How Music Execs Justin Eshak & Imran Majid Put Island Back on the Map
Written by djfrosty on January 27, 2025
In early December, Island Records co-chairmen/co-CEOs Justin Eshak and Imran Majid traveled to the north coast of Jamaica to visit the 87-year-old founder of the label they now run, Chris Blackwell. The executives were coming off one of the best years in Island’s recent history, and three weeks before their visit, two of Island’s recent breakthroughs, Sabrina Carpenter and Chappell Roan, both scored Grammy nominations in the categories of record, song and album of the year and best new artist — the first time in history a label had two acts nominated for each of those honors in the same year.
That wasn’t the reason for the trip, however. It was about “respect,” Majid says. The two had visited Blackwell at his Goldeneye resort in 2021, before they officially took over Island at the beginning of 2022, to meet him and pay homage to the institution he had launched in 1959, which became the label home of Bob Marley, U2, Cat Stevens and Grace Jones.
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This time, “It kind of felt like visiting family or a friend,” Eshak says. “As opposed to last time when we were like, ‘Oh, f–k!’ ”
During those three years, Eshak and Majid have taken Island from a label with an illustrious past but moribund present to one of the premier destinations for artists to break — and 2024 was when it all came together. First came Carpenter, who scored her first top 40 hit on the Hot 100 in January with “Feather” before steadily building momentum through the spring. “Espresso,” her first top 10, followed, and by June, Carpenter had her first No. 1 with “Please Please Please.” At the end of August, her album Short n’ Sweet debuted atop the Billboard 200.
Roan’s ascent was almost simultaneous, fueled by strong word-of-mouth and a series of increasingly bigger festival appearances that crested in the summer, when her single “Good Luck, Babe!” reached No. 4 on the Hot 100; her album, The Rise and Fall of a Midwest Princess, climbed into the top five of the Billboard 200; and she broke an attendance record for her Lollapalooza performance in Chicago. So when the Grammy nominations arrived, Island’s chief executives were not surprised. “Once the two of them started to control the zeitgeist,” Eshak says, “it just felt like the appropriate result.”
From the outside, the rise of the two artists — one a former Disney star who refashioned herself through clever live shows and radio, the other a budding queer pop icon who had been dumped by the major-label system early on and rebooted her career by touring and building a fan community — appeared to have reached that point through different paths. Eshak and Majid don’t see it that way. “You almost had to be at the shows before the success to understand,” Majid says. “That was what we bet on really early — [they were] artists that had such an engaged fan base from touring, streaming almost came secondary to that. At one point we were like, ‘Once this hits the masses, it could have a global impact.’ ”
By mid-2024, the narrative was set: Carpenter and Roan were leading a roster of artists who built cross-sectional fan bases that pushed beyond typical genre or cultural tropes. And for the first time in years, Island Records had returned to the roots Blackwell had nurtured in the latter half of the 20th century — a label where artists felt comfortable, heard and supported, and where good music was more important than commerciality.
Which is not to say that Island hasn’t succeeded commercially. The label ended 2024 with a 2.49% current market share — quadrupling the 0.62% it had in 2023. Island’s market share is included under Republic Records, but broken out on its own, it is the ninth-best of last year despite a wide reorganization at Universal Music Group in February that included extensive layoffs that affected all labels at the company.
Eshak and Majid’s greatest achievement, then, was to take a label with 30 dedicated employees (sharing some services like radio and marketing within REPUBLIC Collective) and create a culture that let its artists and staff flourish creatively, commercially and artistically.
They are now reaping the rewards. As 2024 wound down, new signees Gigi Perez and Lola Young landed their first Hot 100 hits, “Sailor Song” at No. 22 and “Messy” at No. 54, respectively.
Now, some in the industry are comparing Eshak and Majid’s success to that of John Janick’s at Interscope, which has turned young artists like Billie Eilish and Olivia Rodrigo into superstars at a time when it’s becoming increasingly difficult to break artists.
The trick is to maintain that success and future-proof against inevitable cold streaks. “What humbles you is when you think you have magic and it doesn’t work,” Majid says. “Justin and I are fortunate that we have 20 years of experience of what we think the right attitude to have is and what is not.”
“We just feel like there’s a new wave of artists that fit our ethos and that we can plug into what we do and give them a bespoke campaign,” Eshak says. “And we feel like we have the team. It felt really great going to Jamaica. Imran and I were sitting there like, ‘Our team’s got this.’ ”
This story appears in the Jan. 25, 2025, issue of Billboard.