Versace’s New Eyewear Campaign Inspired By Notorious B.I.G.’s Signature Shades
Written by djfrosty on February 3, 2025
Source: ROSIE MARKS / ROSIE MARKS courtesy of Versace
Even decades after his untimely passing The Notorious B.I.G. continues to influence fashion. Versace’s newest eyewear campaign is inspired by the later rapper’s signature shades.
As per High Snobiety, the Italian luxury brand has launched a new collection of lenses inspired by The Notorious B.I.G.’s go-to sunglasses. Aptly called the “Biggie,” these frames replicate the pair that Big Poppa frequently wore during his career. In the “One More Chance” video he is spotted wearing the Versace 424 Col 852 model and the Versace 413A model in the “Hypnotize” video. He would also be frequently seen with the Versace T75, which did not feature the label’s Medusa emblem but rather the Greca branding on the temples.
Donatella Versace explained the brand’s approach to the new collection in a statement. “From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers, and champions of the true Versace spirit,” she said. Versace has enlisted the talents of musician Sabrina Carpenter and NBA center Alexandre Sarr to bring the new collection to life. Included in the this drop are new color ways, both for sun and optical purposes. The Washington Wizards taken explained why working with Versace on the rollout made so much sense to him. “I’ve seen Biggie sunglasses worn by everyone — my NBA teammates, friends I’ve made across the globe, business guys and kids playing basketball in the yard. Biggies are for anyone who wants to give and take a bit more from life.”
You can shop the new Biggie eyewear collection here.