Live Más! Watch Doja Cat Interrupt a Live Keynote Event
Written by djfrosty on March 5, 2025
Doja Cat will always be a Taco Bell legend for bringing back the Mexican Pizza, and she’s still making her impact felt within the company’s boardrooms.
The Grammy-winning artist invaded Taco Bell’s 2025 Live Más Live keynote event on Tuesday (March 4) with a message for the fans as well as some playful shots at the company’s Chief Marketing Officer, Taylor Montgomery, who was on stage at the time of her jumbotron takeover.
“What’s up Taco Bell? What’s up Live Más Live? Love you all, except you, Taylor. Yeah, we’re in a fight right now. You know, I’m a fan. I’m confused, really,” she said in a video, addressing the brand’s CMO, Taylor Montgomery. “Help me understand. How are you gonna tell me I can’t be in my own commercial? Seriously, what the f–k? If anyone is standing near Taylor, just slap –” she says as her video cuts off.
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Doja has continued to be part of the brand’s story. She appeared alongside LeBron James in Taco Bell’s Super Bowl commercial in February, which was directed by Dave Meyers. T-Bell didn’t want to spotlight its celebrity ambassadors in the spot, and instead gave airtime to the “real fans” keeping Taco Bell on top, with drive-thru cams seeing happy customers pulling up to their local fast-food chain.
“I’ve already made history with Taco Bell — you’re welcome for the Mexican Pizza comeback — so when I heard Taco Bell was featuring its biggest fans, I assumed that I would be part of the action,” Doja said in a press statement prior to the Big Game. “Don’t get me wrong, I should be the star, but my fellow Taco Bell fans really showed out… I guess I’ll just have to wait and see what happens during the Big Game.”
Prior to Super Bowl LIX, Doja posted a TikTok with LeBron in which they voiced their Taco Bell loyalty. “I brought back the Mexican Pizza, now they wanna focus on real fans? I am a real fan,” she said while showcasing her Mountain Dew Baja Blast.
Doja Cat etched herself into Taco Bell lore when she successfully campaigned for T-Bell to bring back its famed Mexican Pizza in 2022.
Watch the “Paint the Town Red” singer interrupt the brand’s live event below, starting around the 54-minute mark: