Premio Lo Nuestro 2025 Logs Record Engagement Across All Platforms
Written by djfrosty on February 27, 2025
The 37th annual Premio Lo Nuestro ceremony, which aired Feb. 20, logged a record 543 million engagements across television, social, digital and ViX, according to TelevisaUnivision. The three-hour show (from 8-11 p.m. ET) reached 4.2 million total viewers across Univision, UniMás, and Galavisión, and delivered year-over-year audience growth among total viewers (+3% to 2.1 million).
Furthermore, this year’s Premio Lo Nuestro — hosted by Thalia, Laura Pausini and Alejandra Espinoza — was the No. 1 program on broadcast television in primetime with more adult (ages 18-34) viewers than the primetime line-ups on ABC, CBS, NBC, FOX and The CW. It also finished as the highest-rated program on all of television during the entire day with U.S. Hispanics across all key demographics, according to the Nielsen ratings report.
On social media, Premio Lo Nuestro logged 4.8 million total interactions across Facebook, Instagram, X and YouTube combined, making it the No. 1 most social program of the entire day, regardless of language, for the 9th straight year.
With performances by Thalia, Natti Natasha, Xavi, Will Smith, Marc Anthony, among many others, the night also included a special tribute to the late Paquita la del Barrio, who died days before the awards show. La India, Alejandro Fernández and Manuel Alejandro all received special honors throughout the night.
Shakira was the top winner taking home six trophies, including album of the year for Las Mujeres Ya No Lloran and pop female artist of the year. The Colombian star was closely followed by Carín León, who took home five awards, and Karol G and Camilo, each with four. See the complete list of winners here.