Watch Snoop Dogg & Tom Brady in Robert Kraft’s Powerful New Antisemitism Ad

New England Patriots owner Robert Kraft released a powerful new Super Bowl advertisement on Monday (Feb. 3) via his Foundation to Combat Antisemitism, in which Snoop Dogg and Tom Brady break down how “the reasons for hate are as stupid as they sound.”

In the 30-second spot, the rapper and athlete are standing facing each other, spewing out that they hate each other for a variety of ridiculous reasons, including being from different neighborhoods, looking different, needing someone to blame, talking different, acting different and more.

“Man, I hate that things are so bad, that we have to do a commercial about it,” Snoop says to end the ad, and Brady agrees.

Kraft told People that he chose the two stars in particular because “it was important to have two individuals from seemingly different walks of life to relay this campaign message,” adding, “because I think you don’t automatically think that Tom Brady and Snoop Dogg would have much in common, which is the reason they were the perfect pairing for me, for no reason to hate.”

Of asking his longtime friend Snoop to be in the commercial, Kraft recalled, “He didn’t pause, he said, ‘Brother, I’m in. I’m about preaching for love and anti-hate.’”

Kraft added that he’s “really worried about our country and the divisiveness,” noting, “What bothers me about what’s going on in America today, is that people aren’t born with hate. I think they’re born with empathy, and I believe they’re born with love. But they learn hate and they learn it because people are different than they are. And I don’t think how someone worships God, or what the color of their skin is, or the color of their hair, or what their appearance is, that people should be judged on that.”

Watch Snoop and Brady in Kraft’s Foundation to Combat Antisemitism Super Bowl ad below.

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