Alexandra Kay Signs Deal With BBR Music Group/BMG Nashville
Written by djfrosty on February 13, 2025
BBR Music Group/BMG Nashville has added to its artist roster, signing singer-songwriter Alexandra Kay to the label, Billboard can reveal.
BBR Music Group/BMG Nashville is also home to artists including CMA/ACM entertainer of the year winner Lainey Wilson, Billboard 200 chart-topper Jelly Roll, and “Try That in a Small Town” hitmaker Jason Aldean.
“There is not a better team that could be on this journey with me,” Kay tells Billboard. “I truly, from the bottom of my heart, think I am in the best hands in Nashville. I’m proud of my journey and am really excited to see what BBR can do with pouring gas on this fire.”
Kay is celebrating her new label deal by giving fans a taste of her new music, with the upcoming song “Cupid’s a Cowgirl” to release on Feb. 21.
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“It was just a really magical moment where we were just fed the song from the heavens and we were the outlet for it, and we had so much fun writing it,” Kay says.
Last year, Kay opened arena shows on Jelly Roll’s Beautifully Broken tour, and opened for Morgan Wallen’s sold-out Hyde Park show in London. On Feb. 23, she’ll launch her headlining Cupid’s A Cowgirl Tour in the U.S. and Canada, plus visit the U.K. and Europe on her All I’ve Ever Known Tour. Last year, she also teamed with Jelly Roll for the song “Leave The Light On,” as part of the soundtrack for the film Twisters.
“Having known Alexandra for a number of years, I came away from every interaction impressed not only with her talent, passion and work ethic, but also her strategic mind and determination to build a career not for a moment, but for a lifetime; a career anchored in the strong bond she is building with audiences around the world,” Jon Loba, president, Frontline Recordings, Americas, BMG, said in a statement. “It felt much like when I was first getting to know Jelly Roll. So, it was ironic when, completely separate from me, he saw the same qualities and invited her to tour with him last year. We are so excited to welcome Alexandra to the BMG family and look forward to continuing to help her build that lifetime career.”
The label deal marks a new milestone in a career that has already seen Kay find success on the Billboard charts and on the road. Illinois native Kay made her Grand Ole Opry debut in 2022. Her upcoming Europe shows will mark a return for Kay, who has previously performed at London, England’s C2C festival. Kay has also notched four top 10 songs on Billboard’s Country Digital Song Sales chart, including “Best Worst Ex” with Julia Cole, as well as “That’s What Love Is,” “Backroad Therapy” and “Everleave.”
She released her debut project, All I’ve Ever Known, in 2023; that same year, Kay rose to No. 12 on Billboard’s Emerging Artists chart. All I’ve Ever Known centered around healing from heartbreak after weathering a divorce, with songs including “Everleave” and “Painted Him Perfect.” Kay tells Billboard that her forthcoming album will have a decidedly more upbeat flair.
“I’m so excited for everybody to get a taste of this new era from me. I look back at All I’ve Ever Known, and it was a divorce album, and I look at that as I was surviving during that time. I’m thriving in this record and I know who I am. It’s full of confidence. It’s full of a healed heart that’s just wide open and ready to accept love again. And it’s definitely the most pop-leaning thing I’ve ever done, which is something that I’ve really been wanting to dip my toes into.”