XG Named Ambassadors for This ‘Perfect’ Sunscreen: Shop the Group’s Favorite ANESSA Products Here
Written by djfrosty on April 14, 2025
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XG made moves in the desert with their late night Coachella performance and now, the J-pop girl group is making moves in the skincare space as the new ambassadors for ANESSA.
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The cult favorite brand is part of the luxe Shiseido group, but with affordable and accessible sun products for all ages and skin types. XG have been tapped to promote the ANESSA “Perfect UV Skincare Gel” and the “Perfect UV Skincare Milk.”
The group appeared in a series of commercials released by ANESSA last month, showing off their coordinated moves and flawless looks while dancing to their own song “Is This Love.” The theme of the campaign: “Free to Shine.”
While the ads debuted in Japan and Asia, ANESSA products are now available to buy in the U.S. as well. And it’s not just the girl group who love the products — one Amazon reviewer calls this her “favorite sunscreen,” adding that the “Japanese sunscreen formulation is top tier.”
Below, shop a few of the XG-approved products from their new brand partnership.
BESTSELLER
Anessa Perfect UV Skincare Gel
This skincare gel goes on silky smooth, with no greasiness or sticky residue. ANESSA says the gel is effective against UV rays, with an SPF 50 rating. Reviewers, meantime, say that formula lasts for hours before needing re-application. This sunscreen is designed for your face and neck, though we’ve used it on our hands and body as well. Just note: we recommend using this as the last step in your skincare routine, after moisturizing — we don’t recommend using this in place of your daily moisturizer.
FAN FAVORITE
Anessa Perfect UV Sunscreen Skincare Milk
The girls in XG also love this ANESSA UV Skin Care Milk, which can be used on the face and body. The SPF 50 formula is super absorbent, and the beauty brand says the creamy lotion features “auto-repair technology that automatically repairs wrinkles and gaps in the sunscreen caused by movement.” In other words: the sunscreen won’t cake or crease.
GENTLE FORMULA
ANESSA Perfect UV Sunscreen Mild Milk
Those with sensitive skin will want to pick up this mild version of the ANESSA Sunscreen Milk, which features the same SPF 50 protection by in a hypoallergenic and fragrance-free formula. Reviewers say the sunscreen is super gentle and won’t dry their skin like other sunscreens are prone to do. There’s no white cast and the finish veers more towards the matte look versus being too oily or dewy.
You can shop more ANESSA products online at Amazon and Walmart, with convenient shipping and delivery to the U.S.
XG kicked off their first world tour last year and the girls have a couple dates left on their “The first HOWL” jaunt, including a stop in Seattle April 17. Find tickets here.