Snoop Dogg Goes All In On Web3 Streaming With Tune.FM Partnership

Crypto proponent Snoop Dogg is officially partnering with Tune. FM as the face of the Web3 music streaming platform, Billboard can exclusively report. The first project being streamed under the new partnership is the newly released single “Spaceship Party.”

The rapper/entrepreneur also plans to move more of his catalog, including his Death Row Records material, to Tune.FM.

In publicly announcing the switch, Snoop bluntly states in a comment given to Billboard, “I don’t f**k with Spotify anymore. I’m only on Tune.FM.”

Tune.FM styles itself as a decentralized Web3 streaming platform focusing on transparency, security and fairness for artists through blockchain technology. The platform’s native cryptocurrency is something called JAM. Unlike traditional services, it says it provides instant micropayments per second streamed. Users can sign up and start streaming without needing blockchain knowledge. Upon registration, a JAM wallet is automatically created, allowing users to spend JAM tokens on streaming, tipping artists and unlocking exclusive content.

Tune.FM says its AI-driven discovery algorithm promotes independent artists organically, bypassing paid placements. Additionally, artists can tokenize music rights, allowing fans to invest and earn royalties.

Snoop Dogg’s decision to partner with the platform came after meeting Tune.FM founder/CEO Andrew Antar at the Crypto Ball prior to President Trump’s inauguration in January.

“We are thrilled to welcome Snoop Dogg as the face of Tune.FM,” Antar tells Billboard. “Snoop is the OG pioneer who is always on the cutting edge of technology and new ways of doing business. He totally gets it, and we are ready to take on the world together.” A classically trained musician, Antar also plays violin on “Spaceship Party.”

Beyond moving his catalog to Tune.FM, Snoop Dogg is planning to host fan experiences and giveaways such as a private event at his house and VIP prize tiers. Additional plans include integrating Tune.FM into live events and exclusive concerts, as well as bringing unique artist-fan interactions and collectibles to the platform’s marketplace.

Tune.FM is also in talks with major labels (Universal, Sony), major distributors and high-profile artists to bring more exclusive content to the platform. According to a Tune.FM spokesperson, “Tune.FM operates under non-exclusive licensing agreements, enabling us to unlock new revenue streams for under-monetized catalogs and artist IP on both our streaming platform and marketplace.”

The rep declined to disclose specifics about any deals, but added, “we can share that major distributors and labels are increasingly coming on board to upload catalogs that have long been under-monetized.”

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