Like That: Kendrick Lamar Is Chanel’s Newest Brand Ambassador
Written by djfrosty on April 23, 2025
Kendrick Lamar has extended his winning streak into high fashion. Chanel has named him their newest brand ambassador.
As per Hypebeast, Kendrick Lamar has formally partnered with the luxury apparel brand. In an exclusive report by Business of Fashion, he explained how a trip to France made the deal all came together. “[I] spent a week in Paris with their team and explored the brand history. I visited the Chanel ateliers and saw the process of how something goes from design to execution. Seeing the people who work hard and bring these visions to life resonates with me,” he explained via email. Kendrick would also go on to add that “Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”
Prior to the announcement Chanel has played a role in several big moments in the “Not Like Us” MC’s storied career. He wore Chanel sunglasses in the “Luther” video featuring SZA. He and frequent collaborator Dave Free contributed to their Spring-Summer 2024 Haute Couture show with the curation of not only the stage set but also directing a short film titled The Button.