The Deals: HYBE Secures $21M for Gaming Business to Include Artist IP, Live Nation Makes a Move in Malta
Written by djfrosty on April 10, 2025
HYBE Interactive Media (HYBE IM) secured an additional KRW 30 billion ($21 million) investment, with existing investor IMM Investment contributing another KRW 15 billion ($10 million) in follow-on funding. Shinhan Venture Investment and Daesung Private Equity joined as new investors in the company, which plans to expand its game business using HYBE’s K-pop artist IPs. To date, HYBE IM has raised a total of KRW 137.5 billion ($100 million). With the new money, the company plans to enhance its publishing capabilities and execute its long-term growth strategy by allocating it to marketing, operations and localization strategies to support the launch of its gaming titles.
Live Nation acquired a stake in 356 Entertainment Group, a leading promoter in Malta’s festival and outdoor concert scene that operates the country’s largest club, Uno, which hosts more than 100 events a year. The two companies have a longstanding partnership that has resulted in events including Take That’s The Greatest Weekend Malta and Liam Gallagher and Friends Malta Weekender being held in the island country. According to a press release, 356’s festival season brought 56,000 visitors to the island, generating an economic impact of 51.8 million euros ($56.1 million). Live Nation is looking to build on that success by bringing more diverse international acts to the market.
Trending on Billboard
ATC Group acquired a majority stake in indie management company, record label and PR firm Easy Life Entertainment. The company’s management roster includes Bury Tomorrow, SOTA, Bears in Trees, Lexie Carroll, Mouth Culture and Anaïs; while its label roster boasts Lower Than Atlantis, Tonight Alive, Softcult, Normandie, Amber Run, Bryde and Lonely The Brave. Its PR arm has worked on campaigns for All Time Low, 41, Deaf Havana, Neck Deep, Simple Plan, Travie McCoy and Tool.
Triple 8 Management partnered with Sureel, which provides AI attribution, detection, protection and monetization for artists. Through the deal, Triple 8 artists including Drew Holcomb & the Neighbors, Local Natives, JOHNNYSWIM, Mat Kearney and Charlotte Sands will have access to tools that allow them to opt-in or opt-out of AI training with custom thresholds; protect their artist styles from being used in AI training without consent by setting time-and-date stamp behind ownership; monetize themselves in the AI ecosystem through ethical licensing that can generate revenue for them; and access real-time reporting through Sureel’s AI dashboard. Sureel makes this possible by providing AI companies “with easy-to-integrate tools to ensure responsible AI that fully respects artist preferences,” according to a press release.
Merlin signed a licensing deal with Coda Music, a new social/streaming platform that “is reimagining streaming as an interactive, artist-led experience, where fans discover music through community-driven recommendations, discussions, and exclusive content” while allowing artists “to cultivate more meaningful relationships with their audiences,” according to a press release. Through the deal, Merlin’s global membership will have access to Coda Music’s suite of social and discovery-driven features, allowing artists to engage with fan communities by sharing exclusive content and more. Users can also follow artists and fellow fans on the platform and exchange music recommendations with them.
AEG Presents struck a partnership with The Boston Beer Company that will bring the beverage maker’s portfolio of brands — including Sun Cruiser Iced Tea & Vodka, Truly Hard Seltzer, Twisted Tea Hard Iced Tea and Angry Orchard Hard Cider — to nearly 30 AEG Presents venues nationwide including Brooklyn Steel in New York, Resorts World Theatre in Las Vegas and Roadrunner in Boston, as well as festivals including Electric Forest in Rothbury, Mich., and the New Orleans Jazz & Heritage Festival.
Armada Music struck a deal with Peloton to bring an exclusive lineup of six live DJ-led classes featuring Armada artists to Peloton studios in both New York and London this year. Artists taking part include ARTY and Armin van Buuren.
Venu Holding Corporation acquired the Celebrity Lanes bowling alley in the Denver suburb of Centennial, Colo., for an undisclosed amount. It will transform the business into an indoor music hall, private rental space and restaurant.
Secretly Distribution renewed its partnership with Sufjan Stevens‘ Asthmatic Kitty Records, which has released works by Angelo De Augustine, My Brightest Diamond, Helado Negro, Linda Perhacs, Lily & Madeleine, Denison Witmer and others. Secretly will continue handling physical and digital music distribution, digital and retail marketing, and technological support for all Asthmatic Kitty releases.
Symphonic Distribution partnered with digital marketing platform SymphonyOS in a deal that will give Symphonic users discounted access to SymphonyOS via Symphonic’s client offerings page. Through SymphonyOS, artists can launch and manage targeted ad campaigns on Meta, TikTok and Google; access personalized analytics for a full view of fan interactions across platforms; build tailored pre-save links, link-in-bio pages and tour info pages; and get AI-powered real time recommendations to improve marketing campaigns.
Bootleg.live, a platform that turns high-quality concert audio into merch, partnered with Evan Honer and Judah & the Lion to offer fans unique audio collectibles on tour. Both acts are on tour this fall. The collectibles, called “bootlegs,” are concert recordings taken directly from the board, enhanced using Bootleg’s proprietary process, and combined with photos and short videos.