Beyoncé’s Cécred Is Officially at Ulta: Here’s How to Shop Online
Written by djfrosty on April 7, 2025
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If you’re looking to improve your damaged strands, you can rest easy — Beyoncé’s beautifying hairline Cécred has officially launched at Ulta.
Not only does this mark the first major celebrity haircare brand available exclusively at Ulta, but the company will also be rolling out plenty of experiences to make the new collaboration feel extra special. Cécred is known for its super nourishing foundation collection, which includes a hydrating shampoo and conditioner, a fermented rice and rose protein ritual, and restorative hair and edge drops. All of the bottles are absolutely stunning and the products are meant to enhance all hair types.
For those who are excited to learn more, Cécred will also be hosting salon events at Ulta Beauty salon locations beginning on Sunday, May 18. During these events, customers can choose between the scalp revival treatment, protein bounceback treatment and the hydration and repair treatment. Each of the exclusive events allow you to tailor the treatment to your particular concerns, while simultaneously seeing how Cécred’s products can help in your own process. Guests will also leave with a complimentary mini Temple Oud candle, which will help the relaxing experience continue once you get home.
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If you’re excited to try out the line for the first time — or interested in trying something new from the line — we’ve rounded up our favorite products below, including the brand’s reconstructing treatment mask and its hydration hero kit. Go ahead and make sure your hair is in its finest condition before heading out to this summer’s Cowboy Carter tour.
Cécred
Hydrating Shampoo
Infused with hyaluronic acid to hold in moisture, this shampoo will leave your strands both cleansed and nourished. It also has the brand’s proprietary bioactive keratin ferment, which will help with any breakage and leave the hair looking incredibly smooth.
Cécred
Hydrating Conditioner
This conditioner is truly weightless, which is a hard quality to find if you’re also looking for a product that’s really nourishing. It contains olive oil, amino acids and the keratin ferment. It also smells like an absolute dream thanks to the signature fragrance that has notes of oud wood, sandalwood, jasmine and violet.
Cécred
Restoring Hair & Edge Drops
This serum-style product contains five peptides that are rich in growth factor. They’re intended to improve hair thickness and general density. The brand says you should apply around your edges and massage backward for the best results. It can be used on damp or dry hair without making it look greasy.
Cécred
Reconstructing Treatment Mask
If your hair has damage from heat or styling treatments, this mask is the best way to give it a quick refresh. It contains the brand’s bioactive keratin ferment, which will leave it looking shiny and feeling stronger. The brand recommends applying a generous amount from root to tip and allowing it to soak in for up to 20-minutes for the best results.
Cécred
Nourishing Hair Oil
This product combines 13 oils—all of which are intended to hold in moisture. Oils are always best used if you apply them to damp hair from mid-shaft down after a shower. This way your strands will hold in the water they soaked up while being washed. It’s also packed with the brand’s signature scent, which is great because it will have much more staying-power in oil form.
Cécred
Fermented Rice & Rose Protein Ritual
If you’ve seen all of the hype online about the benefits of rice water for hair, this product is for you. The kit contains a protein powder that you mix with water and wash through your hair. From there, give it between five and fifteen minutes to absorb before rinsing. Then apply the silk rinse and allow it to sit for five minutes. This will give your hair an incredible shine and soft texture.
Cécred
Hydration Hero Kit
If you’re interested in trying out multiple products from the line, this hero kit containing all of the hydrating products is the way to go. It includes the hydrating shampoo and conditioner, as well as the moisture lotion.