Ye & Ty Dolla $ign’s ‘530’ Gets an Abstract AI-Assisted Music Video: Watch
Written by djfrosty on January 9, 2025
Even though he’s been teasing his upcoming solo Bully album, Ye — formerly known as Kanye West — still has some promo left for his Vultures 2 collab album with Ty Dolla $ign. Ye and Ty stuck with the AI theme as they released the abstract “530” visual on Wednesday night (Jan. 8).
While the Vultures duo doesn’t make an appearance in the black-and-white clip, the storytelling aspect remains as they seemingly poke fun at women making cosmetic alterations to their faces to live up to unfair beauty standards through the use of puppets.
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The poignant track finds Ye looking inward and reflecting on a deteriorating relationship, with some aspects appearing to align with his divorce from Kim Kardashian.
“Why when somebody break your heart, it help fix your vision/ If you fall in love with a demon or a diva/ Pray your soulmate got a soul when you meet her,” West raps with heartache over a pitched-up sample.
“530” serves as one of the fan-favorite gems from Vultures 2, which debuted at No. 2 on the Billboard 200 with 107,000 total units earned in August. The track reached No. 37 on the Hot R&B/Hip-Hop Songs chart.
2025 is shaping up to be another busy year for Ye. After returning to social media earlier this year and recharging with a trip to the Maldives to celebrate his wife Bianca Censori’s 30th birthday, West could be turning his focus back to his Bully album rollout in the coming months. The project will be Ye’s first solo LP since 2021’s Donda. The cover art has already been released, and various snippets have also surfaced on social media.
Watch the “530” video below.