‘Luther’ Airplay, Streams & Sales
“Luther,” on pgLang/Interscope/ICLG, totaled 51 million radio airplay audience impressions (up 9% week-over-week), 38.7 million official streams (down 14%) and 4,000 sold (down 30%) in the U.S. Feb. 21-27.
The track tallies a second week at No. 1 on the Streaming Songs chart; rises 6-3 for a new high on Radio Songs; and falls from its No. 4 best to No. 12 on Digital Song Sales.
“Luther” becomes the first song to have ruled both the Adult R&B Airplay and Rap Airplay rankings (which began in 1993 and 1999, respectively), jumping 6-1 on the former, a week after it hit No. 1 on the latter. It also lifts to No. 1 on both the genre’s overall R&B/Hip-Hop Airplay chart and Mainstream R&B/Hip-Hop Airplay. Plus, a week earlier, it crowned Rhythmic Airplay. It additionally holds in the top 15 on Pop Airplay. (Adult R&B Airplay reflects plays on a panel of adult R&B-formatted radio stations; Rap Airplay reflects audience reach of rap titles on R&B/hip-hop and rhythmic stations.)



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