed that Lil Wayne, Drake, and Nicki Minaj, often referred to as his “Big 3,” have collectively generated over $2 billion for Cash Money Records.
Birdman emphasized the massive cultural and financial impact these artists have had on the label and the music industry as a whole. He credited Wayne as the catalyst, not only for his own groundbreaking success, but for discovering and mentoring both Drake and Nicki Minaj, who each went on to become global superstars in their own right.
Baby also highlighted his broader influence in the rap game, naming artists like Future, Young Thug, and NBA YoungBoy as talents he supported early in their careers. He sees his role not just as a label executive, but as a builder of legacies, someone who has helped shape the sound and direction of Hip-Hop over the last two decades.
Cash Money Records, founded in 1991 by brothers Bryan “Birdman” Williams and Ronald “Slim” Williams in New Orleans, quickly rose to prominence in the late ’90s with acts like Juvenile, B.G., and the Hot Boys, which included a young Lil Wayne.
The label became known for its Southern bounce sound and aggressive business strategy. After partnering with Universal Music Group, Cash Money solidified itself as a powerhouse. With Wayne, Drake, and Nicki leading the charge in the 2000s and 2010s, Cash Money transformed from a regional label into a global brand with a lasting legacy in Hip-Hop.