A2IM Announces Return of Annual Sync Up Event
Written by djfrosty on March 4, 2025
A2IM (The American Association of Independent Music), is relaunching its annual Sync Up event on April 14 at the SLS Beverly Hills Hotel in Beverly Hills, Calif., in partnership with Sync Summit.
The event will feature the presentation of the inaugural Independent Sync Champion Award presented by Ghidrah Music, which is designed to honor a music supervisor who has championed independent music in synch licensing throughout their career. The inaugural recipient is Jen Malone of Black & White Music, who has received four Primetime Emmy nominations for outstanding music supervision since 2018 for her work on Atlanta, Euphoria and Mr. & Mrs. Smith.
“We are thrilled to bring back the Sync Up event in Los Angeles, providing a valuable opportunity for the independent music community,” Dr. Richard James Burgess, president/CEO of A2IM, said in a statement. “We are also very excited to launch the Independent Sync Champion Award, honoring music supervisors who strongly support independent musicians and labels.”
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Added Mark Frieser, CEO of Sync Summit: “We’re delighted to collaborate with A2IM on the presentation of the first Independent Sync Champion Award to Music Supervisor Jen Malone in recognition of her incredible creativity in music supervision and her consistent efforts to feature independent music prominently in her projects.”
“Independent music has shaped my life and career — it’s where artistry and storytelling collide,” notes Malone. “Receiving the Independent Sync Champion Award from A2IM is an honor that affirms my belief: indie music is essential. From supporting emerging artists to helping their music reach new audiences through film and TV, my passion has always been about amplifying independent voices. I’m so grateful to be part of this vibrant community.”
Malone is a music supervisor and head of Black & White Music, an all-female full-service music supervision company. She started her career as a music publicist in 2000 when she founded Black & White PR, a boutique indie rock public relations firm out of Boston. In 2009, Malone moved to L.A. to pursue a career in music supervision.
The April 14 lunch event, which is set to run from 1 p.m. to 4 p.m., will include a featured panel; networking with top music supervisors, independent labels, publishers and synch houses; and more from the A2IM member community. Tickets are available here.