Grupo Frontera: Spend a Day in the Life at Their Headquarters | Billboard Cover

Billboard cover stars Grupo Frontera take us through a day in their lives, showcasing their favorite hobby, describing what their studio time involves, and explaining what an “asada” entails. They discuss how they initially managed with a limited budget and how they did not expect to suddenly gain rapid traction with “NO SE VA,” a song that changed their lives. They also share details about their collaborations with Bad Bunny and Grupo Firme, how their EP with Fuerza Regida came about, and more!

Grupo Frontera:

What’s up, folks? We are Grupo Frontera. Come with us on our day off to play paddle with our friends from Billboard. Last year’s concerts, I wouldn’t move. Like, I would just stay in place. I would just stay there, and I would do this, and then this year, I would run around and jump across the stages and stuff. So I feel like it did help with the… How do you say it? Endurance. So what’s gonna happen next year with your body? Back flips, back flips. We’re gonna do shirtless concerts. What’s it called when you do this? Splits. Because we would spend a lot of time here. So me and Meto would come here and play. And they’re like, where are you guys? Paddlling. What the hell is paddling? But it was, oh, I remember now we invited Morat for no, they invited us for a concert and they play paddle. Julian and Beto were like, oh, let’s go with them. And I was like, I’m not gonna play el Chile. I don’t like sports. I don’t like sweating more than I already do. I sweat so easily. So I got here and I was in pants, and I was wearing like, this sweater. And when I got here, they were like, playing. I was like aight, so I was playing in pants and everything. And I got into it and sh–. I got into paddling. The reason why we do this is because this place opened up about a year ago, and it’s coming straight to you, buddy. This is the only thing we do for fun, only because we found a love for it.

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