Grupo Frontera Brings The Mexican Spice To Billboard THE STAGE at SXSW | Billboard News
Written by djfrosty on March 15, 2025
Grupo Frontera and Majo Aguilar brought the Mexican Spice to Billboard THE STAGE at SXSW. Keep watching for a sneak peek of the second night!
Narrator:
Frontera had everyone in their feels last night at Billboard’s The Stage at SXSW in Austin, and we have all the details! The guys were a total vibe in all black. Love was in the air, and couples were slow dancing as Payo rocked the mic, leaving absolutely no crumbs with hits like “No Se Va” and “Hecha Pa’ Mi.”
Backstage, the band smiled as they signed their Billboard cover, and back on stage, rising regional star Majo Aguilar crushed it as the opening act in a mint two-piece with mariachi, setting the scene for an unforgettable night of tejanas, boots, and fire Música Mexicana!
Have you caught on to the Regional Mexican craze? Share your love in the comments below! And for continued coverage on all your SXSW music news, keep it tuned in to Billboard!